{"id":22174,"date":"2025-08-05T09:58:31","date_gmt":"2025-08-05T02:58:31","guid":{"rendered":"https:\/\/gudjob.net\/?p=22174"},"modified":"2026-08-18T08:31:57","modified_gmt":"2026-08-18T01:31:57","slug":"google-marketing-live-viet-nam-ra-mat-cac-cong-cu-tiep-thi-tich-hop-ai-khai-pha-co-hoi-moi-cho-doanh-nghiep-viet","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/google-marketing-live-viet-nam-ra-mat-cac-cong-cu-tiep-thi-tich-hop-ai-khai-pha-co-hoi-moi-cho-doanh-nghiep-viet\/","title":{"rendered":"Google Marketing Live Vi\u1ec7t Nam: Ra m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p AI, khai ph\u00e1 c\u01a1 h\u1ed9i m\u1edbi cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"

Ng\u00e0y 1\/8\/2025, Google ra m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb th\u1ebf h\u1ec7 m\u1edbi t\u00edch h\u1ee3p AI tr\u00ean Google Search v\u00e0 YouTube, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb t\u00ecm ki\u1ebfm v\u00e0 th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi xu h\u01b0\u1edbng mua s\u1eafm \u0111ang thay \u0111\u1ed5i. Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea1i Google Marketing Live, s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u01a1ng m\u1ea1i th\u01b0\u1eddng ni\u00ean l\u1edbn nh\u1ea5t c\u1ee7a Google, l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Vi\u1ec7t Nam. S\u1ef1 ki\u1ec7n \u0111\u00e3 thu h\u00fat h\u01a1n 250 nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

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C\u00e1c t\u00ednh n\u0103ng AI m\u1edbi c\u1ee7a Google Search hi\u1ec7n \u0111\u00e3 ti\u1ebfp c\u1eadn h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng,<\/span><\/figcaption><\/figure>\n

Google v\u00e0 YouTube t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u1ee9c ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

V\u1edbi h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng<\/strong> v\u00e0 5 ngh\u00ecn t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm h\u00e0ng n\u0103m<\/strong> tr\u00ean to\u00e0n c\u1ea7u, Google Search ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng v\u1edbi h\u1ec7 th\u1ed1ng th\u00f4ng tin. C\u00e1c t\u00ednh n\u0103ng m\u1edbi nh\u01b0 AI Overviews, hi\u1ec7n \u0111\u00e3 ti\u1ebfp c\u1eadn h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p nhanh ch\u00f3ng, t\u1ee9c th\u00ec cho c\u00e1c c\u00e2u h\u1ecfi ph\u1ee9c t\u1ea1p v\u00e0 truy v\u1ea5n \u0111a chi\u1ec1u ngay trong k\u1ebft qu\u1ea3 c\u1ee7a Google Search.<\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm h\u1ed7 tr\u1ee3 AI kh\u00e1c bao g\u1ed3m Google Lens, Circle to Search v\u00e0 AI Mode tr\u00ean Google Search \u0111ang m\u1edf r\u1ed9ng c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin. C\u00e1c t\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 n\u1ed9i dung nhanh h\u01a1n b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, bao g\u1ed3m t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, h\u00ecnh \u1ea3nh v\u00e0 truy v\u1ea5n video.<\/p>\n<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, YouTube Creator Partnership Hub<\/strong>, m\u1ed9t c\u00f4ng c\u1ee5 m\u1edbi trong Google Ads, s\u1ebd ra m\u1eaft t\u1ea1i Vi\u1ec7t Nam v\u00e0o cu\u1ed1i n\u0103m nay, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1m ph\u00e1 v\u00e0 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean YouTube d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft. YouTube v\u1eabn \u0111ang l\u00e0 n\u1ec1n t\u1ea3ng video gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1. T\u1ea1i Vi\u1ec7t Nam, YouTube \u0111\u00e3 ti\u1ebfp c\u1eadn h\u01a1n 55 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean<\/strong>, t\u00ednh \u0111\u1ebfn th\u00e1ng 5\/2025, chi\u1ebfm h\u01a1n 90% d\u00e2n s\u1ed1 tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u1ea3 n\u01b0\u1edbc.<\/p>\n

V\u1edbi h\u01a1n 200 t\u1ef7 l\u01b0\u1ee3t xem trung b\u00ecnh m\u1ed7i ng\u00e0y<\/strong> tr\u00ean to\u00e0n c\u1ea7u, YouTube Shorts<\/strong> c\u0169ng tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng video ng\u1eafn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, v\u1edbi 79% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y<\/strong>.<\/p>\n

