Manage fanpage It's not an easy thing, especially when social networks change every day and brands like Facebook, LinkedIn,... always have new policies and updates, forcing marketers to proactively improvise.
There is a shortcut to getting more likes and followers is to spend some money to buy them.
The problem is… when you buy likes and followers, you are getting quantity, not quality.
Your money would be better spent advertising to your lookalike audience or running a contest to increase followers who are actually interested in what you do.
Instagram is a visual medium, images are extremely important.
Even if you don't have professional photography skills or a high-end camera with top photo quality, try shooting in natural light or against a neutral background.
Finding the right number of posts on Instagram — or any social media platform — is truly a delicate dance in fanpage management.
Too few posts on Instagram increase your risk of losing connection with your customers and being forgotten by them, while posting too often will make them uncomfortable and it will take you more effort.
So what is the right amount to post on Instagram? here.
Based on the analytics on your site's insights, you should also experiment with your posting schedule to discover what the tipping point is. Creator Studio or Business Suite so you can schedule posts in advance.
Speaking of analytics: another big mistake marketers make on Instagram is ignoring the data provided by developers.
If you're trying to increase your engagement rate but aren't tracking your stats, how can you successfully manage a fan page, or essentially renew a piece of viral content you've achieved?
Hashtags are a great way for Instagram users to find your content.
You can use up to 30 hashtags, but the most common number of hashtags you'll see on Instagram is between one and three per post.
You'll need to experiment to see what works best for you and find popular hashtags that you think your customers will find easily.
The biggest mistake when posting on Instagram is publishing content that makes customers bored or uncomfortable, or spa content,
If you want users to engage with your brand, you need to give them an excuse to engage.
Give your followers value so they can comment, like and share… ideally building a deeper relationship with your brand.
Do you want to drive direct traffic to your website?
It's difficult to achieve success if you don't know what you're trying to achieve.
Choose a goal to start with and create a strategic plan to achieve it.
Your Instagram account is just one part of the entire brand ecosystem.
You can have a website, other social media pages, and maybe even a brick-and-mortar storefront.
Your logo must be on every profile.
Depending on your audience for each platform, there may be slight variations in the type of content you share or your interactions — maybe you post all about memes on Twitter — but overall, all of your platforms should make customers feel connected and identified.
With every post you make, you're adding one more page to your brand's overall story.
When you look at a brand's Instagram feed, does this story make sense?
If you have multiple people contributing to social content, create a specific guide or brand guideline to help everyone understand the overall brand identity.
Spelling errors are an inevitable part of the internet.
But the slightest spelling or grammar error can make an otherwise polished piece of writing look careless, sloppy, and unprofessional.
Instagram has increasingly understood what their users want, specifically through their new innovations such as Reels, IGTV,...
And marketers must always understand that Stories are an indispensable part of online brand strategy.
By not taking advantage of Instagram Stories, you're wasting your opportunity to reach the 500 million users who use this part of the Instagram platform.
Create more Story content similar to the content on your feed to highlight more types of content on your social networks.
Social media is not a broadcast, but a conversation.
If you're not engaging with your followers, you're wasting your platform.
Instagram doesn't allow URL links in post content and comments, so posting a long link on a work post will look messy — and like you don't know what you're doing.
Plus, let's be realistic: no one is going to type that into their browser.
Another option for brands that frequent links is to create an aggregate link.
If you make some (or all) of the common and sometimes silly Instagram mistakes mentioned above, don't beat yourself up about it.
To update Instagram's latest changes this year, you can refer to this page here.
Source: Stacey McLachlan
Editor: GUDJOB
