{"id":22223,"date":"2023-08-17T16:43:44","date_gmt":"2023-08-17T09:43:44","guid":{"rendered":"https:\/\/gudjob.net\/?p=22223"},"modified":"2026-08-19T13:55:53","modified_gmt":"2026-08-19T06:55:53","slug":"shopee-duoc-tang-luc-de-dau-voi-tiktok-shop","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/shopee-duoc-tang-luc-de-dau-voi-tiktok-shop\/","title":{"rendered":"Shopee\ub294 TikTok Shop\uacfc \uacbd\uc7c1\ud558\uae30 \uc704\ud574 '\ud5a5\uc0c1'\ub418\uc5c8\uc2b5\ub2c8\ub2e4"},"content":{"rendered":"

Sea\ub294 Shopee\ub97c '\uac15\ud654'\ud558\uae30 \uc704\ud574 \ud22c\uc790\ub97c \ub298\ub9bd\ub2c8\ub2e4.<\/h2>\n

\uc2f1\uac00\ud3ec\ub974\uc758 Sea Technology Group\uc740 TikTok\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uacbd\uc7c1\uc790\uc640\uc758 \uc810\uc810 \ub354 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc5d0 \ub300\ucc98\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \uc2dc\uc7a5\uc5d0\uc11c Shopee\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub9b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

2021\ub144 TikTok\uc740 \uc778\ub3c4\ub124\uc2dc\uc544\ub97c \uc2dc\uc791\uc73c\ub85c \uc628\ub77c\uc778 \uc1fc\ud551 \uc11c\ube44\uc2a4 TikTok Shop\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\ud6c4\ub85c TikTok Shop\uc740 Sea's Shopee, Alibaba\uc758 Lazada \ubc0f Tokopedia\uac00 \uc9c0\ubc30\ud558\ub294 \uc9c0\uc5ed\uc758 \ub2e4\ub978 \ub9ce\uc740 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"|\"
TikTok Shop\uc740 Lazada\ub97c \uc81c\uce58\uace0 \ubca0\ud2b8\ub0a8\uc5d0\uc11c 2\ubc88\uc9f8\ub85c \ud070 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. (\ucd9c\ucc98: Metric)<\/figcaption><\/figure>\n

8\uc6d4 15\uc77c \uc0ac\uc5c5 \uacb0\uacfc \ud68c\uc758\uc5d0\uc11c Sea \ud68c\uc7a5 \uacb8 CEO\uc778 Forrest Li\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc0c1\ud669\uc774 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d, \uc9e7\uc740 \ub3d9\uc601\uc0c1, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640\uc758 \uc81c\ud734 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uc0ac\uc6a9\uc790 \uc0c1\ud638 \uc791\uc6a9 \uc131\uc7a5\uc758 \uc2dc\uae30\ub97c \uacaa\uace0 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Shopee\uc758 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d \uc7a5\uc810<\/h2>\n

Li \uc528\uc5d0 \ub530\ub974\uba74 \uc774\ub294 \ubc1c\uc804\ud558\uace0 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae0d\uc815\uc801\uc778 \ucd94\uc138\uc640 \uc9c4\uc804\uc744 \uace0\ub824\ud558\uc5ec Sea\ub294 \ubaa8\ub4e0 \uc2dc\uc7a5\uc5d0\uc11c \uc804\uc790\uc0c1\uac70\ub798 \ubd80\ubb38\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \ub298\ub824\uc654\uace0 \uc55e\uc73c\ub85c\ub3c4 \ub298\ub9b4 \uc608\uc815\uc774\uc9c0\ub9cc \uad6c\uccb4\uc801\uc778 \uc218\uce58\ub294 \uacf5\uac1c\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

Shopee\ub294 2019\ub144 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uae30\ub2a5\uc73c\ub85c TikTok\ubcf4\ub2e4 \uc55e\uc11c \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\ub294 \ucd5c\uadfc \ud328\uc158, \uac74\uac15, \ubbf8\uc6a9\uacfc \uac19\uc740 \uc0c1\ud488 \uce74\ud14c\uace0\ub9ac\uc5d0 \uc9d1\uc911\ud558\uae30 \uc704\ud574 \uae30\ub2a5\uc744 \uc0c8\ub85c \ub2e8\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ud2f1\ud1a1\uc758 \uc7a5\uc810\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. Li \uc528\ub294 \uc9c0\ub09c\ub2ec \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c \uc9c4\ud589\ub41c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uac70\ub798\ub7c9\uc774 \uc77c\uc77c \ud3c9\uade0\ubcf4\ub2e4 12\ubc30 \uc99d\uac00\ud588\uace0 \uad6c\ub9e4\uc790 \uc218\ub3c4 10\ubc30 \uc99d\uac00\ud588\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc655\uc60c\uc900(Yanjun Wang) \ube44\uc988\ub2c8\uc2a4 \uc774\uc0ac\ub294 \ud68c\uc0ac\uac00 \ubb3c\ub958\uc640 \uacb0\uc81c \uc11c\ube44\uc2a4\ub97c \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uc8fc\ubb38 \uc804\ud658\uc5d0 \uc720\ub9ac\ud558\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 Li \uc528\ub294 \ud22c\uc790\uac00 \uc0ac\uc5c5 \uacb0\uacfc\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc77c\uc815 \uae30\uac04 \ub0b4\uc5d0 Shopee\ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8\ub8f9 \uc804\uccb4\uc5d0 \uc190\uc2e4\uc744 \ucd08\ub798\ud560 \uc218 \uc788\ub2e4\uace0 \uacbd\uace0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc778\uc0c1\uc801\uc778 \uc0ac\uc5c5 \uc131\uacfc<\/h2>\n

