{"id":22171,"date":"2025-09-11T09:09:41","date_gmt":"2025-09-11T02:09:41","guid":{"rendered":"https:\/\/gudjob.net\/?p=22171"},"modified":"2026-08-18T08:31:41","modified_gmt":"2026-08-18T01:31:41","slug":"nua-sau-2025-livestream-ban-hang-con-giu-cho-dung-nao-trong-ban-do-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/nua-sau-2025-livestream-ban-hang-con-giu-cho-dung-nao-trong-ban-do-chien-luoc-thuong-hieu\/","title":{"rendered":"N\u1eeda sau 2025, livestream b\u00e1n h\u00e0ng c\u00f2n gi\u1eef ch\u1ed7 \u0111\u1ee9ng n\u00e0o trong b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"

Trong giai \u0111o\u1ea1n 2020-2023, livestream t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng\u201d c\u1ee7a b\u00e1n h\u00e0ng online. T\u1eeb KOL, KOC cho t\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, ai c\u0169ng \u0111\u1ed5 x\u00f4 l\u00ean s\u00f3ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ch\u1ed1t \u0111\u01a1n. Nh\u01b0ng b\u01b0\u1edbc sang n\u1eeda cu\u1ed1i n\u0103m 2025, b\u1ed1i c\u1ea3nh \u0111\u00e3 thay \u0111\u1ed5i. Video ng\u1eafn, n\u1ed9i dung \u0111a k\u00eanh v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111ang chi\u1ebfm \u01b0u th\u1ebf. Li\u1ec7u livestream c\u00f2n l\u00e0 qu\u00e2n b\u00e0i chi\u1ebfn l\u01b0\u1ee3c trong marketing mix c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, hay ch\u1ec9 gi\u1eef vai tr\u00f2 b\u1ed5 tr\u1ee3?<\/p>\n

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Xu h\u01b0\u1edbng livestream to\u00e0n c\u1ea7u: T\u0103ng tr\u01b0\u1edfng nh\u01b0ng ph\u00e2n h\u00f3a<\/h2>\n

Theo Kantar Marketing Trends 2025<\/strong>, t\u1ea1i Trung Qu\u1ed1c \u2013 th\u1ecb tr\u01b0\u1eddng ti\u00ean phong \u2013 livestream \u0111\u00e3 thay \u0111\u1ed5i to\u00e0n b\u1ed9 di\u1ec7n m\u1ea1o th\u01b0\u01a1ng m\u1ea1i ch\u1ec9 trong v\u00e0i n\u0103m. Taobao Live, Douyin hay WeChat ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t n\u1eeda d\u00e2n s\u1ed1, \u0111\u01b0a \u201cshoppertainment\u201d th\u00e0nh th\u00f3i quen ti\u00eau d\u00f9ng ph\u1ed5 bi\u1ebfn. McKinsey<\/strong> d\u1ef1 b\u00e1o doanh s\u1ed1 t\u1eeb live commerce c\u00f3 th\u1ec3 chi\u1ebfm t\u1edbi 20% t\u1ed5ng b\u00e1n l\u1ebb Trung Qu\u1ed1c v\u00e0o n\u0103m 2026 – m\u1ee9c cao nh\u1ea5t to\u00e0n c\u1ea7u.<\/p>\n

Livestream c\u0169ng ch\u1ee9ng minh gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i: v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng \u1edf m\u1ee9c 10-15%; v\u1edbi doanh nghi\u1ec7p nh\u1ecf, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u00f3 th\u1ec3 t\u0103ng 10-23% v\u00e0 nhu c\u1ea7u mua ngay t\u0103ng t\u1edbi 30%.<\/p>\n

Khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 \u0111ang \u0111i theo qu\u1ef9 \u0111\u1ea1o t\u01b0\u01a1ng t\u1ef1. Bain & Company<\/strong> \u01b0\u1edbc t\u00ednh th\u1ecb tr\u01b0\u1eddng social commerce \u0111\u1ea1t 90 t\u1ef7 USD v\u00e0o 2026, g\u1ea5p \u0111\u00f4i 2022. \u1ede Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam, t\u1edbi 60% giao d\u1ecbch online ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i. TikTok Shop<\/strong> cho bi\u1ebft t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i khi b\u00e1n qua livestream cao h\u01a1n 50% so v\u1edbi b\u00e0i \u0111\u0103ng t\u0129nh.<\/p>\n

