{"id":22201,"date":"2024-07-04T16:30:45","date_gmt":"2024-07-04T09:30:45","guid":{"rendered":"https:\/\/gudjob.net\/?p=22201"},"modified":"2026-08-19T13:52:10","modified_gmt":"2026-08-19T06:52:10","slug":"nguoi-viet-mua-hang-online-trung-binh-4-lan-moi-thang","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/nguoi-viet-mua-hang-online-trung-binh-4-lan-moi-thang\/","title":{"rendered":"\ubca0\ud2b8\ub0a8 \uc0ac\ub78c\ub4e4\uc740 \ud55c \ub2ec\uc5d0 \ud3c9\uade0 4\ubc88 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud569\ub2c8\ub2e4."},"content":{"rendered":"<h2>\ubca0\ud2b8\ub0a8 \uc0ac\ub78c\ub4e4\uc740 \ud55c \ub2ec\uc5d0 \ud3c9\uade0 4\ubc88 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud569\ub2c8\ub2e4.<\/h2>\n<h2>\ubca0\ud2b8\ub0a8 \uc0ac\ub78c\ub4e4\uc740 \ud55c \ub2ec\uc5d0 \ud3c9\uade0 4\ubc88 \uc628\ub77c\uc778 \uc1fc\ud551\uc744 \ud569\ub2c8\ub2e4.<\/h2>\n<p>NielsenIQ Vietnam\uc5d0 \ub530\ub974\uba74 \ud3c9\uade0\uc801\uc73c\ub85c \ubca0\ud2b8\ub0a8 \uc18c\ube44\uc790\ub294 \ud55c \ub2ec\uc5d0 4\ubc88 \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub294\ub370, \uc774\ub294 2023\ub144 \uc870\uc0ac\ubcf4\ub2e4 2\ubc30 \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2dc\uc7a5 \uc870\uc0ac \ud68c\uc0ac\uc5d0 \ub530\ub974\uba74 \uc774 \uc218\uce58\ub294 \ubca0\ud2b8\ub0a8 \uc0ac\ub78c\ub4e4\uc774 \uc288\ud37c\ub9c8\ucf13\uc5d0 \uac00\ub294 \uc6d4\ubcc4 \ube48\ub3c4\uc758 \ub450 \ubc30\uc5d0 \ub2ec\ud558\ub294 \uc218\uce58\uc785\ub2c8\ub2e4. \ub610\ud55c 6\uc6d4 28\uc77c \ud589\uc0ac\uc5d0\uc11c \ubc1c\ud45c\ub41c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ud55c \uc0ac\ub78c\uc774 3.2 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc628\ub77c\uc778\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc0c8\ub85c\uc6b4 \uc18c\ube44 \uc2b5\uad00\uacfc \ud589\ub3d9<\/h2>\n<p>\uc800\ub834\ud55c \uc628\ub77c\uc778 \uc81c\ud488\uc774 \uc18c\ube44\uc790\ub97c \uc124\ub4dd\ud558\ub294 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \uc544\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad00\uc2ec\uc744 \uac16\ub294 \ub450 \uac00\uc9c0 \uc774\uc720\ub294 \uac00\uc871 \uc18c\ube44\ub97c \uc704\ud574 \ub9e4\uc7a5\uc5d0\uc11c \uad6c\ub9e4\ud558\ub294 \uac83(25%)\uacfc \uc989\uc2dc \uc74c\uc2dd\uc744 \uc81c\uacf5\ud558\ub294 \uac83(21%)\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uc0c8\ub85c\uc6b4 \uc18c\ube44 \uc2b5\uad00\uacfc \ud589\ub3d9<\/h2>\n<p>\uc9c0\ub09c \uba87 \ub144 \ub3d9\uc548 \ubca0\ud2b8\ub0a8 \uc0ac\ub78c\ub4e4\uc740 \uc8fc\ub85c \uc804\uc790\uc81c\ud488, \ud328\uc158, \uac00\uc804\uc81c\ud488\uacfc \uac19\uc740 \ube44\ud544\uc218 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uc804\uc790\uc0c1\uac70\ub798\ub97c \uc774\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc694\uc998\uc5d0\ub294 \uc0dd\ud544\ud488\uc744 \uad6c\uc785\ud558\uae30 \uc704\ud574 \uc628\ub77c\uc778 \ub9c8\ucf13\uc5d0 \ub354 \uc790\uc8fc \ubc29\ubb38\ud569\ub2c8\ub2e4.