YouTube is testing a new method of inserting ads to deal with ad blockers.
According to 9to5Google, online video sharing giant YouTube is testing a new tactic to deal with ad blockers, whereby the platform will insert ads directly into videos from the server side.
According to information from the developer of SponsorBlock, an extension that specializes in blocking ads, YouTube is testing the above method.
This is considered the latest move in YouTube's efforts to prevent users from using measures to avoid ads.
However, the new method also causes some difficulties for users when the video timestamp is affected by inserted ads.
Currently, server-side ad insertion is still in beta and has not been widely deployed.
However, this move shows that YouTube is becoming more and more aggressive in protecting its advertising revenue, while also raising questions about user experience and the balance between advertising and content on the platform.
Phong Do_Youth
