{"id":22153,"date":"2026-06-21T16:28:24","date_gmt":"2026-06-21T09:28:24","guid":{"rendered":"https:\/\/gudjob.net\/?p=22153"},"modified":"2026-08-18T09:47:10","modified_gmt":"2026-08-18T02:47:10","slug":"performance-marketing-hieu-qua-cach-gudjob-toi-uu-chien-dich-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/gudjob.net\/ja\/blog\/performance-marketing-hieu-qua-cach-gudjob-toi-uu-chien-dich-tai-viet-nam\/","title":{"rendered":"\u52b9\u200b\u200b\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9: GUDJOB \u304c\u30d9\u30c8\u30ca\u30e0\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<blockquote><p>\u6982\u8981: GUDJOB \u306f\u52b9\u679c\u7684\u306a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u304a\u308a\u3001\u5358\u306a\u308b\u5e83\u544a\u8cbb\u3067\u306f\u306a\u304f\u30ea\u30fc\u30c9\u3084\u58f2\u4e0a\u306a\u3069\u306e\u660e\u78ba\u306a KPI \u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u5fb9\u5e95\u7684\u306a\u8abf\u67fb\u304b\u3089\u59cb\u3081\u3066\u3001\u6226\u7565\u3092\u958b\u767a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u63a5\u7d9a\u3057\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u76ee\u306b\u898b\u3048\u308b\u6210\u9577\u3092\u76ee\u6307\u3059\u30d9\u30c8\u30ca\u30e0\u306e\u4e2d\u5c0f\u4f01\u696d (SME) \u3084\u96fb\u5b50\u5546\u53d6\u5f15\u4e8b\u696d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u660e\u78ba\u306a\u76ee\u6a19\u3068\u7dca\u5bc6\u306a\u9023\u643a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><\/blockquote>\n<p>\u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u306f\u5927\u304d\u306a\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u308b <strong>\u30ed\u30fc\u30b9<\/strong>, <strong>CPL<\/strong> \u305d\u3057\u3066\u30b3\u30b9\u30c8 <strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a<\/strong> \u6bce\u6708\u5897\u52a0\u3057\u307e\u3059\u3002\u554f\u984c\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306e\u9055\u3044 <strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong> GUDJOB\u306e\u5e02\u5834\u8abf\u67fb\u3068\u69cb\u7bc9\u65b9\u6cd5\u306b\u3042\u308a\u307e\u3059 <strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/strong>\u3001\u9069\u5207\u306a\u512a\u5148\u9806\u4f4d\u3092\u30c7\u30d7\u30ed\u30a4\u3057\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u5f93\u3063\u3066\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u306f\u4f9d\u7136\u3068\u3057\u3066\u3001\u4e88\u7b97\u306f\u652f\u51fa\u3057\u3066\u3044\u308b\u304c\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u4f4e\u304f\u3001\u53ce\u76ca\u304c\u4e0d\u5b89\u5b9a\u3067\u3001\u6b63\u3057\u3044\u539f\u56e0\u3092\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3068\u3044\u3046\u72b6\u6cc1\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u307e\u3055\u306b\u305d\u306e\u554f\u984c\u3092\u6271\u3044\u307e\u3059\u3002 GUDJOB \u304c\u884c\u3046\u306e\u304c\u308f\u304b\u308a\u307e\u3059 <strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong> \u3069\u306e\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u5f93\u3044\u3001KPI \u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305f\u3001\u306a\u305c\u3053\u306e\u65b9\u6cd5\u304c\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u3088\u308a\u9069\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n<p>\u8a18\u4e8b\u5185\u306e\u8996\u70b9\u306f\u3001\u5b9f\u969b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u904b\u55b6\u3001\u4ee3\u7406\u5e97\u306e\u9078\u5b9a\u57fa\u6e96\u3001\u6700\u9069\u5316\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002 <strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong> \u30ec\u30dd\u30fc\u30c8\u4e0a\u306e\u304d\u308c\u3044\u306a\u6570\u5b57\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 id=\"performance-marketing-l%C3%A0-g%C3%AC-v%C3%A0-v%C3%AC-sao-quan-tr%E1%BB%8Dng-t%E1%BA%A1i-vi%E1%BB%87t-nam\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u3067\u3059\u304b?\u306a\u305c\u30d9\u30c8\u30ca\u30e0\u3067\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b?