{"id":22223,"date":"2023-08-17T16:43:44","date_gmt":"2023-08-17T09:43:44","guid":{"rendered":"https:\/\/gudjob.net\/?p=22223"},"modified":"2026-08-19T13:55:53","modified_gmt":"2026-08-19T06:55:53","slug":"shopee-duoc-tang-luc-de-dau-voi-tiktok-shop","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/shopee-duoc-tang-luc-de-dau-voi-tiktok-shop\/","title":{"rendered":"Shopee \u304c TikTok Shop \u3068\u7af6\u5408\u3059\u308b\u305f\u3081\u306e\u30d6\u30fc\u30b9\u30c8\u3092\u7372\u5f97"},"content":{"rendered":"

Sea\u3001Shopee\u3092\u300c\u5f37\u5316\u300d\u3059\u308b\u305f\u3081\u6295\u8cc7\u3092\u5897\u984d<\/h2>\n

\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306eSea Technology Group\u306f\u3001TikTok\u306e\u3088\u3046\u306a\u65b0\u305f\u306a\u7af6\u5408\u4ed6\u793e\u3068\u306e\u307e\u3059\u307e\u3059\u6fc0\u5316\u3059\u308b\u7af6\u4e89\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u3001\u3059\u3079\u3066\u306e\u5e02\u5834\u3067Shopee\u3078\u306e\u6295\u8cc7\u3092\u5897\u3084\u3059\u4e88\u5b9a\u3060\u3002<\/p>\n

TikTok\u306f2021\u5e74\u306b\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9TikTok Shop\u3092\u958b\u59cb\u3057\u305f\u3002\u305d\u308c\u4ee5\u6765\u3001TikTok Shop\u306f\u3053\u306e\u5730\u57df\u306e\u4ed6\u306e\u591a\u304f\u306e\u5e02\u5834\u306b\u62e1\u5927\u3057\u3001Sea\u306eShopee\u3001\u30a2\u30ea\u30d0\u30d0\u306eLazada\u3001Tokopedia\u304c\u512a\u52e2\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n

\"|\"
TikTok Shop\u304cLazada\u3092\u8d85\u3048\u3001\u30d9\u30c8\u30ca\u30e0\u7b2c2\u4f4d\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b (\u51fa\u5178: Metric)<\/figcaption><\/figure>\n

8\u670815\u65e5\u306e\u6c7a\u7b97\u4f1a\u898b\u3067\u3001Sea\u306e\u4f1a\u9577\u517c\u6700\u9ad8\u7d4c\u55b6\u8cac\u4efb\u8005\uff08CEO\uff09\u306e\u30d5\u30a9\u30ec\u30b9\u30c8\u30fb\u30ea\u30fc\u6c0f\u306f\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u72b6\u6cc1\u306f\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3001\u30b7\u30e7\u30fc\u30c8\u30d3\u30c7\u30aa\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u591a\u69d8\u306a\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u6210\u9577\u671f\u3092\u8fce\u3048\u3066\u3044\u308b\u3068\u8ff0\u3079\u305f\u3002<\/p>\n

Shopee \u306e\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u5229\u70b9<\/h2>\n

\u30ea\u30fc\u6c0f\u306b\u3088\u308c\u3070\u3001\u3053\u308c\u306f\u958b\u767a\u3068\u6210\u9577\u306e\u305f\u3081\u306e\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u3002\u3053\u306e\u524d\u5411\u304d\u306a\u50be\u5411\u3068\u9032\u6b69\u3092\u8003\u616e\u3057\u3066\u3001\u30b7\u30fc\u306f\u3059\u3079\u3066\u306e\u5e02\u5834\u3067\u96fb\u5b50\u5546\u53d6\u5f15\u90e8\u9580\u3078\u306e\u6295\u8cc7\u3092\u5897\u3084\u3057\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082\u6295\u8cc7\u3092\u5897\u3084\u3059\u3064\u3082\u308a\u3060\u304c\u3001\u540c\u6c0f\u306f\u5177\u4f53\u7684\u306a\u6570\u5b57\u306f\u660e\u3089\u304b\u306b\u3057\u306a\u304b\u3063\u305f\u3002<\/p>\n

Shopee\u306f2019\u5e74\u306b\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u6a5f\u80fd\u3067TikTok\u306b\u5148\u3093\u3058\u305f\u3002\u540c\u793e\u306f\u6700\u8fd1\u3053\u306e\u6a5f\u80fd\u3092\u66f4\u65b0\u3057\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u5065\u5eb7\u3001\u7f8e\u5bb9\u306a\u3069\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3002\u3053\u308c\u306fTikTok\u306e\u5f37\u307f\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u30ea\u30fc\u6c0f\u306f\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u5148\u6708\u884c\u308f\u308c\u305f\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u308a\u3001\u53d6\u5f15\u91cf\u304c1\u65e5\u5e73\u5747\u3068\u6bd4\u3079\u306612\u500d\u5897\u52a0\u3057\u3001\u8cfc\u5165\u8005\u6570\u304c10\u500d\u306b\u5897\u52a0\u3057\u305f\u3068\u8a9e\u3063\u305f\u3002<\/p>\n

\u30d3\u30b8\u30cd\u30b9\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306eYanjun Wang\u6c0f\u306f\u3001\u540c\u793e\u306f\u7269\u6d41\u3068\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u3092\u7d71\u5408\u3057\u305f\u304a\u304b\u3052\u3067\u6ce8\u6587\u5909\u63db\u306b\u6709\u5229\u3060\u3068\u8ff0\u3079\u305f\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u30ea\u30fc\u6c0f\u306f\u3001\u6295\u8cc7\u306f\u696d\u7e3e\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306bShopee\u3060\u3051\u3067\u306a\u304f\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u306b\u640d\u5931\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8b66\u544a\u3057\u305f\u3002<\/p>\n

