{"id":22189,"date":"2025-02-06T09:00:10","date_gmt":"2025-02-06T02:00:10","guid":{"rendered":"https:\/\/gudjob.net\/?p=22189"},"modified":"2026-08-18T08:33:16","modified_gmt":"2026-08-18T01:33:16","slug":"video-marketing-tren-linkedin-duoc-du-doan-se-tang-truong-manh-me-trong-nam-2025-co-hoi-nao-cho-thuong-hieu-va-nha-sang-tao","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/video-marketing-tren-linkedin-duoc-du-doan-se-tang-truong-manh-me-trong-nam-2025-co-hoi-nao-cho-thuong-hieu-va-nha-sang-tao\/","title":{"rendered":"Video marketing tr\u00ean LinkedIn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong n\u0103m 2025, c\u01a1 h\u1ed9i n\u00e0o cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o?"},"content":{"rendered":"<p><strong>N\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung video c\u1ee7a LinkedIn \u0111ang cho th\u1ea5y nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y, theo s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t do \u1ee9ng d\u1ee5ng n\u00e0y chia s\u1ebb.<\/strong><\/p>\n<p>Video d\u1ea1ng ng\u1eafn hi\u1ec7n l\u00e0 lo\u1ea1i n\u1ed9i dung c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t tr\u00ean LinkedIn. Theo th\u1ed1ng k\u00ea t\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y, t\u1ed5ng l\u01b0\u1ee3t xem video \u0111\u00e3<strong> t\u0103ng<\/strong> <strong>36%<\/strong> <strong>so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i trong giai \u0111o\u1ea1n t\u1eeb ng\u00e0y 30\/10\/2024 \u0111\u1ebfn 29\/01\/2025<\/strong>. \u0110\u1eb7c bi\u1ec7t, t\u1ed1c \u0111\u1ed9 s\u00e1ng t\u1ea1o video tr\u00ean LinkedIn \u0111ang t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c d\u1ea1ng b\u00e0i \u0111\u0103ng kh\u00e1c.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, n\u1ec1n t\u1ea3ng n\u00e0y \u0111ang l\u01b0u tr\u1eef h\u01a1n <strong>220.000 b\u1ea3n tin<\/strong>, kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft x\u00e2y d\u1ef1ng kh\u00f4ng gian n\u1ed9i dung \u0111\u00e1ng tin c\u1eady, n\u01a1i chuy\u00ean gia c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn gi\u00e1 tr\u1ecb.<\/p>\n<h2>Video ng\u1eafn l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t tr\u00ean LinkedIn<\/h2>\n<p>T\u1eeb th\u00e1ng 3\/2024, LinkedIn \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m ngu\u1ed3n c\u1ea5p video d\u1ecdc tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, m\u1edf \u0111\u01b0\u1eddng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a n\u1ed9i dung video tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. K\u1ebft qu\u1ea3 l\u00e0 l\u01b0\u1ee3ng video t\u1ea3i l\u00ean <strong>t\u0103ng 34% v\u00e0o qu\u00fd IV t\u00e0i kh\u00f3a 2024 v\u00e0 l\u01b0\u1ee3t xem t\u1ed5ng th\u1ec3 t\u0103ng 36% trong qu\u00fd I t\u00e0i kh\u00f3a 2025<\/strong>.<\/p>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-4a5b1f951e3eaf2f.jpg\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"450\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-4a5b1f951e3eaf2f-1.jpg 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-4a5b1f951e3eaf2f.jpg 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p><strong>Laura Lorenzetti, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao ki\u00eam T\u1ed5ng bi\u00ean t\u1eadp LinkedIn News<\/strong>, chia s\u1ebb: \u201cCh\u00fang t\u00f4i \u0111ang t\u1eadp trung h\u1ed7 tr\u1ee3 c\u00e1c th\u00e0nh vi\u00ean t\u1eadn d\u1ee5ng video \u0111\u1ec3 chia s\u1ebb g\u00f3c nh\u00ecn v\u00e0 ki\u1ebfn th\u1ee9c. LinkedIn \u0111\u00e3 t\u1ed5 ch\u1ee9c nhi\u1ec1u h\u1ed9i th\u1ea3o t\u1ea1i v\u0103n ph\u00f2ng v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n trong ng\u00e0nh, t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn LinkedIn Live v\u1ec1 c\u00e1ch \u0111\u0103ng video hi\u1ec7u qu\u1ea3, c\u0169ng nh\u01b0 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, chuy\u00ean gia truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn h\u1ecd t\u1ed1i \u01b0u n\u1ed9i dung\u201d.