{"id":22171,"date":"2025-09-11T09:09:41","date_gmt":"2025-09-11T02:09:41","guid":{"rendered":"https:\/\/gudjob.net\/?p=22171"},"modified":"2026-08-18T08:31:41","modified_gmt":"2026-08-18T01:31:41","slug":"nua-sau-2025-livestream-ban-hang-con-giu-cho-dung-nao-trong-ban-do-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/nua-sau-2025-livestream-ban-hang-con-giu-cho-dung-nao-trong-ban-do-chien-luoc-thuong-hieu\/","title":{"rendered":"2025 \u5e74\u4e0b\u534a\u671f\u306b\u304a\u3044\u3066\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0 \u30bb\u30fc\u30eb\u30b9\u306f\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u30de\u30c3\u30d7\u306e\u4e2d\u3067\u3069\u306e\u3088\u3046\u306a\u4f4d\u7f6e\u3092\u5360\u3081\u308b\u3067\u3057\u3087\u3046\u304b?"},"content":{"rendered":"<p>2020\u5e74\u304b\u30892023\u5e74\u306b\u304b\u3051\u3066\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u300c\u6700\u7d42\u5175\u5668\u300d\u3068\u307f\u306a\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002 KOL\u3001KOC\u3001\u5927\u4f01\u696d\u306b\u81f3\u308b\u307e\u3067\u3001\u8ab0\u3082\u304c\u6ce8\u6587\u3092\u7d50\u3073\u3001\u5b8c\u4e86\u3055\u305b\u308b\u305f\u3081\u306b\u30e9\u30a4\u30d6\u30d6\u30ed\u30fc\u30c9\u30ad\u30e3\u30b9\u30c8\u306b\u96c6\u307e\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u30012025 \u5e74\u5f8c\u534a\u306b\u5165\u308b\u3068\u72b6\u6cc1\u306f\u5909\u308f\u308a\u307e\u3059\u3002\u77ed\u3044\u30d3\u30c7\u30aa\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30f3\u30cd\u30eb \u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u5f15\u304d\u7d99\u304c\u308c\u3066\u3044\u307e\u3059\u3002\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306f\u4f9d\u7136\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30df\u30c3\u30af\u30b9\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u306a\u30ab\u30fc\u30c9\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3001\u305d\u308c\u3068\u3082\u8107\u5f79\u306b\u3059\u304e\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-7.png\" class=\"kg-image\" alt=\"|\" width=\"1796\" height=\"947\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-8.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-9.png 1000w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-10.png 1600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/1-7.png 1796w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<h2>\u4e16\u754c\u7684\u306a\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u30c8\u30ec\u30f3\u30c9: \u6210\u9577\u3057\u306a\u304c\u3089\u3082\u5dee\u5225\u5316<\/h2>\n<p>\u306b\u3088\u308b\u3068 <strong>Kantar \u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c8\u30ec\u30f3\u30c9 2025<\/strong>\u5148\u99c6\u7684\u306a\u5e02\u5834\u3067\u3042\u308b\u4e2d\u56fd\u3067\u306f\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u304c\u308f\u305a\u304b\u6570\u5e74\u3067\u5546\u53d6\u5f15\u306e\u5168\u4f53\u50cf\u3092\u5909\u3048\u307e\u3057\u305f\u3002 Taobao Live\u3001Douyin\u3001WeChat \u306f\u4eba\u53e3\u306e\u534a\u6570\u306b\u5230\u9054\u3057\u3001\u300c\u8cb7\u3044\u7269\u300d\u304c\u4eba\u6c17\u306e\u6d88\u8cbb\u7fd2\u6163\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 <strong>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc<\/strong> \u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306b\u3088\u308b\u58f2\u4e0a\u9ad8\u306f\u30012026 \u5e74\u307e\u3067\u306b\u4e2d\u56fd\u306e\u5c0f\u58f2\u7dcf\u984d\u306e\u6700\u5927 20% \u3092\u5360\u3081\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u4e16\u754c\u6700\u9ad8\u30ec\u30d9\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306f\u9577\u671f\u7684\u306a\u4fa1\u5024\u3082\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u5927\u4f01\u696d\u306e\u5834\u5408\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u7387\u306f 10 \uff5e 15% \u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u306e\u5834\u5408\u3001\u8a8d\u77e5\u5ea6\u306f 