T\u1ea1i M\u1ef9, eMarketer (1\/2025)<\/strong> d\u1ef1 b\u00e1o kho\u1ea3ng 21,7% ng\u01b0\u1eddi mua k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd th\u1ef1c hi\u1ec7n \u00edt nh\u1ea5t m\u1ed9t giao d\u1ecbch livestream trong n\u0103m 2025. N\u1ec1n t\u1ea3ng b\u1ea3n \u0111\u1ecba Whatnot<\/strong> ghi nh\u1eadn h\u01a1n 3 t\u1ef7 USD GMV n\u0103m 2024 v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau 6 t\u1ef7 USD trong 2025, minh ch\u1ee9ng cho s\u1ee9c b\u1eadt n\u1ed9i \u0111\u1ecba m\u1ea1nh m\u1ebd. Song kh\u00f4ng ph\u1ea3i n\u1ec1n t\u1ea3ng n\u00e0o c\u0169ng th\u00e0nh c\u00f4ng. Meta<\/strong> \u0111\u00e3 r\u00fat kh\u1ecfi Live Shopping: Instagram ng\u1eebng h\u1ed7 tr\u1ee3 t\u1eeb 2023, v\u00e0 \u0111\u1ebfn gi\u1eefa 2025 c\u00f4ng ty c\u0169ng t\u1eaft t\u00ednh n\u0103ng thanh to\u00e1n n\u1ed9i b\u1ed9 tr\u00ean Facebook, bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng mua qua website ngo\u00e0i. Ng\u01b0\u1ee3c l\u1ea1i, TikTok Shop<\/strong> m\u1edf r\u1ed9ng nhanh t\u1ea1i M\u1ef9 v\u00e0 ch\u00e2u \u00c2u, n\u01a1i s\u1ed1 ng\u01b0\u1eddi mua qua livestream \u0111\u00e3 t\u0103ng 86% so v\u1edbi 2020.<\/p>\n

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N\u1ec1n t\u1ea3ng <\/em><\/i>Whatnot<\/strong><\/b><\/i> t\u1ea1i M\u1ef9<\/em><\/i><\/figcaption><\/figure>\n

Vi\u1ec7t Nam: T\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0ng thay \u0111\u1ed5i c\u1ea5u tr\u00fac<\/h2>\n

Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng trong l\u0129nh v\u1ef1c livestream th\u01b0\u01a1ng m\u1ea1i. Theo The Shiv<\/strong>, th\u1ecb tr\u01b0\u1eddng social commerce d\u1ef1 ki\u1ebfn \u0111\u1ea1t 5 t\u1ef7 USD trong n\u0103m 2025<\/strong>, t\u0103ng 25,4% so v\u1edbi 2024 v\u1ed1n l\u00e0 3,99 t\u1ef7 USD. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ee9c h\u00fat ng\u00e0y c\u00e0ng m\u1ea1nh c\u1ee7a livestream v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c \u201cshoppertainment\u201d.<\/p>\n

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Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong n\u1eeda cu\u1ed1i n\u0103m 2025 l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng. Livestream kh\u00f4ng c\u00f2n t\u1eadp trung v\u00e0o v\u00e0i \u201cchi\u1ebfn th\u1ea7n ch\u1ed1t \u0111\u01a1n\u201d v\u1edbi c\u00e1c phi\u00ean tr\u0103m t\u1ef7 n\u1eefa. Ghi nh\u1eadn t\u1eeb th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y nhi\u1ec1u KOL \u0111\u00ecnh \u0111\u00e1m \u0111\u00e3 im \u1eafng, ph\u1ea7n l\u1edbn do c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt v\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c, \u0111\u1ed3ng th\u1eddi ng\u01b0\u1eddi xem ng\u00e0y c\u00e0ng ch\u00e1n c\u00e1c livestream k\u00e9o d\u00e0i, qu\u1ea3ng c\u00e1o h\u1ed7n t\u1ea1p.<\/p>\n

