--- title: "Dịch vụ thiết kế nhận diện thương hiệu" description: "GUDJOB xây dựng nhận diện bám sát định vị thương hiệu — từ bộ nhận diện chính đến bao bì, website và các điểm chạm khác — để thương hiệu tạo dấu ấn riêng và phát triển có định hướng." url: https://gudjob.net/ko/dich-vu/thiet-ke-nhan-dien-thuong-hieu/ date: 2023-04-20 modified: 2026-09-29 author: "GUDJOB" image: https://gudjob.net/wp-content/uploads/2024/04/Brand-Identity-Design.png type: page lang: ko --- # Dịch vụ thiết kế nhận diện thương hiệu Nhận diện thương hiệu # Bản sắc riêng, nhất quán trên mọi điểm chạm GUDJOB xây dựng nhận diện từ định vị đến thiết kế: logo, màu sắc, kiểu chữ và hệ thống ứng dụng, để thương hiệu của bạn dễ nhận ra ở mọi nơi. [Liên hệ tư vấn](/lien-he/) [Xem dự án](#du-an) Sáng tạoHiệu quảĐồng hành **Định vị** Kiểu chữ **Aa** Màu sắc 1. Khảo sát 2. Định vị 3. Thiết kế 4. Ứng dụng Bộ nhận diện gồm những gì ## Mọi thứ thương hiệu cần để xuất hiện nhất quán Mỗi hạng mục đều được chuẩn hóa và bàn giao đầy đủ, dùng được ngay cho mọi ấn phẩm, bao bì, website và mạng xã hội. - ### Logo & biến thể Logo chính cùng các phiên bản ngang, dọc, một màu, dùng tốt từ biển hiệu đến ảnh đại diện. - ChínhPhụChữNền ### Màu sắc Bảng màu chính, phụ, màu chữ và màu nền, kèm tỷ lệ sử dụng để thương hiệu luôn dễ nhận ra. - **Aa***Tiêu đề**Nội dung* ### Kiểu chữ Font tiêu đề và nội dung cùng quy định cỡ chữ, để mọi ấn phẩm đồng bộ. - ### Họa tiết & hình ảnh Họa tiết, phong cách hình ảnh và biểu tượng riêng, tạo chất riêng cho thương hiệu. - ### Hệ thống ứng dụng Danh thiếp, ấn phẩm, bao bì, biển hiệu và mạng xã hội, sẵn sàng sử dụng. - *✓**✕* ### Brand guideline Hướng dẫn dùng đúng, tránh sai, để đội ngũ và đối tác áp dụng nhất quán. Brand guideline thực tế ## Xem trọn một bộ nhận diện GUDJOB đã thực hiện - ![Nhan dien thuong hieu Dak Lak Phuong an 1 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/02/Nhan-dien-thuong-hieu-Dak-Lak-Phuong-an-1-1.png) ### Nhận diện thương hiệu tỉnh Đắk Lắk Phương án đề xuất Xem brand guideline Xem brand guideline - ![nesso brand identity 1 landscape | GUDJOB](https://gudjob.net/wp-content/uploads/2023/07/nesso-brand-identity-1-landscape.png) ### Nesso Brand guidelines Xem brand guideline Xem brand guideline Quy trình ## Bốn bước, từ định vị đến bàn giao 1. 01 ### Khảo sát & định vị Tìm hiểu thương hiệu, đối thủ và khách hàng để chốt định vị và hướng thiết kế. 2. 02 ### Thiết kế nhận diện Phát triển logo, màu sắc, kiểu chữ theo định vị đã chốt, bạn góp ý từng phương án. 3. 03 ### Hệ thống ứng dụng Áp dụng nhận diện lên ấn phẩm, bao bì, website, mạng xã hội và các điểm chạm thực tế. 4. 04 ### Bàn giao & hướng dẫn Bàn giao file gốc đầy đủ kèm brand guideline, để thương hiệu luôn nhất quán. Dự án ## Những thương hiệu GUDJOB đã định hình [Xem tất cả dự án](/portfolio/) - [![UNITED TILES BRAND GUIDELINES | GUDJOB](https://gudjob.net/wp-content/uploads/2026/02/UNITED-TILES-BRAND-GUIDELINES.png) United Tiles Brand Book Sản xuất công nghiệpXây dựng](https://gudjob.net/ko/portfolio/united-tiles-brand-book/) - [![Nhan dien thuong hieu Dak Lak Phuong an 1 4 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/02/Nhan-dien-thuong-hieu-Dak-Lak-Phuong-an-1-4-1024x724.png) Nhận diện thương hiệu tỉnh Đắk Lắk Văn hóa](https://gudjob.net/ko/portfolio/nhan-dien-thuong-hieu-tinh-dak-lak/) - [![Natty | GUDJOB](https://gudjob.net/wp-content/uploads/2023/12/Natty.jpg) Long Hải FMCGThực phẩm & Đồ uống](https://gudjob.net/ko/portfolio/long-hai/) - [![01 Idenix Free Stationery Branding Mockup | GUDJOB](https://gudjob.net/wp-content/uploads/2023/07/01-Idenix-Free-Stationery-Branding-Mockup-1024x683.png) Nesso Sáng tạo & Thiết kế](https://gudjob.net/ko/portfolio/nesso/) - [![damaca5@2x | GUDJOB](https://gudjob.net/wp-content/uploads/2022/12/damaca5@2x-1024x576.png) Damaca – Mắc ca Đắk