<\/p>\n<p>M\u1ed9t trong nh\u1eefng g\u01b0\u01a1ng m\u1eb7t n\u1ed5i b\u1eadt trong l\u00e0n s\u00f3ng s\u00e1ng t\u1ea1o video tr\u00ean LinkedIn l\u00e0 <strong>Natalie \u201cCorporate Natalie\u201d Marshall<\/strong>. C\u00f4 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng video h\u00e0i h\u01b0\u1edbc v\u1ec1 cu\u1ed9c s\u1ed1ng c\u00f4ng s\u1edf, thu h\u00fat g\u1ea7n 150.000 ng\u01b0\u1eddi theo d\u00f5i tr\u00ean LinkedIn, b\u00ean c\u1ea1nh 1,1 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram v\u00e0 kho\u1ea3ng 735.000 tr\u00ean TikTok.<\/p>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-73ba9f9ac02213de.png\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"887\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-73ba9f9ac02213de-1.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-73ba9f9ac02213de.png 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p>Marshall cho bi\u1ebft video tr\u00ean LinkedIn c\u00f3 \u0111\u1ed9 b\u1ec1n cao h\u01a1n so v\u1edbi Instagram hay TikTok. \u201cCh\u00fang t\u00f4i th\u1ea5y r\u1eb1ng b\u00e0i \u0111\u0103ng video tr\u00ean LinkedIn c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c xu\u1ea5t hi\u1ec7n tr\u00ean ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u sau nhi\u1ec1u th\u00e1ng, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u khi h\u1ee3p t\u00e1c qu\u1ea3ng b\u00e1 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.\u201d<\/p>\n<p>Marshall c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng kh\u00e1n gi\u1ea3 tr\u00ean LinkedIn d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 xem video so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, c\u00f3 th\u1ec3 v\u00ec y\u1ebfu t\u1ed1 m\u1edbi l\u1ea1 c\u1ee7a \u0111\u1ecbnh d\u1ea1ng n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec3n h\u00ecnh l\u00e0 Notion \u2013 \u0111\u1ed1i t\u00e1c \u0111\u1ea7u ti\u00ean tr\u1ea3 ti\u1ec1n cho m\u1ed9t b\u00e0i \u0111\u0103ng c\u1ee7a c\u00f4 tr\u00ean LinkedIn.<\/p>\n<h2>LinkedIn t\u0103ng t\u1ed1c v\u1edbi video: Chi\u1ebfn l\u01b0\u1ee3c m\u1edbi chinh ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng B2B<\/h2>\n<p>Hi\u1ec7n t\u1ea1i, LinkedIn ch\u01b0a c\u00f4ng khai s\u1ed1 l\u01b0\u1ee3t xem video tr\u00ean n\u1ec1n t\u1ea3ng, nh\u01b0ng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 theo d\u00f5i <strong>l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb (impressions)<\/strong> c\u1ee7a video h\u1ecd \u0111\u0103ng t\u1ea3i. Nhi\u1ec1u nh\u00e0 s\u00e1ng t\u1ea1o tin r\u1eb1ng thu\u1eadt to\u00e1n c\u1ee7a LinkedIn \u0111ang \u01b0u ti\u00ean n\u1ed9i dung video h\u01a1n c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c.<\/p>\n<p>\u0110\u1ea7u th\u00e1ng 1\/2025, nh\u00e0 s\u00e1ng t\u1ea1o <strong>Terry Rice, Chuy\u00ean gia Ph\u00e1t tri\u1ec3n Kinh doanh t\u1ea1i Entrepreneur v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Growth &amp; Partnerships t\u1ea1i Good People Digital <\/strong>\u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t th\u1eed nghi\u1ec7m: \u0111\u0103ng c\u00f9ng m\u1ed9t n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng video v\u00e0 b\u00e0i vi\u1ebft h\u00ecnh \u1ea3nh c\u00f3 v\u0103n b\u1ea3n. K\u1ebft qu\u1ea3 cho th\u1ea5y b\u00e0i \u0111\u0103ng video \u0111\u1ea1t 181.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, trong khi b\u00e0i vi\u1ebft ch\u1ec9 c\u00f3 786 l\u01b0\u1ee3t. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i vi\u1ebft v\u0103n b\u1ea3n cao h\u01a1n \u0111\u00e1ng k\u1ec3 (12,7%) so v\u1edbi b\u00e0i \u0111\u0103ng video (0,1%).<\/p>\n<p><strong>Jack Gallo, Gi\u00e1m \u0111\u1ed1c marketing t\u1ea1i United Talent Agency<\/strong>, nh\u1eadn x\u00e9t: \u201cK\u1ec3 t\u1eeb n\u0103m 2024, khi LinkedIn \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o video, thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd c\u0169ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, \u01b0u ti\u00ean n\u1ed9i dung video h\u01a1n h\u1eb3n so v\u1edbi b\u00e0i vi\u1ebft th\u00f4ng th\u01b0\u1eddng.\u201d<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 nh\u1ea5t c\u1ee7a LinkedIn l\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B trong vi\u1ec7c t\u1eadn d\u1ee5ng video v\u00e0 n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng. Nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y theo sau nghi\u00ean c\u1ee9u<strong> \u201cThe Business of Influence\u201d<\/strong> c\u1ee7a LinkedIn, kh\u1ea3o s\u00e1t h\u01a1n <strong>1.700 ng\u01b0\u1eddi mua c\u00f4ng ngh\u1ec7 B2B t\u1ea1i Hoa K\u1ef3, V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 \u1ea4n \u0110\u1ed9<\/strong>. Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi mua B2B, v\u1edbi video n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>B\u00e1o c\u00e1o cho th\u1ea5y <strong>66%<\/strong> ng\u01b0\u1eddi mua B2B \u1edf \u1ea4n \u0110\u1ed9 coi video d\u1ea1ng ng\u1eafn c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u1ed9i dung video, <strong>83% <\/strong>tin t\u01b0\u1edfng v\u00e0o n\u1ed9i dung c\u00f3 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng t\u1eadp trung v\u00e0o video. D\u1eef li\u1ec7u c\u1ee7a LinkedIn cho th\u1ea5y l\u01b0\u1ee3ng video t\u1ea3i l\u00ean t\u0103ng <strong>34%<\/strong> theo n\u0103m, ph\u1ea3n \u00e1nh s\u1ef1 n\u1ed5i b\u1eadt ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n<p>\u201cH\u00e0nh tr\u00ecnh mua h\u00e0ng B2B \u0111ang tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi c\u00f3 nhi\u1ec1u b\u00ean li\u00ean quan tham gia. Trong b\u1ed1i c\u1ea3nh n\u00e0y, ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 bi\u1ebft v\u00e0 tin t\u01b0\u1edfng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c ghi nh\u1edb, thu h\u00fat ng\u01b0\u1eddi mua tr\u00ean m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac &#8211; ngay c\u1ea3 khi h\u1ecd ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng. X\u00e2y d\u1ef1ng tr\u00ed nh\u1edb m\u1ea1nh m\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong t\u01b0\u01a1ng lai v\u00e0 kh\u00f4ng g\u00ec l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 t\u1ed1t h\u01a1n l\u00e0 k\u1ec3 chuy\u1ec7n c\u00f3 t\u00ednh nh\u00e2n v\u0103n. C\u00e1c video ch\u00e2n th\u1ef1c, do chuy\u00ean gia d\u1eabn d\u1eaft, k\u1ebft n\u1ed1i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u1edbi nh\u00f3m ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, vun \u0111\u1eafp l\u00f2ng tin v\u00e0 t\u1ea1o ra m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa con ng\u01b0\u1eddi, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac \u201d, <strong>Sachin Sharma, gi\u00e1m \u0111\u1ed1c, LinkedIn Marketing Solutions, \u1ea4n \u0110\u1ed9<\/strong>, cho bi\u1ebft.<\/p>\n<p>\u0110\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, LinkedIn \u0111\u00e3 tung ra lo\u1ea1t c\u00f4ng c\u1ee5 v\u00e0 c\u1eadp nh\u1eadt m\u1edbi nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadn d\u1ee5ng video v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng t\u1ea1o ra. M\u1ed9t trong nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 n\u00e2ng c\u1ea5p <strong>qu\u1ea3ng c\u00e1o s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp<\/strong>, cho ph\u00e9p doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n b\u1eb1ng <strong>Qu\u1ea3ng c\u00e1o c\u1ee7a Thought Leader<\/strong>, li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang s\u1ef1 ki\u1ec7n. Ngo\u00e0i ra, LinkedIn c\u00f2n b\u1ed5 sung <strong>t\u00f9y ch\u1ecdn video xem tr\u01b0\u1edbc 30 gi\u00e2y<\/strong>, gi\u00fap thu h\u00fat ng\u01b0\u1eddi tham d\u1ef1 ngay t\u1eeb \u0111\u1ea7u. \u0110\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn, n\u1ec1n t\u1ea3ng c\u0169ng tri\u1ec3n khai <strong>nh\u1eafm m\u1ee5c ti\u00eau theo khu v\u1ef1c<\/strong>, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-26e3990606bed9b4.png\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"774\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-26e3990606bed9b4-1.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-26e3990606bed9b4.png 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/4-8827c002f58aa4a8.png\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"755\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/4-8827c002f58aa4a8-1.