{"id":22253,"date":"2020-03-07T00:36:47","date_gmt":"2020-03-06T17:36:47","guid":{"rendered":"https:\/\/gudjob.net\/?p=22253"},"modified":"2020-03-07T00:36:47","modified_gmt":"2020-03-06T17:36:47","slug":"cai-thien-facebook-reach-co-phai-la-mot-chien-luoc-dai-han","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/cai-thien-facebook-reach-co-phai-la-mot-chien-luoc-dai-han\/","title":{"rendered":"C\u1ea3i thi\u1ec7n Facebook Reach c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n?"},"content":{"rendered":"

<\/p>\n

\u1eaet h\u1eb3n r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111ang qu\u1ea3n tr\u1ecb Facebook lu\u00f4n mong mu\u1ed1n s\u1ebd t\u0103ng Facebook reach, khi\u1ebfn cho b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u00e2y qu\u1ea3 th\u1ef1c l\u00e0 m\u1ed9t th\u1eed th\u00e1ch kh\u00f4ng h\u1ec1 nh\u1ecf v\u00e0 m\u1ea5t kh\u00e1 nhi\u1ec1u th\u1eddi gian. Tuy nhi\u00ean, nh\u1eefng con s\u1ed1 v\u1ec1 Facebook reach v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi Facebook marketing.<\/p>\n

Facebook reach c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m, b\u00ean c\u1ea1nh c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c v\u1ec1 comment, like, share\u2026 C\u1ea3i thi\u1ec7n Facebook reach l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, b\u1edfi n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 th\u1ef1c thi, n\u1ed9i dung b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n d\u00f9 hay \u0111\u1ebfn m\u1ea5y c\u0169ng tr\u1edf n\u00ean v\u00f4 \u00edch, nh\u01b0 th\u1ec3 b\u00e0i vi\u1ebft \u1edf ch\u1ebf \u0111\u1ed9 c\u00e1 nh\u00e2n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng reach v\u00e0 mong mu\u1ed1n b\u00e0i vi\u1ebft \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c, th\u00ec ph\u1ea3i ch\u1eafc ch\u1eafn r\u1eb1ng n\u1ed9i dung ph\u1ea3i th\u1eadt th\u00fa v\u1ecb v\u00e0 \u201ck\u00edch th\u00edch\u201d ng\u01b0\u1eddi \u0111\u1ecdc \u201cl\u00e0m-g\u00ec-\u0111\u00f3\u201d v\u1edbi b\u00e0i vi\u1ebft.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang r\u1ed1i b\u1eddi, kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o v\u1edbi l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, th\u00ec b\u1ea1n h\u1eb3n s\u1ebd vui h\u01a1n, khi bi\u1ebft r\u1eb1ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i n\u1ed7i b\u1eadn t\u00e2m m\u00e0 duy nh\u1ea5t b\u1ea1n ph\u1ea3i \u0111au \u0111\u1ea7u. Reach \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t con qu\u00e1i v\u1eadt k\u00ec l\u1ea1, s\u1edf h\u1eefu s\u1ee9c m\u1ea1nh phi th\u01b0\u1eddng, kh\u00f3 b\u1ecb ng\u01b0\u1eddi kh\u00e1c thu\u1ea7n ph\u1ee5c v\u00e0 ki\u1ec3m so\u00e1t. Nh\u01b0ng n\u1ebfu l\u00e0m \u0111\u01b0\u1ee3c, hi\u1ec3u \u0111\u01b0\u1ee3c, th\u00ec reach ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh l\u00ed t\u01b0\u1edfng.<\/p>\n

\u1ede b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u1ed1 g\u1eafng hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a Facebook reach v\u00e0 l\u00e0m th\u1ebf n\u00e0o n\u00f3 c\u00f3 th\u1ec3 gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, ri\u00eang v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Social Media marketing.<\/p>\n

T\u1ea5t-t\u1ea7n-t\u1eadt c\u1ea7n bi\u1ebft v\u1ec1<\/strong> Facebook reach?<\/strong><\/h2>\n

Kh\u00e1i ni\u1ec7m n\u00e0y kh\u00e1 d\u1ec5 hi\u1ec3u, nh\u01b0ng n\u00f3 c\u00f3 kh\u00e1 nhi\u1ec1u kh\u00eda c\u1ea1nh \u0111\u01b0\u1ee3c quan t\u00e2m. Facebook reach \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y b\u00e0i \u0111\u0103ng ho\u1eb7c trang c\u1ee7a b\u1ea1n, b\u1ea5t k\u1ec3 h\u1ecd c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3 hay kh\u00f4ng. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n t\u1ea1o ra m\u1ed9t b\u00e0i \u0111\u0103ng v\u00e0 100 ng\u01b0\u1eddi nh\u00ecn v\u00e0o n\u00f3, l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn (reach) c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 100 ng\u01b0\u1eddi.<\/p>\n