Lắk Bán lẻFMCGThực phẩm & Đồ uống](https://gudjob.net/ko/portfolio/damaca-mac-ca-dak-lak/) - [![15 | GUDJOB](https://gudjob.net/wp-content/uploads/2022/12/15-1024x802.png) Digiads Truyền thông](https://gudjob.net/ko/portfolio/digiads/) - [![Dove thumbnail | GUDJOB](https://gudjob.net/wp-content/uploads/2022/12/Dove-thumbnail-1024x1024.png) Dove – Hộp quà FMCGLàm đẹp](https://gudjob.net/ko/portfolio/dove-hop-qua/) - [![dutch lady thumb | GUDJOB](https://gudjob.net/wp-content/uploads/2022/12/dutch-lady-thumb-1024x1024.png) Dutch Lady – Thùng Carton FMCGThực phẩm & Đồ uống](https://gudjob.net/ko/portfolio/dutch-lady-thung-carton/) Khách hàng nói gì ## Thành công của khách hàng là thước đo > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > I bet my new identity design on them and they actually did a good job! * ![hue tran testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hue-tran-testimonial-avatar-1.png) **Hue Tran**Producer · Digads * > Great work as usual! We love to partner with GUDJOB on branding campaigns. They are out of the box and bring us great results. * ![tung nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/tung-nguyen-testimonial-avatar.png) **Tung Nguyen**Employer Branding · L'Oréal * > I worked with Gudjob on several projects and what I really love about this agency is that they not only listen to your brief, they help us clarify what we need and propose several options for us to choose. Unlike others, they are really solution-oriented. * ![hieu phan testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-phan-testimonial-avatar.png) **Hieu Phan**Co-founder · MARPU Brand Consultancy * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * > Since 2020, GUDJOB has been a dependable partner for IK Plus across brand communication, performance marketing, and e-commerce. Their team understands our objectives, works closely with us, and keeps improving execution across channels. * ![van nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/van-nguyen-testimonial-avatar.png) **Van Nguyen**Manager · IK Plus * > Gudjob put their heart and soul into what they do and work very effective too. I am really pleased with the result. * ![hieu nguyen testimonial avatar | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/hieu-nguyen-testimonial-avatar.png) **Tam Nguyen**Marketing · SGTD * > We treat GUDJOB as a long-term strategic partner that helps us with digital marketing. They put lots of effort into providing us the most practical strategies and tactics to grow our brands. * ![jim testimonial avatar 1 | GUDJOB](https://gudjob.net/wp-content/uploads/2026/08/jim-testimonial-avatar-1.png) **Jim**Director · Uncle Jax * Câu hỏi thường gặp ## Bạn hỏi, GUDJOB trả lời 01 ### Một bộ nhận diện thương hiệu gồm những gì? Logo và các biến thể, màu sắc, kiểu chữ, họa tiết, phong cách hình ảnh và hệ thống ứng dụng như danh thiếp, ấn phẩm, bao bì, mạng xã hội. Tất cả được tổng hợp trong brand guideline. 02 ### Tôi có được góp ý trong quá trình thiết kế không? Có. Từ định vị, phương án logo đến hệ thống ứng dụng, mỗi giai đoạn đều được trình bày để bạn góp ý và duyệt trước khi đi tiếp. 03 ### Khi bàn giao, tôi nhận được những gì? File gốc logo và các biến thể cho in ấn lẫn website, mạng xã hội, bảng màu, font, các mẫu ứng dụng và brand guideline hướng dẫn sử dụng. 04 ### GUDJOB có làm mới nhận diện đang có không? Có. GUDJOB đánh giá nhận diện hiện tại, giữ lại những giá trị khách hàng đã quen và làm mới phần còn lại cho phù hợp định vị. 05 ### Chi phí và thời gian được tính thế nào? Tùy phạm vi: mức độ nghiên cứu, số hạng mục ứng dụng và bao bì. GUDJOB đề xuất gói và lộ trình phù hợp sau buổi trao đổi. Bắt đầu dự án ## Cùng GUDJOB định hình bản sắc thương hiệu Chia sẻ về thương hiệu của bạn, GUDJOB sẽ đề xuất hướng đi phù hợp. [Liên hệ tư vấn](/lien-he/)