<\/p>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-18.png\" class=\"kg-image\" alt=\"|\" width=\"934\" height=\"523\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-19.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-18.png 934w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<h2>TikTok Shop\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uacfc \uc57c\ub9dd<\/h2>\n<p>NielsenIQ\uc5d0 \ub530\ub974\uba74 \uace0\uac1d\uc740 \ud3c9\uade0 6.5\uac00\uc9c0 \uc720\ud615\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4. \uadf8 \uc911 \uc1fc\ud551\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\uc704 3\uac1c \ud488\ubaa9\uc740 \uc2dd\ud488, \uc74c\ub8cc, \uac1c\uc778\ud654\uc7a5\ud488 \uc21c\uc774\uc5c8\ub2e4. \ub2e4\uc74c\uc758 \uc0c8\ub85c\uc6b4 \uc6b0\uc120\uc21c\uc704\ub294 \uc2a4\ud3ec\uce20, \ud648\ucf00\uc5b4, \uae30\uc220 \ub4f1 \ud328\uc158 \ubd84\uc57c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc \ud589\uc0ac\uc5d0\uc11c \uc18c\ub9e4\uc5c5\uccb4 Vertical NielsenIQ Vietnam\uc758 Le Hoang Long \ub300\ud45c\ub294 \uc628\ub77c\uc778 \uc1fc\ud551\uc774 \"\uc0c8\ub85c\uc6b4 \ud45c\uc900\"\uc774 \ub418\uc5c8\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub294 6\uc6d4 28\uc77c TikTok SMB Summit 2024\uc5d0\uc11c \"\uc628\ub77c\uc778 \uc1fc\ud551\uc774 \uc77c\ubc18\uc801\uc778 \ud65c\ub3d9\uc774 \ub418\uace0 \uc788\uc73c\uba70 \ud544\uc218 \ud488\ubaa9\uc758 \uc778\uae30\uac00 \uc810\uc810 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4\"\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>TikTok Shop\uc758 \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uacfc \uc57c\ub9dd<\/h2>\n<p>\uc774\uc804\uc5d0 \uc804\uc790\uc0c1\uac70\ub798 \ub370\uc774\ud130 \ud68c\uc0ac\uc778 Metric\uc758 1\ubd84\uae30 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 \ubca0\ud2b8\ub0a8 \uc0ac\ub78c\ub4e4\uc774 \uc628\ub77c\uc778 \uc1fc\ud551\uc5d0 \"\ub354 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ucd9c\"\ud558\uace0 \uc788\uc73c\uba70 \uc774\ub294 \uac70\ub798\uc18c\uc758 \uc608\uce21\uc744 \ud6e8\uc52c \ucd08\uacfc\ud55c\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. 5\ub300 \ud50c\ub7ab\ud3fc\uc5d0\ub294 Shopee, Lazada, Tiki, Sendo, TikTok Shop\uc774 \ud3ec\ud568\ub418\uba70 \ucd1d \uc18c\ub9e4 \uc218\uc775\uc740 71\uc870 2\ucc9c\uc5b5 VND\uc5d0 \ub2ec\ud574 2023\ub144 \uac19\uc740 \uae30\uac04\uc5d0 \ube44\ud574 \ucd5c\ub300 78.69% \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\uc790\uc0c1\uac70\ub798\ub294 \uc77c\ubc18 \uc18c\ub9e4\uc2dc\uc7a5\ubcf4\ub2e4 \ub192\uc740 \uc131\uc7a5\ub960\uc744 \uc720\uc9c0\ud558\uace0 \uc788\ub2e4. \ud1b5\uacc4\uccad\uc5d0 \ub530\ub974\uba74 \uc62c\ud574 \uc0c1\ubc18\uae30 \uc804\uccb4 \uc0c1\ud488\uc18c\ub9e4\ud310\ub9e4\uc561\uacfc \uc18c\ube44\uc790\uc11c\ube44\uc2a4\uc218\uc775\uc740 \ubb3c\uac00\uc0c1\uc2b9 \uc694\uc778\uc744 \uc81c\uc678\ud558\uba74 5.7% \uc99d\uac00\ud574 2023\ub144 \uac19\uc740 \uae30\uac04 8.8% \uc218\uc900\ubcf4\ub2e4 \ub454\ud654\ub410\ub2e4.