{"id":22201,"date":"2024-07-04T16:30:45","date_gmt":"2024-07-04T09:30:45","guid":{"rendered":"https:\/\/gudjob.net\/?p=22201"},"modified":"2026-08-19T13:52:10","modified_gmt":"2026-08-19T06:52:10","slug":"nguoi-viet-mua-hang-online-trung-binh-4-lan-moi-thang","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/nguoi-viet-mua-hang-online-trung-binh-4-lan-moi-thang\/","title":{"rendered":"Ng\u01b0\u1eddi Vi\u1ec7t mua h\u00e0ng online trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng"},"content":{"rendered":"

Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng<\/h2>\n

Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng<\/h2>\n

Trung b\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua h\u00e0ng tr\u1ef1c tuy\u1ebfn 4 l\u1ea7n m\u1ed7i th\u00e1ng, cao g\u1ea5p \u0111\u00f4i so v\u1edbi kh\u1ea3o s\u00e1t v\u00e0o 2023, theo NielsenIQ Vi\u1ec7t Nam.<\/p>\n

Con s\u1ed1 n\u00e0y c\u0169ng cao g\u1ea5p \u0111\u00f4i so v\u1edbi t\u1ea7n su\u1ea5t \u0111i si\u00eau th\u1ecb h\u00e0ng th\u00e1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, theo c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0y. C\u0169ng theo kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c n\u00eau t\u1ea1i s\u1ef1 ki\u1ec7n h\u00f4m 28\/6, m\u1ed9t ng\u01b0\u1eddi s\u1eed d\u1ee5ng 3,2 n\u1ec1n t\u1ea3ng \u0111\u1ec3 mua h\u00e0ng online.<\/p>\n

Th\u00f3i quen v\u00e0 h\u00e0nh vi chi ti\u00eau m\u1edbi<\/h2>\n

H\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 gi\u00e1 r\u1ebb kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do l\u1edbn nh\u1ea5t \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hai l\u00fd do \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m h\u01a1n l\u00e0 mua \u0111\u1ec3 d\u1ef1 tr\u1eef ti\u00eau d\u00f9ng cho gia \u0111\u00ecnh (25%) v\u00e0 ph\u1ee5c v\u1ee5 \u0103n u\u1ed1ng t\u1ee9c th\u00ec (21%).<\/p>\n

Th\u00f3i quen v\u00e0 h\u00e0nh vi chi ti\u00eau m\u1edbi<\/h2>\n

Nh\u1eefng n\u0103m tr\u01b0\u1edbc, ng\u01b0\u1eddi Vi\u1ec7t l\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ee7 y\u1ebfu \u0111\u1ec3 mua h\u00e0ng kh\u00f4ng thi\u1ebft y\u1ebfu nh\u01b0 \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, th\u1eddi trang hay gia d\u1ee5ng. Tuy nhi\u00ean, ng\u00e0y nay h\u1ecd \u0111i ch\u1ee3 m\u1ea1ng th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 \u0111\u1ec3 s\u1eafm c\u00e1c nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y.<\/p>\n

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T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 tham v\u1ecdng c\u1ee7a TikTok Shop<\/h2>\n

Theo NielsenIQ, kh\u00e1ch h\u00e0ng mua trung b\u00ecnh 6,5 lo\u1ea1i s\u1ea3n ph\u1ea9m. Trong \u0111\u00f3, top 3 c\u00f3 t\u1ef7 l\u1ec7 mua s\u1eafm cao nh\u1ea5t l\u00e0 th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng v\u00e0 m\u1ef9 ph\u1ea9m c\u00e1 nh\u00e2n. C\u00e1c \u01b0u ti\u00ean ti\u1ebfp theo m\u1edbi d\u00e0nh cho th\u1eddi trang – th\u1ec3 thao, ch\u0103m s\u00f3c nh\u00e0 c\u1eeda v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n

Nh\u1eadn x\u00e9t t\u1ea1i s\u1ef1 ki\u1ec7n m\u1edbi \u0111\u00e2y, \u00f4ng L\u00ea Ho\u00e0ng Long, Tr\u01b0\u1edfng kh\u1ed1i Retailer Vertical NielsenIQ Vi\u1ec7t Nam n\u00f3i mua s\u1eafm online \u0111\u00e3 th\u00e0nh “b\u00ecnh th\u01b0\u1eddng m\u1edbi”.”Mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 th\u00f4ng, c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn”, \u00f4ng nh\u1eadn \u0111\u1ecbnh t\u1ea1i TikTok SMB Summit 2024 h\u00f4m 28\/6.<\/p>\n

T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 tham v\u1ecdng c\u1ee7a TikTok Shop<\/h2>\n