<\/h2>\n<p>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4ee5\u4e0b\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002 <strong>\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c<\/strong>\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u826f\u3055\u305d\u3046\u3060\u300d\u3068\u3044\u3046\u5370\u8c61\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30ea\u30fc\u30c9\u3001\u6ce8\u6587\u3001CPA\u3001ROAS\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u6ce8\u610f\u6df1\u304f\u76e3\u8996\u3057\u307e\u3059\u3002\u5b9f\u8df5\u7684\u306a\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u3001\u3053\u308c\u306f\u4f01\u696d\u304c\u6b21\u306e\u3053\u3068\u3092\u77e5\u308b\u306e\u306b\u5f79\u7acb\u3064\u65b9\u6cd5\u3067\u3059\u3002 <strong>\u5e83\u544a\u8cbb\u306f\u3069\u3053\u3078\u884c\u304d\u3001\u4f55\u3092\u751f\u307f\u51fa\u3059\u306e\u3067\u3057\u3087\u3046\u304b?<\/strong>.<\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/gudjob.net-1781665639064-2.png\" class=\"kg-image\" alt=\"GUJOB\u4ee3\u7406\u5e97\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\" width=\"1920\" height=\"1080\"><figcaption><span style=\"white-space: pre-wrap;\">GUJOB\u4ee3\u7406\u5e97\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8<\/span><\/figcaption><\/figure>\n<h3 id=\"hi%E1%BB%83u-%C4%91%C3%BAng-v%E1%BB%81-hi%E1%BB%87u-qu%E1%BA%A3-trong-performance-marketing\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b<\/h3>\n<p>\u52b9\u7387\u3068\u306f\u3001\u652f\u51fa\u3092\u6700\u5c0f\u9650\u306b\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u52b9\u7387\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u9069\u5207\u306a\u5834\u6240\u3067\u652f\u51fa\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002 CPC \u304c\u4f4e\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u6ce8\u6587\u304c\u306a\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u4f9d\u7136\u3068\u3057\u3066\u8ca7\u5f31\u3067\u3059\u3002\u306b\u3088\u308b\u3068 <a href=\"https:\/\/datareportal.com\/reports\/digital-2026-vietnam\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30c7\u30fc\u30bf\u30ec\u30dd\u30fc\u30c8 \u30d9\u30c8\u30ca\u30e0 2026<\/a>, \u30d9\u30c8\u30ca\u30e0\u306b\u306f\u30012025 \u5e74\u672b\u307e\u3067\u306b 8,560 \u4e07\u4eba\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u3068 7,900 \u4e07\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30af \u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc \u30d9\u30fc\u30b9\u304c\u5927\u304d\u3044\u3068\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u305f\u3081\u3001\u9069\u5207\u306a KPI \u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<blockquote><p>\u5e83\u544a\u3068\u53ce\u76ca\u3092\u7d50\u3073\u4ed8\u3051\u306a\u3044\u3068\u3001\u8868\u9762\u7684\u306a\u7f8e\u3057\u3055\u306e\u6307\u6a19\u306e\u305b\u3044\u3067\u300c\u4e88\u7b97\u3092\u4f7f\u3044\u679c\u305f\u3059\u300d\u3053\u3068\u304c\u7c21\u5358\u306b\u8d77\u3053\u308a\u307e\u3059\u3002<\/p><\/blockquote>\n<h3 id=\"th%E1%BB%8B-tr%C6%B0%E1%BB%9Dng-vi%E1%BB%87t-nam-%E1%BA%A3nh-h%C6%B0%E1%BB%9Fng-%C4%91%E1%BA%BFn-c%C3%A1ch-tri%E1%BB%83n-khai-nh%C6%B0-th%E1%BA%BF-n%C3%A0o\">\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306f\u5c0e\u5165\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u304b?<\/h3>\n<p>\u30d9\u30c8\u30ca\u30e0\u306f\u504f\u3063\u305f\u5e02\u5834\u3067\u3059 <strong>\u30e2\u30d0\u30a4\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u96fb\u5b50\u5546\u53d6\u5f15<\/strong>\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u77ed\u3044\u30d3\u30c7\u30aa\u3092\u898b\u3066\u3001\u4fa1\u683c\u3092\u3059\u3050\u306b\u6bd4\u8f03\u3057\u3001\u305d\u306e\u5834\u3067\u3001\u307e\u305f\u306f\u30c1\u30e3\u30c3\u30c8\u3092\u901a\u3058\u3066\u76f4\u63a5\u8cfc\u5165\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4f01\u696d\u306b\u306f\u4ee5\u4e0b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5b9f\u884c\u3057\u307e\u3059\u304c\u3001\u540c\u3058\u76ee\u6a19\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3001\u30c1\u30e3\u30c3\u30c8\u3001\u6ce8\u6587\u306e\u30af\u30ed\u30fc\u30ba\u3092\u540c\u6642\u306b\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30aa\u30d5\u30a1\u30fc\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u8fc5\u901f\u306b\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u306b\u3088\u308b\u3068 <a href=\"https:\/\/www.vietnam-briefing.com\/news\/digital-marketing-services-in-vietnam-a-2026-market-overview.html\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30d9\u30c8\u30ca\u30e0\u8aac\u660e\u4f1a2026<\/a>\u3001\u4e88\u7b97\u306f\u6e2c\u5b9a\u53ef\u80fd\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u660e\u78ba\u306b\u5909\u63db\u3055\u308c\u3001\u58f2\u4e0a\u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u304c\u4ee3\u7406\u5e97\u304c\u597d\u3080\u7406\u7531\u3067\u3082\u3042\u308a\u307e\u3059 <a href=\"https:\/\/gudjob.net\/ja\/\" rel=\"noopener\"><strong>GUDJOB<\/strong><\/a> \u30c7\u30fc\u30bf\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u5b9f\u969b\u306e\u904b\u7528\u306b\u5f37\u3044\u4f01\u696d\u306f\u6709\u5229\u3067\u3059\u3002<\/p>\n<h2 id=\"gudjob-ti%E1%BA%BFp-c%E1%BA%ADn-performance-marketing-nh%C6%B0-th%E1%BA%BF-n%C3%A0o\">GUDJOB \u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3069\u306e\u3088\u3046\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u304b?