{"id":22156,"date":"2026-05-25T09:41:48","date_gmt":"2026-05-25T02:41:48","guid":{"rendered":"https:\/\/gudjob.net\/?p=22156"},"modified":"2026-08-18T09:47:49","modified_gmt":"2026-08-18T02:47:49","slug":"google-marketing-live-2026-gemini-thuc-day-the-he-quang-cao-va-thuong-mai-tiep-theo-bang-ai","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/google-marketing-live-2026-gemini-thuc-day-the-he-quang-cao-va-thuong-mai-tiep-theo-bang-ai\/","title":{"rendered":"Google Marketing Live 2026: Gemini th\u00fac \u0111\u1ea9y th\u1ebf h\u1ec7 qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u01a1ng m\u1ea1i ti\u1ebfp theo b\u1eb1ng AI"},"content":{"rendered":"

Ng\u00e0y 21\/5\/2026, s\u1ef1 ki\u1ec7n Google Marketing Live (GML) 2026 ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u th\u1ebf h\u1ec7 gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p Gemini m\u1edbi, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 t\u0103ng tr\u01b0\u1edfng th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean Google T\u00ecm ki\u1ebfm v\u00e0 YouTube.<\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang chuy\u1ec3n m\u00ecnh t\u1eeb m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111\u1ea7y h\u1ee9a h\u1eb9n th\u00e0nh th\u1ef1c t\u1ebf hi\u1ec7n h\u1eefu trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y, m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1edbi cho doanh nghi\u1ec7p. T\u1ea1i s\u1ef1 ki\u1ec7n GML, Google \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1ch Gemini tr\u1edf th\u00e0nh \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y c\u00e1c ph\u01b0\u01a1ng th\u1ee9c m\u1edbi, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1, s\u00e1ng t\u1ea1o, th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111o l\u01b0\u1eddng. T\u1eeb vi\u1ec7c \u0111\u01b0a AI tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, \u0111\u1ebfn vi\u1ec7c n\u00e2ng t\u1ea7m n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi v\u00e0 cung c\u1ea5p c\u00e1c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0, Gemini \u0111ang bi\u1ebfn AI t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 v\u1eadn h\u00e0nh \u0111\u01a1n thu\u1ea7n th\u00e0nh m\u1ed9t \u201cb\u1ed9 m\u00e1y t\u0103ng tr\u01b0\u1edfng\u201d th\u00f4ng minh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00f4ng b\u1ed1 n\u1ed5i b\u1eadt t\u1ea1i s\u1ef1 ki\u1ec7n GML 2026.<\/p>\n

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S\u1ef1 ki\u1ec7n Google Marketing Live 2026 ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u th\u1ebf h\u1ec7 gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p Gemini m\u1edbi. <\/span>Ngu\u1ed3n: Google<\/em><\/i><\/figcaption><\/figure>\n

Ra m\u1eaft th\u1ebf h\u1ec7 qu\u1ea3ng c\u00e1o ti\u1ebfp theo tr\u00ean Google T\u00ecm ki\u1ebfm<\/h2>\n

Ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm \u0111\u1ebfn Google v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00e2u h\u1ecfi ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0 \u0111a d\u1ea1ng h\u01a1n. Nh\u1edd s\u1ee9c m\u1ea1nh c\u1ee7a AI t\u1ea1o sinh, T\u00ecm ki\u1ebfm \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 chuy\u00ean s\u00e2u, ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3 h\u01a1n cho nhu c\u1ea7u kh\u00e1m ph\u00e1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. Trong k\u1ef7 nguy\u00ean m\u1edbi n\u00e0y, Google c\u0169ng \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o theo h\u01b0\u1edbng \u0111\u00e1p \u1ee9ng \u0111\u1ed3ng th\u1eddi hai m\u1ee5c ti\u00eau: cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Song song v\u1edbi vi\u1ec7c ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o trong Ch\u1ebf \u0111\u1ed9 AI (AI Mode)<\/strong> t\u1ea1i M\u1ef9, Google gi\u1edbi thi\u1ec7u hai \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u01b0\u1edbng h\u1eefu \u00edch h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh s\u1eed d\u1ee5ng. C\u1ea3 hai \u0111\u1ecbnh d\u1ea1ng n\u00e0y \u0111\u1ec1u c\u00f3 ph\u1ea7n gi\u1ea3i th\u00edch b\u1eb1ng AI \u0111\u1ed9c l\u1eadp, s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh Gemini \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

