{"id":22171,"date":"2025-09-11T09:09:41","date_gmt":"2025-09-11T02:09:41","guid":{"rendered":"https:\/\/gudjob.net\/?p=22171"},"modified":"2026-08-18T08:31:41","modified_gmt":"2026-08-18T01:31:41","slug":"nua-sau-2025-livestream-ban-hang-con-giu-cho-dung-nao-trong-ban-do-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ko\/blog\/nua-sau-2025-livestream-ban-hang-con-giu-cho-dung-nao-trong-ban-do-chien-luoc-thuong-hieu\/","title":{"rendered":"2025\ub144 \ud558\ubc18\uae30\uc5d0\ub3c4 \ube0c\ub79c\ub4dc \uc804\ub7b5 \ub9f5\uc5d0\uc11c \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9ac\ubc0d \uc138\uc77c\uc988\ub294 \uc5ec\uc804\ud788 \uc5b4\ub5a4 \uc790\ub9ac\ub97c \ucc28\uc9c0\ud558\uac8c \ub420\uae4c\uc694?"},"content":{"rendered":"

2020~2023\ub144\uc5d0\ub294 \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc\uc774 \ud55c\ub54c \uc628\ub77c\uc778 \ud310\ub9e4\uc758 '\uad81\uadf9\uc801 \ubb34\uae30'\ub85c \uac04\uc8fc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. KOL, KOC, \ub300\uae30\uc5c5\uae4c\uc9c0 \ubaa8\ub450\uac00 \ub77c\uc774\ube0c \ubc29\uc1a1\uc5d0 \ubaa8\uc5ec \uc8fc\ubb38\uc744 \uc5f0\uacb0\ud558\uace0 \uc131\uc0ac\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc 2025\ub144 \ud558\ubc18\uae30\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c \ud48d\uacbd\uc774 \ub2ec\ub77c\uc84c\ub2e4. \uc9e7\uc740 \ube44\ub514\uc624, \uba40\ud2f0\ucc44\ub110 \ucf58\ud150\uce20, \uc2e0\uae30\uc220\uc774 \ub300\uc138\ub97c \uc774\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc\uc740 \uc5ec\uc804\ud788 \u200b\u200b\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uc5d0\uc11c \uc804\ub7b5 \uce74\ub4dc\uc778\uac00\uc694, \uc544\ub2c8\uba74 \ub2e8\uc9c0 \uc9c0\uc6d0 \uc5ed\ud560\ub9cc \ud558\ub098\uc694?<\/p>\n

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\uae00\ub85c\ubc8c \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc \ud2b8\ub80c\ub4dc: \uc131\uc7a5\uacfc \ucc28\ubcc4\ud654<\/h2>\n

\uc5d0 \ub530\ub974\uba74 Kantar \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc 2025<\/strong>, \uc120\uad6c\uc801\uc778 \uc2dc\uc7a5\uc778 \uc911\uad6d\uc5d0\uc11c \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc\uc740 \ubd88\uacfc \uba87 \ub144 \ub9cc\uc5d0 \uc0c1\uac70\ub798\uc758 \uc804\uba74\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Taobao Live, Douyin \ub610\ub294 WeChat\uc740 \uc778\uad6c\uc758 \uc808\ubc18\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \"\uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8\"\ub97c \uc778\uae30 \uc788\ub294 \uc18c\ube44 \uc2b5\uad00\uc73c\ub85c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e5\ud0a8\uc9c0<\/strong> \ub77c\uc774\ube0c \ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc740 2026\ub144\uae4c\uc9c0 \uc804\uccb4 \uc911\uad6d \uc18c\ub9e4\uc758 \ucd5c\ub300 20%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294\ub370, \uc774\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac00\uc7a5 \ub192\uc740 \uc218\uc900\uc774\ub2e4.<\/p>\n