<\/h2>\n<p>GUDJOB \u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6027\u8cea\u306b\u5fe0\u5b9f\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u5f93\u3044\u307e\u3059\u3002 <strong>\u6700\u521d\u306b\u8abf\u67fb\u3057\u3001\u5f8c\u3067\u5b9f\u884c\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3059\u308b<\/strong>\u3002\u306b\u3088\u308b\u3068\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306f\u4f9d\u7136\u3068\u3057\u3066\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306f\u51fa\u529b\u306e\u6e2c\u5b9a\u3092\u307e\u3059\u307e\u3059\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u306f\u5408\u7406\u7684\u3067\u3059\u3002 <a href=\"https:\/\/www.vietnam-briefing.com\/news\/digital-marketing-services-in-vietnam-a-2026-market-overview.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30d9\u30c8\u30ca\u30e0\u8aac\u660e\u4f1a<\/a>\u3002\u30e1\u30bd\u30c3\u30c9\u306b\u306f\u4ee5\u4e0b\u3092\u542b\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u52c9\u5f37<\/strong> \u9867\u5ba2\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3002<\/li>\n<li><strong>\u6226\u7565\u3092\u7acb\u3066\u308b<\/strong> \u30ea\u30fc\u30c9\u3001\u6ce8\u6587\u3001ROAS \u306a\u3069\u306e\u660e\u78ba\u306a KPI \u306b\u5f93\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u5c0e\u5165<\/strong> \u5404\u30c1\u30e3\u30f3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3068\u5404\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u5fdc\u3058\u3066\u3002<\/li>\n<li><strong>\u6700\u9069<\/strong> \u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4f4e\u3044\u30c1\u30fc\u30e0\u306e\u305f\u3081\u306b\u4e88\u7b97\u3092\u78ba\u4fdd\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ol>\n<figure class=\"kg-card kg-embed-card\"><iframe src=\"https:\/\/www.youtube.com\/embed\/Mw7pjQWwWx0?autoplay=0&amp;mute=0\" width=\"100%\" height=\"400\" style=\"display:block;width:100%;max-width:100%;height:400px;min-height:300px;border:0;\" frameborder=\"0\" allow=\"clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" title=\"YouTube video player\"><\/iframe><\/figure>\n<p>GUDJOB\u306e\u6ce8\u76ee\u3059\u3079\u304d\u80fd\u529b\u306f\u9060\u8fd1\u6cd5\u3067\u3059 <strong>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3060\u304c\u5206\u6563\u3057\u3066\u3044\u306a\u3044<\/strong>\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u4ee3\u7406\u5e97\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3092\u8cfc\u5165\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6210\u7d04\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u5e83\u544a\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001e \u30b3\u30de\u30fc\u30b9\u3068\u7d50\u3073\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u306b\u3088\u308b\u3068\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u306f 7,800 \u4e07\u4eba\u4ee5\u4e0a\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u304c\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u9700\u8981\u306f\u5897\u52a0\u3057\u7d9a\u3051\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u306f\u5408\u7406\u7684\u306a\u65b9\u5411\u6027\u3067\u3059\u3002 <a href=\"https:\/\/www.trade.gov\/market-intelligence\/vietnam-digital-media\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Trade.gov<\/a>\u3002\u6210\u9577\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5206\u91ce\u306b\u306f\u6b21\u306e\u3082\u306e\u304c\u542b\u307e\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6709\u6599\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u691c\u7d22<\/li>\n<li>\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/li>\n<li>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b5\u30dd\u30fc\u30c8<\/li>\n<li>\u4e8b\u696dKPI\u306b\u5fdc\u3058\u305f\u30ec\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n<blockquote><p>\u91cd\u8981\u306a\u70b9\u306f\u3001\u4ee3\u7406\u5e97\u306f\u30af\u30ea\u30c3\u30af\u6570\u3084\u30ea\u30fc\u30c1\u6570\u3092\u5831\u544a\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/blockquote>\n<p>GUDJOB\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u306f\u3001\u6b21\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><strong>KPI\u3092\u9075\u5b88\u3059\u308b\u80fd\u529b<\/strong> \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d3\u30c6\u30a3\u306b\u3064\u3044\u3066\u8a71\u3059\u3060\u3051\u3067\u306f\u306a\u304f<\/li>\n<li><strong>\u6700\u9069\u306a\u901f\u5ea6<\/strong> 