Brand identity
A distinct identity, consistent at every touchpoint
GUDJOB builds identity from positioning to design: logo, colours, type and applications, so your brand is recognisable everywhere.
What the identity kit includes
Everything the brand needs to show up consistently
Every item is standardised and fully handed over, ready for print, packaging, website and social media.
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Logo & variants
The main logo plus horizontal, vertical and one-colour versions — from signage to avatars.
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Colors
Primary, secondary, text and background colours, with usage ratios so the brand always looks recognisable.
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Typography
Heading and body fonts with type-size rules, so every piece stays consistent.
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Pattern & imagery
Patterns, imagery style and custom icons that give the brand its own character.
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Application System
Business cards, collateral, packaging, signage and social media — ready to use.
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Brand guidelines
Clear dos and don'ts, so your team and partners apply it consistently.
Real brand guidelines
See a full identity GUDJOB has built
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Dak Lak Province Brand Identity
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Nesso
Process
Four steps, from positioning to handover
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Research & Positioning
We study the brand, competitors and customers to lock positioning and the design direction.
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Identity design
Logo, colours and type developed from the agreed positioning — you review every direction.
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Application System
The identity applied to collateral, packaging, website, social media and real touchpoints.
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Handover & guidance
Full source files handed over with brand guidelines, so the brand always stays consistent.
Portfolio
Brands GUDJOB has shaped
What clients say
Client success is our measure
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
FAQs
You ask, GUDJOB answers
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What does a brand identity include?
Logo and its variants, colours, type, patterns, imagery style and applications such as business cards, collateral, packaging and social media. All of it is compiled in the brand guidelines.
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Can I give feedback during the design process?
Yes. From positioning and logo directions to the application system, every stage is presented for your feedback and approval before we move on.
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What do I receive at handover?
Source files of the logo and its variants for print, website and social media, colour palette, fonts, application templates and brand guidelines.
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Can GUDJOB refresh an existing identity?
Yes. GUDJOB audits the current identity, keeps what customers already recognise and refreshes the rest to match the positioning.
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How are cost and time estimated?
By scope: how deep the research goes, how many application items and packaging. GUDJOB suggests a suitable package and timeline after the discussion.
Start your project
Shape your brand identity with GUDJOB
Tell us about your brand and GUDJOB will suggest a suitable direction.