Livestream\uc740 \ub610\ud55c \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \uc785\uc99d\ud569\ub2c8\ub2e4. \ub300\uae30\uc5c5\uc758 \uacbd\uc6b0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc740 10-15%\uc785\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5\uc758 \uacbd\uc6b0 \uc778\uc9c0\ub3c4\uac00 10~23% \uc99d\uac00\ud558\uace0 \uc989\uc2dc \uad6c\ub9e4 \uc218\uc694\uac00 \ucd5c\ub300 30% \uc99d\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub3d9\ub0a8\uc544\uc2dc\uc544\ub3c4 \ube44\uc2b7\ud55c \uada4\uc801\uc744 \ub530\ub974\uace0 \uc788\ub2e4. \ubca0\uc778 \uc564 \ucef4\ud37c\ub2c8<\/strong> 2026\ub144\uc5d0\ub294 \uc18c\uc15c\ucee4\uba38\uc2a4 \uc2dc\uc7a5 \uaddc\ubaa8\uac00 2022\ub144\uc758 \ub450 \ubc30\uc778 900\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \ucd94\uc0b0\ub429\ub2c8\ub2e4. \ud0dc\uad6d\uacfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \uac70\ub798\uc758 \ucd5c\ub300 60%\uac00 \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc758 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \ud2f1\ud1a1 \uc20d<\/strong> \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ud1b5\ud574 \ud310\ub9e4\ud560 \ub54c\uc758 \uc804\ud658\uc728\uc740 \uc815\uc801 \uac8c\uc2dc\ubb3c\ubcf4\ub2e4 50% \ub354 \ub192\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d\uc5d0\uc11c\ub294 eMarketer(2025\ub144 1\uc6d4)<\/strong> 2025\ub144\uc5d0\ub294 \ub514\uc9c0\ud138 \uad6c\ub9e4\uc790\uc758 \uc57d 21.7%\uac00 \ucd5c\uc18c \ud55c \ubc88 \uc774\uc0c1\uc758 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d \uac70\ub798\ub97c \ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ub124\uc774\ud2f0\ube0c \ud50c\ub7ab\ud3fc \uc120\ubc18<\/strong> 2024\ub144 30\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 GMV\ub97c \uae30\ub85d\ud588\uace0, 2025\ub144\uc5d0\ub294 60\uc5b5 \ub2ec\ub7ec \ubaa9\ud45c\ub97c \uc138\uc6b0\uba70 \uac15\ub825\ud55c \uad6d\ub0b4 \ud68c\ubcf5\ub825\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ub4e0 \ud50c\ub7ab\ud3fc\uc774 \uc131\uacf5\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uba54\ud0c0<\/strong> \ub77c\uc774\ube0c \uc1fc\ud551 \ucca0\uc218: \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc740 2023\ub144\ubd80\ud130 \uc9c0\uc6d0\uc744 \uc911\ub2e8\ud558\uace0, 2025\ub144 \uc911\ubc18\uae4c\uc9c0 \ud398\uc774\uc2a4\ubd81 \ub0b4\ubd80 \uacb0\uc81c \uae30\ub2a5\ub3c4 \uaebc\uc11c \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc678\ubd80 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uad6c\ub9e4\ud558\ub3c4\ub85d \uac15\uc81c\ud560 \uc608\uc815\uc774\ub2e4. \ubc18\ub300, \ud2f1\ud1a1 \uc20d<\/strong> \ubbf8\uad6d\uacfc \uc720\ub7fd\uc5d0\uc11c \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc788\uc73c\uba70 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uad6c\ub9e4\uc790 \uc218\uac00 2020\ub144 \ub300\ube44 86% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

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\uae30\ubc18 <\/em><\/i>\uc120\ubc18<\/strong><\/b><\/i> \ubbf8\uad6d\uc5d0\uc11c\ub294<\/em><\/i><\/figcaption><\/figure>\n

\ubca0\ud2b8\ub0a8: \ube60\ub974\uac8c \uc131\uc7a5\ud558\uc9c0\ub9cc \uad6c\uc870\uac00 \ubcc0\ud654\ud558\uace0 \uc788\uc74c<\/h2>\n