1\uff5e2\u9031\u9593\u306e\u30e9\u30f3\u30cb\u30f3\u30b0\u5f8c<\/li>\n<li><strong>\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306e\u7406\u89e3\u5ea6<\/strong> \u696d\u754c\u3001\u5730\u57df\u3001\u8cfc\u8cb7\u884c\u52d5\u5225<\/li>\n<\/ul>\n<p><!--kg-card-begin: html--><\/p>\n<table>\n<thead>\n<tr>\n<th>\u57fa\u6e96<\/th>\n<th>GUDJOB\u306b\u671f\u5f85\u3059\u308b\u3079\u304d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u624b\u9806<\/td>\n<td>\u660e\u78ba\u306a\u30c6\u30b9\u30c8\u3001\u6e2c\u5b9a\u3001\u4fee\u6b63\u304c\u3042\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30eb\u30c1\u30c1\u30e3\u30f3\u30cd\u30eb<\/td>\n<td>\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u30a6\u30a7\u30d6\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u8abf\u6574<\/td>\n<\/tr>\n<tr>\n<td>\u5831\u544a<\/td>\n<td>\u30ea\u30fc\u30c9\u3001\u58f2\u4e0a\u3001ROAS \u306b\u95a2\u9023\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--kg-card-end: html--><\/p>\n<h2 id=\"nh%E1%BB%AFng-y%E1%BA%BFu-t%E1%BB%91-quy%E1%BA%BFt-%C4%91%E1%BB%8Bnh-m%E1%BB%99t-chi%E1%BA%BFn-d%E1%BB%8Bch-performance-marketing-hi%E1%BB%87u-qu%E1%BA%A3\">\u52b9\u679c\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6c7a\u5b9a\u3059\u308b\u8981\u56e0<\/h2>\n<h3 id=\"nghi%C3%AAn-c%E1%BB%A9u-kh%C3%A1ch-h%C3%A0ng-v%C3%A0-ph%C3%A2n-kh%C3%BAc\">\u9867\u5ba2\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u8abf\u67fb<\/h3>\n<p>\u5f37\u529b\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u4e88\u7b97\u304b\u3089\u59cb\u307e\u308a\u307e\u305b\u3093\u3002\u304b\u3089\u59cb\u307e\u308a\u307e\u3059 <strong>\u6b63\u3057\u3044\u9867\u5ba2\u50cf<\/strong>\u3002\u30cb\u30fc\u30ba\u3001\u8cfc\u5165\u610f\u6b32\u3001\u30a8\u30ea\u30a2\u3001\u30c7\u30d0\u30a4\u30b9\u306b\u5fdc\u3058\u3066\u660e\u78ba\u306b\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8996\u8074\u8005\u306b\u30de\u30c3\u30c1\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b0\u30eb\u30fc\u30d7\u5316 <em>\u5bd2\u3044\u3002\u5bd2\u3044<\/em>, <em>\u6696\u304b\u3044\u3002\u6696\u304b\u3044<\/em>, <em>\u71b1\u3044<\/em><\/li>\n<li>\u53e4\u3044\u9867\u5ba2\u3068\u65b0\u3057\u3044\u9867\u5ba2\u3092\u5206\u96e2\u3059\u308b<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3092\u500b\u5225\u306b\u6bd4\u8f03\u3059\u308b<\/li>\n<\/ul>\n<blockquote><p>\u30d5\u30a1\u30a4\u30eb\u304c\u5927\u304d\u3059\u304e\u308b\u3068\u3001\u5b66\u7fd2\u30de\u30b7\u30f3\u306f\u3059\u3050\u306b\u304a\u91d1\u3092\u4f7f\u3044\u307e\u3059\u304c\u3001\u9593\u9055\u3063\u305f\u5b66\u7fd2\u3092\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p><\/blockquote>\n<h3 id=\"creative-n%E1%BB%99i-dung-v%C3%A0-th%C3%B4ng-%C4%91i%E1%BB%87p-qu%E1%BA%A3ng-c%C3%A1o\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8<\/h3>\n<p><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/strong> \u591a\u304f\u306e\u5834\u5408\u3001\u7d50\u679c\u306e\u591a\u304f\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002\u306b\u3088\u308b\u3068 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/14287035?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google \u5e83\u544a\u30d8\u30eb\u30d7<\/a>\u3001\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8ca2\u732e\u3067\u304d\u308b <strong>49% \u306e\u58f2\u4e0a\u3078\u306e\u5f71\u97ff<\/strong>\u3002\u512a\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u306f\u3001\u660e\u78ba\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u3001\u554f\u984c\u70b9\u304c\u4fee\u6b63\u3055\u308c\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u559a\u8d77\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>3 \uff5e 5 \u3064\u306e\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4 \u30b3\u30fc\u30ca\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u30c6\u30b9\u30c8\u306e\u30bf\u30a4\u30c8\u30eb\u3001\u753b\u50cf\u3001\u30aa\u30d5\u30a1\u30fc\u3001\u8a3c\u62e0<\/li>\n<li>\u5404\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3064<\/li>\n<\/ul>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1782027225993-55n7nb.png\" class=\"kg-image\" alt=\"\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u30d7\u30ed\u30bb\u30b9\" width=\"1536\" height=\"1024\"><figcaption><span style=\"white-space: pre-wrap;\">\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u30d7\u30ed\u30bb\u30b9<\/span><\/figcaption><\/figure>\n<p>\u30d9\u30c8\u30ca\u30e0\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u4ee3\u7406\u5e97\u304c\u597d\u3080\u306e\u306f\u3053\u3053\u3067\u3059 <strong>GUDJOB<\/strong> \u5358\u306b\u7f8e\u3057\u3044\u30d0\u30ca\u30fc\u3092\u4f5c\u6210\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5e02\u5834\u306e\u6d1e\u5bdf\u3068\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u9055\u3044\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3 id=\"landing-page-tracking-v%C3%A0-chuy%E1%BB%83n-%C4%91%E1%BB%95i\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/h3>\n<p>\u5e83\u544a\u306f\u512a\u308c\u3066\u3044\u3066\u3082\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u304c\u5f31\u3044\u3068\u640d\u5931\u304c\u751f\u3058\u307e\u3059\u3002 Google\u304c\u63a8\u5968\u3059\u308b <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7636512?hl=en\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u306f\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u81f4\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u4f7f\u3044\u3084\u3059\u304f\u3001\u5b9f\u884c\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/a>.<\/p>\n<ol>\n<li>\u30bf\u30a4\u30c8\u30eb\u306f\u5e83\u544a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u4e00\u81f4\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/li>\n<li>\u77ed\u3044\u5f62\u5f0f\u306e\u660e\u78ba\u306a CTA \u30dc\u30bf\u30f3<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u3001\u8cfc\u5165\u306e\u5b8c\u5168\u306a\u8ffd\u8de1\u3092\u6dfb\u4ed8\u3057\u307e\u3059<\/li>\n<\/ol>\n<p><!--kg-card-begin: html--><\/p>\n<table>\n<thead>\n<tr>\n<th>\u8981\u7d20<\/th>\n<th>\u3046\u307e\u304f\u3084\u308c\u3070\u5f79\u306b\u7acb\u3064<\/th>\n<th>\u3088\u304f\u3042\u308b\u30a8\u30e9\u30fc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/td>\n<td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/td>\n<td>\u8aa4\u89e3\u3092\u62db\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5e83\u544a<\/td>\n<\/tr>\n<tr>\n<td>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/td>\n<td>CPA\u3068ROAS\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u3059\u308b<\/td>\n<td>\u8cfc\u5165\u6f0f\u308c\u30a4\u30d9\u30f3\u30c8<\/td>\n<\/tr>\n<tr>\n<td>CTA<\/td>\n<td>\u30e6\u30fc\u30b6\u30fc\u306b\u884c\u52d5\u3092\u4fc3\u3059<\/td>\n<td>\u9078\u629e\u80a2\u304c\u591a\u3059\u304e\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--kg-card-end: html--><\/p>\n<h2 id=\"pros-and-cons-c%E1%BB%A7a-gudjob-khi-l%C3%A0m-performance-marketing\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u5834\u5408\u306eGUDJOB\u306e\u9577\u6240\u3068\u77ed\u6240<\/h2>\n<h3 id=\"%C4%91i%E1%BB%83m-m%E1%BA%A1nh-n%E1%BB%95i-b%E1%BA%ADt\">\u512a\u308c\u305f\u5f37\u307f<\/h3>\n<p>GUDJOB\u306f\u7d4c\u55b6\u3057\u305f\u3044\u4f01\u696d\u306b\u6700\u9069\u3067\u3059 <strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5275\u9020\u6027\u3068\u58f2\u4e0a\u306b\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059<\/strong>\u3002\u8cde\u8cdb\u306b\u5024\u3059\u308b\u70b9\u306f\u3001\u5e83\u544a\u3092\u53d7\u3051\u5165\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u3092\u540c\u3058\u30b5\u30fc\u30d3\u30b9 \u30b7\u30b9\u30c6\u30e0\u5185\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002 <a href=\"https:\/\/gudjob.net\/en\/\" rel=\"noopener\">\u516c\u5f0f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067<\/a>\u3002\u3053\u306e\u65b9\u6cd5\u306f\u30011 \u7a2e\u985e\u306e\u5e83\u544a\u3068 1 \u7a2e\u985e\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6210\u9577\u306b\u3064\u3044\u3066\u304b\u306a\u308a\u73fe\u5b9f\u7684\u306a\u8996\u70b9\u3092\u6301\u3063\u3066\u3044\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u753b\u50cf\u3001\u5e83\u544a\u3092\u7c21\u5358\u306b\u8abf\u6574<\/li>\n<li>IK Plus\u306e\u3088\u3046\u306a\u9577\u671f\u7684\u306a\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059 <strong>300% \u306e\u53ce\u76ca\u5897\u52a0<\/strong> <a