V\u1edbi Qu\u1ea3ng c\u00e1o Kh\u00e1m ph\u00e1 H\u1ed9i tho\u1ea1i trong Ch\u1ebf \u0111\u1ed9 AI<\/strong>, c\u00e1c m\u00f4 h\u00ecnh Gemini s\u1eed d\u1ee5ng ng\u1eef c\u1ea3nh s\u00e2u t\u1eeb c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1eeb doanh nghi\u1ec7p cung c\u1ea5p gi\u1ea3i ph\u00e1p, \u0111\u1ed3ng th\u1eddi l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng li\u00ean quan ph\u00f9 h\u1ee3p. \u0110\u1ecbnh d\u1ea1ng th\u1ee9 hai xu\u1ea5t hi\u1ec7n khi Ch\u1ebf \u0111\u1ed9 AI t\u1ed5ng h\u1ee3p danh s\u00e1ch \u0111\u1ec1 xu\u1ea5t. Khi \u0111\u00f3, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng \u0111\u1ec1 xu\u1ea5t n\u1ed5i b\u1eadt trong ph\u1ea7n \u201cC\u00e2u tr\u1ea3 l\u1eddi n\u1ed5i b\u1eadt\u201d<\/em>. \u0110i\u1ec1u n\u00e0y ch\u1ec9 x\u1ea3y ra n\u1ebfu \u0111\u1ec1 xu\u1ea5t c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm. C\u00e1c t\u00ednh n\u0103ng n\u00e0y hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m t\u1ea1i M\u1ef9 b\u1eb1ng ti\u1ebfng Anh, v\u00e0 qu\u1ea3ng c\u00e1o trong Ch\u1ebf \u0111\u1ed9 AI s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n r\u00f5 r\u00e0ng l\u00e0 \u201c\u0110\u01b0\u1ee3c t\u00e0i tr\u1ee3\u201d.<\/p>\n

Ngo\u00e0i ra, Google c\u0169ng tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh th\u00ed \u0111i\u1ec3m \u201c\u01afu \u0111\u00e3i tr\u1ef1c ti\u1ebfp\u201d t\u1ea1i M\u1ef9 v\u00e0o th\u00e1ng 1 v\u00e0 hi\u1ec7n \u0111ang m\u1edf r\u1ed9ng t\u00ednh n\u0103ng n\u00e0y v\u1edbi hai c\u1eadp nh\u1eadt m\u1edbi: g\u00f3i khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i du l\u1ecbch m\u1edbi. Gi\u1edd \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea3i l\u00ean nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng v\u00e0 phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng, Gemini s\u1ebd k\u1ebft h\u1ee3p ch\u00fang \u0111\u1ec3 hi\u1ec3n th\u1ecb \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u1ea5t. C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng s\u1ebd s\u1edbm t\u00edch h\u1ee3p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c du l\u1ecbch nh\u01b0 Booking v\u00e0 Expedia t\u1ea1i M\u1ef9 tr\u1ef1c ti\u1ebfp trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i c\u00f3 AI h\u1ed7 tr\u1ee3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

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C\u00e1c m\u00f4 h\u00ecnh Gemini s\u1eed d\u1ee5ng ng\u1eef c\u1ea3nh s\u00e2u t\u1eeb c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1eeb doanh nghi\u1ec7p. Ngu\u1ed3n: Googlequa<\/span><\/figcaption><\/figure>\n

Song song \u0111\u00f3 l\u00e0 hai \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean Gemini ngay tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110\u1ea7u ti\u00ean l\u00e0 Qu\u1ea3ng c\u00e1o Mua s\u1eafm \u1ee9ng d\u1ee5ng AI (tri\u1ec3n khai t\u1ea1i M\u1ef9) <\/strong>\u2013 hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p k\u00e8m theo l\u1eddi gi\u1ea3i th\u00edch t\u1eeb AI v\u1ec1 l\u00fd do \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u, gi\u00fap \u0111\u00f3n \u0111\u1ea7u nhu c\u1ea7u c\u1ee5 th\u1ec3 tr\u01b0\u1edbc c\u1ea3 khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t c\u00e2u h\u1ecfi. Th\u1ee9 hai l\u00e0 T\u00e1c nh\u00e2n Doanh nghi\u1ec7p cho Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> \u2013 t\u00edch h\u1ee3p m\u1ed9t tr\u1ee3 l\u00fd th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp ngay trong qu\u1ea3ng c\u00e1o, cho ph\u00e9p ng\u01b0\u1eddi mua tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi t\u00e1c nh\u00e2n AI \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1eeb ch\u00ednh website c\u1ee7a doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, m\u1ed9t t\u01b0\u01a1ng t\u00e1c h\u1eefu \u00edch c\u00f3 th\u1ec3 nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00e1 tr\u1ecb.<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o m\u1edbi, chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng AI v\u00e0 gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng chuy\u00ean s\u00e2u<\/h2>\n

