{"id":22247,"date":"2020-08-05T00:45:02","date_gmt":"2020-08-04T17:45:02","guid":{"rendered":"https:\/\/gudjob.net\/?p=22247"},"modified":"2020-08-05T00:45:02","modified_gmt":"2020-08-04T17:45:02","slug":"don-dau-8-xu-huong-lead-generation-hieu-qua-nhat-thoi-diem-nay","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/don-dau-8-xu-huong-lead-generation-hieu-qua-nhat-thoi-diem-nay\/","title":{"rendered":"\u73fe\u6642\u70b9\u3067\u6700\u3082\u52b9\u679c\u7684\u306a 8 \u3064\u306e\u30ea\u30fc\u30c9\u751f\u6210\u30c8\u30ec\u30f3\u30c9\u3092\u5148\u53d6\u308a\u3057\u307e\u3057\u3087\u3046"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<p>\u904e\u53bb 10 \u5e74\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u632f\u308a\u8fd4\u308b\u3068\u3001\u73fe\u5728\u3001\u7269\u4e8b\u304c\u3044\u304b\u306b\u6025\u901f\u306b\u9032\u3093\u3067\u3044\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u30c8\u30ec\u30f3\u30c9\u306f\u79fb\u308a\u5909\u308f\u308a\u3001\u4e2d\u306b\u306f\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u4ed5\u7d44\u307f\u3092\u5909\u3048\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u73fe\u6642\u70b9\u304a\u3088\u3073\u4eca\u5f8c\u6570\u5e74\u9593\u306b\u304a\u3044\u3066\u3082\u975e\u5e38\u306b\u91cd\u8981\u306a\u30ea\u30fc\u30c9\u751f\u6210\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u30ea\u30b9\u30c8\u3055\u308c\u307e\u3059\u304c\u3001\u4eca\u5e74\u304c\u97f3\u58f0\u691c\u7d22\u3001VR \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u307e\u305f\u306f\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306b\u3068\u3063\u3066\u6210\u529f\u306e\u5e74\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u3064\u3044\u3066\u306f\u307e\u3063\u305f\u304f\u8a00\u53ca\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"9dk5o\">\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u65b0\u305f\u306a\u30ea\u30fc\u30c9\u751f\u6210\u30c8\u30ec\u30f3\u30c9\u304c\u91cd\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b?<\/h2>\n<p>\u30c8\u30ec\u30f3\u30c9\u306e\u5bff\u547d\u306f\u5e74\u3005\u77ed\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u507d\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u3088\u308a\u65e9\u304f\u66b4\u9732\u3055\u308c\u3001\u8a87\u5927\u5ba3\u4f1d\u3055\u308c\u305f\u3082\u306e\u306f\u3088\u308a\u65e9\u304f\u6d88\u3048\u53bb\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u660e\u308b\u3044\u5146\u3057\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u751f\u6210\u6226\u7565\u306f\u3001\u5b9f\u969b\u306b\u3001\u8abf\u9054\u3067\u304d\u308b\u30ea\u30fc\u30c9\u306e\u91cf\u3068\u8cea\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c8\u30ec\u30f3\u30c9\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f\u3001\u73fe\u5728\u5229\u7528\u53ef\u80fd\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b\u3001\u305d\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u89e3\u6c7a\u3067\u304d\u308b\u304b\u306b\u57fa\u3065\u3044\u3066\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4eba\u3005\u304c\u304b\u306a\u308a\u306e\u6570\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u97f3\u58f0\u691c\u7d22\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001Google \u306e\u3088\u3046\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5927\u624b\u304c\u5e83\u544a\u3092\u3046\u307e\u304f\u5c55\u958b\u3059\u308b\u65b9\u6cd5\u304c\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u753b\u50cf\u3092\u8868\u793a\u3057\u305f\u308a\u4fa1\u683c\u3092\u6bd4\u8f03\u3057\u305f\u308a\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u97f3\u58f0\u691c\u7d22\u304c\u4eba\u3005\u306e\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u65b9\u6cd5\u3092\u5909\u3048\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u30012020 \u5e74\u306e\u6700\u3082\u9855\u8457\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u30c8\u30ec\u30f3\u30c9\u306e\u30ea\u30b9\u30c8\u3092\u4ee5\u4e0b\u3067\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"8gvl7\">1. \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u306f B2B \u30d6\u30e9\u30f3\u30c9\u306e\u65b0\u3057\u3044\u5e38\u614b\u3067\u3059<\/h2>\n<p>2019 \u5e74\u306e ABM \u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u3063\u305f B2B \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e 94% \u304c ABM \u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\u3001\u540c\u30ec\u30dd\u30fc\u30c8\u306e 2016 \u5e74\u3068\u6bd4\u8f03\u3057\u3066\u7d04 47% \u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_43_57_b7abf27c8376334349558e8f65aacca2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_43_57_b7abf27c8376334349558e8f65aacca2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_43_57_b7abf27c8376334349558e8f65aacca2_800.png\"><\/picture><\/figure>\n<p>\u56de\u7b54\u8005\u306e\u534a\u6570\u306f\u3001AMB \u6226\u7565\u304c 1 \u5e74\u4ee5\u4e0a\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3001\u6b8b\u308a\u306e 25% \u306f ABM \u3092\u7d04 6 \uff5e 12 \u304b\u6708\u9593\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001\u8abf\u67fb\u56de\u7b54\u8005\u306e 