{"id":22202,"date":"2024-06-18T16:46:57","date_gmt":"2024-06-18T09:46:57","guid":{"rendered":"https:\/\/gudjob.net\/?p=22202"},"modified":"2026-08-18T08:33:46","modified_gmt":"2026-08-18T01:33:46","slug":"meta-gioi-thieu-giai-phap-nhan-tin-moi-tai-thi-truong-viet-nam-thuc-day-tuong-tac-voi-khach-hang-va-nang-tam-trai-nghiem-kham-pha-san-pham","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/meta-gioi-thieu-giai-phap-nhan-tin-moi-tai-thi-truong-viet-nam-thuc-day-tuong-tac-voi-khach-hang-va-nang-tam-trai-nghiem-kham-pha-san-pham\/","title":{"rendered":"Meta gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p nh\u1eafn tin m\u1edbi t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m"},"content":{"rendered":"

Nh\u1eafn tin ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, khi c\u00f3 \u0111\u1ebfn h\u01a1n m\u1ed9t t\u1ef7 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p h\u00e0ng tu\u1ea7n th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u00f2 chuy\u1ec7n.<\/p>\n

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V\u1edbi g\u1ea7n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong c\u00e1c qu\u1ed1c gia d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 c\u00e1c xu h\u01b0\u1edbng Kinh doanh H\u1ed9i tho\u1ea1i. C\u1ee5 th\u1ec3, trung b\u00ecnh c\u1ee9 ba ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t th\u00ec s\u1ebd c\u00f3 m\u1ed9t ng\u01b0\u1eddi g\u1eedi tin nh\u1eafn cho doanh nghi\u1ec7p h\u00e0ng tu\u1ea7n. Tr\u01b0\u1edbc nh\u1eefng tri\u1ec3n v\u1ecdng \u0111\u1ea7y h\u1ee9a h\u1eb9n t\u1eeb th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, t\u1ea1i s\u1ef1 ki\u1ec7n Business Messaging Summit di\u1ec5n ra v\u00e0o ng\u00e0y 13\/06\/2024, Meta \u0111\u00e3 c\u00f4ng b\u1ed1 ba gi\u1ea3i ph\u00e1p kinh doanh H\u1ed9i tho\u1ea1i m\u1edbi d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p Vi\u1ec7t.<\/p>\n

\u201cVi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng d\u1eabn \u0111\u1ea7u khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng c\u0169ng nh\u01b0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1ec1 Kinh doanh H\u1ed9i tho\u1ea1i, v\u1edbi 83% doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb qu\u1ea3ng c\u00e1o Click \u0111\u1ebfn Messenger. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vai tr\u00f2 quan tr\u1ecdng c\u1ee7a Messenger \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam,<\/em>\u201d \u00f4ng Dan Neary, Ph\u00f3 Ch\u1ee7 t\u1ecbch khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Meta<\/strong> chia s\u1ebb. \u201cTh\u00f4ng qua c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eafn tin m\u1edbi, ch\u00fang t\u00f4i mong mu\u1ed1n mang \u0111\u1ebfn cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t nhi\u1ec1u c\u00e1ch th\u1ee9c h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/em>\u201d<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, v\u1edbi g\u1ea7n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 mua h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, c\u00f3 t\u1edbi 45% ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eafn tin tr\u1ef1c ti\u1ebfp cho doanh nghi\u1ec7p \u0111\u1ec3 mua h\u00e0ng, v\u00e0 62% t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p h\u00e0ng th\u00e1ng th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin. 76% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z t\u00edch c\u1ef1c s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p Kinh doanh H\u1ed9i tho\u1ea1i, v\u00e0 t\u1ef7 l\u1ec7 n\u00e0y th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n \u0111\u1ed1i v\u1edbi Gen Y (86%) v\u00e0 Gen X (82%). Trong \u0111\u00f3, Messenger l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng l\u00ean t\u1edbi 60%.<\/p>\n

Theo b\u00e1o c\u00e1o do Decision Lab v\u00e0 Meta th\u1ef1c hi\u1ec7n, Facebook v\u00e0 Messenger c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong b\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng s\u1ed1 t\u1ea1i Vi\u1ec7t Nam, khi c\u00f3 \u0111\u1ebfn 89% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y. \u0110\u1eb7c bi\u1ec7t, c\u00f3 t\u1edbi 80% ng\u01b0\u1eddi d\u00f9ng Gen Z th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng Facebook v\u00e0 Messenger. L\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, Facebook v\u00e0 Messenger \u0111ang d\u1eabn \u0111\u1ea7u qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n t\u00ednh n\u0103ng nh\u1eafn tin tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp c\u1ed1t l\u00f5i gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1i s\u1ef1 ki\u1ec7n Business Messaging Summit, Meta \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eafn tin m\u1edbi d\u00e0nh cho Messenger:<\/p>\n