\u76ee\u899a\u307e\u3057\u3044\u696d\u7e3e<\/h2>\n

\u30b7\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u9577\u5e74\u306b\u308f\u305f\u308b\u591a\u984d\u306e\u640d\u5931\u3092\u7d4c\u3066\u6295\u8cc7\u5bb6\u304c\u660e\u78ba\u306a\u5229\u76ca\u306e\u65b9\u5411\u6027\u3092\u6c42\u3081\u308b\u53b3\u3057\u3044\u6642\u671f\u306b\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u3002 Shopee\u306f\u6771\u5357\u30a2\u30b8\u30a2\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u534a\u5206\u8fd1\u304f\u3092\u5360\u3081\u308b\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u308b\u304c\u3001\u540c\u793e\u306f\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u306e\u767a\u751f\u5f8c\u3001\u6210\u9577\u306e\u920d\u5316\u3082\u8a18\u9332\u3057\u3066\u3044\u308b\u3002<\/p>\n

\"|\"
2023 \u5e74\u4e0a\u534a\u671f\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u8ca9\u58f2\u3055\u308c\u305f\u5546\u54c1\u306e\u53ce\u76ca\u3068\u6570 (\u51fa\u5178: \u6307\u6a19)<\/figcaption><\/figure>\n

\u4eca\u5e74\u306e\u7b2c 2 \u56db\u534a\u671f\u3001Sea \u306e\u7d14\u5229\u76ca\u306f 3 \u5104 3,000 \u4e07\u30c9\u30eb\u306b\u9054\u3057\u30011 \u5e74\u524d\u306e 9 \u5104 3,100 \u4e07\u30c9\u30eb\u306e\u640d\u5931\u304b\u3089\u56de\u5fa9\u3057\u307e\u3057\u305f\u3002\u540c\u30b0\u30eb\u30fc\u30d7\u304c\u5229\u76ca\u3092\u4e0a\u3052\u305f\u306e\u306f\u3053\u308c\u30673\u56db\u534a\u671f\u9023\u7d9a\u3068\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u58f2\u4e0a\u9ad8\u306f5.2%\u5897\u306e30\u5104\u30c9\u30eb\u306b\u3068\u3069\u307e\u308a\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u671f\u9593\u4e2d\u306e100%\u4ee5\u4e0a\u306e\u5897\u52a0\u306b\u6bd4\u3079\u3066\u5927\u5e45\u306b\u920d\u5316\u3057\u305f\u3002\u5404\u90e8\u9580\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u8ca9\u58f2\u30b3\u30b9\u30c8\u306f 4 \u5104 9,300 \u4e07\u30c9\u30eb\u306b\u524a\u6e1b\u3055\u308c\u30012022 \u5e74\u306e\u540c\u6642\u671f\u3068\u6bd4\u8f03\u3057\u3066 49.3% \u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002<\/p>\n

Shopee\u306e\u8abf\u6574\u5f8cEBITDA\uff08\u7a0e\u5f15\u524d\u5229\u76ca\u3001\u6e1b\u4fa1\u511f\u5374\u8cbb\u3001\u5229\u606f\u524d\u5229\u76ca\uff09\u306f1\u51045000\u4e07\u30c9\u30eb\u306b\u9054\u3057\u3001\u524d\u5e74\u540c\u671f\u306e6\u51044800\u4e07\u30c9\u30eb\u306e\u640d\u5931\u3092\u4e0a\u56de\u3063\u305f\u3002\u58f2\u4e0a\u9ad8\u306f\uff13\uff12\uff0e\uff13\uff05\u5897\u306e\uff12\uff13\u5104\uff12\uff10\uff10\uff10\u4e07\u30c9\u30eb\u3068\u3001\u904e\u53bb\u6700\u4f4e\u306e\u4f38\u3073\u3068\u306a\u3063\u305f\u3002<\/p>\n

\uff08\u65e5\u7d4c\u65b0\u805e\u306b\u3088\u308b\uff09<\/em><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sea t\u0103ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ‘t\u0103ng l\u1ef1c’ cho Shopee T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 Sea c\u1ee7a Singapore s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o Shopee t\u1ea1i m\u1ecdi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0 TikTok. N\u0103m 2021, TikTok ra m\u1eaft d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn TikTok Shop, b\u1eaft \u0111\u1ea7u t\u1eeb Indonesia. T\u1eeb \u0111\u00f3 t\u1edbi nay, TikTok Shop \u0111\u00e3 m\u1edf r\u1ed9ng ra nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c trong khu v\u1ef1c, n\u01a1i Shopee c\u1ee7a Sea, Lazada c\u1ee7a Alibaba v\u00e0 Tokopedia \u0111ang th\u1ed1ng tr\u1ecb. TikTok Shop v\u01b0\u1ee3t Lazada tr\u1edf th\u00e0nh s\u00e0n TM\u0110T l\u1edbn th\u1ee9 2 t\u1ea1i Vi\u1ec7t Nam (Ngu\u1ed3n: Metric) Trong cu\u1ed9c h\u1ecdp b\u00e1o […]<\/p>\n","protected":false},"author":1,"featured_media":22340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[209,214,215],"class_list":["post-22223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22223"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22223\/revisions"}],"predecessor-version":[{"id":23172,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22223\/revisions\/23172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/22340"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}