Pomelli is a new AI experiment, designed to automate the creation of on-brand marketing content for Small and Medium Businesses (SMBs).
Development Purpose
Pomelli tool is a collaborative product between Google Labs and Google DeepMind.
How It Works (3 Step Process)
Pomelli uses Artificial Intelligence (AI) to understand your business and create customized Marketing campaigns in three simple steps:
1. Build “Business DNA”
- Input: Users only need to provide the business's website address.
- Analysis: Pomelli's AI will analyze the website and existing images to automatically extract and build a unique "Business DNA" profile of the brand.
- Ingredient: This profile includes core elements such as tone of voice, custom fonts, images, and color palettes.
- Ensure: All content created by Pomelli is then based on this DNA profile, ensuring authenticity and consistency across every channel.
2. Create Custom Campaign Ideas
- Once “Business DNA” is established, Pomelli will generate marketing campaign ideas tailored to that business, helping users overcome creative block.
- Users can choose a suggested idea or enter their own prompt for Pomelli to create content according to a specific vision.
3. Edit and Create
- The final step is to produce high-quality marketing content such as social media posts, email content or copywriting in just a few minutes.
- The tool comes with a built-in editing feature, allowing users to customize text and images directly before downloading the final product.
Impact and Prospects
Pomelli is expected to eliminate bottlenecks in the traditional content creation process, helping Marketing teams focus more on strategy.
Note: Pomelli is currently in public beta testing in English in the United States, Canada, Australia and New Zealand.
Source: Google Labs
