Facebook recently made some big changes to Business Fanpages to better support small and local businesses.
More than 80 million businesses use Facebook pages, with more than 1.6 billion people around the world connected to them.
Therefore, it is clear that business Fanpages are an extremely important part of the Facebook ecosystem.
Let's dig deeper into this issue.
For many years, Fanpages were mainly a collection of content that businesses wanted to distribute to News Feed.
Now, even though most Fanpage content struggles to attract viewers from the News Feed, Facebook has taken steps to add value to Business Fanpages by making it easier for people to interact with businesses and find the information they need most.
Basically, Fanpage is becoming like a website for your business - a destination when people want to find information, make purchases, make reservations... and also a place to interact with key content so good fanpage management will bring good results for your business.
Here are some more details about the update…
Recommendations and reviews on sites like Yelp (Popular in the US) and TripAdvisor have become extremely important for local businesses.
And when it comes to finding a place to eat or hiring a service like a plumber or hairdresser, people often look to others for recommendations – especially their friends and family.
With this update, Facebook has made it easier for people to recommend your business by putting Recommendations on your Fanpage.
Now people will be able to post Recommendations for your business including text, photos and tags directly on your Fanpage.
A series of action buttons now stand out near the top of the page.
To get the most out of this update, you can go into your Facebook Page settings and choose the action buttons that best suit your business.
Now, businesses can provide information such as hours, prices, Recommendations or restaurant menus more prominently on Fanpage.
Since launching Stories in 2017, Facebook has been testing ways to make it easier for people to engage with your stories, and with this update, people can see your business story by tapping on your profile picture on your Fanpage.
700 million people use Facebook Events every month, and now businesses will be able to sell tickets directly through Facebook Pages.
Facebook began testing the job posting function on Fanpage in 2017 and has now said that the function will expand to business Fanpages around the world "in the next few months".
As you can see, Facebook's new function updates are helping businesses more. Fanpage management Also needs more thoughtfulness.
So in the coming time, please take care of your Fanpage to be more effective.
