{"id":22206,"date":"2024-04-24T09:11:59","date_gmt":"2024-04-24T02:11:59","guid":{"rendered":"https:\/\/gudjob.net\/?p=22206"},"modified":"2026-08-19T12:41:03","modified_gmt":"2026-08-19T05:41:03","slug":"shopee-lazada-tiktok-kiem-nghin-ty-tai-viet-nam-nho-phuc-vu-phai-nu","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/shopee-lazada-tiktok-kiem-nghin-ty-tai-viet-nam-nho-phuc-vu-phai-nu\/","title":{"rendered":"Shopee, Lazada, TikTok ki\u1ebfm ngh\u00ecn t\u1ef7 t\u1ea1i Vi\u1ec7t Nam nh\u1edd ph\u1ee5c v\u1ee5 ph\u00e1i n\u1eef"},"content":{"rendered":"

C\u00e1c s\u00e0n TM\u0110T ki\u1ebfm ngh\u00ecn t\u1ef7 nh\u1edd ph\u00e1i n\u1eef<\/h2>\n

T\u1ed5ng doanh thu ba\u0301n le\u0309 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee, Lazada, Tiki, Sendo, Tiktok Shop Qu\u00fd 1\/2024 \u0111\u1ea1t h\u01a1n 71.000 t\u1ef7 \u0111\u1ed3ng, trong \u0111\u00f3 ph\u1ea7n kh\u00f4ng nh\u1ecf t\u1edbi t\u1eeb c\u00e1c m\u00f3n \u0111\u1ed3 ch\u0103m s\u00f3c da.<\/p>\n

C\u00f9ng v\u1edbi s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf trong n\u01b0\u1edbc, b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam Qu\u00fd 1\/2024 hi\u1ec7n l\u00ean nhi\u1ec1u gam m\u00e0u t\u01b0\u01a1i s\u00e1ng. <\/p>\n

H\u00e0nh vi chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng n\u1eef<\/h2>\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a Metric, trong Qu\u00fd 1\/2024, doanh thu ba\u0301n le\u0309 tr\u00ean 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam (Shopee, Lazada, Tiki, Sendo, Tiktok Shop) ca\u0301n m\u00f4\u0301c 71.200 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u01a1\u0309ng 78,69% so v\u01a1\u0301i Qu\u00fd 1\/ 2023. <\/p>\n

Con s\u1ed1 n\u00e0y v\u01b0\u1ee3t xa k\u1ef3 v\u1ecdng, b\u1edfi theo nhi\u1ec1u d\u1ef1 b\u00e1o, doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2024 s\u1ebd ch\u1ec9 t\u0103ng kho\u1ea3ng 35% so v\u1edbi 2023. H\u01a1n n\u1eefa, s\u1ed1 li\u1ec7u trong b\u00e1o c\u00e1o ch\u01b0a bao g\u00f4\u0300m doanh thu t\u01b0\u0300 ca\u0301c phi\u00ean livestream, t\u1ee9c ngu\u1ed3n thu th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c s\u00e0n c\u00f2n c\u00f3 th\u1ec3 cao h\u01a1n n\u1eefa.<\/p>\n

<\n\n

C\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

figure class=”kg-card kg-image-card kg-card-hascaption”>\"|\"

S\u1ed1 li\u1ec7u: Metric<\/em><\/i><\/figcaption><\/figure>\n

C\u0169ng theo s\u1ed1 li\u1ec7u c\u1ee7a Metric, 766,7 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c giao th\u00e0nh c\u00f4ng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong 3 th\u00e1ng qua, t\u0103ng 83,21% so v\u1edbi c\u00f9ng k\u1ef3. <\/p>\n

V\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c tri\u1ec3n khai, ng\u01b0\u1eddi d\u00e2n \u0111ang c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau tho\u1ea3i m\u00e1i h\u01a1n so v\u1edbi giai \u0111o\u1ea1n h\u1eadu Covid-19. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, mua s\u1eafm online \u0111ang ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh 1 ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong th\u00f3i quen ti\u00eau d\u00f9ng.<\/p>\n