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/4-8827c002f58aa4a8.png 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, <strong>c\u00f4ng c\u1ee5 Accelerate<\/strong>, m\u1ed9t t\u00ednh n\u0103ng t\u1ea1o chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI \u0111\u00e3 ch\u00ednh th\u1ee9c ra m\u1eaft phi\u00ean b\u1ea3n beta tr\u00ean to\u00e0n c\u1ea7u. C\u00f4ng c\u1ee5 n\u00e0y h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o <strong>video, t\u00e0i li\u1ec7u<\/strong> v\u00e0 c\u1ea3 <strong>h\u00ecnh \u1ea3nh \u0111\u01a1n<\/strong>, gi\u00fap nh\u00e0 ti\u1ebfp th\u1ecb linh ho\u1ea1t h\u01a1n trong vi\u1ec7c t\u00f9y ch\u1ec9nh chi\u1ebfn d\u1ecbch. \u0110\u1ed3ng th\u1eddi, LinkedIn c\u0169ng d\u1ea7n tri\u1ec3n khai c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o m\u1edbi nh\u01b0 <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1ee3t xem video v\u00e0 chuy\u1ec3n \u0111\u1ed5i trang web<\/strong>, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/5-544a75798c95a0d7.png\" class=\"kg-image\" alt=\"|\" width=\"1000\" height=\"498\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/5-544a75798c95a0d7-1.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/5-544a75798c95a0d7.png 1000w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p>Kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o video, LinkedIn c\u00f2n m\u1edf r\u1ed9ng t\u00ednh n\u0103ng <strong>b\u1ea3n tin \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/strong>, cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u <strong>qu\u1ea3ng b\u00e1 b\u1ea3n tin<\/strong> ho\u1eb7c <strong>h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o kh\u00e1c<\/strong> \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng. Nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n d\u01b0\u1edbi d\u1ea1ng <strong>Qu\u1ea3ng c\u00e1o c\u1ee7a Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u t\u01b0 t\u01b0\u1edfng<\/strong>, gi\u00fap gia t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf chuy\u00ean gia trong ng\u00e0nh.<\/p>\n<p>Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap LinkedIn tr\u1edf th\u00e0nh <strong>trung t\u00e2m n\u1ed9i dung B2B h\u00e0ng \u0111\u1ea7u<\/strong>, m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn <strong>95% ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng<\/strong> &#8211; nh\u1eefng ng\u01b0\u1eddi tuy ch\u01b0a s\u1eb5n s\u00e0ng ra quy\u1ebft \u0111\u1ecbnh nh\u01b0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng xu h\u01b0\u1edbng mua s\u1eafm trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>Chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean LinkedIn t\u0103ng tr\u01b0\u1edfng: Ti\u1ec1m n\u0103ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung<\/strong><\/p>\n<p>Ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a LinkedIn trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd trong ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Theo Brendan Gahan, nh\u00e0 s\u00e1ng l\u1eadp agency <strong>Creator Authority<\/strong>, chuy\u00ean v\u1ec1 marketing qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean LinkedIn, chi ti\u00eau cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a agency n\u00e0y \u0111\u00e3 <strong>t\u0103ng g\u1ea5p \u0111\u00f4i<\/strong> t\u1eeb qu\u00fd III sang qu\u00fd IV n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn <strong>g\u1ea5p ba l\u1ea7n<\/strong> trong qu\u00fd I n\u0103m 2025.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a <strong>Creator Authority<\/strong> l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u00e0nh cho gi\u1edbi chuy\u00ean nghi\u1ec7p, \u0111i\u1ec3n h\u00ecnh nh\u01b0 <strong>Notion<\/strong>. Tuy nhi\u00ean, agency n\u00e0y c\u0169ng \u0111ang m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng \u0111\u1ea1i ch\u00fang, ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sang LinkedIn \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. D\u00f9 h\u1ea7u h\u1ebft nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y ch\u1ec9 xem \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c ph\u1ee5, nh\u01b0ng thu nh\u1eadp m\u00e0 h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c v\u1eabn r\u1ea5t \u0111\u00e1ng k\u1ec3. Ch\u1eb3ng h\u1ea1n, <strong>Lindsey Gamble<\/strong>, m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111\u00e3 thu v\u1ec1 n\u0103m con s\u1ed1 t\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng t\u00e0i tr\u1ee3 tr\u00ean LinkedIn trong n\u0103m 2024.