On August 1, 2025, Google launched new generation marketing tools integrating AI on Google Search and YouTube, helping marketers and businesses optimize search value and flexibly adapt to changing shopping trends.
Google and YouTube reshape the way information is received and promote business growth in Vietnam
With more 2 billion users and 5 trillion searches annually Globally, Google Search continues to play an important role in connecting users with information systems. New features like AI Overviews, now reaching more than 2 billion users, provide fast, instant, aggregated answers to complex questions and multidimensional queries right in Google Search results.
At the same time, other AI-powered Search tools including Google Lens, Circle to Search, and AI Mode on Google Search are expanding the way people find information.
Besides, YouTube Creator Partnership Hub, a new tool within Google Ads, will launch in Vietnam later this year, making it easier and more effective than ever for brands to discover and collaborate with content creators on YouTube. In Vietnam, YouTube has reached more than 55 million users aged 18 and over, as of May 2025, accounts for more than 90% of the country's online population.
With more than 200 billion average views per day globally, YouTube Shorts also became the most used short video platform in Vietnam, with 79% of people surveyed use this platform.
This widespread interaction creates trust and strong influence: 89% of viewers in Vietnam trust creators' content on YouTube; 85% agree that YouTube content can influence their purchasing decisions. Return on investment (ROI) is 2.9 times higher than traditional television and 1.2 times higher than other social platforms in Vietnam, has helped YouTube become an effective platform for brand growth and helps businesses adapt flexibly to changing consumer trends.
Also, affiliate marketing program YouTube Shopping, launching in Vietnam at the end of 2024, also contributes to helping YouTube become a dynamic shopping destination and opening up new revenue sources for creators and businesses.
Google's AI solutions are designed to help marketers effectively leverage resources for strategic and creative activities, while reducing business operating costs.
An important step forward for Vietnamese businesses is employment Pilot launch of Click-to-Zalo feature by Google.
Find 77% of consumers are more likely to make a purchase if they can chat directly with a business, Google has partnered with Zalo, Vietnam's leading messaging platform, to explore new ways to help consumers reach businesses more effectively.
"Vietnam's digital economy is expected to reach a Gross Merchandise Value (GMV) of up to 200 billion USD by 2030. At Google, we are honored to be a partner in supporting local businesses to develop breakthroughs on this growth momentum," Mr. Marc Woo, General Director of Google Vietnam, shared.
In addition, the event also announced global product innovations, including:
(1) AI Max For Search: New advertising tools help businesses show up more effectively in relevant search moments – without having to rely on long keyword lists.
(2) Google Ads with agent capabilities: The AI agent acts as an all-powerful assistant built into Google Ads and Analytics. Not only does this agent provide support, but it can also proactively work with marketers. By learning from landing page data and campaign performance, AI agents can automatically create, optimize, and maintain advertising campaigns. In Google Ads, this feature provides real-time keyword suggestions and creative adjustments. In Analytics, this helps deliver intelligent analytics instantly. As a result, users can reduce manual tasks and spend more time strategizing, creating, and measuring performance.
(3) YouTube Shoppable Connected TV shopping (YouTube Shoppable Connected TV): An all-new interactive shopping experience is being launched, allowing viewers to explore and interact with products live on the big screen, then easily complete their purchase on their mobile phones. Additionally, YouTube's Masthead – our most prominent ad placement – now supports mobile shopping.
(4) YouTube Creator Partnerships Hub: New tools in Google Ads make it easier for brands to find and partner with YouTube creators. With AI-powered smart search, marketers can search by keyword, category or trend – and access detailed data like audience demographics and engagement before reaching creators. Once partnered, brands can promote the creator's content in the form of advertising and measure effectiveness. It is a unified platform that turns creator collaboration into real business results. This feature is currently rolling out in Singapore and Indonesia, and will continue to expand to other markets including Vietnam.
"At the first Google Marketing Live event held in Vietnam, we introduced the latest AI integration tools, capable of comprehensively supporting and covering the marketing journey - from creativity to performance, brand discovery, and AI agent features. With nearly 80 million Internet users in Vietnam, these solutions will help businesses enhance their presence on Google Search and YouTube, flexibly adapt to changing consumer behavior, and optimize marketing costs Mr. Marc Woo affirmed.
Thanh Uyen_Brands Vietnam