\ubca0\ud2b8\ub0a8\uc740 \uc0c1\uc5c5\uc6a9 \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc \ubd80\ubb38\uc5d0\uc11c \uacc4\uc18d\ud574\uc11c \uc778\uc0c1\uc801\uc778 \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0 \ub530\ub974\uba74 \ub354 \uc26c\ube0c<\/strong>, \uc18c\uc15c\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc774 \ubcf8\uaca9\ud654\ub420 \uac83\uc73c\ub85c \uc608\uc0c1 2025\ub144\uc5d0\ub294 50\uc5b5 \ub2ec\ub7ec<\/strong>2024\ub144 39\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \ube44\ud574 25.4% \uc99d\uac00\ud55c \uc218\uce58\uc774\ub2e4. \uc774\ub294 \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc\uacfc \uae30\ud0c0 \ud615\ud0dc\uc758 \"\uc1fc\ud37c\ud14c\uc778\uba3c\ud2b8\"\uc5d0 \ub300\ud55c \ub9e4\ub825\uc774 \uc810\uc810 \ub354 \uac15\ud574\uc9c0\uace0 \uc788\ub2e4\ub294 \ubd84\uba85\ud55c \uc99d\uac70\uc785\ub2c8\ub2e4.<\/p>\n

\"|\"<\/figure>\n

\uadf8\ub7ec\ub098 2025\ub144 \ud558\ubc18\uae30 \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc810\uc740 \uc2dc\uc7a5\uad6c\uc870\uc758 \ubcc0\ud654\uc774\ub2e4. Livestream\uc740 \ub354 \uc774\uc0c1 \uc218\ucc9c\uc5b5 \uac1c\uc758 \uc138\uc158\uc774 \uc788\ub294 \uc18c\uc218\uc758 \"\uac70\ub798 \uc131\uc0ac \uc2e0\"\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uae30\ub85d\uc5d0 \ub530\ub974\uba74 \ub9ce\uc740 \uc720\uba85 KOL\uc774 \ud5c8\uc704 \uad11\uace0 \ubc0f \ucd9c\ucc98\ub97c \uc54c \uc218 \uc5c6\ub294 \uc81c\ud488\uacfc \uad00\ub828\ub41c \ubb38\uc81c\ub85c \uc778\ud574 \uce68\ubb35\ud588\uc73c\uba70 \ub3d9\uc2dc\uc5d0 \uc2dc\uccad\uc790\ub294 \uae34 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uacfc \ud63c\ud569 \uad11\uace0\uc5d0 \uc810\uc810 \uc9c0\ub8e8\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub300\uc2e0 \uc18c\ube44\uc790\ub294 \uac04\uacb0\ud558\uace0 \ub9e4\ub825\uc801\uc774\uba70 \ud3b8\ub9ac\ud55c \ucf58\ud150\uce20\ub97c \uc120\ud638\ud569\ub2c8\ub2e4. 30~60\ucd08 \uae38\uc774\uc758 \ub9ac\ubdf0 \ud074\ub9bd, \uc81c\ud488 \ud558\uc774\ub77c\uc774\ud2b8 \ub610\ub294 \"\ud074\ub9ad \ud22c \uce74\ud2b8\" \uae30\ub2a5\uc774 \uc778\uae30\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. TikTok \ubc0f Shopee\uc640 \uac19\uc740 \ub300\ud615 \ud50c\ub7ab\ud3fc\uc5d0\ub3c4 \uae34 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d \ubc30\ud3ec\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \ub0ae\ucda5\ub2c8\ub2e4.<\/strong>, \uc9e7\uc740 \ub3d9\uc601\uc0c1\uacfc \uc81c\ud734 \ub9c8\ucf00\ud305\uc744 \ud64d\ubcf4\ud558\uba74\uc11c \ud604\ub300 \uc0dd\ud65c\uc5d0 \ub354 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n