Google \u0111ang n\u00e2ng c\u1ea5p Asset Studio<\/strong>, trung t\u00e2m s\u00e1ng t\u1ea1o \u1ee9ng d\u1ee5ng AI c\u1ee7a m\u00ecnh, nh\u1eb1m t\u1ed1i \u01b0u vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c t\u00e0i nguy\u00ean qu\u1ea3ng c\u00e1o c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t tr\u00ean c\u1ea3 Google v\u00e0 YouTube. Gi\u1edd \u0111\u00e2y, ch\u1ec9 c\u1ea7n m\u00f4 t\u1ea3 b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 chu\u1ea9n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u00ec Asset Studio \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o Google Ads n\u00ean c\u00f4ng c\u1ee5 n\u00e0y \u0111\u00e3 hi\u1ec3u r\u00f5 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

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Ch\u1ec9 c\u1ea7n m\u00f4 t\u1ea3 b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 chu\u1ea9n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. <\/span>Ngu\u1ed3n: Google<\/em><\/i><\/figcaption><\/figure>\n

Th\u00eam v\u00e0o \u0111\u00f3, c\u00f4ng c\u1ee5 gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn nhi\u1ec1u th\u00f4ng tin h\u01a1n, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea3i l\u00ean to\u00e0n b\u1ed9 b\u1ea3n \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn d\u1ecbch (Marketing Briefs), h\u00ecnh \u1ea3nh tham chi\u1ebfu, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Guidelines) v\u00e0 nhi\u1ec1u t\u00e0i li\u1ec7u kh\u00e1c. Google AI s\u1ebd s\u1eed d\u1ee5ng c\u00e1c t\u00e0i li\u1ec7u m\u1edbi n\u00e0y \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 tinh ch\u1ec9nh c\u00e1c v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00fang v\u1edbi t\u1ea7m nh\u00ecn ch\u00ednh x\u00e1c c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o. Sau khi ho\u00e0n thi\u1ec7n ph\u1ea7n s\u00e1ng t\u1ea1o, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ea1y th\u1eed nghi\u1ec7m ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t th\u00f4ng qua t\u00ednh n\u0103ng \u201c1-Click A\/B Testing\u201d \u0111\u1ec3 t\u00ecm ra n\u1ed9i dung t\u1ed1i \u01b0u nh\u1ea5t cho chi\u1ebfn d\u1ecbch. C\u00e1c t\u00ednh n\u0103ng m\u1edbi n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean to\u00e0n c\u1ea7u b\u1eb1ng ti\u1ebfng Anh.<\/p>\n

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C\u00e1c c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o m\u1edbi, chi\u1ebfn d\u1ecbch \u1ee9ng d\u1ee5ng AI v\u00e0 gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng chuy\u00ean s\u00e2u. <\/span>Ngu\u1ed3n: Google<\/em><\/i><\/figcaption><\/figure>\n

C\u00e1c chi\u1ebfn d\u1ecbch h\u1ed7 tr\u1ee3 b\u1edfi AI gi\u00fap nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft k\u1ecbp nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean Search, YouTube v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. Hi\u1ec7n nay, t\u00ednh n\u0103ng c\u1ee7a Demand Gen<\/strong> \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean to\u00e0n c\u1ea7u, \u0111ang \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec3n th\u1ecb m\u1edbi v\u00e0 b\u1ed5 sung th\u00eam nhi\u1ec1u c\u00f4ng c\u1ee5 c\u1ea3i ti\u1ebfn. Th\u00f4ng qua kho qu\u1ea3ng c\u00e1o m\u1edbi tr\u00ean Google Maps, Demand Gen gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng ngay khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm v\u00e0 c\u00e2n nh\u1eafc c\u00e1c \u0111\u1ecba \u0111i\u1ec3m t\u1ea1i khu v\u1ef1c l\u00e2n c\u1eadn. Google c\u0169ng \u0111ang tri\u1ec3n khai kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp video s\u1ea3n ph\u1ea9m t\u1eeb Merchant Center v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Demand Gen, gi\u00fap nh\u00e0 b\u00e1n l\u1ebb bi\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n

