{"id":22194,"date":"2024-10-23T15:36:19","date_gmt":"2024-10-23T08:36:19","guid":{"rendered":"https:\/\/gudjob.net\/?p=22194"},"modified":"2026-08-18T08:33:31","modified_gmt":"2026-08-18T01:33:31","slug":"nam-bat-xu-huong-shoppertainment-trong-thuong-mai-dien-tu-shopee-hop-tac-cung-facebook-va-youtube-tao-loi-the-canh-tranh-truc-tiep","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/nam-bat-xu-huong-shoppertainment-trong-thuong-mai-dien-tu-shopee-hop-tac-cung-facebook-va-youtube-tao-loi-the-canh-tranh-truc-tiep\/","title":{"rendered":"\uc804\uc790\uc0c1\uac70\ub798\uc758 \uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8 \ud2b8\ub80c\ub4dc \ud30c\uc545: Shopee\ub294 Facebook \ubc0f YouTube\uc640 \ud611\ub825\ud558\uc5ec \uc9c1\uc811\uc801\uc778 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4."},"content":{"rendered":"<p>\uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9\uacfc \uc804\uc790\uc0c1\uac70\ub798 \ubaa8\ub450\uc5d0\uc11c TikTok\uc774 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ubca0\ud2b8\ub0a8\uc5d0\uc11c\ub294 YouTube, Facebook \ubc0f Shopee\ub97c \ud3ec\ud568\ud55c \ub300\ud615 \ube0c\ub79c\ub4dc \uac04\uc758 '\ub3d9\ub9f9'\uc774 \uc810\ucc28 \ud615\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook \ubc0f YouTube\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 Shopee\ub294 \ud604\uc7ac \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \uc18d\ud55c \uc7a0\uc7ac \uace0\uac1d \uadf8\ub8f9\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ub3c4\uad6c\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Shopee\ub294 Facebook \ubc0f YouTube\uc640 \uac15\ub825\ud55c \"\ub3d9\ub9f9\"\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>9\uc6d4 17\uc77c, <strong>\uc54c\ud30c\ubcb3<\/strong>, \ubaa8\ud68c\uc0ac <strong>\uc720\ud29c\ube0c<\/strong>, \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uacfc \uc81c\ud734 <strong>\uc1fc\ud53c<\/strong> '\ub77c\ub294 \uc628\ub77c\uc778 \uc1fc\ud551 \uc11c\ube44\uc2a4\ub97c \ucd9c\uc2dc\ud558\uae30 \uc704\ud574 <strong>\uc720\ud29c\ube0c \uc1fc\ud551<\/strong> \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c. \uc774 \uae30\ub2a5\uc740 \uc138\uacc4 \ucd5c\ub300\uc758 \ub3d9\uc601\uc0c1 \uacf5\uc720 \ud50c\ub7ab\ud3fc\uc744 \uc704\ud55c \ud310\ub9e4 \uc194\ub8e8\uc158\uc73c\ub85c \uac04\uc8fc\ub429\ub2c8\ub2e4. \ub180\ub784 \ub9cc\ud55c, <strong>Google<\/strong> \uc774 \uc11c\ube44\uc2a4\ub97c \uc9c1\uc811 \ud310\ub9e4\ud558\uc9c0\ub294 \uc54a\uc9c0\ub9cc \uc9c0\uc5ed \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud569\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc744 \ud3ec\ud568\ud55c \ub3d9\ub0a8\uc544 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc1fc\ud53c(Shopee)\uac00 \uc774 \uc11c\ube44\uc2a4\uc758 \ub3c5\uc810 \uacc4\uc57d\uc790\ub2e4.<\/p>\n<p>\uc9c0\ub09c\ud574 \uc720\ud29c\ube0c\ub294 \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c \uc804\uc790\uc0c1\uac70\ub798 \ubd84\uc57c \uc6b4\uc601\uc744 \uc704\ud55c \ub77c\uc774\uc120\uc2a4 \uc2e0\uccad\uc744 \uacc4\ud68d\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \ubca0\ud2b8\ub0a8\uc5d0\uc11c\ub294 8\uc6d4 \ub9d0\ubd80\ud130 \ub9ce\uc740 \uc720\ud29c\ube0c \ucc44\ub110\uc5d0\uc11c \uc774 \uae30\ub2a5\uc744 \ud65c\uc131\ud654\ud574 \ucc3d\uc791\uc790\uac00 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc758 \uc81c\ud488\uc744 \ub3d9\uc601\uc0c1 \ubc14\ub85c \uc544\ub798 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc744 \uc218 \uc788\uac8c \ub410\ub2e4.