46% \u306f\u3001\u7279\u306b\u5bfe\u8c61\u7bc4\u56f2\u306e\u70b9\u3067\u3001\u307e\u3060\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3068\u8a8d\u3081\u306a\u304c\u3089\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3092\u7279\u5b9a\u3067\u304d\u3066\u3044\u308b\u3068\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u7d71\u8a08\u306f\u3001ABM \u304c B2B \u30d6\u30e9\u30f3\u30c9\u306e\u65b0\u3057\u3044\u6a19\u6e96\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u6570\u5e74\u3001\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u591a\u304f\u306e\u3053\u3068\u304c\u8a00\u308f\u308c\u3066\u304d\u307e\u3057\u305f\u304c\u3001AMB \u306f\u771f\u306e\u6210\u9577\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u6bce\u5e74\u767b\u5834\u3059\u308b\u591a\u6570\u306e\u4eba\u6c17\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u3088\u3046\u306b\u6d88\u3048\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3067\u306f\u3001B2B \u30d6\u30e9\u30f3\u30c9\u306f\u672c\u5f53\u306b ABM \u3092\u4fe1\u983c\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n<p>HubSpot \u306b\u3088\u308b\u3068\u3001ABM \u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u304c\u9023\u643a\u3057\u3066\u3001\u4e00\u9023\u306e\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u5411\u3051\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8cfc\u5165\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3059\u3001\u96c6\u4e2d\u7684\u306a\u6210\u9577\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5b9a\u7fa9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u6210\u9577\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u3067\u3059\u3002<\/p>\n<p>B2B \u30d3\u30b8\u30cd\u30b9\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u5e45\u5e83\u3044\u7db2\u3092\u5f35\u308a\u3001\u5e45\u5e83\u3044\u8996\u8074\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u3001\u305d\u306e\u5f8c\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u30ea\u30b9\u30c8\u3092\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u6e21\u3059\u3060\u3051\u306e\u9577\u3044\u6b74\u53f2\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30fc\u30c9\u306e\u54c1\u8cea\u304c\u4e0d\u5b89\u5b9a<\/li>\n<li>\u9867\u5ba2\u4fa1\u5024\u306b\u3082\u3070\u3089\u3064\u304d\u304c\u3042\u308b<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3068\u8ca9\u58f2\u76ee\u6a19\u304c\u305a\u308c\u3066\u3044\u308b<\/li>\n<li>\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u4e00\u751f\u61f8\u547d\u50cd\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u3057\u3066\u3082\u4f55\u3082\u898b\u8fd4\u308a\u304c\u5f97\u3089\u308c\u306a\u3044<\/li>\n<li>\u4e00\u90e8\u306e\u9867\u5ba2\u306f\u3001\u6210\u7d04\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5341\u5206\u306a ROI (\u6295\u8cc7\u53ce\u76ca\u7387) \u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/li>\n<\/ul>\n<p>ABM \u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u305f\u3089\u3059\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30ea\u30b9\u30c8\u3068\u305d\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u3059\u3079\u3066\u306e\u6210\u529f\u306f ROI \u76ee\u6a19\u306e\u9054\u6210\u306b\u3064\u306a\u304c\u308b\u3068\u8a8d\u8b58\u3057\u3001\u3053\u308c\u3089\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u30ea\u30fc\u30c9\u306b\u5909\u63db\u3059\u308b\u3053\u3068\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3057\u307e\u3059\u3002<\/p>\n<p>\u4fa1\u5024\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u3068\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u4e21\u65b9\u3068\u3082\u3001\u9867\u5ba2\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u5927\u9650\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3068\u3044\u3046\u540c\u3058\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u6700\u5927\u6570\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u306f\u3082\u3046\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u306f\u3001\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f55\u3088\u308a\u3082\u3001\u672c\u5f53\u306b\u6295\u8cc7\u306b\u5024\u3059\u308b\u30ea\u30fc\u30c9\u306b\u306e\u307f\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u55b6\u696d\u30c1\u30fc\u30e0\u3092\u8a8d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<h2 id=\"49e4r\">2. \u975e\u5e38\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13<\/h2>\n<p>B2C \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5c11\u3057\u76ee\u3092\u5411\u3051\u308b\u3068\u3001\u73fe\u5728\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u308b\u6700\u3082\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u306e 1 \u3064\u306f\u3001\u30cf\u30a4\u30d1\u30fc \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3053\u308c\u306f\u6d88\u8cbb\u8005\u4e2d\u5fc3\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u50be\u5411\u3067\u3059\u304c\u3001B2B \u30d3\u30b8\u30cd\u30b9\u3001\u7279\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f34\u3046\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u3088\u308a\u91cd\u8996\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u771f\u5263\u306b\u691c\u8a0e\u3059\u3079\u304d\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3068\u9867\u5ba2\u4e2d\u5fc3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM)\u3001\u9867\u5ba2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 (CX)\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u6982\u5ff5\u3092\u3069\u306e\u3088\u3046\u306b\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3059\u308b\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>B2C \u306e\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u4f8b\u306f\u3001\u9867\u5ba2\u306e\u30b9\u30bf\u30a4\u30eb\u306e\u597d\u307f\u306b\u57fa\u3065\u3044\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8863\u985e\u3084\u670d\u88c5\u306e\u30d0\u30f3\u30c9\u30eb\u3092\u63d0\u4f9b\u3059\u308b Stitch Fix \u306e\u3088\u3046\u306a\u30a2\u30d7\u30ea\u304b\u3089\u3001\u500b\u4eba\u7684\u306a\u63a8\u5968\u4e8b\u9805\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u4fc3\u9032\u3059\u308b Spotify \u306e\u3088\u3046\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u307e\u3067\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u6628\u5e74\u306e SmarterHQ \u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e 72% \u304c\u73fe\u5728\u3001\u81ea\u5206\u306e\u8208\u5473\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u307f\u306b\u6ce8\u610f\u3092\u6255\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u540c\u3058\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e 86% \u304c\u30c7\u30fc\u30bf\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u3064\u3044\u3066\u61f8\u5ff5\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306e\u8abf\u67fb\u3067\u306f\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u61f8\u5ff5\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u4eba\u3005\u306f\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u4ea4\u63db\u3059\u308b\u3053\u3068\u306b\u7a4d\u6975\u7684\u3067\u3042\u308b\u3053\u3068\u3082\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3042\u308b\u8abf\u67fb\u3067\u306f\u3001\u56de\u7b54\u8005\u306e 90% \u304c\u81ea\u5206\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u306b\u524d\u5411\u304d\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u4fa1\u683c\u306e\u4f4e\u4e0b\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u5bb9\u6613\u5316\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3088\u308a\u591a\u304f\u63d0\u4f9b\u3059\u308b\u306b\u3064\u308c\u3066\u5411\u4e0a\u3059\u308b\u3001\u771f\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3088\u308a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u8863\u670d\u306e\u63a8\u5968\u3001\u518d\u751f\u30ea\u30b9\u30c8\u306e\u63a8\u5968\u3001\u6620\u753b\u306e\u63a8\u5968\u3001\u8cfc\u5165\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u306a\u3069\u304c\u63d0\u4f9b\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>Stitch Fix \u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306f 100% \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u53d7\u3051\u53d6\u308a\u3001\u9001\u4fe1\u3057\u305f\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u304c\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9 \u30e2\u30c7\u30eb\u5168\u4f53\u304c\u30c7\u30fc\u30bf\u4ea4\u63db\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u4e0d\u5feb\u611f\u3092\u62b1\u304f\u4eba\u306f\u305d\u3082\u305d\u3082\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u306a\u3044\u305f\u3081\u3001\u3053\u3053\u3067\u306f\u30c7\u30fc\u30bf \u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30d6\u30e9\u30f3\u30c9\u306f\u3001\u60f3\u50cf\u3082\u3064\u304b\u306a\u3044\u307b\u3069\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u4fc3\u9032\u3059\u308b Spotify \u304b\u3089\u591a\u304f\u306e\u3053\u3068\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f5c\u6210\u3057\u305f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3001\u4fdd\u5b58\u3057\u305f\u30a2\u30eb\u30d0\u30e0\u3001\u30d5\u30a9\u30ed\u30fc\u3057\u305f\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u304c\u3059\u3079\u3066\u5931\u308f\u308c\u308b\u3068\u601d\u3046\u3068\u3001\u6708\u984d 59,000 \u30c9\u30f3\u304c\u4e0d\u5fc5\u8981\u306a\u51fa\u8cbb\u306e\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9006\u306b\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306b\u4f55\u6642\u9593\u3082\u6295\u8cc7\u3057\u3066\u3044\u308b\u305f\u3081\u3001Netflix \u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u30b9\u30ad\u30c3\u30d7\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u3059\u3002\u4e00\u6642\u505c\u6b62\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u305f\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u5b8c\u5168\u306b\u30ad\u30e3\u30f3\u30bb\u30eb\u3057\u305f\u308a\u3057\u3066\u3082\u3001\u4f55\u3082\u5931\u3046\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"c10c1\">3. \u30da\u30fc\u30b8\u4e0a\u306e\u30ea\u30fc\u30c9\u306e\u54c1\u8cea\u7ba1\u7406<\/h2>\n<p>\u3053\u306e\u6700\u521d\u306e\u90e8\u5206\u3067\u8aac\u660e\u3057\u305f\u6982\u5ff5\u306b\u623b\u308a\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u306f\u5e38\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u4f55\u306e\u4fa1\u5024\u3082\u6301\u305f\u306a\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5272\u5408\u304c\u751f\u6210\u3055\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u305d\u308c\u3089\u306f\u3042\u306a\u305f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u3044\u305a\u308c\u306b\u3082\u9069\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/li>\n<li>\u5f7c\u3089\u306f\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u56fd\u306b\u4f4f\u3093\u3067\u3044\u307e\u305b\u3093\u3002<\/li>\n<li>\u5f7c\u3089\u306b\u306f\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u6a29\u5229\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li>\u59a5\u5f53\u306a ROI \u3092\u751f\u307f\u51fa\u3059\u306e\u306b\u5341\u5206\u306a\u8cbb\u7528\u3092\u8cbb\u3084\u3059\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li>\u5f7c\u3089\u306f\u6700\u521d\u304b\u3089\u3042\u306a\u305f\u304b\u3089\u8cb7\u3046\u3053\u3068\u306b\u307e\u3063\u305f\u304f\u8208\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/li>\n<\/ul>\n<p>\u30ea\u30b9\u30c8\u306f\u3055\u3089\u306b\u7d9a\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3059\u3079\u3066\u3001\u8ffd\u6c42\u3059\u308b\u8cb4\u91cd\u306a\u30ea\u30fc\u30c9\u306b\u4f55\u3092\u6c42\u3081\u308b\u304b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u306e\u54c1\u8cea\u7ba1\u7406\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u591a\u304f\u306e\u56f0\u96e3\u306b\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u624b\u52d5\u306b\u3088\u308b\u30ea\u30fc\u30c9\u306e\u9078\u629e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u306a\u304f\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306b\u5341\u5206\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3042\u308a\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a UX (\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9) \u3068\u898b\u8fbc\u307f\u9867\u5ba2\u5275\u51fa\u6226\u7565\u306b\u3088\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u9593\u306e\u9069\u5207\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u89e3\u6c7a\u7b56\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u5f8c\u306b\u3055\u3089\u306b\u591a\u304f\u306e\u60c5\u5831\u3092\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306b\u4fc3\u3059\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7 \u30d7\u30ed\u30bb\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u554f\u984c\u306f\u3001\u6642\u9593\u3068\u52b4\u529b\u3092\u8cbb\u3084\u3059\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u524d\u306b\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u63d0\u4f9b\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/Untitled-1copy_70e943668600e2fe90c46be43a80f08e_800.png 1x, https:\/\/images.storychief.com\/account_2973\/Untitled-1copy_70e943668600e2fe90c46be43a80f08e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/Untitled-1copy_70e943668600e2fe90c46be43a80f08e_800.png 1x, https:\/\/images.storychief.com\/account_2973\/Untitled-1copy_70e943668600e2fe90c46be43a80f08e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/Untitled-1copy_70e943668600e2fe90c46be43a80f08e_800.png\"><\/picture><\/figure>\n<p>\u3082\u3046 1 \u3064\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u4e00\u90e8\u306e\u6f5c\u5728\u9867\u5ba2\u304c\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u62d2\u5426\u3059\u308b\u3053\u3068\u3092\u627f\u77e5\u306e\u4e0a\u3067\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u6642\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u8981\u6c42\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2 id=\"69pq1\">4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306e\u81ea\u52d5\u5316\u3092\u7d71\u5408\u3059\u308b<\/h2>\n<p>2019 \u5e74\u306e ABM \u30d9\u30f3\u30c1\u30de\u30fc\u30af\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306b\u623b\u308b\u3068\u3001\u56de\u7b54\u8005\u306f\u3001ABM \u306b\u95a2\u3059\u308b\u6700\u5927\u306e\u8ab2\u984c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306e\u53d6\u308a\u7d44\u307f\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u3053\u306e\u8ab2\u984c\u306f ABM \u3060\u3051\u306b\u5f71\u97ff\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5c02\u4efb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u55b6\u696d\u30c1\u30fc\u30e0\u3092\u64c1\u3059\u308b\u4f01\u696d\u306f\u3001\u3053\u306e\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u9593\u306e\u4e0d\u4e00\u81f4\u306b\u5bfe\u51e6\u3067\u304d\u3066\u3044\u306a\u3044\u4f01\u696d\u304c\u591a\u3059\u304e\u307e\u3059\u3002ABM \u306e\u5229\u70b9\u306e 1 \u3064\u306f\u3001\u305d\u308c\u3089\u3092\u7d71\u5408\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306a\u304f\u5927\u91cf\u306e\u898b\u8fbc\u307f\u5ba2\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306b\u306a\u308a\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u5927\u5e45\u306b\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3059\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u8ca9\u58f2\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7d71\u5408\u3067\u304d\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30b7\u30b9\u30c6\u30e0\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u7d71\u5408\u3055\u308c\u305f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406 (CRM) \u30b7\u30b9\u30c6\u30e0\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"6gsna\">5. \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n<p>\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u3057\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9577\u5e74\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u6226\u7565\u3092\u771f\u306b\u5148\u5c0e\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002\u78ba\u304b\u306b\u3001LinkedIn\u3001Quora\u3001Facebook \u306e\u30b0\u30eb\u30fc\u30d7\u304c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u5f62\u614b\u3067\u3042\u308b\u3068\u4e3b\u5f35\u3059\u308b\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u306f\u8b70\u8ad6\u306e\u5f71\u306b\u96a0\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u591a\u3059\u304e\u307e\u3059\u3002<\/p>\n<p>AdRoll \u306b\u3088\u308b\u3068\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u3092\u7b2c\u4e00\u306b\u8003\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u9023\u3059\u308b\u3001\u307e\u305f\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u76f4\u63a5\u95a2\u9023\u3059\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u9b45\u529b\u7684\u304b\u3064\u975e\u62bc\u3057\u4ed8\u3051\u7684\u306a\u65b9\u6cd5\u3067\u9867\u5ba2\u540c\u58eb\u3092\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u6210\u9577\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u540c\u69d8\u306b\u5f71\u97ff\u529b\u306e\u3042\u308b\u7acb\u5834\u306b\u7f6e\u304d\u306a\u304c\u3089\u3001\u9867\u5ba2\u3092\u7b2c\u4e00\u306b\u8003\u3048\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b?<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_34_23_3263ecc3a01c0aaa2e55188f77ce00c2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_34_23_3263ecc3a01c0aaa2e55188f77ce00c2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_34_23_3263ecc3a01c0aaa2e55188f77ce00c2_800.png\"><\/picture><\/figure>\n<p>Twitter \u306e SEMrush \u306f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u4f01\u696d\u306e\u4e00\u4f8b\u3067\u3059\u3002\u3042\u306a\u305f\u304c\u696d\u754c\u3067\u3069\u308c\u307b\u3069\u5f71\u97ff\u529b\u304c\u3042\u308b\u304b\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u4f55\u4eba\u3044\u308b\u304b\u306b\u95a2\u4fc2\u306a\u304f\u3001SEMrush \u306f\u3042\u306a\u305f\u3068\u95a2\u308f\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u3001\u591a\u304f\u306e\u30c4\u30a4\u30fc\u30c8\u306f\u540c\u793e\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u306e\u8868\u9762\u7684\u306a\u8a00\u53ca\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u300c\u3044\u3044\u306d\uff01\u300d\u306f\u78ba\u304b\u306b\u81ea\u52d5\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u3001SEMrush \u306f\u4eba\u3005\u3068\u95a2\u308f\u308a\u3001\u305d\u308c\u304c\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u308f\u308b\u3053\u3068\u3092\u5968\u52b1\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001SEMrush \u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u3053\u308c\u3089\u306e\u300c\u3044\u3044\u306d\uff01\u300d\u3055\u308c\u305f\u30c4\u30a4\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u8ab0\u3082\u304c\u898b\u3089\u308c\u308b\u3053\u3068\u3067\u6069\u6075\u3092\u53d7\u3051\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>SEMrush \u306f Twitter \u4e0a\u306b\u72ec\u81ea\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u30ea\u30fc\u30c1\u306f\u975e\u5e38\u306b\u5370\u8c61\u7684\u3067\u3059\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_42_16_2baa5cd870420e61dfe4121e211ea63c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_42_16_2baa5cd870420e61dfe4121e211ea63c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_42_16_2baa5cd870420e61dfe4121e211ea63c_800.png\"><\/picture><\/figure>\n<p>SEMrush \u306f\u3053\u306e\u60c5\u5831\u3092\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3001Twitter \u3067\u6bce\u9031\u306e #SEMrushchat \u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u30db\u30b9\u30c8\u3059\u308b\u3068\u7d50\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u9031\u306b 1 \u56de\u3001SEMrush \u306b\u3088\u3063\u3066\u63d0\u8d77\u3055\u308c\u305f\u8cea\u554f\u306b\u7b54\u3048\u308b\u4eba\u3005\u3084\u3001\u5c02\u9580\u5bb6\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u30a2\u30c9\u30d0\u30a4\u30b9\u3084\u7d4c\u9a13\u3092\u4ea4\u3048\u3066\u3001\u500b\u4eba\u30d5\u30a3\u30fc\u30c9\u304c\u3044\u3063\u3071\u3044\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u6700\u512a\u5148\u4e8b\u9805\u3067\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3042\u308a\u3001SEMrush \u306f\u3059\u3079\u3066\u306e\u30e1\u30f3\u30d0\u30fc\u3068\u306e\u95a2\u308f\u308a\u306b\u71b1\u5fc3\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u304c\u3001\u540c\u6642\u306b\u81ea\u793e\u306e\u88fd\u54c1\u3092\u62bc\u3057\u51fa\u3059\u3053\u3068\u306a\u304f\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u7126\u70b9\u3092\u5f53\u3066\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u4f55\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u306f\u8ab0\u3082\u304c\u77e5\u3063\u3066\u304a\u308a\u3001\u540c\u793e\u306f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u771f\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3068\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u5358\u306b\u88fd\u54c1\u3092\u4eba\u3005\u306e\u5fc3\u306e\u6700\u524d\u7dda\u306b\u4fdd\u3061\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 id=\"73ilt\">6. \u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u306e\u8003\u3048\u65b9\u3092\u30ea\u30fc\u30c9\u3059\u308b<\/h2>\n<p>Edelman \u3068 LinkedIn \u304c\u767a\u8868\u3057\u305f 2020 \u5e74\u306e B2B \u30bd\u30fc\u30c8 \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u5f71\u97ff\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u610f\u601d\u6c7a\u5b9a\u8005\u306e 89% \u304c\u3001\u30bd\u30fc\u30c8 \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u56de\u7b54\u8005\u306e90%\u306f\u3001\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u3063\u3066\u7d44\u7e54\u3078\u306e\u656c\u610f\u304c\u9ad8\u307e\u3063\u305f\u3068\u56de\u7b54\u3057\u300189%\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u80fd\u529b\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u304c\u9ad8\u307e\u3063\u305f\u3068\u56de\u7b54\u3057\u3001\u307e\u305f89%\u304c\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u30bd\u30fc\u30c8 \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306f 2020 \u5e74\u306e\u91cd\u8981\u306a\u6226\u7565\u3067\u3042\u308a\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u6700\u3082\u5370\u8c61\u7684\u306a\u30bd\u30fc\u30c8 \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7 \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u90e8\u306f\u73fe\u5728 YouTube \u3067\u516c\u958b\u3055\u308c\u3066\u304a\u308a\u3001\u30b2\u30a4\u30ea\u30fc \u30f4\u30a7\u30a4\u30ca\u30fc\u30c1\u30e3\u30c3\u30af\u3084\u30cb\u30fc\u30eb \u30d1\u30c6\u30eb\u306a\u3069\u306e\u4eba\u3005\u304c\u72ec\u81ea\u306e\u500b\u4eba\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/maxresdefault-2_8dca1246f9881d8afde08183be1ca5d3_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/maxresdefault-2_8dca1246f9881d8afde08183be1ca5d3_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/maxresdefault-2_8dca1246f9881d8afde08183be1ca5d3_800.jpg\"><\/picture><\/figure>\n<p>Google \u3084 TED \u306a\u3069\u306e\u5927\u624b\u4f01\u696d\u3082\u3001\u6d1e\u5bdf\u3084\u793a\u5506\u306b\u5bcc\u3093\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3059\u308b\u72ec\u81ea\u306e YouTube \u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/5242673138_ca56d652a8_o_368300_254f68bf6915072e86a366812434eb6a_800.jpg 1x, https:\/\/images.storychief.com\/account_2973\/5242673138_ca56d652a8_o_368300_254f68bf6915072e86a366812434eb6a_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/5242673138_ca56d652a8_o_368300_254f68bf6915072e86a366812434eb6a_800.jpg 1x, https:\/\/images.storychief.com\/account_2973\/5242673138_ca56d652a8_o_368300_254f68bf6915072e86a366812434eb6a_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/5242673138_ca56d652a8_o_368300_254f68bf6915072e86a366812434eb6a_800.jpg\"><\/picture><\/figure>\n<p>\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f\u73fe\u5728\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u304a\u308a\u3001\u7c73\u56fd\u3060\u3051\u3067\u3082\u8074\u53d6\u8005\u6570\u304c 2019 \u5e74\u4ee5\u6765 51% \u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5229\u70b9\u3068\u5236\u9650\u3092\u7406\u89e3\u3057\u3001\u53d6\u308a\u7d44\u307f\u3092\u591a\u69d8\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d3\u30c7\u30aa\u306f\u5ea7\u3063\u3066\u4f55\u304b\u306b\u96c6\u4e2d\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u6700\u9069\u3067\u3059\u304c\u3001\u5916\u51fa\u4e2d\u306b\u306f\u7406\u60f3\u7684\u3067\u306f\u306a\u304f\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u805e\u304f\u65b9\u304c\u9069\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u540c\u6642\u306b\u3001\u8a18\u4e8b\u3092\u8aad\u3080\u3060\u3051\u306e\u65b9\u304c\u5f79\u7acb\u3064\u5834\u5408\u3084\u3001\u60c5\u5831\u3092\u3056\u3063\u3068\u8aad\u3093\u3060\u308a\u3001\u8aad\u307f\u8fd4\u3057\u305f\u308a\u3001\u30e1\u30e2\u3092\u53d6\u308b\u65b9\u304c\u7c21\u5358\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u76ee\u7684\u3068\u3059\u308b\u5f79\u5272\u3068\u3001\u8996\u8074\u8005\u306b\u3068\u3063\u3066\u6700\u3082\u5f79\u7acb\u3064\u5f62\u5f0f\u306f\u4f55\u304b\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2 