Tr\u01b0\u1edbc \u0111\u00f3, b\u00e1o c\u00e1o qu\u00fd I c\u1ee7a h\u00e3ng d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Metric cho hay ng\u01b0\u1eddi Vi\u1ec7t “chi b\u1ea1o” h\u01a1n cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u01b0\u1ee3t xa d\u1ef1 b\u00e1o c\u1ee7a c\u00e1c s\u00e0n. N\u0103m s\u00e0n l\u1edbn nh\u1ea5t g\u1ed3m Shopee, Lazada, Tiki, Sendo, TikTok Shop, doanh thu b\u00e1n l\u1ebb t\u1ed5ng c\u1ed9ng \u0111\u00e3 c\u00e1n m\u1ed1c 71.200 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn 78,69% so v\u1edbi c\u00f9ng k\u1ef3 2023.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1ed1t h\u01a1n th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u00f3i chung. Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng n\u1eeda \u0111\u1ea7u n\u0103m t\u0103ng 5,7% – sau khi lo\u1ea1i tr\u1eeb y\u1ebfu t\u1ed1 t\u0103ng gi\u00e1, ch\u1eadm h\u01a1n m\u1ee9c 8,8% c\u1ee7a c\u00f9ng k\u1ef3 2023.<\/p>\n

\"|\"
\u00d4ng H\u01b0ng Hu\u1ef3nh, Gi\u00e1m \u0111\u1ed1c Qu\u1ed1c gia ph\u1ee5 tr\u00e1ch TikTok for Business SMB Vi\u1ec7t Nam t\u1ea1i s\u1ef1 ki\u1ec7n h\u00f4m 28\/6. \u1ea2nh: <\/span>TikTok Vi\u1ec7t Nam<\/em><\/i><\/figcaption><\/figure>\n

\u00d4ng H\u01b0ng Hu\u1ef3nh, Gi\u00e1m \u0111\u1ed1c Qu\u1ed1c gia ph\u1ee5 tr\u00e1ch TikTok for Business SMB Vi\u1ec7t Nam, nh\u1eadn \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn v\u1eabn c\u00f2n r\u1ea5t r\u1ed9ng m\u1edf, ti\u1ec1m n\u0103ng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u1eeba, nh\u1ecf v\u00e0 si\u00eau nh\u1ecf khai th\u00e1c \u0111\u00fang c\u00e1ch. “Nguy\u00ean nh\u00e2n ch\u00ednh xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c, c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p”, \u00f4ng n\u00f3i.<\/p>\n

N\u1eeda cu\u1ed1i n\u0103m 2024, TikTok Shop Vi\u1ec7t Nam c\u00f3 k\u1ebf ho\u1ea1ch h\u1ed7 tr\u1ee3 10.000 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf v\u1edbi t\u1ed5ng ng\u00e2n s\u00e1ch m\u1ed9t tri\u1ec7u USD. H\u1ecd kh\u00f4ng l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u00e0 th\u00f4ng qua ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c hi\u1ec7p h\u1ed9i doanh nghi\u1ec7p \u0111\u1ec1 xu\u1ea5t danh s\u00e1ch h\u1ed7 tr\u1ee3.<\/p>\n

\u0110\u00e3 c\u00f3 20 t\u1ec9nh, th\u00e0nh ph\u1ed1 v\u00e0 h\u01a1n 10 hi\u1ec7p h\u1ed9i ng\u00e0nh h\u00e0ng g\u1eedi danh s\u00e1ch. “Ch\u00fang t\u00f4i c\u0169ng d\u1ef1 \u0111\u1ecbnh m\u1ed9t tu\u1ea7n t\u1ed5 ch\u1ee9c l\u1ec5 h\u1ed9i livestream t\u1ea1i m\u1ed9t t\u1ec9nh”, \u00f4ng Nguy\u1ec5n L\u00e2m Thanh, \u0110\u1ea1i di\u1ec7n TikTok Vi\u1ec7t Nam n\u00f3i h\u00f4m 28\/6.<\/p>\n

Vi\u1ec5n Th\u00f4ng_VN Express<\/p>","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng Trung b\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua h\u00e0ng tr\u1ef1c tuy\u1ebfn 4 l\u1ea7n m\u1ed7i th\u00e1ng, cao g\u1ea5p \u0111\u00f4i so v\u1edbi kh\u1ea3o s\u00e1t v\u00e0o 2023, theo NielsenIQ Vi\u1ec7t Nam. Con s\u1ed1 n\u00e0y […]<\/p>\n","protected":false},"author":1,"featured_media":22318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,217],"class_list":["post-22201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22201"}],"version-history":[{"count":4,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22201\/revisions"}],"predecessor-version":[{"id":23165,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22201\/revisions\/23165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22318"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}