Nhận diện thương hiệu tỉnh Đắk Lắk
Inspired by the new development process of Dak Lak province after the merger, the GUDJOB team participated in the logo design competition with a mindset of inheritance and creation. Our brand identity proposals are a harmonious blend of traditional values and the modernity of a land full of potential. Using a minimalist, concise yet highly generalized design language, the logo not only reflects the unique historical, geographical, and cultural characteristics of the Central Highlands people, but also affirms the dynamic, friendly, and forward-looking brand of Dak Lak province.
- The competition organizer
The Dak Lak Provincial Department of Culture, Sports and Tourism
- Scope of work
Brand identity design
- Category
A desire to excel
The new Dak Lak emerged from a great convergence. The highlands and the coast are no longer separated at opposite ends of the map, but share a common name, a common heartbeat. Therefore, the symbol is not just an identifying mark, but a "signature" of a new era: soaring – breaking through – integrating, while still preserving the roots of both regions.
The new Dak Lak emerged from a great convergence. The highlands and the coast are no longer separated at opposite ends of the map, but share a common name, a common heartbeat. Therefore, the symbol is not just an identifying mark, but a "signature" of a new era: soaring – breaking through – integrating, while still preserving the roots of both regions.
At the center of the symbol is the point of convergence, where shared origins and cultures return to a new home. The two sides are symmetrical and balanced, like two equal regions supporting each other's progress. From that shared core, directions radiate outwards, suggesting a spirit of integration and multi-dimensional development: sharing the same roots, yet daring to take many paths to grow. Minimalist and modern, the symbol easily blends with everyday life, becoming the hallmark of a new Dak Lak – coming together under one roof to achieve remarkable progress.
Full presentation
Sharing the same source, rising together.
“Sông Ba chảy xuống Đà Rằng,
Ai thương Đắk Lắk cho bằng Phú Yên?”
Có những mạch gắn kết tồn tại từ lâu, chỉ chờ một ngày được gọi thành tên. Với Đắk Lắk mới, chúng tôi không muốn kể câu chuyện sáp nhập như một phép cộng đơn giản giữa “núi” và “biển”. Chúng tôi lần theo một mạch gắn kết có thật: Sông Ba – đường “chỉ tay địa lý” uốn lượn từ thượng nguồn đến hạ lưu, như sợi dây âm thầm buộc Đắk Lắk và Phú Yên thành anh em.
The new emblem is created from that spirit, like an embrace between two brothers: not just standing side by side, but intertwined. Looking at Dak Lak, we still hear the rhythm of the sea breeze and the open aspirations of Phu Yen. Thinking of Phu Yen, we still recognize the vast plateau and the inherent strength of its red basalt soil. A tight embrace, but not closed; an embrace to grow together, to fly together.
In the symbolic form, the flow is simplified into a gentle, embracing rhythm, like a source nourishing both the upper and lower regions. The central point suggests a cultural "anchor": the meeting point of Nhan Mountain, Ghenh Da Dia (Disk Rock Cliff), and the plateau ranges. Minimalist yet not cold, modern yet soulful, the emblem retains the breath of community: the imprint of the longhouse, the rhythm of sea life, and the strength of the plateau land.
The colors red-orange and blue go together, expressing determination and belief, supporting Dak Lak in advancing agriculture and fisheries, opening up opportunities for industry, services, and logistics, and illuminating tourism as a major gateway for a new Dak Lak to reach further.