\u0110i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7u su\u1ea5t \u0111a k\u00eanh, qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3 h\u01a1n. Trong \u0111\u00f3, Meridian <\/strong>\u2013 m\u00f4 h\u00ecnh \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p (Marketing Mix Model) ngu\u1ed3n m\u1edf c\u1ee7a Google, hi\u1ec7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o Google Analytics 360, gi\u00fap c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n c\u1ea7u ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 d\u1eef li\u1ec7u ch\u00ednh ch\u1ee7 (first-party data) t\u1eadp trung t\u1ea1i m\u1ed9t n\u01a1i duy nh\u1ea5t. Google c\u0169ng ra m\u1eaft t\u00ednh n\u0103ng Qualified Future Conversions<\/strong> nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111o l\u01b0\u1eddng nh\u1eefng hi\u1ec7u qu\u1ea3 di\u1ec5n ra trong th\u1eddi gian d\u00e0i sau khi ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n m\u1edbi<\/h2>\n

\u0110\u1ea7u n\u0103m nay, Google \u0111\u00e3 c\u00f4ng b\u1ed1 Giao th\u1ee9c Th\u01b0\u01a1ng m\u1ea1i To\u00e0n c\u1ea7u (Universal Commerce Protocol \u2013 UCP) v\u00e0 c\u00f9ng ph\u00e1t tri\u1ec3n giao th\u1ee9c n\u00e0y v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c h\u00e0ng \u0111\u1ea7u trong h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb. UCP gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c c\u1ed1t l\u00f5i trong vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i d\u1ef1a tr\u00ean c\u00e1c t\u00e1c nh\u00e2n (agentic commerce) tr\u00ean to\u00e0n b\u1ed9 m\u00f4i tr\u01b0\u1eddng web, b\u1eb1ng c\u00e1ch cho ph\u00e9p c\u00e1c t\u00e1c nh\u00e2n k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 li\u1ec1n m\u1ea1ch.<\/p>\n

Hi\u1ec7n nay, UCP \u0111ang \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u1ed5 sung v\u00e0 cung c\u1ea5p nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u00ean Google. D\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m thanh to\u00e1n t\u1eebng s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb \u2013 cho ph\u00e9p kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m tr\u00ean Google m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi cu\u1ed9c tr\u00f2 chuy\u1ec7n \u2013 UCP hi\u1ec7n \u0111ang ph\u00e1t tri\u1ec3n \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi mua h\u00e0ng mua c\u00f9ng l\u00fac nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t doanh nghi\u1ec7p.<\/p>\n

S\u1eafp t\u1edbi, ng\u01b0\u1eddi mua h\u00e0ng c\u0169ng s\u1ebd c\u00f3 t\u00f9y ch\u1ecdn chuy\u1ec3n c\u00e1c m\u1eb7t h\u00e0ng t\u1eeb gi\u1ecf h\u00e0ng tr\u00ean Google tr\u1ef1c ti\u1ebfp sang gi\u1ecf h\u00e0ng c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch. C\u00e1c t\u00ednh n\u0103ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ea7u ti\u00ean t\u1ea1i M\u1ef9 b\u1eb1ng ti\u1ebfng Anh v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u00ednh n\u0103ng thanh to\u00e1n d\u1ef1a tr\u00ean UCP (UCP-powered checkout) trong qu\u1ea3ng c\u00e1o Mua s\u1eafm tr\u00ean YouTube s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng mua s\u1ea3n ph\u1ea9m ngay t\u1ea1i ch\u1ed7. Trong nh\u1eefng th\u00e1ng t\u1edbi, c\u00e1c tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean UCP tr\u00ean Google s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng sang Canada, \u00dac, v\u00e0 sau \u0111\u00f3 l\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh. \u0110\u1ed3ng th\u1eddi, UCP c\u0169ng s\u1ebd m\u1edf r\u1ed9ng quy m\u00f4 sang c\u00e1c danh m\u1ee5c m\u1edbi, bao g\u1ed3m \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n v\u00e0 giao \u0111\u1ed3 \u0103n trong nh\u1eefng th\u00e1ng t\u1edbi.<\/p>\n