Facebook reach l\u00e0 th\u01b0\u1edbc \u0111o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n c\u00f3 \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 cho t\u1ed5ng th\u1ec3 l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, m\u00e0 thay v\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i theo d\u00f5i h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng.<\/p>\n

R\u00f5 r\u00e0ng r\u1eb1ng, Facebook kh\u00f4ng c\u00f3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c n\u00e0o \u0111\u1ec3 theo d\u00f5i ch\u00ednh x\u00e1c c\u00f3 bao nhi\u00eau \u201ccon m\u1eaft\u201d theo ngh\u0129a \u0111en nh\u00ecn th\u1ea5y b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n trong khi h\u1ecd l\u01b0\u1edbt newsfeed. V\u00ec v\u1eady, Facebook ch\u1ec9 c\u00f3 th\u1ec3 theo d\u00f5i bao nhi\u00eau l\u1ea7n b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb l\u00ean m\u00e0n h\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn b\u00e0i \u0111\u0103ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 b\u00e0i \u0111\u0103ng trong news feed c\u1ee7a h\u1ecd, ngay c\u1ea3 khi n\u00f3 kh\u00f4ng bao gi\u1edd hi\u1ec3n th\u1ecb l\u00ean m\u00e0n h\u00ecnh (c\u00f3 th\u1ec3 n\u00f3 n\u1eb1m \u1edf ph\u1ea7n b\u00ean d\u01b0\u1edbi ch\u01b0a k\u1ecbp \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt \u0111\u1ebfn). Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i v\u00e0o th\u00e1ng 2 n\u0103m 2018, v\u00ec v\u1eady, b\u1ea1n n\u00ean c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i n\u00e0y ngay b\u00e2y gi\u1edd n\u1ebfu ch\u01b0a bi\u1ebft!<\/p>\n

Reach vs. impression<\/strong><\/h3>\n

Vi\u1ec7c ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c gi\u1eefa reach v\u00e0 impression l\u00e0 t\u1ed1i quan tr\u1ecdng. Kh\u00f4ng gi\u1ed1ng nh\u01b0 reach, l\u00e0 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n, impression \u0111o xem n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb bao nhi\u00eau l\u1ea7n. C\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00f9ng 1 ng\u01b0\u1eddi v\u00e0o 3 l\u1ea7n kh\u00e1c nhau, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 ba l\u1ea7n. V\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t b\u00e0i \u0111\u0103ng v\u1edbi reach l\u00e0 1 nh\u01b0ng v\u1edbi impression l\u00ean \u0111\u1ebfn 100 l\u1ea7n.<\/p>\n

V\u1edbi \u0111\u1ecbnh ngh\u0129a v\u1ec1 impression, gi\u1edd \u0111\u00e2y ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u Facebook reach r\u00f5 r\u00e0ng h\u01a1n b\u1edfi \u0111\u00e2y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng xem b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh so v\u1edbi t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem (bao g\u1ed3m c\u1ea3 l\u01b0\u1ee3t xem l\u1eb7p l\u1ea1i).<\/p>\n

C\u01a1 b\u1ea3n, reach ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi, impression ch\u1ec9 s\u1ed1 l\u1ea7n!<\/p>\n

Reach vs. engagement<\/strong><\/h3>\n

B\u1ea5t c\u1ee9 ai marketing cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd tr\u00ean Facebook \u0111\u1ec1u ph\u1ea3i bi\u1ebft r\u1eb1ng reach kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c c\u1ee7a engagement. Thay v\u00e0o \u0111\u00f3, reach t\u1ea1o ti\u1ec1n \u0111\u1ec1: khi reach t\u0103ng l\u00ean, th\u00ec engagement c\u0169ng t\u0103ng. \u0110\u01a1n gi\u1ea3n v\u00ec n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng th\u00ec h\u1ecd m\u1edbi t\u01b0\u01a1ng t\u00e1c. Nh\u1edd thu\u1eadt to\u00e1n Facebook, engagement th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. Trong khi ch\u00fang \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i theo m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c, th\u00ec ch\u00fang l\u1ea1i l\u00e0 hai s\u1ed1 li\u1ec7u ri\u00eang bi\u1ec7t.<\/p>\n

\"|\"<\/picture>
B\u00e0i vi\u1ebft c\u1ee7a Premier Village Phu Quoc Resort \u0111\u1ea1t Reach l\u00e0 88,821, Engagement l\u00e0 251 .<\/figcaption><\/figure>\n