10 \uff5e 23% \u5897\u52a0\u3057\u3001\u5373\u6642\u8cfc\u5165\u306e\u9700\u8981\u306f\u6700\u5927 30% \u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6771\u5357\u30a2\u30b8\u30a2\u3082\u540c\u69d8\u306e\u8ecc\u8de1\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3059\u3002 <strong>\u30d9\u30a4\u30f3\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u30012026 \u5e74\u307e\u3067\u306b 2022 \u5e74\u306e 2 \u500d\u3067\u3042\u308b 900 \u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30bf\u30a4\u3068\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u53d6\u5f15\u306e\u6700\u5927 60% \u304c\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002 <strong>TikTok\u30b7\u30e7\u30c3\u30d7<\/strong> \u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u7d4c\u7531\u3067\u8ca9\u58f2\u3059\u308b\u5834\u5408\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u9759\u7684\u306a\u6295\u7a3f\u3088\u308a\u3082 50% \u9ad8\u3044\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3001 <strong>e\u30de\u30fc\u30b1\u30bf\u30fc (2025 \u5e74 1 \u6708)<\/strong> 2025 \u5e74\u306b\u306f\u30c7\u30b8\u30bf\u30eb\u8cfc\u5165\u8005\u306e\u7d04 21.7% \u304c\u5c11\u306a\u304f\u3068\u3082 1 \u56de\u306e\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u53d6\u5f15\u3092\u884c\u3046\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u30cd\u30a4\u30c6\u30a3\u30d6 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 <strong>\u4f55\u3067\u3082<\/strong> \u306f\u30012024 \u5e74\u306b 30 \u5104\u7c73\u30c9\u30eb\u3092\u8d85\u3048\u308b GMV \u3092\u8a18\u9332\u3057\u30012025 \u5e74\u306b 60 \u5104\u7c73\u30c9\u30eb\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u56fd\u5185\u306e\u5f37\u3044\u56de\u5fa9\u529b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <strong>\u30e1\u30bf<\/strong> \u30e9\u30a4\u30d6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304b\u3089\u306e\u64a4\u9000\uff1a\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306f2023\u5e74\u304b\u3089\u30e9\u30a4\u30d6\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u7d42\u4e86\u3057\u30012025\u5e74\u534a\u3070\u307e\u3067\u306b\u306fFacebook\u306e\u5185\u90e8\u6c7a\u6e08\u6a5f\u80fd\u3082\u505c\u6b62\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5916\u90e8\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u7d4c\u7531\u3067\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002\u53cd\u5bfe\u3001 <strong>TikTok\u30b7\u30e7\u30c3\u30d7<\/strong> \u7c73\u56fd\u3068\u6b27\u5dde\u3067\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u8cfc\u5165\u8005\u306e\u6570\u306f 2020 \u5e74\u3068\u6bd4\u8f03\u3057\u3066 86% \u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-7.png\" class=\"kg-image\" alt=\"|\" width=\"933\" height=\"560\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-8.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/2-7.png 933w\" sizes=\"auto, (min-width: 720px) 720px\"><figcaption><i><em class=\"italic\" style=\"white-space: pre-wrap;\">\u8ca1\u56e3 <\/em><\/i><i><b><strong class=\"italic\" style=\"white-space: pre-wrap;\">\u4f55\u3067\u3082<\/strong><\/b><\/i><i><em class=\"italic\" style=\"white-space: pre-wrap;\"> \u30a2\u30e1\u30ea\u30ab\u3067<\/em><\/i><\/figcaption><\/figure>\n<h2>\u30d9\u30c8\u30ca\u30e0\uff1a\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u304c\u69cb\u9020\u304c\u5909\u5316\u3057\u3066\u3044\u308b<\/h2>\n<p>\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u3001\u5546\u696d\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u5206\u91ce\u3067\u76ee\u899a\u307e\u3057\u3044\u6210\u9577\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u306b\u3088\u308b\u3068 <strong>\u30b7\u30d6<\/strong>\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u6b21\u306e\u898f\u6a21\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059 <strong>2025\u5e74\u306b50\u5104\u30c9\u30eb<\/strong>, 