<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-12.jpg\" class=\"kg-image\" alt=\"|\" width=\"680\" height=\"408\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-14.jpg 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-12.jpg 680w\"><figcaption><span style=\"white-space: pre-wrap;\">6\uc6d4 28\uc77c \ud589\uc0ac\uc5d0\uc11c TikTok for Business SMB Vietnam\uc744 \ub2f4\ub2f9\ud558\ub294 Hung Huynh \uad6d\uac00 \uc774\uc0ac. \uc774\ubbf8\uc9c0:&nbsp;<\/span><i><em class=\"italic\" style=\"white-space: pre-wrap;\">\ud2f1\ud1a1 \ubca0\ud2b8\ub0a8<\/em><\/i><\/figcaption><\/figure>\n<p>TikTok for Business SMB Vietnam\uc758 \uc9c0\uc5ed \uc774\uc0ac\uc778 Mr. Hung Huynh\uc740 \uc628\ub77c\uc778 \uc0c1\uac70\ub798 \uc2dc\uc7a5\uc774 \uc5ec\uc804\ud788 \ub9e4\uc6b0 \uac1c\ubc29\uc801\uc774\uace0 \uc7a0\uc7ac\ub825\uc774 \uc788\uc9c0\ub9cc \uc911\uc18c \uae30\uc5c5 \ubc0f \uc601\uc138 \uae30\uc5c5\uc5d0\uc11c\ub294 \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \u201c\uc8fc\uc694 \uc6d0\uc778\uc740 \uae30\uc5c5\uc758 \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \uc2e4\ucc9c\ud558\uae30 \uc704\ud55c \uc778\uc801 \uc790\uc6d0, \ub3c4\uad6c, \uae30\uc220\uc758 \ud55c\uacc4\uc5d0\uc11c \ube44\ub86f\ub41c\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>\n<p>2024\ub144 \ud558\ubc18\uae30\uc5d0 TikTok Shop Vietnam\uc740 \ucd1d \uc608\uc0b0 100\ub9cc \ub2ec\ub7ec\ub85c 10,000\uac1c\uc758 \uc911\uc18c\uae30\uc5c5\uc744 \uc9c0\uc6d0\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uae30\uc5c5\uacfc \uc9c1\uc811 \ud611\ub825\ud558\uc9c0 \uc54a\uace0 \uc9c0\ubc29 \ub2f9\uad6d\uacfc \uae30\uc5c5 \ud611\ud68c\ub97c \ud1b5\ud574 \uc9c0\uc6d0 \ubaa9\ub85d\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4.<\/p>\n<p>20\uac1c \uc131, \uc2dc, 10\uac1c \uc774\uc0c1\uc758 \uc0b0\uc5c5 \ud611\ud68c\uac00 \ubaa9\ub85d\uc744 \uc81c\ucd9c\ud588\uc2b5\ub2c8\ub2e4. 6\uc6d4 28\uc77c TikTok \ubca0\ud2b8\ub0a8 \ub300\ud45c\uc778 Nguyen Lam Thanh \uc528\ub294 \"\uc6b0\ub9ac\ub294 \ub610\ud55c \uc77c\uc8fc\uc77c\uc5d0 \ud55c \uc9c0\ubc29\uc5d0\uc11c \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc \ucd95\uc81c\ub97c \uc870\uc9c1\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4\"\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc5d4 \ud1b5_VN \uc775\uc2a4\ud504\ub808\uc2a4<\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng Trung b\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua h\u00e0ng tr\u1ef1c tuy\u1ebfn 4 l\u1ea7n m\u1ed7i th\u00e1ng, cao g\u1ea5p \u0111\u00f4i so v\u1edbi kh\u1ea3o s\u00e1t v\u00e0o 2023, theo NielsenIQ Vi\u1ec7t Nam. Con s\u1ed1 n\u00e0y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,217],"class_list":["post-22201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22201"}],"version-history":[{"count":4,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22201\/revisions"}],"predecessor-version":[{"id":23165,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22201\/revisions\/23165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22318"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}