\uc218\ub144\uac04 \ud070 \uc190\uc2e4\uc744 \uacaa\uc740 \ud6c4 \ud22c\uc790\uc790\ub4e4\uc774 \uba85\ud655\ud55c \uc774\uc775 \ubc29\ud5a5\uc744 \uc694\uad6c\ud558\ub294 \uc5b4\ub824\uc6b4 \uc2dc\uae30\uc5d0 \uacbd\uc7c1 \uc5f4\uae30\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc1fc\ud53c\ub294 \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5 \uc810\uc720\uc728\uc758 \uac70\uc758 \uc808\ubc18\uc744 \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \ucd94\uc815\ub410\uc9c0\ub9cc, \ucf54\ub85c\ub09819 \uc0ac\ud0dc \uc774\ud6c4 \uc131\uc7a5 \ub454\ud654\ub97c \uae30\ub85d\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n

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2023\ub144 \uc0c1\ubc18\uae30 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud310\ub9e4\ub41c \ub9e4\ucd9c \ubc0f \uc81c\ud488 \uc218 (\ucd9c\ucc98: \uc9c0\ud45c)<\/figcaption><\/figure>\n

\uc62c\ud574 2\ubd84\uae30 Sea\uc758 \uc21c\uc774\uc775\uc740 3\uc5b5 3\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ub2ec\ud574 1\ub144 \uc804 9\uc5b5 3,100\ub9cc \ub2ec\ub7ec\uc758 \uc190\uc2e4\uc744 \ud68c\ubcf5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uadf8\ub8f9\uc774 3\ubd84\uae30 \uc5f0\uc18d \ud751\uc790\ub97c \ub0b8 \uac83\uc774\ub2e4. \uadf8\ub7ec\ub098 \ub9e4\ucd9c\uc740 5.2% \uc99d\uac00\ud55c 30\uc5b5 \ub2ec\ub7ec\uc5d0 \uadf8\ucce4\ub294\ub370, \uc774\ub294 \ucf54\ub85c\ub09819 \uae30\uac04 \ub3d9\uc548 100% \uc774\uc0c1 \uc99d\uac00\ud55c \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub290\ub9b0 \uc218\uce58\uc785\ub2c8\ub2e4. \uc804 \ubd80\uc11c\uc758 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5\ube44\uc6a9\uc740 4\uc5b5 9,300\ub9cc \ub2ec\ub7ec\ub85c 2022\ub144 \uac19\uc740 \uae30\uac04\ubcf4\ub2e4 49.3% \uc808\uac10\ub410\ub2e4.<\/p>\n

Shopee\uc758 \uc870\uc815 EBITDA(\uc138\uc804 \uc774\uc775, \uac10\uac00\uc0c1\uac01\ube44 \ubc0f \uc774\uc790)\ub294 1\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub974\ub800\uc73c\uba70 \uc774\ub294 \uc9c0\ub09c\ud574 \uac19\uc740 \uae30\uac04\uc758 6\uc5b5 4,800\ub9cc \ub2ec\ub7ec \uc190\uc2e4\ubcf4\ub2e4 \ub192\uc558\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c\uc740 32.3% \uc99d\uac00\ud55c 23\uc5b5 2\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc0ac\uc0c1 \ucd5c\uc800\uce58\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

(\ub2db\ucf00\uc774\uc5d0 \ub530\ub974\uba74)<\/em><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sea t\u0103ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ‘t\u0103ng l\u1ef1c’ cho Shopee T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 Sea c\u1ee7a Singapore s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o Shopee t\u1ea1i m\u1ecdi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0 TikTok. N\u0103m 2021, TikTok ra m\u1eaft d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":22340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[209,214,215],"class_list":["post-22223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22223"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22223\/revisions"}],"predecessor-version":[{"id":23172,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22223\/revisions\/23172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22340"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}