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C\u00f4ng c\u1ee5 Ask Advisor m\u1edbi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed3ng b\u1ed9 tr\u00ean c\u00e1c t\u00e1c nh\u00e2n t\u00edch h\u1ee3p s\u1eb5n c\u1ee7a Google. <\/span>Ngu\u1ed3n: Google<\/em><\/i><\/figcaption><\/figure>\n

Ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng Ch\u1ebf \u0111\u1ed9 AI (AI Mode) v\u00e0 Gemini \u0111\u1ec3 mua s\u1eafm nhi\u1ec1u h\u01a1n. V\u00ec v\u1eady, \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 trong nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00f3, Google s\u1ebd tri\u1ec3n khai c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t AI trong Merchant Center trong nh\u1eefng th\u00e1ng t\u1edbi t\u1ea1i \u00dac, Canada, \u1ea4n \u0110\u1ed9, New Zealand v\u00e0 M\u1ef9. C\u00f4ng c\u1ee5 m\u1edbi n\u00e0y gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u so s\u00e1nh t\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb (Share of Voice) c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 trong m\u1ecdi h\u00e0nh tr\u00ecnh mua s\u1eafm b\u1eaft \u0111\u1ea7u t\u1eeb Ch\u1ebf \u0111\u1ed9 AI, T\u1ed5ng quan b\u1eb1ng AI (AI Overviews) v\u00e0 \u1ee9ng d\u1ee5ng Gemini. Ngo\u00e0i ra, Google c\u0169ng gi\u1edbi thi\u1ec7u c\u00e1c thu\u1ed9c t\u00ednh h\u1ed9i tho\u1ea1i (conversational attributes) tr\u00ean to\u00e0n c\u1ea7u, cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1eadp nh\u1eadt m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u1ea3n \u00e1nh phong c\u00e1ch t\u00ecm ki\u1ebfm mang t\u00ednh tr\u00f2 chuy\u1ec7n t\u1ef1 nhi\u00ean h\u01a1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1eb1ng Gemini, c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o v\u00e0 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Google \u0111ang chuy\u1ec3n t\u1eeb t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb sang tr\u00ed th\u00f4ng minh ti\u1ebfp th\u1ecb, tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. C\u00f4ng c\u1ee5 Ask Advisor m\u1edbi (hi\u1ec7n \u0111ang trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m cho c\u00e1c t\u00e0i kho\u1ea3n ti\u1ebfng Anh) ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed3ng b\u1ed9 tr\u00ean c\u00e1c t\u00e1c nh\u00e2n t\u00edch h\u1ee3p s\u1eb5n c\u1ee7a Google, bao g\u1ed3m Google Ads, Google Analytics, Google Marketing Platform v\u00e0 s\u1eafp t\u1edbi l\u00e0 Merchant Center nh\u1eb1m \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a mang t\u00ednh ch\u1ee7 \u0111\u1ed9ng, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

Thanh Uy\u00ean_Brands Vietnam<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 21\/5\/2026, s\u1ef1 ki\u1ec7n Google Marketing Live (GML) 2026 ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u th\u1ebf h\u1ec7 gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p Gemini m\u1edbi, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 t\u0103ng tr\u01b0\u1edfng th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean Google T\u00ecm ki\u1ebfm v\u00e0 YouTube. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang chuy\u1ec3n m\u00ecnh t\u1eeb m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111\u1ea7y h\u1ee9a h\u1eb9n th\u00e0nh th\u1ef1c t\u1ebf hi\u1ec7n h\u1eefu trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y, m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1edbi cho doanh nghi\u1ec7p. T\u1ea1i s\u1ef1 ki\u1ec7n GML, Google \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1ch Gemini tr\u1edf th\u00e0nh \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y c\u00e1c ph\u01b0\u01a1ng th\u1ee9c m\u1edbi, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng […]<\/p>\n","protected":false},"author":1,"featured_media":23116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[174],"tags":[179,185,204],"class_list":["post-22156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-cong-nghe","tag-ai","tag-google","tag-quang-cao"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22156"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22156\/revisions"}],"predecessor-version":[{"id":22408,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22156\/revisions\/22408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/23116"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}