What will social media content look like during the pandemic?
The COVID-19 virus (2019-nCoV) or previously known as Corona virus causes severe acute respiratory syndrome, an outbreak and peak spread in February 2020.
The emergence of the COVID-19 virus strongly affected the economy in general, forcing most brands to introduce temporary new policies to save the current very unpredictable situation.
Social networks at this time are always the first place to access information.
1. Recommendations according to the Ministry of Health
Basic information about COVID-19 prevention is used by brands as article content to convey to their customers.
2. Exploit the keyword "corona" and quarantine stories
Corona beer has become very famous and attracted a lot of attention.
You will immediately see that most of Corona's posts on social networks are commented positively by users.
Stories about quarantine, limited contact and crowd gatherings are also transformed into new content posted daily throughout - Always On Content.
3. Masks are gold, hand sanitizer is also gold
Many fashion brands, banks, and movie theaters all have measures to prevent epidemics and become content to ensure their customers will feel secure when going to offline stores.
Businesses with products such as hand sanitizer and antibacterial masks also promote their products with separate content, combined with market effects.
4. Foods and drinks that increase resistance receive attention
Protecting personal health and resistance is also the content used in the marketing strategies of some brands, especially F&B.
5. Free-shipping, and many "trendy" promotional content were born
Offering promotions at the right time is the urgent strategy of brands using applications and e-commerce.
Conclude,
In the midst of the pandemic causing a global crisis, many brands have quickly updated various information to create sources for outstanding and different ideas about social network content.
According to the content types above, a section will help you have a general perspective on new directions for content such as:
1. Promote the benefits of products and services related to epidemic prevention
2. Update news every day to have up-to-date topics, create attractive promotions at the right time
3. Provide safety instructions, convincing customers to continue using your products and services
Because of the changing nature of social networks every day, this is also one of the issues that can be implemented to refresh the content, while also promoting more interaction with customers.
