The popularity of smartphones has completely changed our habits.
Along with that, video is a rapidly rising form of social networks.
According to eMarketer, more than 75% of videos globally are watched on phones.
The Cognition Neuroscience Research project has shown that our brains need less than 0.5 seconds to interact with a mobile ad and start reacting to it.
So mobile-first videos are different because of factors such as regularity, short duration and when surfing on the phone, they will default to silent mode.
Compared to traditional TVC or viral clips, the main message will be conveyed at the end to make the audience curious, while mobile video with its own characteristics will make you attract attention with messages appearing right in the first seconds.
How to optimize all creativity for mobile interface on Facebook?
Attract attention by prioritizing the display of the main message or content at the beginning of the video.
The optimal display size for the main phone interface is 1:1 and vertical frame (3:4, 4:5, 9:16) and the duration to optimize the main ad is less than 15 seconds.
Because the initial display is always muted, when some brands create videos without sound, they instead use graphics, text, and captions to convey the main message directly and make customers watch the video more focused.
Besides, if you want to make your video sound more interesting, consider choosing the right background music and adjusting the volume so that when customers unmute, they won't have a negative experience with your video.
There are many forms of video supported by Facebook and Instagram from feed to stories, you can create interactive videos with different styles so customers can see the diversity and differences.
That's why your brand or business should use mobile-first video to reach customers as quickly as possible and deliver messages to them effectively.
Facebook and Instagram always encourage the creation of more videos, so when combined with insights about user experience, mobile-first video will create a new and effective future trend for social networks in general.