Thay v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng n\u1ed9i dung ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n. Clip review 30-60 gi\u00e2y, highlight s\u1ea3n ph\u1ea9m, hay t\u00ednh n\u0103ng \u201cclick-to-cart\u201d \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. C\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 TikTok v\u00e0 Shopee c\u0169ng \u0111\u00e3 gi\u1ea3m \u01b0u ti\u00ean ph\u00e2n ph\u1ed1i livestream d\u00e0i<\/strong>, \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y m\u1ea1nh video ng\u1eafn v\u00e0 affiliate, ph\u00f9 h\u1ee3p nhi\u1ec1u h\u01a1n v\u1edbi nh\u1ecbp s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n

V\u1ec1 m\u1eb7t ph\u00e1p l\u00fd, Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n c\u1ee7ng c\u1ed1 khung ph\u00e1p lu\u1eadt cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 livestream. Ngh\u1ecb \u0111\u1ecbnh 117\/2025, <\/strong>ban h\u00e0nh th\u00e1ng 6\/2025 v\u00e0 c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 1\/7\/2025, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ngo\u1eb7t khi y\u00eau c\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 ch\u1ee9c n\u0103ng thanh to\u00e1n ph\u1ea3i kh\u1ea5u tr\u1eeb, n\u1ed9p VAT v\u00e0 thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n thay cho c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 kinh doanh livestream.<\/strong> Quy \u0111\u1ecbnh n\u00e0y kh\u00f4ng b\u1eaft bu\u1ed9c streamer ph\u1ea3i \u0111\u0103ng k\u00fd gi\u1ea5y ph\u00e9p kinh doanh, nh\u01b0ng si\u1ebft ch\u1eb7t ngh\u0129a v\u1ee5 thu\u1ebf v\u00e0 g\u00f3p ph\u1ea7n minh b\u1ea1ch h\u00f3a ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ed3ng th\u1eddi, d\u1ef1 th\u1ea3o E-Commerce Law \u0111ang \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n v\u00e0 tr\u00ecnh Qu\u1ed1c h\u1ed9i xem x\u00e9t trong th\u00e1ng 10\/2025 s\u1ebd t\u0103ng c\u01b0\u1eddng tr\u00e1ch nhi\u1ec7m cho n\u1ec1n t\u1ea3ng, bu\u1ed9c ch\u1ee9ng th\u1ef1c danh t\u00ednh ng\u01b0\u1eddi b\u00e1n, l\u01b0u tr\u1eef d\u1eef li\u1ec7u livestream t\u1ed1i thi\u1ec3u 3 n\u0103m, v\u00e0 x\u1eed l\u00fd n\u1ed9i dung vi ph\u1ea1m trong v\u00f2ng 24 gi\u1edd.<\/p>\n

B\u1ed1i c\u1ea3nh livestream t\u1ea1i Vi\u1ec7t Nam cu\u1ed1i n\u0103m 2025 \u0111ang cho th\u1ea5y m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1eeba \u201cs\u00f4i \u0111\u1ed9ng\u201d v\u1eeba d\u1ea7n \u201cchuy\u00ean nghi\u1ec7p h\u00f3a\u201d, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh d\u1ef1a v\u00e0o v\u00e0i \u201csi\u00eau host\u201d sang m\u1ed9t h\u1ec7 sinh th\u00e1i ph\u00e2n t\u00e1n, tr\u00e1ch nhi\u1ec7m h\u01a1n, v\u00e0 g\u1eafn li\u1ec1n v\u1edbi quy chu\u1ea9n ph\u00e1p l\u00fd r\u00f5 r\u00e0ng.<\/p>\n

Vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c: Livestream \u1edf \u0111\u00e2u trong media mix & consumer journey<\/h2>\n