<\/h3>\n

Reach<\/strong> bao g\u1ed3m nhi\u1ec1u ch\u1ec9 s\u1ed1!<\/strong><\/h3>\n

Page reach vs. post reach<\/strong><\/h4>\n

\u2022 Post reach<\/strong> l\u00e0 th\u01b0\u1edbc \u0111o xem c\u00f3 bao nhi\u00eau l\u1ea7n hi\u1ec3n th\u1ecb m\u1ed9t b\u00e0i \u0111\u0103ng ri\u00eang l\u1ebb trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh.<\/p>\n

\u2022 Page reach<\/strong> l\u00e0 th\u01b0\u1edbc \u0111o xem c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng ri\u00eang bi\u1ec7t nh\u00ecn th\u1ea5y b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng n\u00e0o tr\u00ean trang trong m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/p>\n

C\u00f3 th\u1ec3 x\u1ea3y ra tr\u01b0\u1eddng h\u1ee3p page reach cao v\u00e0 post reach th\u1ea5p ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i. N\u1ebfu b\u1ea1n \u0111\u0103ng r\u1ea5t th\u01b0\u1eddng xuy\u00ean, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 page reach cao v\u00e0 post<\/p>\n

reach th\u1ea5p, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u0103ng \u00edt th\u01b0\u1eddng xuy\u00ean h\u01a1n, th\u00ec tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1ee3c l\u1ea1i s\u1ebd x\u1ea3y ra.<\/p>\n

B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i t\u00ednh \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chung \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem b\u1ea1n c\u00f3 n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng post reach hay page reach, ho\u1eb7c c\u1ea3 hai. N\u1ebfu mu\u1ed1n \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng, vi\u1ec7c t\u0103ng page reach th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3.<\/p>\n

Organic, paid and viral reach<\/strong><\/h4>\n

M\u1ed7i l\u01b0\u1ee3t post reach, page reach c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh ba lo\u1ea1i n\u1eefa.<\/p>\n

\u2022 Organic reach<\/strong> l\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem n\u1ed9i dung c\u1ee7a b\u1ea1n sau khi b\u1ea1n \u0111\u0103ng n\u1ed9i dung mi\u1ec5n ph\u00ed tr\u00ean trang c\u1ee7a m\u00ecnh.<\/p>\n

\u2022 Paid reach<\/strong> l\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem n\u1ed9i dung qu\u1ea3ng c\u00e1o Facebook \u0111\u01b0\u1ee3c b\u1ea1n tr\u1ea3 ti\u1ec1n.<\/p>\n

\u2022 Viral reach<\/strong> l\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem n\u1ed9i dung tr\u00ean Facebook c\u1ee7a b\u1ea1n v\u00ec m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a b\u1ea1n \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch Like, Comment ho\u1eb7c Share n\u1ed9i dung \u0111\u00f3.<\/p>\n

M\u1ed7i thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u1ea3 post reach v\u00e0 page reach, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o organic reach, paid reach v.v.<\/p>\n

C\u00e1c lo\u1ea1i reach kh\u00e1c<\/strong><\/h4>\n

Facebook cung c\u1ea5p m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 \u00edt ph\u1ed5 bi\u1ebfn kh\u00e1c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd.<\/p>\n

\u2022 Reach by city<\/strong> cho bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t th\u00e0nh ph\u1ed1 c\u1ee5 th\u1ec3 \u0111\u00e3 xem n\u1ed9i dung c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh.<\/p>\n

\u2022 Reach by demographics<\/strong> cho bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u1ed9t nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 nam gi\u1edbi t\u1eeb 18-24 ho\u1eb7c n\u1eef 40-59, \u0111\u00e3 th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh.<\/p>\n

M\u1eb7c d\u00f9 \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n so v\u1edbi organic reach, paid reach v\u00e0 viral reach, nh\u01b0ng ch\u00fang v\u1eabn c\u1ef1c k\u1ef3 h\u1eefu \u00edch trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p.<\/p>\n

V\u00ed d\u1ee5: Poc Nuong & Bia<\/strong> ch\u1ec9 c\u00f3 chi nh\u00e1nh t\u1ea1i HCM v\u00e0 d\u00e0nh cho d\u00e2n v\u0103n ph\u00f2ng th\u00ec h\u1ecd s\u1ebd \u0111\u1eb7t m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c \u0111\u1ed9 tu\u1ed5i 25 \u2013 45, sinh s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i HCM.<\/p>\n

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<\/h3>\n

Organic Reach v\u00e0 Paid Reach! \u0110\u00e2u l\u00e0 d\u1ec5 d\u00e0ng? <\/strong><\/h3>\n