id=\"bs8ph\">7. \u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304cUX\u306e\u91cd\u8981\u6027\u3092\u9ad8\u3081\u308b<\/h2>\n<p>2020\u5e745\u6708\u3001Google\u306f\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u547c\u3070\u308c\u308b\u65b0\u3057\u3044\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u3092\u767a\u8868\u3057\u30012021\u5e74\u4e2d\u306b\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u6d41\u884c\u306b\u3088\u308a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u66f4\u65b0\u304c\u9045\u308c\u305f\u305f\u3081\u3001\u4f01\u696d\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u6642\u9593\u304c\u5897\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u3001Google \u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u304a\u3051\u308b\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b0\u30ca\u30eb\u3067\u3042\u308a\u3001\u3055\u307e\u3056\u307e\u306a UX \u8981\u7d20\u306b\u95a2\u9023\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u65e2\u5b58\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u3001Core Web Vitals \u3068\u547c\u3070\u308c\u308b\u6700\u8fd1\u5c0e\u5165\u3055\u308c\u305f\u30b7\u30b0\u30ca\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u30015 \u6708\u521d\u65ec\u306b Core Web Vitals \u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u5f8c\u3001Google \u306f\u8003\u616e\u3059\u3079\u304d UX \u95a2\u9023\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u5927\u91cf\u306b\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30da\u30fc\u30b8 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u305d\u308c\u3089\u3092 1 \u3064\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u51dd\u7e2e\u3057\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5404 Web \u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 \u30b9\u30b3\u30a2\u3092\u8a08\u7b97\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_44_19_04eec37bc2d649276a06777c354ae331_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_44_19_04eec37bc2d649276a06777c354ae331_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_44_19_04eec37bc2d649276a06777c354ae331_800.png\"><\/picture><\/figure>\n<p>\u30da\u30fc\u30b8 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u542b\u307e\u308c\u308b\u5229\u7528\u53ef\u80fd\u306a\u30b7\u30b0\u30ca\u30eb\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u6027 <\/strong>(\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc)<\/li>\n<li><strong>\u30bb\u30fc\u30d5\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0 <\/strong>(\u30bb\u30fc\u30d5\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0)<\/li>\n<li><strong>HTTP<\/strong><\/li>\n<li><strong>\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\/\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 <\/strong>(\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\/\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7)<\/li>\n<\/ul>\n<p>2018 \u5e74\u306b Google \u3082\u30da\u30fc\u30b8\u901f\u5ea6\u30b7\u30b0\u30ca\u30eb\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u306f 3 \u3064\u306e\u4e3b\u306a\u8981\u7d20\u3092\u542b\u3080 Core Web Vitals \u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u30ed\u30fc\u30c9\u6642\u9593 <\/strong>(\u8aad\u307f\u8fbc\u307f\u6642\u9593): Google \u306f\u3001Largest Contentful Paint (LCP) \u3068\u547c\u3070\u308c\u308b\u65b0\u3057\u3044\u6e2c\u5b9a\u57fa\u6e96\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d3\u30e5\u30fc\u5185\u306e\u6700\u5927\u306e\u8981\u7d20\u304c\u5b8c\u5168\u306b\u8aad\u307f\u8fbc\u307e\u308c\u308b\u307e\u3067\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092 2.5 \u79d2\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027 <\/strong>(\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027): \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3069\u308c\u3060\u3051\u901f\u304f\u5fdc\u7b54\u3059\u308b\u304b\u3002Google \u306f\u3001\u521d\u56de\u5165\u529b\u9045\u5ef6 (FID) \u306b\u3088\u3063\u3066\u6e2c\u5b9a\u3055\u308c\u308b 100 \u30df\u30ea\u79d2\u4ee5\u4e0b\u306e\u5fdc\u7b54\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u8996\u899a\u7684\u306a\u5b89\u5b9a\u6027 <\/strong>(\u8996\u899a\u7684\u5b89\u5b9a\u6027): \u30da\u30fc\u30b8\u4e0a\u306e\u8981\u7d20\u304c\u30ed\u30fc\u30c9\u5f8c\u306b\u79fb\u52d5\u3057\u3066\u4e0d\u5b89\u5b9a\u6027\u3084\u3055\u307e\u3056\u307e\u306a UX \u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u7d2f\u7a4d\u30ec\u30a4\u30a2\u30a6\u30c8 \u30b7\u30d5\u30c8 (CLS) \u3092\u4f7f\u7528\u3057\u3066\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ol>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_59_43_d459beb353e056b0da48d6cf4559c2c9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_59_43_d459beb353e056b0da48d6cf4559c2c9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-03at17_59_43_d459beb353e056b0da48d6cf4559c2c9_800.png\"><\/picture><\/figure>\n<p>\u3054\u89a7\u306e\u3068\u304a\u308a\u3001\u305d\u3053\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u5c02\u9580\u7528\u8a9e\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30da\u30fc\u30b8 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u3001Google \u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u8a55\u4fa1\u3059\u308b\u4e0a\u3067\u6700\u3082\u8a73\u7d30\u304b\u3064\u6280\u8853\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u5927\u624b\u306f\u3001\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u304a\u3051\u308b\u6700\u3082\u91cd\u8981\u306a\u30b7\u30b0\u30ca\u30eb\u306e1\u3064\u3067\u3042\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u304c\u540c\u7b49\u3067\u3042\u308b\u3068\u307f\u306a\u3055\u308c\u308b\u5834\u5408\u3001\u3057\u3070\u3057\u3070\u5207\u65ad\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u308c\u306f\u5927\u304d\u306a\u554f\u984c\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u7279\u306b\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u6700\u9069\u5316\u7af6\u4e89\u306b\u52dd\u3061\u305f\u3044\u5834\u5408\u306f\u3001\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u3067\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"7esoh\">8. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u6700\u5927\u5316<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u306e\u30ea\u30fc\u30c9\u751f\u6210\u306b\u95a2\u3059\u308b\u554f\u984c\u306e 1 \u3064\u306f\u3001\u65b0\u3057\u3044\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u304c\u6700\u512a\u5148\u4e8b\u9805\u3067\u3042\u308b\u3068\u793a\u5506\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u3053\u308c\u304c\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u306e\u89e3\u91c8\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u767a\u6398\u306f\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u308a\u3001\u65b0\u3057\u3044\u898b\u8fbc\u307f\u5ba2\u304c\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3055\u308c\u308b\u3068\u7d42\u4e86\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at09_14_47_8fd1c33dccac7d390c0bd7bb118de5ff_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at09_14_47_8fd1c33dccac7d390c0bd7bb118de5ff_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at09_14_47_8fd1c33dccac7d390c0bd7bb118de5ff_800.png\"><\/picture><\/figure>\n<p>\u3057\u304b\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u76f4\u7dda\u7684\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30a1\u30cd\u30eb\u306e\u539f\u5247\u304c\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3092\u8996\u899a\u5316\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u306e\u3068\u540c\u69d8\u306b\u3001\u3053\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u76ee\u6307\u3059\u3079\u304d\u5faa\u74b0\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc \u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4ee3\u8868\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u79c1\u305f\u3061\u306f\u77e5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u305f\u3068\u304d\u306b\u898b\u6368\u3066\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u95a2\u4fc2\u3092\u80b2\u307f\u7d9a\u3051\u3001\u5c06\u6765\u518d\u3073\u8cfc\u5165\u3059\u308b\u3088\u3046\u5968\u52b1\u3057\u307e\u3059\u3002<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_58_51_28ee6acdc40308a7917c9ed39f3e75cd_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_58_51_28ee6acdc40308a7917c9ed39f3e75cd_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-08-04at14_58_51_28ee6acdc40308a7917c9ed39f3e75cd_800.png\"><\/picture><\/figure>\n<p>\u9867\u5ba2\u30b5\u30a4\u30af\u30eb\u3092\u8996\u899a\u5316\u3059\u308b\u305f\u3081\u306e\u30d5\u30a1\u30cd\u30eb\u306e\u4ee3\u66ff\u624b\u6bb5\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u304c\u3001\u6b63\u76f4\u306a\u3068\u3053\u308d\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u5f8c\u306b\u518d\u3073\u30d5\u30a1\u30cd\u30eb\u306b\u623b\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u9650\u308a\u3001\u6d88\u8cbb\u8005\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8a08\u753b\u306b\u5339\u6575\u3059\u308b\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u7406\u89e3\u3057\u3066\u3044\u308c\u3070\u3001\u96fb\u5b50\u30e1\u30fc\u30eb 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html--><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n nh\u00ecn l\u1ea1i m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a marketing, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 \u0111ang di\u1ec5n ra nhanh nh\u01b0 th\u1ebf n\u00e0o \u1edf hi\u1ec7n t\u1ea1i. Xu h\u01b0\u1edbng xu\u1ea5t hi\u1ec7n r\u1ed3i l\u1ea1i bi\u1ebfn m\u1ea5t, m\u1ed9t s\u1ed1 trong s\u1ed1 ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a lead generation (thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng). Trong b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c xu h\u01b0\u1edbng lead generation th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi hi\u1ec7n t\u1ea1i v\u00e0 ngay c\u1ea3 nh\u1eefng n\u0103m t\u1edbi s\u1ebd \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea v\u00e0 ho\u00e0n to\u00e0n s\u1ebd kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c n\u0103m nay h\u1eb3n l\u00e0 m\u1ed9t n\u0103m th\u00e0nh c\u00f4ng c\u1ee7a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, VR [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22247"}],"version-history":[{"count":0,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/22364"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}