2024\u5e74\u3068\u6bd4\u8f03\u3057\u306625.4%\u5897\u52a0\u3057\u300139.9\u5104\u30c9\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3084\u305d\u306e\u4ed6\u306e\u5f62\u5f0f\u306e\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u300d\u306e\u9b45\u529b\u304c\u307e\u3059\u307e\u3059\u5f37\u304f\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u660e\u3089\u304b\u306a\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-8.png\" class=\"kg-image\" alt=\"|\" width=\"1800\" height=\"946\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-9.png 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-10.png 1000w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-11.png 1600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/3-8.png 1800w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p>\u3057\u304b\u3057\u30012025\u5e74\u4e0b\u534a\u671f\u306e\u6ce8\u76ee\u3059\u3079\u304d\u70b9\u306f\u5e02\u5834\u69cb\u9020\u306e\u5909\u5316\u3067\u3042\u308b\u3002\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u306f\u3001\u6570\u5343\u5104\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u6301\u3064\u5c11\u6570\u306e\u300c\u53d6\u5f15\u6210\u7acb\u306e\u795e\u69d8\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u5e02\u5834\u304b\u3089\u306e\u9332\u97f3\u306b\u3088\u308b\u3068\u3001\u4e3b\u306b\u865a\u507d\u306e\u5e83\u544a\u3084\u51fa\u6240\u4e0d\u660e\u306e\u88fd\u54c1\u306b\u95a2\u9023\u3057\u305f\u554f\u984c\u306b\u3088\u308a\u3001\u591a\u304f\u306e\u6709\u540d\u306a KOL 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<strong>\u9577\u6642\u9593\u306e\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u914d\u4fe1\u306e\u512a\u5148\u9806\u4f4d\u3092\u4e0b\u3052\u308b<\/strong>\u3001\u77ed\u3044\u30d3\u30c7\u30aa\u3068\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4fc3\u9032\u3057\u306a\u304c\u3089\u3001\u73fe\u4ee3\u306e\u751f\u6d3b\u306b\u3088\u308a\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6cd5\u7684\u306b\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306f\u96fb\u5b50\u5546\u53d6\u5f15\u3068\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u306e\u6cd5\u7684\u67a0\u7d44\u307f\u3092\u5f37\u5316\u3059\u308b\u6bb5\u968e\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u3002 <strong>\u653f\u4ee4 117\/2025\u3001 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Nhi_\u5e83\u544a\u30d9\u30c8\u30ca\u30e0<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong giai \u0111o\u1ea1n 2020-2023, livestream t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng\u201d c\u1ee7a b\u00e1n h\u00e0ng online. T\u1eeb KOL, KOC cho t\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, ai c\u0169ng \u0111\u1ed5 x\u00f4 l\u00ean s\u00f3ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ch\u1ed1t \u0111\u01a1n. Nh\u01b0ng b\u01b0\u1edbc sang n\u1eeda cu\u1ed1i n\u0103m 2025, b\u1ed1i c\u1ea3nh \u0111\u00e3 thay \u0111\u1ed5i. Video ng\u1eafn, n\u1ed9i dung \u0111a k\u00eanh v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111ang chi\u1ebfm \u01b0u th\u1ebf. Li\u1ec7u livestream c\u00f2n l\u00e0 qu\u00e2n b\u00e0i chi\u1ebfn l\u01b0\u1ee3c trong marketing mix c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, hay ch\u1ec9 gi\u1eef vai tr\u00f2 b\u1ed5 tr\u1ee3? Xu h\u01b0\u1edbng livestream to\u00e0n c\u1ea7u: T\u0103ng tr\u01b0\u1edfng nh\u01b0ng ph\u00e2n h\u00f3a Theo Kantar Marketing Trends 2025, t\u1ea1i Trung Qu\u1ed1c \u2013 th\u1ecb tr\u01b0\u1eddng ti\u00ean phong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[195,214,216],"class_list":["post-22171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-live-stream","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22171"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22171\/revisions"}],"predecessor-version":[{"id":22560,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22171\/revisions\/22560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/22288"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}