C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n, Qu\u00fd 1\/2024 c\u0169ng ghi nh\u1eadn m\u1ed9t ch\u1ec9 s\u1ed1 v\u00f4 c\u00f9ng t\u00edch c\u1ef1c. \u0110\u00f3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ph\u00e1t sinh \u0111\u01a1n h\u00e0ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng d\u01b0\u01a1ng l\u1ea7n \u0111\u1ea7u ti\u00ean trong nhi\u1ec1u qu\u00fd tr\u1edf l\u1ea1i \u0111\u00e2y. <\/p>\n

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S\u1ed1 li\u1ec7u: Metric<\/em><\/i><\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh s\u1ef1 h\u1ed3i ph\u1ee5c c\u1ee7a n\u1ec1n kinh t\u1ebf, doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u00f3 ni\u1ec1m tin v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd l\u00e0 s\u00e2n ch\u01a1i bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i tham gia n\u1ebfu mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3.<\/p>\n

Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng lu\u00f4n l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y kh\u1ed1c li\u1ec7t. Ch\u1ec9 c\u1ea7n t\u00ecm m\u1eb7t h\u00e0ng b\u1ea5t k\u1ef3 tr\u00ean s\u00e0n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m nh\u00e0 cung c\u1ea5p. V\u00ec v\u1eady, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p t\u0103ng l\u00ean, ch\u1eafc ch\u1eafn cu\u1ed9c chi\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng Ecommerce s\u1ebd ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p. Nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb \u0111\u00e0o th\u1ea3i b\u1ea5t c\u1ee9 l\u00fac n\u00e0o n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n

S\u1ed1 li\u1ec7u c\u0169ng ch\u1ec9 ra r\u1eb1ng, c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u1ed5ng doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n c\u1ee7a c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng ngo\u00e0i top 10 \u0111\u1ec1u t\u0103ng tr\u01b0\u1edfng tr\u00ean m\u1ee9c 50%. <\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i ri\u00eang cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn ma\u0300 \u0111a\u0303 co\u0301 xu h\u01b0\u01a1\u0301ng m\u01a1\u0309 r\u00f4\u0323ng a\u0309nh h\u01b0\u01a1\u0309ng sang ca\u0301c ti\u0309nh tha\u0300nh. Kho ha\u0300ng \u0111\u0103\u0323t ta\u0323i ca\u0301c ti\u0309nh tha\u0300nh \u0111\u00e3 giu\u0301p ru\u0301t ng\u0103\u0301n th\u01a1\u0300i gian v\u00e2\u0323n chuy\u00ea\u0309n, giao ha\u0300ng, thu\u0301c \u0111\u00e2\u0309y t\u0103ng tr\u01b0\u01a1\u0309ng va\u0300 \u0111a\u0301p \u01b0\u0301ng nhu c\u00e2\u0300u mua ha\u0300ng cu\u0309a ng\u01b0\u01a1\u0300i du\u0300ng \u0111i\u0323a ph\u01b0\u01a1ng. \u200b<\/p>\n

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Ch\u1ecb em ph\u1ee5 n\u1eef l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u1ea2nh: Tr\u1ecdng \u0110\u1ea1t<\/em><\/i><\/figcaption><\/figure>\n

 \u00d4ng Ph\u1ea1m B\u1ea3o Trung, Gi\u00e1m \u0111\u1ed1c kinh doanh Metric cho hay, ng\u00e0nh h\u00e0ng \ubdf0\ud2f0<\/em> \u0111ang cho th\u1ea5y s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh khi x\u1ebfp v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n trong b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 doanh thu cao nh\u1ea5t.<\/p>\n

Trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, ng\u00e0nh h\u00e0ng \ubdf0\ud2f0<\/em> mang l\u1ea1i 11.250 t\u1ef7 \u0111\u1ed3ng d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u t\u1eeb c\u1ea3 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed top \u0111\u1ea7u. T\u1ea1i \u0111\u00f3, ch\u0103m s\u00f3c da m\u1eb7t l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi doanh s\u1ed1 3.223 t\u1ef7 \u0111\u1ed3ng, g\u1ed3m 22,32 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra.<\/p>\n

