Nhận diện thương hiệu
Bản sắc riêng, nhất quán trên mọi điểm chạm
GUDJOB xây dựng nhận diện từ định vị đến thiết kế: logo, màu sắc, kiểu chữ và hệ thống ứng dụng, để thương hiệu của bạn dễ nhận ra ở mọi nơi.
- Khảo sát
- Định vị
- Thiết kế
- Ứng dụng
Bộ nhận diện gồm những gì
Mọi thứ thương hiệu cần để xuất hiện nhất quán
Mỗi hạng mục đều được chuẩn hóa và bàn giao đầy đủ, dùng được ngay cho mọi ấn phẩm, bao bì, website và mạng xã hội.
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Logo & biến thể
Logo chính cùng các phiên bản ngang, dọc, một màu, dùng tốt từ biển hiệu đến ảnh đại diện.
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ChínhPhụChữNền
Màu sắc
Bảng màu chính, phụ, màu chữ và màu nền, kèm tỷ lệ sử dụng để thương hiệu luôn dễ nhận ra.
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AaTiêu đềNội dung
Kiểu chữ
Font tiêu đề và nội dung cùng quy định cỡ chữ, để mọi ấn phẩm đồng bộ.
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Họa tiết & hình ảnh
Họa tiết, phong cách hình ảnh và biểu tượng riêng, tạo chất riêng cho thương hiệu.
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Hệ thống ứng dụng
Danh thiếp, ấn phẩm, bao bì, biển hiệu và mạng xã hội, sẵn sàng sử dụng.
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✓✕
Brand guideline
Hướng dẫn dùng đúng, tránh sai, để đội ngũ và đối tác áp dụng nhất quán.
Brand guideline thực tế
Xem trọn một bộ nhận diện GUDJOB đã thực hiện
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Nhận diện thương hiệu tỉnh Đắk Lắk
Phương án đề xuấtXem brand guideline -
Nesso
Brand guidelinesXem brand guideline
Quy trình
Bốn bước, từ định vị đến bàn giao
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01
Khảo sát & định vị
Tìm hiểu thương hiệu, đối thủ và khách hàng để chốt định vị và hướng thiết kế.
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02
Thiết kế nhận diện
Phát triển logo, màu sắc, kiểu chữ theo định vị đã chốt, bạn góp ý từng phương án.
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03
Hệ thống ứng dụng
Áp dụng nhận diện lên ấn phẩm, bao bì, website, mạng xã hội và các điểm chạm thực tế.
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04
Bàn giao & hướng dẫn
Bàn giao file gốc đầy đủ kèm brand guideline, để thương hiệu luôn nhất quán.
Dự án
Những thương hiệu GUDJOB đã định hình
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United Tiles Brand Book
Sản xuất công nghiệpXây dựng
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Nhận diện thương hiệu tỉnh Đắk Lắk
Văn hóa
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Long Hải
FMCGThực phẩm & Đồ uống
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Nesso
Sáng tạo & Thiết kế
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Damaca – Mắc ca Đắk Lắk
Bán lẻFMCGThực phẩm & Đồ uống
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Digiads
Truyền thông
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Dove – Hộp quà
FMCGLàm đẹp
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Dutch Lady – Thùng Carton
FMCGThực phẩm & Đồ uống
Khách hàng nói gì
Thành công của khách hàng là thước đo
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
I bet my new identity design on them and they actually did a good job!
Hue TranProducer · Digads
Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results.
Tung NguyenEmployer Branding · L'Oréal
I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented.
Hieu PhanCo-founder · MARPU Brand Consultancy
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels.
Van NguyenManager · IK Plus
Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result.
Tam NguyenMarketing · SGTD
We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands.
JimDirector · Uncle Jax
Câu hỏi thường gặp
Bạn hỏi, GUDJOB trả lời
01
Một bộ nhận diện thương hiệu gồm những gì?
Logo và các biến thể, màu sắc, kiểu chữ, họa tiết, phong cách hình ảnh và hệ thống ứng dụng như danh thiếp, ấn phẩm, bao bì, mạng xã hội. Tất cả được tổng hợp trong brand guideline.
02
Tôi có được góp ý trong quá trình thiết kế không?
Có. Từ định vị, phương án logo đến hệ thống ứng dụng, mỗi giai đoạn đều được trình bày để bạn góp ý và duyệt trước khi đi tiếp.
03
Khi bàn giao, tôi nhận được những gì?
File gốc logo và các biến thể cho in ấn lẫn website, mạng xã hội, bảng màu, font, các mẫu ứng dụng và brand guideline hướng dẫn sử dụng.
04
GUDJOB có làm mới nhận diện đang có không?
Có. GUDJOB đánh giá nhận diện hiện tại, giữ lại những giá trị khách hàng đã quen và làm mới phần còn lại cho phù hợp định vị.
05
Chi phí và thời gian được tính thế nào?
Tùy phạm vi: mức độ nghiên cứu, số hạng mục ứng dụng và bao bì. GUDJOB đề xuất gói và lộ trình phù hợp sau buổi trao đổi.
Bắt đầu dự án
Cùng GUDJOB định hình bản sắc thương hiệu
Chia sẻ về thương hiệu của bạn, GUDJOB sẽ đề xuất hướng đi phù hợp.