Colokit x Doraemon

GUDJOB partnered with Thien Long Group on a communications project for Colokit, producing iTVCs and social content for the Colokit Doraemon line. Inspired by generations of love for Doraemon, the project tells the story of a mother and child discovering a world of color and creativity together.

Client

Thien Long Group

Industry

Art Supplies

Scope of work

  • iTVC Production
  • Social media content production

Storyboard

The story begins with a simple moment: a mother reading the Doraemon comic — the childhood character she loves.

Knowing her child's love for Doraemon, she prepares a special gift: the Colokit Doraemon crayon set. From the moment the gift is opened, the boy's journey of color and creativity begins.

One stroke, then more colors. Imagination slowly leaves the page, turning familiar moments into a colorful world where mother and child explore, play and create together.

Storyboard 1 | GUDJOB
Storyboard 2 | GUDJOB
Storyboard 3 | GUDJOB
Storyboard 4 scaled | GUDJOB
Storyboard 5 | GUDJOB
Storyboard 6 | GUDJOB
Storyboard 7 | GUDJOB
Storyboard 8 | GUDJOB

iTVC

From sketched frames, the story comes to life as an iTVC with the colors, characters and playful spirit that define Colokit.

DORAEMON KIDS LOVE — COLOKIT CRAYONS KIDS ADORE!

Những khung hình nổi bật từ iTVC
Colokit Frame 2 | GUDJOB
Colokit Frame 3 | GUDJOB
Colokit Frame 4 | GUDJOB
Colokit Frame 5 | GUDJOB
Colokit Frame 6 | GUDJOB
Colokit Frame 7 | GUDJOB

Social media content

Building on the iTVC story, GUDJOB developed social media content, expanding Colokit's world of color and creativity across digital platforms.

Nội dung mạng xã hội Colokit x Doraemon post 2.1
Post 2 2 | GUDJOB
Post 2 3 1 | GUDJOB
Post 2 4 | GUDJOB
Post 3 | GUDJOB
Post 4 | GUDJOB
Post 5 scaled | GUDJOB
Post 6 | GUDJOB
Post 7 | GUDJOB
Post 8 Album scaled | GUDJOB
Post 9 Album scaled | GUDJOB