IK Plus is an Indonesian paper brand, specializing in providing quality office printing paper and has been present in Vietnam for more than 20 years. GUDJOB is a long-term partner of IK Plus, helping the brand communicate and sell products on a variety of channels with a clear revenue commitment year after year.
GUDJOB provides comprehensive solutions from warehousing, order processing, promotion management, advertising optimization on Shopee & Lazada. The optimization process and close collaboration over many years have helped IK Plus' e-commerce revenue grow sustainably by more than 300% / year.
Predicting advertising effectiveness with AI
GUDJOB is always testing solutions to increase ROI. Using connected data from advertising accounts, brand data, the AI system can make predictions about advertising effectiveness, helping to shorten A/B testing time as well as increase ROI.