href=\"https:\/\/gudjob.net\/ja\/portfolio\/ik-plus\/\" rel=\"noopener\">\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5185<\/a><\/li>\n<\/ul>\n<blockquote><p>\u30d3\u30b8\u30cd\u30b9\u306b\u5f37\u529b\u306a\u793e\u5185\u30c1\u30fc\u30e0\u304c\u5b58\u5728\u3057\u306a\u3044\u5834\u5408\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306e\u65b9\u304c\u6df7\u4e71\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p><\/blockquote>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1782027240781-q69yj.png\" class=\"kg-image\" alt=\"\u5e83\u544a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\" width=\"1536\" height=\"1024\"><figcaption><span style=\"white-space: pre-wrap;\">\u5e83\u544a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0<\/span><\/figcaption><\/figure>\n<h3 id=\"%C4%91i%E1%BB%83m-c%E1%BA%A7n-c%C3%A2n-nh%E1%BA%AFc\">\u8003\u616e\u3059\u3079\u304d\u70b9<\/h3>\n<p>GUDJOB\u306f\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u306b\u5f37\u3044 <strong>\u73fe\u5b9f\u7684\u3067\u67d4\u8edf\u306a<\/strong>, \u3057\u304b\u3057\u3001\u305d\u308c\u306f\u7f72\u540d\u3059\u308b\u524d\u306b\u3088\u304f\u5c0b\u306d\u308b\u5fc5\u8981\u304c\u3042\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>KPI\u304c\u30ea\u30fc\u30c9\u306a\u306e\u304b\u3001\u53d7\u6ce8\u306a\u306e\u304b\u3001\u53ce\u76ca\u306a\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<li>\u6bce\u9031\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u76f4\u63a5\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u306e\u306f\u8ab0\u304b\u3092\u5c0b\u306d\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<li>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u983b\u5ea6\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<li>\u5e83\u544a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u9593\u306e\u7bc4\u56f2\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<\/ul>\n<p>\u3082\u3046\u4e00\u3064\u306f\u3001\u4ee3\u7406\u5e97\u306f\u3044\u308d\u3044\u308d\u306a\u3053\u3068\u3092\u3084\u308b\u306e\u306b\u975e\u5e38\u306b\u4fbf\u5229\u3067\u3059\u304c\u3001\u8981\u65e8\u304c\u660e\u78ba\u3067\u306a\u3044\u3068\u5206\u6563\u3055\u308c\u308b\u5371\u967a\u6027\u3082\u3042\u308a\u307e\u3059\u3002 60 \uff5e 90 \u65e5\u9593\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u7279\u5b9a\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\u300c\u30d5\u30eb\u30b5\u30fc\u30d3\u30b9\u3067\u5341\u5206\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u3067\u8cfc\u5165\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002 KPI \u306e\u6210\u7d04\u80fd\u529b\u306b\u5fdc\u3058\u3066\u8cfc\u5165\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n<h3 id=\"ai-s%E1%BA%BD-h%E1%BB%A3p-nh%E1%BA%A5t-v%E1%BB%9Bi-gudjob\">GUDJOB\u3068\u5408\u4f75\u3059\u308b\u306e\u306f\u8ab0\u3067\u3059\u304b?<\/h3>\n<p>GUDJOB \u306f\u4ee5\u4e0b\u3068\u30de\u30fc\u30b8\u3057\u307e\u3059:<\/p>\n<ol>\n<li>\u4e2d\u5c0f\u4f01\u696d\u306f\u5a92\u4f53\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059 <strong>\u5606\u9858\u66f8\u3092\u767a\u884c\u3059\u308b<\/strong> \u30d6\u30e9\u30f3\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6539\u8a02\u3057\u305f\u3070\u304b\u308a\u3067\u3059\u3002<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u8ca9\u58f2\u3055\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u5e83\u544a\u3092\u540c\u671f\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u306f\u5c0f\u898f\u6a21\u306a\u306e\u3067\u3001\u7dca\u5bc6\u306b\u9023\u643a\u3057\u3066\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u3066\u304f\u308c\u308b\u4ee3\u7406\u5e97\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<\/ol>\n<p>\u5358\u4e00\u30c1\u30e3\u30cd\u30eb\u306b\u5bfe\u3057\u3066\u9ad8\u5ea6\u306b\u5c02\u9580\u5316\u3055\u308c\u305f\u30c1\u30fc\u30e0\u306e\u307f\u304c\u5fc5\u8981\u306a\u5834\u5408\u306b\u306f\u3001\u3042\u307e\u308a\u9069\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"c%C3%B3-n%C3%AAn-ch%E1%BB%8Dn-gudjob-cho-performance-marketing-%E1%BB%9F-vi%E1%BB%87t-nam-kh%C3%B4ng\">\u30d9\u30c8\u30ca\u30e0\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306fGUDJOB\u3092\u9078\u3076\u3079\u304d\u3067\u3059\u304b?