Dutch Lady – Carton
Dutch Lady is a brand of FrieslandCampina — a multinational group among the world's five largest dairy companies. GUDJOB redesigned Dutch Lady's carton in 2019.
Client
FrieslandCampina Vietnam
Industry
Scope of work
- Carton design
For this project, GUDJOB gave Dutch Lady's carton design a fresh new direction, making it more eye-catching and effective on shelf.
The old design of Dutch Lady's cartons is boring and not appealing to customers, which is a problem.
Therefore, Dutch Lady wants these cartons to become more impressive and become a better branding tool at the point of sale.
After much consideration and experimentation, GUDJOB felt that the concept of connecting bins together to create a bigger picture would be the solution to the above problem. This means that when the boxes are stacked on top of each other (like the current arrangement of the point of sale), this design will join together to create a seamless, impressive image. Key visuals were tested, such as milk glass, windmill, milk bucket…
And finally, GUDJOB and Dutch Lady chose the Key Visual as Bottle of Purity to ensure brand consistency.