T\u1eeb n\u0103m 2012 \u0111\u1ebfn 2014, organic reach c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Facebook \u0111\u00e3 gi\u1ea3m kho\u1ea3ng 90%<\/strong>.<\/p>\n

L\u00fd do cho xu h\u01b0\u1edbng gi\u1ea3m n\u00e0y \u0111\u01b0\u1ee3c l\u00ed gi\u1ea3i b\u1edfi 2 nguy\u00ean nh\u00e2n:<\/p>\n

\u0110\u1ea7u ti\u00ean, s\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n tr\u00ean Facebook \u0111\u00e3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb khi n\u1ec1n t\u1ea3ng ra \u0111\u1eddi. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea5u tranh cho s\u1ef1 ch\u00fa \u00fd, c\u00f3 ngh\u0129a l\u00e0 c\u1ea1nh tranh nhi\u1ec1u h\u01a1n, v\u00e0 \u1edf \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u mi\u1ebfng b\u00e1nh organic reach xung quanh.<\/p>\n

Th\u1ee9 hai, Facebook b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi thu\u1eadt to\u00e1n News Feed c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 2018, \u01b0u ti\u00ean n\u1ed9i dung t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eb1ng c\u00e1ch \u1ee7ng h\u1ed9 n\u1ed9i dung th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c. R\u00f5 r\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7t n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1ed9t b\u1ea5t l\u1ee3i ngay l\u1eadp t\u1ee9c.<\/p>\n

T\u1ed5ng qu\u00e1t h\u01a1n, Facebook \u0111ang n\u1ed7 l\u1ef1c th\u00fac \u0111\u1ea9y n\u1ed9i dung khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng, ch\u1ee7 y\u1ebfu l\u00e0 v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u1edbi nhau.<\/p>\n

B\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y, th\u01b0\u1eddng d\u1ec5 d\u00e0ng t\u0103ng paid reach tr\u00ean Facebook h\u01a1n l\u00e0 t\u0103ng organic reach, viral reach.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng reach? C\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i m\u1edbi nh\u1ea5t c\u1ee7a Facebook n\u0103m 2020! <\/strong><\/h2>\n

M\u1eb7c d\u00f9 c\u00f3 v\u1ebb nh\u01b0 Facebook Pages v\u01b0\u1edbng kh\u00e1 nhi\u1ec1u l\u1ed7i, nh\u01b0ng v\u1eabn c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n reach m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean tr\u00ean Facebook – ch\u1ec9 c\u1ea7n m\u1ed9t ch\u00fat th\u1ee7 thu\u1eadt s\u00e1ng t\u1ea1o.<\/p>\n

Th\u1ea5u v\u00e0 hi\u1ec3u audience<\/h3>\n

Lauren Scissors (Head of News Feed Research) ti\u1ebft l\u1ed9 m\u1ed9t g\u1ee3i \u00fd v\u1ec1 lo\u1ea1i n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u v\u1eabn s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t khi c\u00f4 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ed1 n\u1ed7 l\u1ef1c. C\u00f4 \u1ea5y cung c\u1ea5p m\u1ed9t v\u00ed d\u1ee5: Tr\u1ea3 l\u1eddi “c\u00f3 t\u00e2m” cho m\u1ed9t b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n b\u00e8.<\/p>\n

Nh\u1eefng g\u00ec ch\u00fang ta c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb \u0111i\u1ec1u n\u00e0y \u01b0? Lo\u1ea1i n\u1ed9i dung “organic” c\u0169ng nh\u01b0 tr\u1ea3 ph\u00ed ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean Facebook l\u00e0 nh\u1eefng n\u1ed9i dung k\u00edch th\u00edch ph\u1ea3n h\u1ed3i v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

H\u00e3y xem m\u1ed9t v\u00ed d\u1ee5 c\u1ee7a Banana Saigon House. N\u1ed9i dung n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c b\u1edfi ch\u00ednh n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft ph\u00f9 h\u1ee3p v\u1edbi audience c\u1ee7a trang, \u0111\u00e1nh v\u00e0o n\u1ed7i l\u00f2ng c\u1ee7a h\u1ecd khi \u0111\u1ebfn kh\u00e1ch s\u1ea1n.<\/p>\n