<\/h2>\n<p>\u306f\u3044\u3001\u3084\u3063\u305f\u3070\u304b\u308a\u306e\u30c1\u30fc\u30e0\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001 <strong>\u5546\u6a19<\/strong> \u305f\u3060\u3057\u304c\u307f\u3064\u3044\u3066\u3044\u308b\u3060\u3051 <strong>\u58f2\u4e0aKPI<\/strong>\u3002\u30d9\u30c8\u30ca\u30e0\u306b\u306f <strong>8,560 \u4e07\u4eba\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc<\/strong> \u305d\u3057\u3066 <strong>7,900 \u4e07\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30cd\u30c3\u30c8\u30ef\u30fc\u30af \u30a2\u30ab\u30a6\u30f3\u30c8<\/strong> \u306b\u3088\u308b\u3068 <a href=\"https:\/\/datareportal.com\/reports\/digital-2026-vietnam\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30c7\u30fc\u30bf\u30ec\u30dd\u30fc\u30c8 2026<\/a>\u305d\u306e\u305f\u3081\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3068\u30ed\u30fc\u30ab\u30eb\u306e\u30c7\u30b8\u30bf\u30eb\u884c\u52d5\u306e\u4e21\u65b9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u4ee3\u7406\u5e97\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"n%C3%AAn-ch%E1%BB%8Dn-khi-n%C3%A0o\">\u3044\u3064\u9078\u629e\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/h3>\n<ul>\n<li>\u3042\u306a\u305f\u306f\u3001\u30ea\u30fc\u30c9\u3084\u6ce8\u6587\u3092\u8fc5\u901f\u306b\u5897\u3084\u3059\u5fc5\u8981\u304c\u3042\u308b\u4e2d\u5c0f\u4f01\u696d\u3001e\u30b3\u30de\u30fc\u30b9\u3001\u307e\u305f\u306f\u5c0f\u58f2\u30c1\u30a7\u30fc\u30f3\u3067\u3059\u3002<\/li>\n<li>\u4ee3\u7406\u5e97\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u7de8\u96c6\u3082\u3057\u3066\u3082\u3089\u3044\u305f\u3044 <strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/strong>, <strong>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/strong> \u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u3002<\/li>\n<li>\u627f\u8a8d\u306e\u5c64\u304c\u591a\u3059\u304e\u305a\u3001\u304d\u3061\u3093\u3068\u3057\u3066\u3044\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5bb9\u6613\u306a\u30c1\u30fc\u30e0\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li>\u504f\u3063\u305f\u30c1\u30fc\u30e0\u304c\u6b32\u3057\u3044\u306a\u3089GUDJOB\u304c\u826f\u3044 <strong>\u5b9f\u6226<\/strong> \u30d6\u30e9\u30f3\u30c9\u306e\u54c1\u8cea\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1782027267414-kq1b3t.png\" class=\"kg-image\" alt=\"ROAS \u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3059\u308b\" width=\"1530\" height=\"1028\"><figcaption><span style=\"white-space: pre-wrap;\">ROAS \u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3059\u308b<\/span><\/figcaption><\/figure>\n<h3 id=\"khi-n%C3%A0o-n%C3%AAn-c%C3%A2n-nh%E1%BA%AFc-l%E1%BB%B1a-ch%E1%BB%8Dn-kh%C3%A1c\">\u4ed6\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408<\/h3>\n<ul>\n<li>\u975e\u5e38\u306b\u5927\u898f\u6a21\u3067\u3001\u591a\u304f\u306e\u5e02\u5834\u3001\u4f55\u5c64\u3082\u306e\u5730\u57df\u30ec\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li>\u3059\u3067\u306b\u5f37\u529b\u306a\u793e\u5185\u30c1\u30fc\u30e0\u304c\u3042\u308a\u3001\u5fc5\u8981\u306a\u306e\u306f\u30e1\u30c7\u30a3\u30a2\u3092\u5927\u91cf\u306b\u8cfc\u5165\u3059\u308b\u4ee3\u7406\u5e97\u3060\u3051\u3067\u3059\u3002<\/li>\n<li>\u8abf\u9054\u306b\u975e\u5e38\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30b7\u30b9\u30c6\u30e0\u307e\u305f\u306f\u4f01\u696d\u30e2\u30c7\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u6642\u306b\u6bd4\u8f03\u3067\u304d\u308b\u306e\u306f\u3001 <strong>\u96fb\u901a<\/strong> \u307e\u305f\u306f <strong>PMAX<\/strong>.<\/li>\n<\/ul>\n<blockquote><p>\u5b89\u3044\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u4ee3\u7406\u5e97\u3092\u9078\u3070\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002Statista\u306b\u3088\u308b\u3068\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u5e02\u5834\u3067\u306f <a href=\"https:\/\/www.statista.com\/forecasts\/1250390\/vietnam-digital-advertisement-spending?__sso_cookie_checker=failed\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30b9\u30bf\u30c6\u30a3\u30b9\u30bf<\/a>\u30c6\u30b9\u30c8\u3092\u4e00\u5ea6\u8aa4\u308b\u3060\u3051\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u6599\u91d1\u4ee5\u4e0a\u306e\u8cbb\u7528\u304c\u304b\u304b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/blockquote>\n<h3 id=\"c%C3%A1ch-l%C3%A0m-vi%E1%BB%87c-%C4%91%E1%BB%83-t%C4%83ng-c%C6%A1-h%E1%BB%99i-th%C3%A0nh-c%C3%B4ng\">\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u50cd\u304d\u65b9<\/h3>\n<ol>\n<li>\u30e9\u30c3\u30c1 <strong>1 \u3064\u306e\u4e3b\u306a\u76ee\u6a19<\/strong> 8 \uff5e 12 \u9031\u9593\u4ee5\u5185: \u30ea\u30fc\u30c9\u3001\u6ce8\u6587\u3001\u53ce\u76ca\u3002<\/li>\n<li>CPL\u3001CPA\u3001ROAS\u3001\u6210\u7d04\u7387\u3001\u30ea\u30fc\u30c9\u5fdc\u7b54\u6642\u9593\u306a\u3069\u3092\u542b\u3080 KPI \u30c6\u30fc\u30d6\u30eb\u3092\u7d71\u5408\u3057\u307e\u3059\u3002<\/li>\n<li>\u5e83\u544a\u3001Web \u30b5\u30a4\u30c8\u3001CRM\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306e\u5b8c\u5168\u306a\u30c7\u30fc\u30bf \u30a2\u30af\u30bb\u30b9\u6a29\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li>\u660e\u78ba\u306a\u8868\u306b\u57fa\u3065\u3044\u305f\u6bce\u9031\u306e\u30ec\u30d3\u30e5\u30fc\u3002<\/li>\n<\/ol>\n<p><!