\ubc95\uc801\uc73c\ub85c \ubca0\ud2b8\ub0a8\uc740 \uc804\uc790\uc0c1\uac70\ub798\uc640 \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9ac\ubc0d\uc5d0 \ub300\ud55c \ubc95\uc801 \ud2c0\uc744 \ud1b5\ud569\ud558\ub294 \ub2e8\uacc4\uc5d0 \uc9c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc95\ub839 117\/2025, <\/strong>2025\ub144 6\uc6d4\uc5d0 \uacf5\ud3ec\ub418\uc5b4 2025\ub144 7\uc6d4 1\uc77c\ubd80\ud130 \ubc1c\ud6a8\ub418\ub294 \uc774 \ubc95\uc548\uc740 \uac1c\uc778 \ub610\ub294 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uae30\uc5c5\uc744 \ub300\uc2e0\ud558\uc5ec VAT \ubc0f \uac1c\uc778 \uc18c\ub4dd\uc138\ub97c \uacf5\uc81c\ud558\uace0 \ub0a9\ubd80\ud558\ub294 \uacb0\uc81c \uae30\ub2a5\uc744 \uac16\ucd98 \uc804\uc790\uc0c1\uac70\ub798 \ubc0f \uc18c\uc15c \ub124\ud2b8\uc6cc\ud0b9 \ud50c\ub7ab\ud3fc\uc744 \uc694\uad6c\ud558\ub294 \uc804\ud658\uc810\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4..<\/strong> \uc774 \uaddc\uc815\uc740 \uc2a4\ud2b8\ub9ac\uba38\uc5d0\uac8c \uc0ac\uc5c5 \ud5c8\uac00\uc99d \ub4f1\ub85d\uc744 \uc694\uad6c\ud558\uc9c0 \uc54a\uc9c0\ub9cc \ub0a9\uc138 \uc758\ubb34\ub97c \uac15\ud654\ud558\uace0 \uc6b4\uc601 \ud22c\uba85\uc131\uc5d0 \uae30\uc5ec\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uc804\uc790\uc0c1\uac70\ub798\ubc95 \ucd08\uc548\uc774 \uc644\uc131\ub418\uc5b4 2025\ub144 10\uc6d4 \uad6d\ud68c\uc5d0 \uc81c\ucd9c\ub418\uc5b4 \uc2ec\uc758\ub97c \uac70\uccd0 \ud50c\ub7ab\ud3fc \ucc45\uc784\uc744 \uac15\ud654\ud558\uace0 \ud310\ub9e4\uc790 \uc2e0\uc6d0 \uc778\uc99d\uc744 \uac15\uc81c\ud558\uba70 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d \ub370\uc774\ud130\ub97c \ucd5c\uc18c 3\ub144 \ub3d9\uc548 \uc800\uc7a5\ud558\uace0 \uce68\ud574 \ucf58\ud150\uce20\ub97c 24\uc2dc\uac04 \uc774\ub0b4\uc5d0 \ucc98\ub9ac\ud558\ub294 \ub0b4\uc6a9\uc744 \ub2f4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2025\ub144 \ub9d0 \ubca0\ud2b8\ub0a8\uc758 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \ud604\uc7a5\uc740 \ube0c\ub79c\ub4dc\uc640 \ud50c\ub7ab\ud3fc\uc774 \uc18c\uc218\uc758 '\uc288\ud37c\ud638\uc2a4\ud2b8'\uc5d0 \uc758\uc874\ud558\ub294 \ubaa8\ub378\uc5d0\uc11c \ubcf4\ub2e4 \ubd84\uc0b0\ub418\uace0 \ucc45\uc784\uac10 \uc788\ub294 \uc0dd\ud0dc\uacc4\ub85c \uc774\ub3d9\ud558\uace0 \uba85\ud655\ud55c \ubc95\uc801 \uae30\uc900\uacfc \uc5f0\uad00\ub428\uc5d0 \ub530\ub77c '\ud765\ubbf8\uc9c4\uc9c4'\ud558\uba74\uc11c\ub3c4 \uc810\ucc28 '\uc804\ubb38\ud654'\ub418\ub294 \uc2dc\uc7a5\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804\ub7b5\uc801 \uc5ed\ud560: \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \ubc0f \uc18c\ube44\uc790 \uc5ec\uc815\uc5d0\uc11c Livestream\uc740 \uc5b4\ub514\uc5d0 \uc788\uc2b5\ub2c8\uae4c?<\/h2>\n

