{"id":22194,"date":"2024-10-23T15:36:19","date_gmt":"2024-10-23T08:36:19","guid":{"rendered":"https:\/\/gudjob.net\/?p=22194"},"modified":"2026-08-18T08:33:31","modified_gmt":"2026-08-18T01:33:31","slug":"nam-bat-xu-huong-shoppertainment-trong-thuong-mai-dien-tu-shopee-hop-tac-cung-facebook-va-youtube-tao-loi-the-canh-tranh-truc-tiep","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/nam-bat-xu-huong-shoppertainment-trong-thuong-mai-dien-tu-shopee-hop-tac-cung-facebook-va-youtube-tao-loi-the-canh-tranh-truc-tiep\/","title":{"rendered":"N\u1eafm b\u1eaft xu h\u01b0\u1edbng Shoppertainment trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Shopee h\u1ee3p t\u00e1c c\u00f9ng Facebook v\u00e0 YouTube, t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp"},"content":{"rendered":"

Tr\u01b0\u1edbc s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok trong c\u1ea3 l\u0129nh v\u1ef1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed9t \u201cli\u00ean minh\u201d gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang d\u1ea7n h\u00ecnh th\u00e0nh t\u1ea1i Vi\u1ec7t Nam, bao g\u1ed3m YouTube, Facebook v\u00e0 Shopee. Th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Facebook v\u00e0 YouTube, Shopee \u0111\u00e3 c\u00f3 th\u00eam c\u00f4ng c\u1ee5 \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n \u0111ang thu\u1ed9c v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7. Shopee h\u00ecnh th\u00e0nh \u201cli\u00ean minh\u201d h\u00f9ng h\u1eadu c\u00f9ng Facebook v\u00e0 YouTube<\/p>\n

V\u00e0o ng\u00e0y 17\/09, Alphabet<\/strong>, c\u00f4ng ty m\u1eb9 c\u1ee7a YouTube<\/strong>, \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee<\/strong> \u0111\u1ec3 ra m\u1eaft d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn mang t\u00ean YouTube Shopping<\/strong> t\u1ea1i Indonesia. T\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 gi\u1ea3i ph\u00e1p b\u00e1n h\u00e0ng c\u1ee7a n\u1ec1n t\u1ea3ng chia s\u1ebb video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. \u0110\u00e1ng ch\u00fa \u00fd, Google<\/strong> kh\u00f4ng tr\u1ef1c ti\u1ebfp kinh doanh d\u1ecbch v\u1ee5 n\u00e0y m\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c khu v\u1ef1c. T\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam, Shopee l\u00e0 \u0111\u01a1n v\u1ecb k\u00fd k\u1ebft \u0111\u1ed9c quy\u1ec1n cho d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n

N\u0103m ngo\u00e1i, YouTube \u0111\u00e3 b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch xin gi\u1ea5y ph\u00e9p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Indonesia. T\u1ea1i Vi\u1ec7t Nam, t\u1eeb cu\u1ed1i th\u00e1ng 8, nhi\u1ec1u k\u00eanh YouTube \u0111\u00e3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t ch\u1ee9c n\u0103ng n\u00e0y, cho ph\u00e9p ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ch\u00e8n s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o gi\u1ecf h\u00e0ng ngay d\u01b0\u1edbi video.<\/p>\n

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C\u00e1c h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a YouTube Shopping<\/em><\/i><\/figcaption><\/figure>\n

C\u0169ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3, m\u1ed9t t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean Facebook<\/strong>. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ph\u00e1t hi\u1ec7n \u0111\u01b0\u1eddng d\u1eabn mua s\u1eafm t\u1eeb Shopee hi\u1ec3n th\u1ecb ngay d\u01b0\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng. Meta c\u0169ng ti\u1ebfn h\u00e0nh n\u00e2ng c\u1ea5p giao di\u1ec7n b\u00e1n h\u00e0ng trong c\u00e1c bu\u1ed5i livestream t\u1ea1i Vi\u1ec7t Nam, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 TikTok Shop<\/strong>. \u0110\u1ebfn \u0111\u1ea7u th\u00e1ng 10, Meta<\/strong> ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 m\u1ed9t lo\u1ea1t t\u00ednh n\u0103ng m\u1edbi nh\u1eb1m c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u00ean livestream Facebook t\u1ea1i Vi\u1ec7t Nam. Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p, cho ph\u00e9p ng\u01b0\u1eddi b\u00e1n thi\u1ebft l\u1eadp nhi\u1ec1u c\u00e0i \u0111\u1eb7t li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. <\/p>\n

Tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i tr\u00ean, Facebook \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd gia nh\u1eadp cu\u1ed9c \u0111ua khi h\u1ee3p t\u00e1c v\u1edbi Shopee t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ec3 cung c\u1ea5p t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1 tr\u00ean YouTube, t\u1eeb \u0111\u00f3, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ee7a Shopee nh\u1eb1m m\u1ee5c ti\u00eau b\u1eaft k\u1ecbp xu h\u01b0\u1edbng Shoppertainment <\/strong>(H\u00ecnh th\u1ee9c mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed) m\u00e0 \u0111\u1ed1i th\u1ee7 ch\u00ednh c\u1ee7a h\u1ecd \u0111ang chi\u1ebfm \u01b0u th\u1ebf. Th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, Shopee \u0111\u00e3 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh cho m\u00ecnh.<\/p>\n

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C\u00e1ch xem s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb trong livestreams tr\u00ean YouTube Shopping<\/em><\/i><\/figcaption><\/figure>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a TikTok v\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng Shoppertainment. M\u1eb7c d\u00f9 Facebook, YouTube v\u00e0 Shopee ho\u1ea1t \u0111\u1ed9ng trong nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1c nhau, c\u1ea3 ba \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u0111\u1ed1i th\u1ee7 chung t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. \u0110\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh h\u00ecnh n\u00e0y, Facebook, YouTube v\u00e0 Shopee \u0111ang t\u00ecm c\u00e1ch th\u00edch nghi b\u1eb1ng vi\u1ec7c ra m\u1eaft c\u00e1c ch\u00ednh s\u00e1ch h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd h\u01a1n. B\u1eb1ng c\u00e1ch h\u00ecnh th\u00e0nh m\u1ed9t “li\u00ean minh\u201d, ba th\u01b0\u01a1ng hi\u1ec7u l\u1edbn n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ea1nh tranh nh\u1eb1m ch\u1ed1ng l\u1ea1i TikTok t\u1ea1i Vi\u1ec7t Nam. <\/p>\n

M\u1edf ra c\u01a1 h\u1ed9i m\u1edbi cho Shopee c\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn<\/h2>\n

V\u00e0o cu\u1ed1i n\u0103m 2023, Shopee nhanh ch\u00f3ng ra m\u1eaft m\u00f4 h\u00ecnh Shoppertainment. Tuy nhi\u00ean, b\u01b0\u1edbc \u0111i n\u00e0y ch\u01b0a ph\u00e1t huy hi\u1ec7u qu\u1ea3, khi TikTok Shop v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. V\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i c\u00f3 l\u1ebd n\u1eb1m \u1edf s\u1ef1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Shopee v\u00e0 TikTok Shop. <\/p>\n

C\u1ee5 th\u1ec3, Shopee \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 m\u1ed9t \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng, n\u01a1i ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng v\u00e0o v\u1edbi m\u1ee5c \u0111\u00edch mua s\u1eafm ho\u1eb7c t\u00ecm ki\u1ebfm khuy\u1ebfn m\u00e3i. Nh\u1eefng kh\u00e1ch h\u00e0ng tham gia c\u00e1c bu\u1ed5i livestream c\u0169ng ch\u1ee7 y\u1ebfu thu\u1ed9c nh\u00f3m n\u00e0y, kh\u00f4ng ph\u1ea3i t\u1eeb nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi. Trong khi \u0111\u00f3, TikTok Shop n\u1ed5i b\u1eadt nh\u1edd vi\u1ec7c t\u00edch h\u1ee3p v\u00e0o n\u1ec1n t\u1ea3ng chia s\u1ebb video gi\u1ea3i tr\u00ed, gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1eafm s\u1eb5n c\u00f3, t\u1eeb \u0111\u00f3 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady, Shopee c\u1ea7n t\u1eadn d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp.<\/p>\n

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Vi\u1ec7c m\u1eddi nh\u1eefng ng\u00f4i sao n\u1ed5i ti\u1ebfng nh\u01b0 Tr\u1ea5n Th\u00e0nh tham gia livestream cho th\u1ea5y Shopee \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c nh\u00e2n v\u1eadt c\u00f4ng ch\u00fang \u0111\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh Shoppertainment<\/em><\/i><\/figcaption><\/figure>\n

