5 ways to retain customers during the pandemic
Social distancing, while inherently good for public health, is detrimental to small businesses.
Here are some ways businesses can motivate both employees and customers, even if they are at a distance disadvantage.
1. Communicate proactively with customers
The situation is changing quite quickly, and no one is sure whether negative or positive news will happen, every day.
Let your customers know if you're closed, what your hours are changing, and what steps you're taking to keep your employees and work environment safe and clean.
If your store is closed, notify your customers on your social media channels, through email, and on your website.
In addition to letting customers know the logic of your direction, give them a way to stay connected.
2. Promote gift cards
Gift cards give you an instant cash infusion and ensure that customers will return in the future.
For example, offer an e-gift card program to reduce the risk of human contact or work with a third-party delivery partner like Uber Eats by accepting customer gift cards at your location.
3. Stream, video chat
Digitally transform your services to continue providing access to customers at home, so they can remain loyal to your business.
If you are providing highly specialized services, live video may not be suitable.
In addition, you can use more popular social networks, such as Facebook and Instagram, to introduce existing services, products, or care processes at always clean processing and dispensing sites to reassure customers.
4. Organize online events
For some business people, the biggest worry has come from canceled events.
Realize that most consumers are craving entertainment while quarantined at home.
5. Discount is an advantage
Now is a good time to attract long-term purchases with discounts.
Gyms may offer discounts to members starting after the virus has passed.
Although this time is a disadvantage for Offline products and services, it is an opportunity for digital and online transformation.
“Even if you have to temporarily close your store due to health and safety concerns, you still have ways to continue serving your customers during the Corona Virus outbreak.”
By Emily Heaslip. Edited by GUDJOB