Chuy\u1ec3n m\u00ecnh sang truy\u1ec1n th\u00f4ng – marketing hi\u1ec7n \u0111\u1ea1i, livestream nay kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t “k\u00eanh \u0111\u01a1n l\u1ebb” m\u00e0 tr\u1edf th\u00e0nh m\u1eaft x\u00edch chi\u1ebfn l\u01b0\u1ee3c trong \ubbf8\ub514\uc5b4 \ubbf9\uc2a4<\/strong> \ube0c\ub79c\ub4dc\uc758. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, TVC \ub610\ub294 OOH\uac00 \uba54\uc2dc\uc9c0\ub97c \uc804\ud30c\ud558\ub294 \uc5ed\ud560\uc744 \ud55c\ub2e4\uba74 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc774 \uadf8 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc989\uac01\uc801\uc778 \uc0c1\ud638\uc791\uc6a9 \ud65c\uc131\ud654<\/strong> – n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 xem s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 ch\u1ed1t \u0111\u01a1n ngay trong c\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m.<\/p>\n

\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9ac\ubc0d\uc744 \ud1b5\ud574 \ub354\uc6b1 \uc0dd\uc0dd\ud55c \uac10\uc131 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud569\ub2c8\ub2e4. KOL\uc774\ub098 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \uc9c1\uc811 \uc0c1\ud638 \uc791\uc6a9\ud558\uba74 \uc5f0\uacb0\uc758 \ud798\uc774 \ub354\uc6b1 \uac15\ud574\uc9c0\uba70, \uc9c4\uc815\uc131\uacfc \ube60\ub978 \uc751\ub2f5\uc744 \uc911\uc2dc\ud558\ub294 Z\uc138\ub300\uc640 \uac19\uc740 \ub300\uaddc\ubaa8 \uc80a\uc740 \uccad\uc911\uc758 \ub9c8\uc74c \uc18d\uc5d0 \ube0c\ub79c\ub4dc\uac00 \uc790\ub9ac\uc7a1\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. Accesstrade\uc758 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ub77c\uc774\ube0c \uc0c1\uac70\ub798 \ud1b5\ud569 \ucea0\ud398\uc778\uc774 \ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \ubca0\ud2b8\ub0a8\uc5d0\uc11c \uc774 \uc138\ub300 \uace0\uac1d \uc218\ub97c 20% \ub298\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n

\uace0\ub824 \ubc0f \uad6c\ub9e4 \uacb0\uc815 \ub2e8\uacc4\uc5d0 \uc9c4\uc785\ud558\uba74 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc740 \uc804\ud658\ub825\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ub354 \uc774\uc0c1 \uae34 \uad6c\ub9e4 \uacfc\uc815\uc744 \uac70\uce58\uac70\ub098 \ud50c\ub7ab\ud3fc\uc744 \ub5a0\ub0a0 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uac80\uc0c9\ud558\ub294 \ub3d9\uc548 \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubca0\ud2b8\ub0a8\uc758 \ub9ce\uc740 \ube0c\ub79c\ub4dc\ub294 \ub77c\uc774\ube0c\uc2a4\ud2b8\ub9bc\uc758 \uc804\ud658\uc728\uc774 \uc77c\ubc18 \uc804\uc790\uc0c1\uac70\ub798\ubcf4\ub2e4 \uba87 \ubc30\ub098 \ub192\uc740 20~30%\uc5d0 \ub2ec\ud55c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c VinFast\uc758 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d \uc138\uc158\uc740 \ub2e8 \ud55c \uc138\uc158\uc5d0\uc11c 178\ub300 \uc774\uc0c1\uc758 \uc804\uae30 \uc624\ud1a0\ubc14\uc774\ub97c \ub9c8\uac10\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc774 \ud615\ud0dc\uc758 \uc989\uac01\uc801\uc778 \ud310\ub9e4\ub825\uc5d0 \ub300\ud55c \uac00\uc7a5 \uba85\ud655\ud55c \uc99d\uac70\uc785\ub2c8\ub2e4.<\/p>\n

