7 ideas for organizing giveaways on Instagram
Giveaways on Instagram can help you achieve a number of different KPIs.
Increase your following
Hosting a giveaway on your Instagram account helps increase the number of viewers to your page.
In the example below, AEON MALL Hai Phong Le Chan quizzes people on things related to their shopping mall, asking participants to follow their Instagram page and comment to participate in their giveaway:
Some tagged users went on to tag their friends, further expanding the reach of the giveaway.
Engage your customers
In essence, giveaways give customers the opportunity to interact with your brand and content.
Giveaways can allow for real user engagement, bringing your audience closer to your site and brand.
This is also a great way to let your customers know that their support is appreciated.
Collect content created by users
Contests can be a great opportunity to let your customers create (free and creative) content for your site.
How to organize a giveaway on Instagram
1. Plan your program
To get started, you need to choose how you want to do it.
And the most important thing is to set goals.
2. Set rules
Every competition has rules.
When posting about giveaways on Instagram, it's best to include the guidelines in the caption (like in the example below).
When sharing contests on your website, landing pages, or other social media platforms, it's best to clearly state important rules.
3. Choose a prize
This is the part that decides whether the giveaway is interesting or not, something your followers will compete for.
You should also make sure that the prize is relevant to your brand.
That will ensure more potential customers come to your site.
4. Promote your program
Now that you've decided what to give away, it's time to make sure people know you're giving.
7 ideas for organizing giveaways on Instagram
Instagram giveaways can be a fun way to engage with your target audience.
1. Like and/or comment to win
There's no need to complicate things.
One of the popular forms of organizing on Instagram is quite simple: you instruct participants to like and/or comment on posts in order to participate.
2. Photo caption contest
Image caption contests are the perfect way to create direct engagement with your audience.
Because the winner is often decided based on quality.
Contests like these also encourage interaction between users.
This caption contest hosted by Pokey (an Instagram-famous Boston Terrier) is an excellent example.
3. Tag a friend
Ultimately, the purpose of an Instagram giveaway is to attract new viewers to your page.
This will notify those tagged, leading them to the comment they were tagged in as well as your post.
It should be noted that tagging is also often combined with other game rules.
4. Content created by users
Whether you're asking for photos or text, user-generated content is a great way to create community engagement.
If your page promotes products, you can ask participants to post photos with your products.
You can ask users to share their favorite personal stories around your brand, products, or related stories on your site.
Brute Magnetic's photo contest is one of the more unique contests you'll see.
5. Side stories
You can ask them to answer questions about your site and brand, or even a current trending topic like sports or pop culture.
In general, you'll want to format it so that the winner is a randomly selected correct answer.
This quiz competition from AEON MALL Hai Phong Le Chan is short and interesting – a quiz competition that is accessible to everyone. It tests the audience's knowledge about AEON Mall Hai Phong Le Chan and attracts new eyes to the page by adding a request to "tag your friends".
6. Share this post
Create a post about the contest and ask your followers to share it by retweeting the article or sharing to their Stories.
It will help your post be shared with more interested people.
Venmo has been making waves lately with its fairly frequent cash giveaways.
7. Hashtag contest
Like many social media platforms, Instagram's algorithm and user interface make use of hashtags.
Because they easily compile posts on similar topics, they make a great way to host giveaways.
Ideally what you will get is a hashtag with great traffic.
Destify Weddings did it right with this contest.
One thing to keep in mind when planning a hashtag contest is that there are a LOT of hashtags out there.
Source: Tres Dean