“S\u1edf d\u0129 ng\u00e0nh L\u00e0m \u0111\u1eb9p c\u00f3 th\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf t\u1eeb n\u0103m n\u00e0y qua n\u0103m kh\u00e1c \u0111\u1ebfn t\u1eeb 3 \u0111\u1eb7c tr\u01b0ng ng\u00e0nh h\u00e0ng, \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 s\u01b0\u0301c mua l\u1ea1i cao, nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i so v\u1edbi c\u1eeda h\u00e0ng offline, kh\u00e1ch h\u00e0ng l\u1ea1i ph\u1ea7n nhi\u1ec1u l\u00e0 n\u1eef – t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em>“, \u00f4ng Trung ph\u00e2n t\u00edch. <\/p>\n

Qu\u00fd 1\/2024 c\u0169ng ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c c\u1ee7a ng\u00e0nh h\u00e0ng \u0111i\u1ec7n gia d\u1ee5ng, v\u1edbi m\u1ee9c doanh s\u1ed1 t\u0103ng tr\u01b0\u1edfng 146,8% v\u00e0 s\u1ea3n l\u01b0\u1ee3ng b\u00e1n t\u0103ng t\u1edbi g\u1ea7n 370%. <\/p>\n

Top \u0111\u1ea7u nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y trong ng\u00e0nh h\u00e0ng \u0111i\u1ec7n gia d\u1ee5ng \u0111\u1ec1u c\u00f3 m\u1ee9c gi\u00e1 cao, \u0111i\u1ec3n h\u00ecnh nh\u01b0 m\u00e1y chi\u1ebfu, robot h\u00fat b\u1ee5i… \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 kh\u00f4ng c\u00f2n ng\u1ea1i mua s\u1eafm nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean s\u00e0n online, n\u1ebfu nh\u00e0 b\u00e1n ch\u1ee9ng minh \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n

Theo d\u1ef1 b\u00e1o c\u1ee7a Metric, trong Qu\u00fd 2\/2024, t\u1ed5ng doanh s\u1ed1 5 s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t Vi\u1ec7t Nam hi\u1ec7n nay s\u1ebd \u0111\u1ea1t m\u1ee9c 84.870 t\u1ef7 \u0111\u1ed3ng, v\u1edbi 882,12 tri\u1ec7u \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 19,2% v\u00e0 13,57% so v\u1edbi Qu\u00fd 1\/2024. \u0110\u00e2y l\u00e0 m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u h\u1ebft s\u1ee9c t\u00edch c\u1ef1c. \u200b<\/p>\n

Tuy nhi\u00ean, nh\u1eefng bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u00ednh tr\u1ecb l\u00e0m \u1ea3nh h\u01b0\u1edfng t\u1edbi chu\u1ed7i cung \u1ee9ng, s\u1ef1 x\u00e2m nh\u1eadp t\u1eeb c\u00e1c nh\u00e0 b\u00e1n n\u01b0\u1edbc ngo\u00e0i v\u00e0 vi\u1ec7c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch t\u1eeb m\u1ed9t s\u1ed1 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng online s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a n\u0103m 2024. <\/p>\n

Tr\u1ecdng \u0110\u1ea1t_ Vietnamnet<\/p>","protected":false},"excerpt":{"rendered":"

C\u00e1c s\u00e0n TM\u0110T ki\u1ebfm ngh\u00ecn t\u1ef7 nh\u1edd ph\u00e1i n\u1eef T\u1ed5ng doanh thu ba\u0301n le\u0309 5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee, Lazada, Tiki, Sendo, Tiktok Shop Qu\u00fd 1\/2024 \u0111\u1ea1t h\u01a1n 71.000 t\u1ef7 \u0111\u1ed3ng, trong \u0111\u00f3 ph\u1ea7n kh\u00f4ng nh\u1ecf t\u1edbi t\u1eeb c\u00e1c m\u00f3n \u0111\u1ed3 ch\u0103m s\u00f3c da. C\u00f9ng v\u1edbi s\u1ef1 ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n […]<\/p>\n","protected":false},"author":1,"featured_media":22323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[193,209,214,215,217],"class_list":["post-22206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-lazada","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22206"}],"version-history":[{"count":3,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22206\/revisions"}],"predecessor-version":[{"id":23148,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22206\/revisions\/23148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22323"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}