S\u1ef1 t\u01b0\u01a1ng t\u00e1c r\u1ed9ng r\u00e3i n\u00e0y t\u1ea1o n\u00ean ni\u1ec1m tin v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd: 89% ng\u01b0\u1eddi xem t\u1ea1i Vi\u1ec7t Nam tin t\u01b0\u1edfng n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o tr\u00ean YouTube<\/strong>; v\u00e0 85% \u0111\u1ed3ng \u00fd r\u1eb1ng n\u1ed9i dung tr\u00ean YouTube c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd<\/strong>. Ni\u1ec1m tin n\u00e0y, c\u00f9ng v\u1edbi t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI) cao h\u01a1n 2,9 l\u1ea7n so v\u1edbi truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng<\/strong> v\u00e0 g\u1ea5p 1,2 l\u1ea7n so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i kh\u00e1c t\u1ea1i Vi\u1ec7t Nam<\/strong>, \u0111\u00e3 gi\u00fap YouTube tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng hi\u1ec7u qu\u1ea3 cho s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i.<\/p>\n

Ngo\u00e0i ra, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft YouTube Shopping<\/strong>, ra m\u1eaft t\u1ea1i Vi\u1ec7t Nam v\u00e0o cu\u1ed1i n\u0103m 2024, c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap YouTube th\u00e0nh m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn mua s\u1eafm n\u0103ng \u0111\u1ed9ng v\u00e0 m\u1edf ra c\u00e1c ngu\u1ed3n doanh thu m\u1edbi cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 c\u1ea3 doanh nghi\u1ec7p.<\/p>\n

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YouTube \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng hi\u1ec7u qu\u1ea3 cho s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i.<\/span><\/figcaption><\/figure>\n

Google AI th\u00fac \u0111\u1ea9y v\u00e0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng ph\u00e1t tri\u1ec3n b\u1ee9t ph\u00e1<\/h2>\n

C\u00e1c gi\u1ea3i ph\u00e1p AI c\u1ee7a Google \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 ngu\u1ed3n l\u1ef1c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o, \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh kinh doanh. Trong b\u1ed1i c\u1ea3nh ng\u00e2n s\u00e1ch doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c th\u1eaft ch\u1eb7t, Google AI gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 theo d\u00f5i ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ed1i \u01b0u ho\u00e1 c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/p>\n

M\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam l\u00e0 vi\u1ec7c ra m\u1eaft th\u00ed \u0111i\u1ec3m t\u00ednh n\u0103ng Click-to-Zalo<\/strong> c\u1ee7a Google.<\/p>\n

Nh\u1eadn th\u1ea5y 77% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p<\/strong>, Google \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Zalo, n\u1ec1n t\u1ea3ng nh\u1eafn tin h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n. S\u00e1ng ki\u1ebfn n\u00e0y s\u1ebd cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u00ean Google c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i ngay l\u1eadp t\u1ee9c v\u1edbi T\u00e0i kho\u1ea3n Zalo ch\u00ednh th\u1ee9c c\u1ee7a ng\u01b0\u1eddi b\u00e1n, th\u00fac \u0111\u1ea9y c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. Ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m hi\u1ec7n \u0111ang m\u1edf cho m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc.<\/p>\n

\u201cN\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t T\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV) l\u00ean \u0111\u1ebfn 200 t\u1ef7 USD v\u00e0o n\u0103m 2030. T\u1ea1i Google, ch\u00fang t\u00f4i r\u1ea5t vinh d\u1ef1 \u0111\u01b0\u1ee3c l\u00e0 \u0111\u1ed1i t\u00e1c h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ph\u00e1t tri\u1ec3n b\u1ee9c ph\u00e1 tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y\u201d,<\/em> \u00f4ng Marc Woo, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Google Vi\u1ec7t Nam, chia s\u1ebb.<\/p>\n

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\u00d4ng Marc Woo, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Google Vi\u1ec7t Nam, chia s\u1ebb t\u1ea1i s\u1ef1 ki\u1ec7n Google Marketing Live l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Vi\u1ec7t Nam.<\/span><\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ki\u1ec7n c\u0169ng c\u00f4ng b\u1ed1 nh\u1eefng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u, bao g\u1ed3m:<\/p>\n

(1) AI Max For Search: <\/strong>C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o m\u1edbi gi\u00fap doanh nghi\u1ec7p hi\u1ec3n th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n trong nh\u1eefng kho\u1ea3nh kh\u1eafc t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan \u2013 m\u00e0 kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o danh s\u00e1ch t\u1eeb kh\u00f3a d\u00e0i. AI Max s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Gemini \u0111\u1ec3 hi\u1ec3u n\u1ed9i dung website v\u00e0 qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 t\u1ef1 \u0111\u1ed9ng t\u1ea1o ti\u00eau \u0111\u1ec1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u00f9 ng\u01b0\u1eddi d\u00f9ng nh\u1eadp v\u0103n b\u1ea3n, s\u1eed d\u1ee5ng gi\u1ecdng n\u00f3i hay ch\u1ee5p \u1ea3nh, AI Max \u0111\u1ec1u gi\u00fap hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c \u2013 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n v\u1edbi \u00edt thao t\u00e1c th\u1ee7 c\u00f4ng h\u01a1n.<\/p>\n