<\/p>\n<p>Brendan Gahan v\u00ed s\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y v\u1edbi <strong>th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a YouTube n\u0103m 2010<\/strong>, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u \u0111\u1ed5 ti\u1ec1n v\u00e0o n\u1ec1n t\u1ea3ng, h\u1ec7 sinh th\u00e1i s\u00e1ng t\u1ea1o ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi. \u201cTuy nhi\u00ean, t\u00f4i tin r\u1eb1ng ch\u00fang ta m\u1edbi ch\u1ec9 \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a l\u00e0n s\u00f3ng n\u00e0y v\u00e0 \u0111\u1ec9nh cao v\u1eabn ch\u01b0a \u0111\u1ebfn,\u201d Gahan nh\u1eadn \u0111\u1ecbnh.<\/p>\n<p>Nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p B2B, v\u00e0o th\u00e1ng 1\/2025, LinkedIn \u0111\u00e3 ra m\u1eaft <strong>LinkedIn \uad11\uace0<\/strong> \u2013 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u <strong>t\u1ed1i \u01b0u chi ti\u00eau qu\u1ea3ng c\u00e1o<\/strong> v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>Chi\u1ebfn d\u1ecbch ra m\u1eaft LinkedIn Ads \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n n\u1ed9i b\u1ed9 b\u1edfi <strong>LinkedIn Brand Creative<\/strong>, v\u1edbi hai \u0111o\u1ea1n qu\u1ea3ng c\u00e1o d\u00e0i <strong>30 gi\u00e2y<\/strong> minh h\u1ecda c\u00e1ch n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap doanh nghi\u1ec7p <strong>ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi, b\u1eb1ng \u0111\u00fang n\u1ed9i dung<\/strong>. Chi\u1ebfn d\u1ecbch n\u00e0y nh\u1ea5n m\u1ea1nh kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau theo ch\u1ee9c danh c\u00f4ng vi\u1ec7c, ng\u00e0nh ngh\u1ec1 v\u00e0 c\u00f4ng ty, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe width=\"200\" height=\"113\" src=\"https:\/\/www.youtube.com\/embed\/eJqHwSq68xs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" title=\"Forklift\"><\/iframe><\/figure>\n<p><strong>Keith Browning<\/strong>, Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a LinkedIn, chia s\u1ebb: &#8220;V\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb B2B, vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.&#8221;<\/p>\n<p>Chi\u1ebfn d\u1ecbch LinkedIn Ads mang th\u00f4ng \u0111i\u1ec7p <strong>&#8220;Only on LinkedIn Ads&#8221;<\/strong>, k\u1ec3 l\u1ea1i m\u1ed9t c\u00e1ch h\u00e0i h\u01b0\u1edbc v\u1ec1 s\u1ef1 th\u1ea5t v\u1ecdng khi qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1ea7m \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb \u0111\u00f3 nh\u1ea5n m\u1ea1nh c\u00e1ch LinkedIn gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm \u0111\u00fang kh\u00e1ch h\u00e0ng trong s\u1ed1 1 t\u1ef7 th\u00e0nh vi\u00ean c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe width=\"200\" height=\"113\" src=\"https:\/\/www.youtube.com\/embed\/XTJiwGVZ31c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" title=\"Server\"><\/iframe><\/figure>\n<p>V\u1edbi s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung, LinkedIn kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean nghi\u1ec7p, m\u00e0 c\u00f2n \u0111ang tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb quan tr\u1ecdng m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n<p><em>Di\u1ec7u Anh_Advertising Vietnam<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ed7 l\u1ef1c thu h\u00fat ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung video c\u1ee7a LinkedIn \u0111ang cho th\u1ea5y nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c trong nh\u1eefng th\u00e1ng g\u1ea7n \u0111\u00e2y, theo s\u1ed1 li\u1ec7u m\u1edbi nh\u1ea5t do \u1ee9ng d\u1ee5ng n\u00e0y chia s\u1ebb. Video d\u1ea1ng ng\u1eafn hi\u1ec7n l\u00e0 lo\u1ea1i n\u1ed9i dung c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t tr\u00ean LinkedIn. Theo th\u1ed1ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[194,197],"class_list":["post-22189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-linkedin","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22189"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22189\/revisions"}],"predecessor-version":[{"id":22742,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22189\/revisions\/22742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22306"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}