Theo d\u1eef li\u1ec7u t\u1eeb Decision Lab<\/strong>, Facebook v\u00e0 YouTube l\u00e0 2\/3 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Trong khi \u0111\u00f3, m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a TikTok ch\u1ec9 \u0111\u1ea1t 66%<\/strong>, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a Meta v\u00e0 Google. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Facebook v\u00e0 YouTube, Shopee \u0111\u00e3 c\u00f3 th\u00eam c\u00f4ng c\u1ee5 \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n \u0111ang thu\u1ed9c v\u1ec1 \u0111\u1ed1i th\u1ee7. Tuy nhi\u00ean, so v\u1edbi TikTok, v\u1ed1n c\u00f3 ngu\u1ed3n truy c\u1eadp n\u1ed9i sinh m\u1ea1nh m\u1ebd t\u1eeb ch\u00ednh n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh, Shopee l\u1ea1i ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 tr\u1ea3 ph\u00ed theo h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft cho t\u1eebng s\u1ea3n ph\u1ea9m b\u00e1n th\u00e0nh c\u00f4ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n c\u00f9ng v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi xem \u0111\u00f4ng \u0111\u1ea3o \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ebf h\u1ec7 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1edbi t\u1ea1i TikTok Vi\u1ec7t Nam. M\u1eb7c d\u00f9 kh\u00f4ng y\u00eau c\u1ea7u tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean l\u01b0\u1ee3t xem, TikTok Shop v\u1eabn mang l\u1ea1i ngu\u1ed3n thu l\u1edbn th\u00f4ng qua hoa h\u1ed3ng t\u1eeb c\u00e1c giao d\u1ecbch g\u1eafn v\u1edbi gi\u1ecf h\u00e0ng. Vi\u1ec7c Facebook v\u00e0 YouTube h\u1ed7 tr\u1ee3 th\u00eam c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a l\u1edbp nh\u00e0 s\u00e1ng t\u1ea1o m\u1edbi, t\u1eeb \u0111\u00f3 k\u00edch th\u00edch s\u1ef1 phong ph\u00fa c\u1ee7a n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng. Qua \u0111\u00f3, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Hi\u1ec7n t\u1ea1i, th\u1ecb ph\u1ea7n c\u1ee7a TikTok Shop \u0111ang t\u0103ng v\u1ecdt trong khu v\u1ef1c, \u0111\u1eb7c bi\u1ec7t sau khi chi\u1ebfm \u01b0u th\u1ebf t\u1ea1i n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Indonesia l\u00e0 Tokopedia<\/strong>. Theo b\u00e1o c\u00e1o t\u1eeb c\u00f4ng ty t\u01b0 v\u1ea5n Momentum Works<\/strong>, TikTok Shop ghi nh\u1eadn t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV)<\/strong> \u0111\u1ea1t 16,3 t\u1ef7 USD <\/strong>t\u1ea1i \u0110\u00f4ng Nam \u00c1 trong n\u0103m 2023, t\u0103ng g\u1ea5p 4 l\u1ea7n so v\u1edbi n\u0103m tr\u01b0\u1edbc. Nh\u1edd s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng n\u00e0y, \u1ee9ng d\u1ee5ng t\u1eeb Trung Qu\u1ed1c \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn th\u1ee9 2 trong khu v\u1ef1c, ch\u1ec9 sau Shopee. <\/p>\n

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V\u1edbi qu\u00fd II\/2023, th\u1ed1ng k\u00ea c\u1ee7a Metric cho th\u1ea5y, Tiktok Shop ch\u00ednh th\u1ee9c v\u01b0\u1ee3t qua Lazada v\u01b0\u01a1n l\u00ean l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn th\u1ee9 2 t\u1ea1i Vi\u1ec7t Nam, ch\u1ec9 sau Shopee<\/em><\/i><\/figcaption><\/figure>\n

Theo b\u00e1o c\u00e1o 2024 c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng YouNet ECI<\/strong>, Shopee hi\u1ec7n \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam v\u1edbi h\u01a1n 71%<\/strong> th\u1ecb ph\u1ea7n, v\u01b0\u1ee3t xa TikTok Shop v\u1edbi 22%<\/strong>. \u1ee8ng d\u1ee5ng n\u00e0y c\u0169ng ghi nh\u1eadn l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean cao nh\u1ea5t trong c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng, \u0111\u1ea1t kho\u1ea3ng 172 tri\u1ec7u <\/strong>l\u01b0\u1ee3t m\u1ed7i th\u00e1ng. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y cho th\u1ea5y s\u1ef1 \u00e1p \u0111\u1ea3o c\u1ee7a Shopee so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Tuy nhi\u00ean, Shopee kh\u00f4ng ch\u1ec9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi TikTok Shop c\u1ee7a ByteDance m\u00e0 c\u00f2n v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng kh\u00e1c, nh\u01b0 Lazada<\/strong> c\u1ee7a Alibaba Group Holding, c\u0169ng nh\u01b0 Shein<\/strong> v\u00e0 Temu<\/strong> c\u1ee7a PDD Holdings. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng \u0111ang t\u00edch c\u1ef1c nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1.<\/p>\n

Nh\u01b0 Qu\u1ef3nh_AdvertisingVietnam<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a TikTok trong c\u1ea3 l\u0129nh v\u1ef1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed9t \u201cli\u00ean minh\u201d gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang d\u1ea7n h\u00ecnh th\u00e0nh t\u1ea1i Vi\u1ec7t Nam, bao g\u1ed3m YouTube, Facebook v\u00e0 Shopee. Th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Facebook v\u00e0 YouTube, Shopee \u0111\u00e3 c\u00f3 th\u00eam c\u00f4ng c\u1ee5 \u0111\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":22311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214],"class_list":["post-22194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22194"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22194\/revisions"}],"predecessor-version":[{"id":22802,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22194\/revisions\/22802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22311"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}