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<\/h3>\n

T\u1ea1o n\u1ed9i dung mang t\u00ednh t\u01b0\u01a1ng t\u00e1c <\/strong><\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng Facebook c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c nghi\u00eang v\u1ec1 n\u1ed9i dung d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh thay v\u00ec ch\u1ec9 v\u0103n b\u1ea3n. T\u1ea1o c\u00e1c b\u00e0i \u0111\u0103ng h\u1ea5p d\u1eabn tr\u1ef1c quan thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a audience, t\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c. C\u0169ng l\u01b0u \u00fd r\u1eb1ng, video tr\u00ean Facebook \u0111ang t\u0103ng l\u00ean m\u1ed7i ng\u00e0y v\u00e0 vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dungvideo th\u00fa v\u1ecb l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

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B\u00e0i vi\u1ebft c\u1ee7a Pizzalicious v\u1edbi n\u1ed9i dung h\u00e0i h\u01b0\u1edbc, vui nh\u1ed9n \u0111\u1ec3 qu\u1ea3ng c\u00e1o nh\u1eefng lo\u1ea1i Pizza \u0111\u1eb7c bi\u1ec7t.<\/figcaption><\/figure>\n

<\/h3>\n

Ngh\u1ec7 thu\u1eadt \u0111\u0103ng b\u00e0i l\u00e0 \u0111\u0103ng \u0111\u00fang l\u00fac!<\/strong><\/h3>\n

Cho d\u00f9 b\u1ea1n \u0111\u0103ng lo\u1ea1i n\u1ed9i dung n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u0103ng n\u00f3 \u0111\u00fang l\u00fac. Khi n\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t tr\u00ean Facebook v\u00e0 thu h\u00fat b\u1edfi n\u1ed9i dung c\u1ee7a b\u1ea1n? B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y v\u00e0 l\u00ean l\u1ecbch d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n. Ho\u1eb7c, v\u1edbi m\u1ed9t t\u00ednh n\u0103ng nh\u01b0 Sprout Social, ViralPost, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u1eddi gian t\u1ed1i \u01b0u \u0111\u1ec3 \u0111\u0103ng n\u1ed9i dung c\u1ee7a m\u00ecnh cho ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u1edbn nh\u1ea5t.<\/p>\n

Ch\u00ednh x\u00e1c h\u01a1n, h\u00e3y kh\u00e1m ph\u00e1 Page Insight c\u1ee7a b\u1ea1n \u0111\u1ec3 bi\u1ebft r\u00f5 audience c\u1ee7a b\u1ea1n s\u1ebd t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t khi n\u00e0o! Nhi\u1ec1u ng\u01b0\u1eddi qu\u1ea3n l\u00ed trang cho th\u01b0\u01a1ng hi\u1ec7u cho r\u1eb1ng 20-21h l\u00e0 khung gi\u1edd v\u00e0ng c\u1ee7a vi\u1ec7c t\u01b0\u01a1ng t\u00e1c!<\/p>\n

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<\/h2>\n

K\u1ebft,<\/strong><\/h2>\n

N\u1eafm r\u00f5 c\u00e1ch th\u1ee9c m\u00e0 Facebook x\u00e1c \u0111\u1ecbnh Reach tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh l\u00e0 r\u1ea5t quan tr\u1ecdng khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n tr\u00ean trang. Khi b\u1ea1n hi\u1ec3u c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn c\u1ee7a Facebook, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c Facebook marketing c\u1ee7a m\u00ecnh v\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n

C\u1ea3i thi\u1ec7n Facebook reach ch\u01b0a bao gi\u1edd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1ec5 th\u1ef1c hi\u1ec7n, v\u00e0 b\u1ea1n c\u1ea7n th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u, th\u1ea9m th\u1ea5u c\u0169ng nh\u01b0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn, li\u00ean h\u1ec7 GUDJOB \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft!<\/p>\n

Bi\u00ean t\u1eadp: GUDJOB<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u1eaet h\u1eb3n r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111ang qu\u1ea3n tr\u1ecb Facebook lu\u00f4n mong mu\u1ed1n s\u1ebd t\u0103ng Facebook reach, khi\u1ebfn cho b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u00e2y qu\u1ea3 th\u1ef1c l\u00e0 m\u1ed9t th\u1eed th\u00e1ch kh\u00f4ng h\u1ec1 nh\u1ecf v\u00e0 m\u1ea5t kh\u00e1 nhi\u1ec1u th\u1eddi gian. Tuy nhi\u00ean, nh\u1eefng con s\u1ed1 v\u1ec1 Facebook reach v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi Facebook marketing. Facebook reach c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m, b\u00ean c\u1ea1nh c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c v\u1ec1 comment, like, share\u2026 C\u1ea3i thi\u1ec7n Facebook reach l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, b\u1edfi n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa […]<\/p>\n","protected":false},"author":1,"featured_media":22370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22253"}],"version-history":[{"count":0,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/22370"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}