(2) Google Ads v\u1edbi c\u00e1c t\u00ednh n\u0103ng t\u00e1c nh\u00e2n (agentic capabilities):<\/strong> T\u00e1c nh\u00e2n AI ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t tr\u1ee3 l\u00fd to\u00e0n n\u0103ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n trong Google Ads v\u00e0 Analytics. Kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3, m\u00e0 t\u00e1c nh\u00e2n n\u00e0y c\u00f2n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng c\u00f9ng l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch h\u1ecdc h\u1ecfi t\u1eeb d\u1eef li\u1ec7u trang \u0111\u00edch v\u00e0 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, t\u00e1c nh\u00e2n AI c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1ea1o, t\u1ed1i \u01b0u v\u00e0 duy tr\u00ec c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Trong Google Ads, t\u00ednh n\u0103ng n\u00e0y cung c\u1ea5p g\u1ee3i \u00fd t\u1eeb kh\u00f3a theo th\u1eddi gian th\u1ef1c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung s\u00e1ng t\u1ea1o. Trong Analytics, \u0111i\u1ec1u n\u00e0y gi\u00fap mang \u0111\u1ebfn c\u00e1c ph\u00e2n t\u00edch th\u00f4ng minh t\u1ee9c th\u00ec. Nh\u1edd \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c l\u00ean chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n

(3) Mua s\u1eafm tr\u00ean YouTube k\u1ebft n\u1ed1i TV (YouTube Shoppable Connected TV):<\/strong> M\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u01b0\u01a1ng t\u00e1c ho\u00e0n to\u00e0n m\u1edbi \u0111ang \u0111\u01b0\u1ee3c ra m\u1eaft, cho ph\u00e9p ng\u01b0\u1eddi xem kh\u00e1m ph\u00e1 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp tr\u00ean m\u00e0n h\u00ecnh l\u1edbn, sau \u0111\u00f3 d\u1ec5 d\u00e0ng ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, Masthead c\u1ee7a YouTube \u2013 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i \u2013 hi\u1ec7n c\u0169ng \u0111\u00e3 h\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

(4) Trung t\u00e2m \u0110\u1ed1i t\u00e1c S\u00e1ng t\u1ea1o (YouTube Creator Partnerships Hub):<\/strong> C\u00f4ng c\u1ee5 m\u1edbi trong Google Ads gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o YouTube. V\u1edbi kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm th\u00f4ng minh t\u00edch h\u1ee3p AI, nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm theo t\u1eeb kh\u00f3a, danh m\u1ee5c ho\u1eb7c xu h\u01b0\u1edbng \u2013 \u0111\u1ed3ng th\u1eddi truy c\u1eadp d\u1eef li\u1ec7u chi ti\u1ebft nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc ng\u01b0\u1eddi xem v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn nh\u00e0 s\u00e1ng t\u1ea1o. Sau khi h\u1ee3p t\u00e1c, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a nh\u00e0 s\u00e1ng t\u1ea1o d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng h\u1ee3p nh\u1ea5t gi\u00fap bi\u1ebfn s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 s\u00e1ng t\u1ea1o th\u00e0nh k\u1ebft qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf. T\u00ednh n\u0103ng n\u00e0y hi\u1ec7n \u0111\u00e3 tri\u1ec3n khai t\u1ea1i Singapore v\u00e0 Indonesia, v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c bao g\u1ed3m Vi\u1ec7t Nam.<\/p>\n

\"|\"
S\u1ef1 ki\u1ec7n Google Marketing Live thu h\u00fat h\u01a1n 250 nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n qu\u1ed1c.<\/span><\/figcaption><\/figure>\n

\u201cT\u1ea1i s\u1ef1 ki\u1ec7n Google Marketing Live l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ed5 ch\u1ee9c t\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u1eefng c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p AI m\u1edbi nh\u1ea5t, c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n v\u00e0 bao qu\u00e1t h\u00e0nh tr\u00ecnh ti\u1ebfp th\u1ecb \u2013 t\u1eeb s\u00e1ng t\u1ea1o \u0111\u1ebfn hi\u1ec7u su\u1ea5t, kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 c\u00e1c t\u00ednh n\u0103ng t\u00e1c nh\u00e2n AI. V\u1edbi g\u1ea7n 80 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i Vi\u1ec7t Nam, nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean Google Search v\u00e0 YouTube, th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3\u201d, <\/em>\u00f4ng Marc Woo kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n

Thanh Uy\u00ean_Brands Vietnam<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 1\/8\/2025, Google ra m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb th\u1ebf h\u1ec7 m\u1edbi t\u00edch h\u1ee3p AI tr\u00ean Google Search v\u00e0 YouTube, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb t\u00ecm ki\u1ebfm v\u00e0 th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi xu h\u01b0\u1edbng mua s\u1eafm \u0111ang thay \u0111\u1ed5i. Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y \u0111\u01b0\u1ee3c gi\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":22291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[175],"tags":[185,217],"class_list":["post-22174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tim-kiem","tag-google","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22174"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22174\/revisions"}],"predecessor-version":[{"id":22592,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22174\/revisions\/22592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22291"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}