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\ub354 \ub098\uc544\uac00 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d\uc774 \uc810\ucc28 \ud558\ub098\ub85c \ud1b5\ud569\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uacbd\ud5d8 \uc0dd\ud0dc\uacc4<\/strong> \ud3ec\uad04\uc801\uc778. TikTok\uc774\ub098 Reels\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc758 \uc9e7\uc740 \ub3d9\uc601\uc0c1\uc740 \uc0ac\uc6a9\uc790\ub97c \uc628\ub77c\uc778 \uc138\uc158\uc73c\ub85c \uc774\ub044\ub294 \"\ubb38\"\uc774 \ub418\uba70, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 KOL\uc774 \ucf58\ud150\uce20\ub97c \uc8fc\ub3c4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac15\ud55c \uc2e0\ub8b0\ub97c \ud615\uc131\ud569\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \uc81c\ud734 \ub124\ud2b8\uc6cc\ud06c\ub294 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9bc\uc744 \uba54\uc778 \uc2a4\ud2b8\ub9bc \uc678\ubd80\uc758 \ud2b9\uc815 \uace0\uac1d \uadf8\ub8f9\uacfc \uacf5\uc720\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\uc640 \ud568\uaed8 \uae30\uc220\uc740 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucc57\ubd07\uc740 \ub313\uae00\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc751\ub2f5\ud558\uace0, \uac00\uc0c1 \ud638\uc2a4\ud2b8\ub294 \uc5f0\uc911\ubb34\ud734 24\uc2dc\uac04 \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d\uc774 \uac00\ub2a5\ud558\uba70, AR\/VR \uae30\uc220\uc744 \ud1b5\ud574 \uc2dc\uccad\uc790\ub294 \ubc29\uc1a1 \uc911\uc5d0 \uc81c\ud488\uc744 \uc2dc\ud5d8\ud574 \ubcfc \uc218 \uc788\uc5b4 \uc778\uc0c1\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \uacbd\ud5d8\uc744 \uac1c\uc778\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

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\uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d, \uc9e7\uc740 \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20, \uc778\ud50c\ub8e8\uc5b8\uc11c, \uc81c\ud734\uc0ac, AI \ubc0f YouTube \uc1fc\ud551\uacfc \uac19\uc740 \uae30\uc220\uc758 \uc870\ud569\uc73c\ub85c \uc2e4\uc2dc\uac04 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \uc784\uc2dc \ud310\ub9e4 \ub3c4\uad6c\uc5d0\uc11c \uc804\ub7b5\uc801 \uae30\ub465<\/strong> – n\u01a1i tr\u1ea3i nghi\u1ec7m, th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00f4ng ngh\u1ec7 h\u1ed9i t\u1ee5, ki\u1ebfn t\u1ea1o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng li\u1ec1n l\u1ea1c, to\u00e0n di\u1ec7n v\u00e0 \u0111\u1ea7y t\u01b0\u01a1ng t\u00e1c.<\/p>\n

\"|\"<\/figure>\n

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Y Nhi_\ubca0\ud2b8\ub0a8 \uad11\uace0<\/p>","protected":false},"excerpt":{"rendered":"

Trong giai \u0111o\u1ea1n 2020-2023, livestream t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng\u201d c\u1ee7a b\u00e1n h\u00e0ng online. T\u1eeb KOL, KOC cho t\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, ai c\u0169ng \u0111\u1ed5 x\u00f4 l\u00ean s\u00f3ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ch\u1ed1t \u0111\u01a1n. Nh\u01b0ng b\u01b0\u1edbc sang n\u1eeda cu\u1ed1i n\u0103m 2025, b\u1ed1i c\u1ea3nh \u0111\u00e3 thay \u0111\u1ed5i. Video ng\u1eafn, n\u1ed9i […]<\/p>\n","protected":false},"author":1,"featured_media":22288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[195,214,216],"class_list":["post-22171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-live-stream","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/comments?post=22171"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22171\/revisions"}],"predecessor-version":[{"id":22560,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/posts\/22171\/revisions\/22560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media\/22288"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/media?parent=22171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/categories?post=22171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ko\/wp-json\/wp\/v2\/tags?post=22171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}