Chuy\u1ec3n m\u00ecnh sang truy\u1ec1n th\u00f4ng – marketing hi\u1ec7n \u0111\u1ea1i, livestream nay kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t “k\u00eanh \u0111\u01a1n l\u1ebb” m\u00e0 tr\u1edf th\u00e0nh m\u1eaft x\u00edch chi\u1ebfn l\u01b0\u1ee3c trong media mix<\/strong> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, TVC hay OOH \u0111\u00f3ng vai tr\u00f2 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p, th\u00ec livestream l\u00e0m nhi\u1ec7m v\u1ee5 k\u00edch ho\u1ea1t t\u01b0\u01a1ng t\u00e1c t\u1ee9c th\u1eddi<\/strong> – n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 xem s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 ch\u1ed1t \u0111\u01a1n ngay trong c\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m.<\/p>\n

\u1ede giai \u0111o\u1ea1n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, livestream mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac s\u1ed1ng \u0111\u1ed9ng h\u01a1n. Khi KOL ho\u1eb7c influencer tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c, s\u1ee9c m\u1ea1nh k\u1ebft n\u1ed1i tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n – gi\u00fap th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm \u01b0u th\u1ebf trong t\u00e2m tr\u00ed \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3 tr\u1ebb nh\u01b0 Gen Z, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ec1 cao t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 ph\u1ea3n h\u1ed3i nhanh. M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Accesstrade t\u1eebng ghi nh\u1eadn c\u00e1c chi\u1ebfn d\u1ecbch t\u00edch h\u1ee3p live-commerce \u0111\u00e3 gi\u00fap nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 20% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 n\u00e0y t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

B\u01b0\u1edbc sang giai \u0111o\u1ea1n c\u00e2n nh\u1eafc v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua, livestream ph\u00e1t huy t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i. Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n ph\u1ea3i tr\u1ea3i qua qu\u00e1 tr\u00ecnh mua d\u00e0i d\u1eb1ng d\u1eb7c hay r\u1eddi kh\u1ecfi n\u1ec1n t\u1ea3ng – h\u1ecd c\u00f3 th\u1ec3 mua ngay trong l\u00fac xem. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam cho hay t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong livestream \u0111\u1ea1t t\u1edbi 20\u201330%, g\u1ea5p nhi\u1ec1u l\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng th\u01b0\u1eddng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 phi\u00ean livestream c\u1ee7a VinFast \u0111\u00e3 ch\u1ed1t h\u01a1n 178 xe m\u00e1y \u0111i\u1ec7n ch\u1ec9 trong m\u1ed9t bu\u1ed5i – minh ch\u1ee9ng r\u00f5 nh\u1ea5t cho s\u1ee9c m\u1ea1nh b\u00e1n h\u00e0ng t\u1ee9c th\u00ec c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y.<\/p>\n