<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/12-4.png\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"593\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/12-5.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/12-4.png 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><figcaption><i><em class=\"italic\" style=\"white-space: pre-wrap;\">YouTube \uc1fc\ud551\uc758 \uc0c1\ud488 \ud45c\uc2dc \ud615\ud0dc<\/em><\/i><\/figcaption><\/figure>\n<p>\ube44\uc2b7\ud55c \uc2dc\uae30\uc5d0 \uc720\uc0ac\ud55c \uae30\ub2a5\ub3c4 \uad6c\ud604\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <strong>\ud398\uc774\uc2a4\ubd81<\/strong>. \uc77c\ubd80 \uc0ac\uc6a9\uc790\ub294 \uac8c\uc2dc\ubb3c \ubc14\ub85c \uc544\ub798\uc5d0 \ud45c\uc2dc\ub41c Shopee\uc758 \uc1fc\ud551 \ub9c1\ud06c\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. Meta\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ubca0\ud2b8\ub0a8 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc911 \ud310\ub9e4 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uc5c5\uadf8\ub808\uc774\ub4dc\ud588\uc2b5\ub2c8\ub2e4. <strong>\ud2f1\ud1a1 \uc20d<\/strong>. 10\uc6d4 \ucd08\ucbe4, <strong>\uba54\ud0c0<\/strong> \ubca0\ud2b8\ub0a8 Facebook \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc\uc758 \ud310\ub9e4 \ud65c\ub3d9\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \uc77c\ub828\uc758 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \uacf5\uc2dd \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uac00 \uc5c5\uadf8\ub808\uc774\ub4dc\ub418\uc5b4 \ud310\ub9e4\uc790\uac00 \ub2e4\uc591\ud55c \uc0c1\ud488 \uad00\ub828 \uc124\uc815\uc744 \uc9c0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n<p>\uc704\uc758 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uc801\uc6a9\ub418\uae30 \uc804\uc5d0 Facebook\uc740 \ubca0\ud2b8\ub0a8 Shopee\uc640 \ud611\ub825\ud558\uc5ec YouTube\uc5d0\uc11c \uc720\uc0ac\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ud310\ub9e4\uc790\uac00 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc218\uc775\uc744 \ub298\ub9b4 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \uc5f4\uc5b4 \uacbd\uc7c1\uc5d0 \ud569\ub958\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. Shopee\uc758 \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \ud2b8\ub80c\ub4dc\ub97c \ub530\ub77c\uc7a1\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. <strong>\uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8 <\/strong>(\uc624\ub77d\uacfc \uacb0\ud569\ub41c \uc1fc\ud551 \ud615\ud0dc) \uc8fc\uc694 \uacbd\uc7c1\uc790\uac00 \uc9c0\ubc30\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. Shopee\ub294 \ub2e4\ub978 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/13-3.png\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"475\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/13-4.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/13-3.png 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><figcaption><i><em class=\"italic\" style=\"white-space: pre-wrap;\">YouTube \uc1fc\ud551 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9bc\uc5d0\uc11c \ud0dc\uadf8\ub41c \uc81c\ud488\uc744 \ubcf4\ub294 \ubc29\ubc95<\/em><\/i><\/figcaption><\/figure>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ubca0\ud2b8\ub0a8\uc758 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c \ubc0f \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc740 TikTok \ubc0f Shoppertainment \ud310\ub9e4 \ubaa8\ub378\uc758 \uae09\uc18d\ud55c \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \ud070 \ubcc0\ub3d9\uc744 \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81, \uc720\ud29c\ube0c, \uc1fc\ud53c\ub294 \uc11c\ub85c \ub2e4\ub978 \ubd84\uc57c\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc9c0\ub9cc \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc138 \ud68c\uc0ac \ubaa8\ub450 \uacf5\ud1b5\uc758 \uacbd\uc7c1\uc790\uc5d0 \uc9c1\uba74\ud574 \uc788\ub2e4. \uc774\ub7f0 \uc0c1\ud669\uc5d0 \uc9c1\uba74\ud574 \ud398\uc774\uc2a4\ubd81, \uc720\ud29c\ube0c, \uc1fc\ud53c\ub294 \uae34\ubc00\ud55c \ud611\ub825 \uc815\ucc45\uc744 \ud3bc\uce58\uba70 \uc801\uc751 \ubc29\uc548\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\ub2e4. \uc774\ub4e4 3\ub300 \ube0c\ub79c\ub4dc\ub294 '\ub3d9\ub9f9'\uc744 \uacb0\uc131\ud574 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ud2f1\ud1a1\uc5d0 \ub9de\uc11c \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.&nbsp;<\/p>\n<h2>\ud2b8\ub798\ud53d\uc774 \ub9ce\uc740 Shopee \ubc0f \uae30\ud0c0 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9 \ud50c\ub7ab\ud3fc\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc5f4\uc5b4\uc90d\ub2c8\ub2e4.<\/h2>\n<p>2023\ub144 \ub9d0 Shopee\ub294 Shoppertainment \ubaa8\ub378\uc744 \ube60\ub974\uac8c \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 TikTok Shop\uc774 \uacc4\uc18d\ud574\uc11c \uac15\ud558\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc774 \ub2e8\uacc4\ub294 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \ubb38\uc81c\ub294 \uc544\ub9c8\ub3c4 Shopee\uc640 TikTok Shop\uc758 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ucc28\uc774\uc5d0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n<p>\ud2b9\ud788 Shopee\ub294 \uc0ac\uc6a9\uc790\uac00 \uc1fc\ud551\uc774\ub098 \ud504\ub85c\ubaa8\uc158\uc744 \ucc3e\uae30 \uc704\ud574 \uc790\uc8fc \ub4e4\uc5b4\uac00\ub294 \ud310\ub9e4 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ub429\ub2c8\ub2e4. \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc138\uc158\uc5d0 \ucc38\uc5ec\ud558\ub294 \uace0\uac1d \uc5ed\uc2dc \uc0c8\ub85c\uc6b4 \ud0c0\uac9f \uadf8\ub8f9\uc774 \uc544\ub2cc \uc8fc\ub85c \uc774 \uadf8\ub8f9\uc5d0 \uc18d\ud569\ub2c8\ub2e4. \ud55c\ud3b8, TikTok Shop\uc740 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ube44\ub514\uc624 \uacf5\uc720 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ub418\uc5b4 \uae30\uc874 \uc1fc\ud551 \uc758\ub3c4\uac00 \uc5c6\ub294 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uc18c\ube44 \ud589\ub3d9\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90c\uc73c\ub85c\uc368 \ub450\uac01\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub530\ub77c\uc11c Shopee\ub294 \uc9c1\uc811\uc801\uc778 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ucc3d\ucd9c\ud558\uae30 \uc704\ud574 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ud2b8\ub798\ud53d\uc774 \ub9ce\uc740 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/14-3.jpg\" class=\"kg-image\" alt=\"|\" width=\"590\" height=\"1198\"><figcaption><i><em class=\"italic\" style=\"white-space: pre-wrap;\">Tran Thanh\uacfc \uac19\uc740 \uc720\uba85 \uc2a4\ud0c0\ub97c \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9bc\uc5d0 \ucd08\ub300\ud558\ub294 \uac83\uc740 Shopee\uac00 \uacf5\uc778\uc758 \uc601\ud5a5\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uc5ec Shoppertainment \ubaa8\ub378 \uac1c\ubc1c\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/em><\/i><\/figcaption><\/figure>\n<p>\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 <strong>\uc758\uc0ac\uacb0\uc815 \uc5f0\uad6c\uc18c<\/strong>, Facebook \ubc0f YouTube\ub294 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9 \ud50c\ub7ab\ud3fc\uc758 2\/3\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4. \ud55c\ud3b8 TikTok\uc758 \uc778\uae30\ub294 \uc810\uc810 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>66%<\/strong>, Meta \ubc0f Google \uc571\ubcf4\ub2e4 \ud6e8\uc52c \ub0ae\uc2b5\ub2c8\ub2e4. Facebook \ubc0f YouTube\uc640 \ud611\ub825\ud568\uc73c\ub85c\uc368 Shopee\ub294 \ud604\uc7ac \uacbd\uc7c1\uc5c5\uccb4\uc5d0 \uc18d\ud55c \uc7a0\uc7ac \uace0\uac1d \uadf8\ub8f9\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ub3c4\uad6c\ub97c \ubcf4\uc720\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc790\uccb4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uac15\ub825\ud55c \ub0b4\uc0dd\uc801 \ud2b8\ub798\ud53d \uc18c\uc2a4\ub97c \ubcf4\uc720\ud55c TikTok\uc5d0 \ube44\ud574 Shopee\ub294 \ud30c\ud2b8\ub108\uc5d0 \uc758\uc874\ud574\uc57c \ud558\uba70 \uc131\uacf5\uc801\uc73c\ub85c \ud310\ub9e4\ub41c \uac01 \uc81c\ud488\uc5d0 \ub300\ud574 \uc81c\ud734 \ub9c8\ucf00\ud305 \ud615\ud0dc\ub85c \uc218\uc218\ub8cc\ub97c \uc9c0\ubd88\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uac8c\ub2e4\uac00, \ub9ce\uc740 \uc218\uc758 \uc2dc\uccad\uc790\uc640 \ud568\uaed8 \ub3c5\uc810\uc801\uc778 \ubc30\ud3ec \uc54c\uace0\ub9ac\uc998\uc740 TikTok Vietnam\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 \ucf58\ud150\uce20 \uc81c\uc791\uc790\ub97c \ucc3d\ucd9c\ud588\uc2b5\ub2c8\ub2e4. \uc870\ud68c\uc218\uc5d0 \ub530\ub978 \uacb0\uc81c\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc9c0\ub9cc TikTok Shop\uc740 \uc7a5\ubc14\uad6c\ub2c8\uc640 \uad00\ub828\ub41c \uac70\ub798 \uc218\uc218\ub8cc\ub97c \ud1b5\ud574 \uc5ec\uc804\ud788 \ud070 \uc218\uc775\uc744 \ucc3d\ucd9c\ud569\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \uc218\uc775 \ucc3d\ucd9c \ubc29\ubc95\uc5d0 \ub300\ud55c Facebook\uacfc YouTube\uc758 \uc9c0\uc6d0\uc740 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \uc81c\uc791\uc790 \uac1c\ubc1c\uc744 \ucd09\uc9c4\ud558\uc5ec \ud50c\ub7ab\ud3fc\uc758 \ucf58\ud150\uce20 \ud48d\ubd80\ud568\uc744 \ucd09\uc9c4\ud588\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub7ec\ud55c \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\ub294 \uc0ac\uc6a9\uc790\ub97c \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc720\uce58\ud558\uace0 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud604\uc7ac TikTok Shop\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 \ud2b9\ud788 \uc778\ub3c4\ub124\uc2dc\uc544 \ucd5c\ub300 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc778 \uc778\ub3c4\ub124\uc2dc\uc544\ub97c \uc7a5\uc545\ud55c \uc774\ud6c4 \uc774 \uc9c0\uc5ed\uc5d0\uc11c \uae09\uc0c1\uc2b9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ud1a0\ucf54\ud53c\ub514\uc544<\/strong>. \ucee8\uc124\ud305 \ud68c\uc0ac\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74<strong> \ubaa8\uba58\ud140\uc6cd\uc2a4<\/strong>, TikTok Shop\uc740 \uc0c1\ud488\uc758 \ucd1d \uac00\uce58\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4. <strong>(GMV)<\/strong> \uc5bb\ub2e4 <strong>163\uc5b5 \ub2ec\ub7ec <\/strong>2023\ub144 \ub3d9\ub0a8\uc544 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \uc804\ub144 \ub300\ube44 4\ubc30 \uc99d\uac00\ud588\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0c1\uc801\uc778 \uc131\uc7a5 \ub355\ubd84\uc5d0 \uc911\uad6d\uc758 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 Shopee\uc5d0 \uc774\uc5b4 \uc774 \uc9c0\uc5ed\uc5d0\uc11c \ub450 \ubc88\uc9f8\ub85c \ud070 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/15.png\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"611\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/15-1.