C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kinh doanh qua Facebook Live<\/h2>\n
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  • Doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean Facebook Live s\u1ebd s\u1edbm c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 livestream, gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng l\u01b0\u1edbt nhanh qua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m qua Messenger.<\/li>\n
  • T\u00ednh n\u0103ng “th\u00fac \u0111\u1ea9y” video ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean Facebook \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng cho nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng h\u01a1n v\u00e0o \u0111\u1ea7u n\u0103m nay. V\u1edbi vi\u1ec7c ra m\u1eaft c\u00f4ng c\u1ee5 livestream, Meta mang \u0111\u1ebfn cho nh\u00e0 qu\u1ea3ng c\u00e1o m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p gi\u00fap h\u1ecd t\u1ea1o ra m\u1ed9t v\u00f2ng l\u1eb7p li\u00ean t\u1ee5c t\u1eeb kh\u00e1m ph\u00e1 \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
  • C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kinh doanh qua Facebook Live \u0111ang \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u1edbi \u0111\u1ed1i t\u00e1c Pancake t\u1ea1i Vi\u1ec7t Nam v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng cho c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c trong n\u0103m nay.<\/li>\n<\/ul>\n
    \"|\"<\/figure>\n

    \u1ee8ng d\u1ee5ng Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI) cho gi\u1ea3i ph\u00e1p Kinh doanh H\u1ed9i tho\u1ea1i<\/h2>\n
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    • \u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn m\u1edbi nh\u1ea5t Llama 3, Meta \u0111ang ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 AI, cho ph\u00e9p doanh nghi\u1ec7p ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1eddi gian v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/li>\n
    • Meta \u0111ang th\u1eed nghi\u1ec7m kh\u1ea3 n\u0103ng c\u1ee7a AI trong vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc s\u1ea3n ph\u1ea9m qua chu\u1ed7i tin nh\u1eafn.<\/li>\n
    • AI s\u1ebd n\u1eafm r\u00f5 doanh nghi\u1ec7p th\u00f4ng qua danh m\u1ee5c s\u1ea3n ph\u1ea9m. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 trao \u0111\u1ed5i v\u1edbi AI \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e2n nh\u1eafc c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c nhau.<\/li>\n
    • Meta \u0111ang ti\u1ebfn h\u00e0nh t\u00edch h\u1ee3p AI v\u00e0o gi\u1ea3i ph\u00e1p Kinh doanh H\u1ed9i tho\u1ea1i cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u00e0o cu\u1ed1i n\u0103m 2024.<\/li>\n<\/ul>\n
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      Nha\u0300 qu\u1ea3ng ca\u0301o co\u0301 th\u1ec3 cho\u0323n phu\u031bo\u031bng thu\u031b\u0301c go\u0323i va\u0300 ta\u0323o ph\u1ea3n h\u1ed3i tu\u031b\u0323 \u0111o\u0323\u0302ng \u0111\u1ec3 hi\u1ec3n thi\u0323 sau khi cuo\u0323\u0302c go\u0323i k\u1ebft thu\u0301c<\/em><\/i><\/figcaption><\/figure>\n

      \u201cC\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam r\u1ea5t t\u00edch c\u1ef1c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua d\u1ecbch v\u1ee5 nh\u1eafn tin, v\u1edbi 43% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn v\u1edbi doanh nghi\u1ec7p tr\u00ean Messenger h\u00e0ng tu\u1ea7n, v\u00e0 73% c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng chatbot AI\u201d<\/em> \u00f4ng Kh\u00f4i L\u00ea, Gi\u00e1m \u0111\u1ed1c Qu\u1ed1c gia th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Meta <\/strong>chia s\u1ebb. \u201cV\u1edbi ti\u1ec1m n\u0103ng to l\u1edbn t\u1eeb gi\u1ea3i ph\u00e1p Kinh doanh H\u1ed9i tho\u1ea1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ch\u00fang t\u00f4i \u0111ang kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p trong n\u01b0\u1edbc, \u0111\u1ea3m b\u1ea3o c\u00e1c gi\u1ea3i ph\u00e1p Kinh doanh H\u1ed9i tho\u1ea1i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a c\u00e1c y\u00eau c\u1ea7u t\u1eeb nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. Nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u trong s\u1ef1 ki\u1ec7n l\u1ea7n n\u00e0y ch\u00ednh l\u00e0 minh ch\u1ee9ng r\u00f5 nh\u1ea5t cho cam k\u1ebft n\u00e0y c\u1ee7a Meta.<\/em>\u201d<\/p>\n

      Theo Meta<\/h2>","protected":false},"excerpt":{"rendered":"

      Nh\u1eafn tin ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, khi c\u00f3 \u0111\u1ebfn h\u01a1n m\u1ed9t t\u1ef7 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p h\u00e0ng tu\u1ea7n th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u00f2 chuy\u1ec7n. V\u1edbi g\u1ea7n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong c\u00e1c qu\u1ed1c gia d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 c\u00e1c xu h\u01b0\u1edbng Kinh doanh H\u1ed9i tho\u1ea1i. C\u1ee5 th\u1ec3, trung b\u00ecnh c\u1ee9 ba ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t th\u00ec s\u1ebd c\u00f3 m\u1ed9t ng\u01b0\u1eddi g\u1eedi tin nh\u1eafn cho doanh nghi\u1ec7p h\u00e0ng tu\u1ea7n. Tr\u01b0\u1edbc nh\u1eefng tri\u1ec3n v\u1ecdng \u0111\u1ea7y h\u1ee9a h\u1eb9n t\u1eeb th\u1ecb […]<\/p>\n","protected":false},"author":1,"featured_media":22319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[184,191,198,217],"class_list":["post-22202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-facebook","tag-instagram","tag-meta","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22202"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22202\/revisions"}],"predecessor-version":[{"id":22870,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22202\/revisions\/22870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/22319"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}