Social media image sizes for 2022
In fact, one survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy.
That's why we've compiled the latest, most up-to-date social media image and video sizes in this article.
We'll list all the recommended image sizes for Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and Snapchat shortly.
Still the world's most popular social network, Facebook is becoming more visual and more mobile-oriented.
Basically, social networks are still social networks, so you should avoid using overly commercial or product images.
Recommended Facebook image sizes for 2022:
- Facebook profile photo size: 180 x 180
- Facebook cover photo size: 820 x 312
- Facebook link photo size: 1200 x 630
- Facebook image post size: 1200 x 630
- Facebook event image size: 1920 x 1005
- Facebook group cover photo size: 1640 x 856
- Facebook video size: 1280 x 720
- Maximum Facebook video length: 240 minutes
- Facebook image ad size: 1200 x 628
- Facebook video ad size: 1080 x 1350 (4:5 ratio), at least 1080 x 1080, ratios from 16:9 to 9:16 also supported
- Facebook Story ad size: 1080 x 1920
- Image ad size on Facebook Messenger: 1200 x 628
- Facebook Reels – 1080×1350 (4:5 ratio)
Tip:
Social media audiences' attention spans are extremely short, so try to keep Facebook videos as short as possible.
Instagram Stories and Reels are getting most of the attention lately, but you can still easily attract attention with still images – one tip here is to use filters.
Make the most of the three orientations for Instagram posts (square, landscape, and portrait).
Recommended Instagram image sizes for 2022:
- Instagram profile photo size: 110×110
- Instagram photo size: 1080 x 1080 (square), 1080 x 566 (horizontal), 1080 x 1350 (vertical)
- Instagram Stories size: 1080 x 1920
- Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 566 (landscape), 1080 x 1350 (portrait)
- Posts & carousel ads: recommended 1080 x 1080 (square), 1080 x 566 (landscape) and 1080 x 1350 (portrait), can be video or still image
- Instagram thumbnail: 161 x 161
- Instagram ad size: 1080 x 566 (landscape), 1080 x 1080 (square)
- Instagram IGTV video size: 1080 x 1920
- IGTV cover photo size: 420 x 654
- Reels and Instagram Live: 1080 x 1920
Tip:
We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid).
Gone are the days when your clear observations were enough to get you noticed on Twitter.
Recommended Twitter image sizes for 2022:
- Twitter profile photo size: 400 x 400
- Twitter header size: 1500 x 500
- Twitter post image size: 1200 x 675
- Minimum Twitter card image size: 120 x 120
- Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
- Maximum Twitter video length: 140 seconds
- Twitter image sizes for ads: 800 x 418 (Site Card), 800 x 800 (App Card Image), 800 x 800 (Carousel), 800 x 418 (Direct Message Card), 800 x 418 (Conversation Card)
- Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) Length: 12 seconds or less (recommended), 2 minutes 20 seconds (maximum)
While brand integrity and clarity are still the most important factors on LinkedIn, a beautiful LinkedIn profile is an invaluable asset to your brand.
If recruiting is one of your goals, use photo and video materials to show off your company's best side.
Recommended LinkedIn image sizes for 2022:
Company pages:
- LinkedIn company logo size: 300 x 300
- LinkedIn cover photo size: 1128 x 191
- LinkedIn Sponsored Content image size: 1200 x 627
- LinkedIn Business Banner Image: 646 x 220
- LinkedIn image size for blog post link images: 1200 x 627
Personal page:
- LinkedIn profile photo size: 400 x 400
- LinkedIn background image size: 1584 x 396
- LinkedIn post image size: 1200 x 1200 (square) 1080 x 1350 (vertical)
- LinkedIn link post size: 1200 x 627
- LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
- Maximum LinkedIn video length: 10 minutes
YouTube
Marketers need to meet video requirements to perform well on YouTube.
Recommended Youtube image sizes for 2022:
- YouTube profile photo size: 800 x 800
- YouTube channel cover photo: 2560 x 1440 (computer) and 1546 x 423 (phone)
- YouTube thumbnail size: 1280 x 720
- Standard YouTube video: Minimum size is 426 x 240. Maximum size is 3840 x 2160, aspect ratio 16:9
Pinterest is all about images.
Recommended Pinterest image sizes for 2022:
- Pinterest profile photo: 165 x 165
- Image displayed on Pinterest board: 222 x 150
- Pinterest standard pin size: 1000 x 1500 portrait image
- Pinterest Video specifications: square (1:1) or portrait (2:3, 9:16) Length: Up to 30 minutes
- Pinterest Ad Carousel: aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500
- Pinterest Story Pins image size: 1080 x 1920
Tik Tok
TikTok is the latest video sharing app that everyone is following.
Recommended Tik Tok image sizes for 2022:
- TikTok Video: 1080 x 1920, up to 3 minutes.
- TikTok profile photo: 200 x 200
- TikTok feed ad video aspect ratio: 9:16, 1:1, or 16:9.
Snapchat
Snapchat was launched nearly 10 years ago and allows people and brands to tell stories through fun filters and engaging content that disappears after 24 hours.
By October 2021, there were 306 million daily active users on Snapchat.
Recommended Snapchat image sizes for 2022:
- Shared images: 1080 x 1920
- Geofilter: 1080 x 1920
- Stories: 1080 x 1920;
Source: Zora Tsvetkova – Falcon.io