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/15.png 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><figcaption><i><em class=\"italic\" style=\"white-space: pre-wrap;\">2023\ub144 2\ubd84\uae30 Metric\uc758 \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74 Tiktok Shop\uc740 \uacf5\uc2dd\uc801\uc73c\ub85c Lazada\ub97c \uc81c\uce58\uace0 Shopee\uc5d0 \uc774\uc5b4 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ub450 \ubc88\uc9f8\ub85c \ud070 \uc804\uc790\uc0c1\uac70\ub798 \ud50c\ub7ab\ud3fc\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/em><\/i><\/figcaption><\/figure>\n<p>\uc2dc\uc7a5\uc870\uc0ac\uc5c5\uccb4\uc758 2024\ub144 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 <strong>\uc720\ub137 ECI<\/strong>Shopee\ub294 \ud604\uc7ac \ubca0\ud2b8\ub0a8 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<strong> 71%<\/strong> \uc2dc\uc7a5 \uc810\uc720\uc728, TikTok Shop\uc744 \ud6e8\uc52c \ub2a5\uac00<strong> 22%<\/strong>. \uc774 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc740 \ub610\ud55c \ud310\ub9e4 \ud50c\ub7ab\ud3fc \uc911\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \uc720\uae30\uc801 \ud2b8\ub798\ud53d\uc744 \uae30\ub85d\ud558\uc5ec \uc57d <strong>1\uc5b57\ucc9c2\ubc31\ub9cc <\/strong>\ud55c \ub2ec\uc5d0 \ud68c\uc804\ud569\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \uacbd\uc7c1\uc0ac\uc5d0 \ub300\ud55c Shopee\uc758 \uc9c0\ubc30\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Shopee\ub294 ByteDance\uc758 TikTok Shop\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\ub978 \ub9ce\uc740 \uc7a0\uc7ac\uc801 \uacbd\uc7c1\uc790\uc640\ub3c4 \uc9c1\uba74\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <strong>\ub77c\uc790\ub2e4<\/strong> \uc54c\ub9ac\ubc14\ubc14\uadf8\ub8f9\ud640\ub529\uc2a4 \ubfd0\ub9cc \uc544\ub2c8\ub77c<strong> \uc170\uc778<\/strong> \uadf8\ub9ac\uace0 <strong>\ud14c\ubb34<\/strong> PDD \ud640\ub529\uc2a4\uc758 \uc774\ub4e4 \ud50c\ub7ab\ud3fc\uc740 \ub3d9\ub0a8\uc544 \uc2dc\uc7a5\ub3c4 \uc801\uadf9\uc801\uc73c\ub85c \uacf5\ub7b5\ud558\uace0 \uc788\ub2e4.<\/p>\n<p><em>Nhu Quynh_\uad11\uace0\ubca0\ud2b8\ub0a8<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok trong c\u1ea3 l\u0129nh v\u1ef1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed9t \u201cli\u00ean minh\u201d gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang d\u1ea7n h\u00ecnh th\u00e0nh t\u1ea1i Vi\u1ec7t Nam, bao g\u1ed3m YouTube, Facebook v\u00e0 Shopee. Th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Facebook v\u00e0 YouTube, Shopee \u0111\u00e3 c\u00f3 th\u00eam c\u00f4ng c\u1ee5 \u0111\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214],"class_list":["post-22194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22194"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22194\/revisions"}],"predecessor-version":[{"id":22802,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22194\/revisions\/22802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22311"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}