V\u1edbi giai \u0111o\u1ea1n h\u1eadu mua v\u00e0 t\u1ea1o s\u1ef1 trung th\u00e0nh, livestream c\u0169ng \u0111ang \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: t\u1eeb livestream h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, t\u1ed5 ch\u1ee9c minigame \u0111\u1ebfn t\u1ea1o phi\u1ebfu \u01b0u \u0111\u00e3i ri\u00eang cho ng\u01b0\u1eddi theo d\u00f5i. Kh\u00f4ng ch\u1ec9 v\u1eady, livestream t\u1ea1o d\u1ef1ng n\u00ean c\u1ed9ng \u0111\u1ed3ng – n\u01a1i kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n c\u1ea3m th\u1ea5y b\u1ecb \u201cl\u01b0\u1edbt qua\u201d, m\u00e0 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u201cnghe, \u0111\u01b0\u1ee3c th\u1ea5u\u201d v\u00e0 c\u1ea3m gi\u00e1c \u1ea5y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110i xa h\u01a1n, livestream \u0111ang d\u1ea7n h\u00f2a m\u00ecnh v\u00e0o m\u1ed9t h\u1ec7 sinh th\u00e1i tr\u1ea3i nghi\u1ec7m s\u1ed1<\/strong> to\u00e0n di\u1ec7n. Video ng\u1eafn tr\u00ean n\u1ec1n t\u1ea3ng nh\u01b0 TikTok ho\u1eb7c Reels tr\u1edf th\u00e0nh \u201cc\u00e1nh c\u1eeda\u201d d\u1eabn ng\u01b0\u1eddi d\u00f9ng v\u00e0o c\u00e1c phi\u00ean tr\u1ef1c tuy\u1ebfn, n\u01a1i influencer v\u00e0 KOL kh\u00f4ng ch\u1ec9 d\u1eabn d\u1eaft n\u1ed9i dung m\u00e0 c\u00f2n t\u1ea1o ni\u1ec1m tin m\u1ea1nh m\u1ebd. M\u1ea1ng l\u01b0\u1edbi affiliate tr\u1ea3i r\u1ed9ng gi\u00fap livestream \u0111\u01b0\u1ee3c chia s\u1ebb \u0111\u1ebfn nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7c th\u00f9 ngo\u00e0i lu\u1ed3ng ch\u00ednh. C\u00f9ng v\u1edbi \u0111\u00f3, c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i livestream: chatbot ph\u1ea3n h\u1ed3i b\u00ecnh lu\u1eadn t\u1ef1 \u0111\u1ed9ng, host \u1ea3o c\u00f3 th\u1ec3 ph\u00e1t tr\u1ef1c ti\u1ebfp 24\/7, v\u00e0 c\u00f4ng ngh\u1ec7 AR\/VR cho ph\u00e9p ng\u01b0\u1eddi xem th\u1eed s\u1ea3n ph\u1ea9m ngay trong khi ph\u00e1t – t\u1ea5t c\u1ea3 gi\u00fap c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

M\u1ed9t b\u01b0\u1edbc c\u1ea3i ti\u1ebfn m\u1edbi \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 YouTube Shopping<\/strong> – n\u1ec1n t\u1ea3ng \u0111\u00e3 t\u00edch h\u1ee3p mua s\u1eafm tr\u1ef1c ti\u1ebfp trong video, Shorts v\u00e0 livestream. T\u1ea1i Vi\u1ec7t Nam, ch\u01b0\u01a1ng tr\u00ecnh affiliate gi\u1eefa YouTube v\u00e0 Shopee gi\u00fap creator g\u1eafn tag s\u1ea3n ph\u1ea9m v\u00e0 d\u1eabn ng\u01b0\u1eddi xem sang Shopee \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch, t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch gi\u1eefa n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng m\u1ea1i m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd.<\/p>\n

Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa livestream, n\u1ed9i dung video ng\u1eafn, influencer, affiliate, AI v\u00e0 c\u00f4ng ngh\u1ec7 nh\u01b0 YouTube Shopping \u0111\u00e3 bi\u1ebfn livestream t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng nh\u1ea5t th\u1eddi th\u00e0nh tr\u1ee5 c\u1ed9t chi\u1ebfn l\u01b0\u1ee3c<\/strong> – n\u01a1i tr\u1ea3i nghi\u1ec7m, th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00f4ng ngh\u1ec7 h\u1ed9i t\u1ee5, ki\u1ebfn t\u1ea1o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng li\u1ec1n l\u1ea1c, to\u00e0n di\u1ec7n v\u00e0 \u0111\u1ea7y t\u01b0\u01a1ng t\u00e1c.<\/p>\n

\"|\"<\/figure>\n

Livestream – t\u1eeb c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

N\u1eeda sau 2025, livestream v\u1eabn gi\u1eef m\u1ed9t v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng vai tr\u00f2 \u0111\u00e3 kh\u00e1c xa so v\u1edbi giai \u0111o\u1ea1n 2020-2023. N\u00f3 kh\u00f4ng c\u00f2n g\u1eafn v\u1edbi h\u00ecnh \u1ea3nh nh\u1eefng phi\u00ean live \u201ctr\u0103m t\u1ef7\u201d c\u1ee7a m\u1ed9t v\u00e0i g\u01b0\u01a1ng m\u1eb7t \u0111\u00ecnh \u0111\u00e1m, m\u00e0 \u0111ang \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh ngh\u0129a nh\u01b0 m\u1ed9t h\u1ec7 sinh th\u00e1i tr\u1ea3i nghi\u1ec7m \u0111a n\u1ec1n t\u1ea3ng<\/strong>, n\u01a1i m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u – t\u1eeb doanh nghi\u1ec7p l\u1edbn \u0111\u1ebfn SME – \u0111\u1ec1u c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 khai th\u00e1c.<\/p>\n

Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh, livestream ch\u1ee9ng minh m\u00ecnh l\u00e0 c\u1ea7u n\u1ed1i linh ho\u1ea1t: v\u1eeba t\u0103ng \u0111\u1ed9 ph\u1ee7 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh mua s\u1eafm, \u0111\u1ed3ng th\u1eddi nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c c\u1ed9ng \u0111\u1ed3ng. Khi k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c y\u1ebfu t\u1ed1 m\u1edbi nh\u01b0 video ng\u1eafn, influencer marketing, affiliate network, AI v\u00e0 YouTube Shopping<\/strong>, livestream kh\u00f4ng ch\u1ec9 l\u00e0 \u201cs\u00e2n kh\u1ea5u b\u00e1n h\u00e0ng\u201d, m\u00e0 c\u00f2n tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng \u0111\u1ed9ng, n\u01a1i th\u01b0\u01a1ng m\u1ea1i, c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3m x\u00fac h\u1ed9i t\u1ee5.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1eb7t ra y\u00eau c\u1ea7u m\u1edbi cho marketer: thay v\u00ec k\u1ef3 v\u1ecdng livestream \u201ct\u1ea1o k\u1ef3 t\u00edch\u201d trong ng\u1eafn h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0 d\u00e0i h\u1ea1n, coi livestream l\u00e0 m\u1ed9t ph\u1ea7n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n. Ch\u1ec9 khi \u0111\u00f3, k\u00eanh n\u00e0y m\u1edbi th\u1ef1c s\u1ef1 ph\u00e1t huy s\u1ee9c m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c, mang l\u1ea1i c\u1ea3 doanh thu t\u1ee9c th\u00ec l\u1eabn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean digital.<\/p>\n

\u00dd Nhi_Advertising Vietnam<\/p>","protected":false},"excerpt":{"rendered":"

Trong giai \u0111o\u1ea1n 2020-2023, livestream t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng\u201d c\u1ee7a b\u00e1n h\u00e0ng online. T\u1eeb KOL, KOC cho t\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, ai c\u0169ng \u0111\u1ed5 x\u00f4 l\u00ean s\u00f3ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ch\u1ed1t \u0111\u01a1n. Nh\u01b0ng b\u01b0\u1edbc sang n\u1eeda cu\u1ed1i n\u0103m 2025, b\u1ed1i c\u1ea3nh \u0111\u00e3 thay \u0111\u1ed5i. Video ng\u1eafn, n\u1ed9i dung \u0111a k\u00eanh v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111ang chi\u1ebfm \u01b0u th\u1ebf. Li\u1ec7u livestream c\u00f2n l\u00e0 qu\u00e2n b\u00e0i chi\u1ebfn l\u01b0\u1ee3c trong marketing mix c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, hay ch\u1ec9 gi\u1eef vai tr\u00f2 b\u1ed5 tr\u1ee3? Xu h\u01b0\u1edbng livestream to\u00e0n c\u1ea7u: T\u0103ng tr\u01b0\u1edfng nh\u01b0ng ph\u00e2n h\u00f3a Theo Kantar Marketing Trends 2025, t\u1ea1i Trung Qu\u1ed1c \u2013 th\u1ecb tr\u01b0\u1eddng ti\u00ean phong […]<\/p>\n","protected":false},"author":1,"featured_media":22288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[195,214,216],"class_list":["post-22171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-live-stream","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22171"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22171\/revisions"}],"predecessor-version":[{"id":22560,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22171\/revisions\/22560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/22288"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}