In fact, one survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy. That's why we've compiled the latest, most up-to-date social media image and video sizes in this article. We'll list all the recommended image sizes for Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and Snapchat shortly.
Facebook
Still the world's most popular social network, Facebook is becoming more visual and more mobile-oriented.
Basically, social networks are still social networks, so you should avoid using overly commercial or product images.
Recommended Facebook image sizes for 2022:
Facebook profile photo size: 180 x 180
Facebook cover photo size: 820 x 312
Facebook link photo size: 1200 x 630
Facebook image post size: 1200 x 630
Facebook event image size: 1920 x 1005
Facebook group cover photo size: 1640 x 856
Facebook video size: 1280 x 720
Maximum Facebook video length: 240 minutes
Facebook image ad size: 1200 x 628
Facebook video ad size: 1080 x 1350 (4:5 ratio), at least 1080 x 1080, ratios from 16:9 to 9:16 also supported
Facebook Story ad size: 1080 x 1920
Image ad size on Facebook Messenger: 1200 x 628
Facebook Reels – 1080×1350 (4:5 ratio)
Tip:
Social media audiences' attention spans are extremely short, so try to keep Facebook videos as short as possible.
Instagram
Instagram Stories and Reels are getting most of the attention lately, but you can still easily attract attention with still images – one tip here is to use filters.
Make the most of the three orientations for Instagram posts (square, landscape, and portrait).
Recommended Instagram image sizes for 2022:
Instagram profile photo size: 110×110
Instagram photo size: 1080 x 1080 (square), 1080 x 566 (horizontal), 1080 x 1350 (vertical)
Instagram Stories size: 1080 x 1920
Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 566 (landscape), 1080 x 1350 (portrait)
Posts & carousel ads: recommended 1080 x 1080 (square), 1080 x 566 (landscape) and 1080 x 1350 (portrait), can be video or still image
Instagram thumbnail: 161 x 161
Instagram ad size: 1080 x 566 (landscape), 1080 x 1080 (square)
Instagram IGTV video size: 1080 x 1920
IGTV cover photo size: 420 x 654
Reels and Instagram Live: 1080 x 1920
Tip:
We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid).
Twitter
Gone are the days when your clear observations were enough to get you noticed on Twitter.
Recommended Twitter image sizes for 2022:
Twitter profile photo size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1200 x 675
Minimum Twitter card image size: 120 x 120
Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
Maximum Twitter video length: 140 seconds
Twitter image sizes for ads: 800 x 418 (Site Card), 800 x 800 (App Card Image), 800 x 800 (Carousel), 800 x 418 (Direct Message Card), 800 x 418 (Conversation Card)
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) Length: 12 seconds or less (recommended), 2 minutes 20 seconds (maximum)
LinkedIn
While brand integrity and clarity are still the most important factors on LinkedIn, a beautiful LinkedIn profile is an invaluable asset to your brand.
If recruiting is one of your goals, use photo and video materials to show off your company's best side.
Recommended LinkedIn image sizes for 2022:
Company pages:
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1128 x 191
LinkedIn Sponsored Content image size: 1200 x 627
LinkedIn Business Banner Image: 646 x 220
LinkedIn image size for blog post link images: 1200 x 627
Personal page:
LinkedIn profile photo size: 400 x 400
LinkedIn background image size: 1584 x 396
LinkedIn post image size: 1200 x 1200 (square) 1080 x 1350 (vertical)
LinkedIn link post size: 1200 x 627
LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes
YouTube
Marketers need to meet video requirements to perform well on YouTube.
Recommended Youtube image sizes for 2022:
YouTube profile photo size: 800 x 800
YouTube channel cover photo: 2560 x 1440 (computer) and 1546 x 423 (phone)
YouTube thumbnail size: 1280 x 720
Standard YouTube video: Minimum size is 426 x 240. Maximum size is 3840 x 2160, aspect ratio 16:9
Pinterest
Pinterest is all about images.
Recommended Pinterest image sizes for 2022:
Pinterest profile photo: 165 x 165
Image displayed on Pinterest board: 222 x 150
Pinterest standard pin size: 1000 x 1500 portrait image
Pinterest Video specifications: square (1:1) or portrait (2:3, 9:16) Length: Up to 30 minutes
Pinterest Ad Carousel: aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500
Pinterest Story Pins image size: 1080 x 1920
Tik Tok
TikTok is the latest video sharing app that everyone is following.
Recommended Tik Tok image sizes for 2022:
TikTok Video: 1080 x 1920, up to 3 minutes.
TikTok profile photo: 200 x 200
TikTok feed ad video aspect ratio: 9:16, 1:1, or 16:9.
Snapchat
Snapchat was launched nearly 10 years ago and allows people and brands to tell stories through fun filters and engaging content that disappears after 24 hours.
By October 2021, there were 306 million daily active users on Snapchat.