--kg-card-begin: html--><\/p>\n<table>\n<thead>\n<tr>\n<th>\u30ab\u30c6\u30b4\u30ea<\/th>\n<th>\u4f01\u696d\u304c\u3084\u308b\u3079\u304d\u3053\u3068<\/th>\n<th>GUDJOB\u306f\u3084\u308b\u3079\u304d\u3060<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u76ee\u6a19<\/td>\n<td>\u30d3\u30b8\u30cd\u30b9\u306e\u512a\u5148\u4e8b\u9805\u3092\u7d42\u4e86\u3059\u308b<\/td>\n<td>KPI\u306b\u5909\u63db<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30fc\u30bf<\/td>\n<td>\u30aa\u30fc\u30d7\u30f3\u30a2\u30af\u30bb\u30b9<\/td>\n<td>\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u8aad\u3093\u3067\u898b\u3064\u3051\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6700\u9069<\/td>\n<td>\u7d20\u65e9\u3044\u5bfe\u5fdc<\/td>\n<td>\u30c6\u30b9\u30c8\u3057\u3066\u7121\u99c4\u3092\u524a\u6e1b\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!--kg-card-end: html--><\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u884c\u3001\u9069\u5207\u306a KPI \u306e\u6e2c\u5b9a\u3001\u660e\u78ba\u306a\u6210\u9577\u65b9\u5411\u306e\u8a2d\u5b9a\u3092\u884c\u3046\u30c1\u30fc\u30e0\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001\u76f8\u8ac7\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002 <a href=\"https:\/\/gudjob.net\/ja\/\" rel=\"noopener\">GUDJOB<\/a>\u3002 GUDJOB \u306f\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u4f01\u696d\u304c\u5e83\u544a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u6700\u9069\u5316\u3057\u3001\u7f8e\u3057\u3055\u306e\u6307\u6a19\u3092\u8ffd\u6c42\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u52b9\u7387\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2 id=\"c%C3%A2u-h%E1%BB%8Fi-th%C6%B0%E1%BB%9Dng-g%E1%BA%B7p\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<h3 id=\"q1-l%C3%A0m-th%E1%BA%BF-n%C3%A0o-%C4%91%E1%BB%83-t%E1%BB%91i-%C6%B0u-chi%E1%BA%BFn-d%E1%BB%8Bch-performance-marketing-hi%E1%BB%87u-qu%E1%BA%A3-t%E1%BA%A1i-vi%E1%BB%87t-nam\">Q1: \u30d9\u30c8\u30ca\u30e0\u3067\u52b9\u679c\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/h3>\n<p>\u9069\u5207\u306a KPI \u3092\u9075\u5b88\u3057\u3001CAC\u3001ROAS\u3001\u6210\u7d04\u7387\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5730\u57df\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3054\u3068\u306b\u5206\u3051\u307e\u3059\u3002 2 \uff5e 3 \u3064\u306e\u5e83\u544a\u30b5\u30f3\u30d7\u30eb\u3092\u3059\u3070\u3084\u304f\u30c6\u30b9\u30c8\u3057\u3001\u512a\u308c\u305f\u3082\u306e\u3092\u4fdd\u6301\u3057\u3001\u4e88\u7b97\u3092\u6d88\u8cbb\u3059\u308b\u305f\u3081\u306b\u30ab\u30c3\u30c8\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"q2-c%C3%A1c-b%C6%B0%E1%BB%9Bc-x%C3%A2y-d%E1%BB%B1ng-chi%E1%BA%BFn-d%E1%BB%8Bch-performance-marketing-th%C3%A0nh-c%C3%B4ng-cho-doanh-nghi%E1%BB%87p-vi%E1%BB%87t\">Q2: \u30d9\u30c8\u30ca\u30e0\u4f01\u696d\u5411\u3051\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u624b\u9806\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n<p>4 \u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044: \u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u8ffd\u52a0\u3057\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3092\u6e96\u5099\u3057\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3057\u307e\u3059\u3002 7 \uff5e 14 \u65e5\u5f8c\u3001\u30d5\u30a1\u30cd\u30eb \u30c7\u30fc\u30bf\u3092\u8aad\u307f\u53d6\u308a\u3001\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u3001\u6ce8\u6587\u306b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"q3-gudjob-%C4%91%C3%A3-t%E1%BB%91i-%C6%B0u-chi%E1%BA%BFn-d%E1%BB%8Bch-performance-marketing-nh%C6%B0-th%E1%BA%BF-n%C3%A0o-%C4%91%E1%BB%83-%C4%91%E1%BA%A1t-hi%E1%BB%87u-qu%E1%BA%A3-cao\">Q3: GUDJOB \u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u6700\u9069\u5316\u3057\u3001\u9ad8\u3044\u52b9\u7387\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u304b?<\/h3>\n<p>GUDJOB \u3067\u306f\u3001\u6e2c\u5b9a\u304b\u3089\u6539\u5584\u306b\u81f3\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u78ba\u8a8d\u3057\u3001\u696d\u754c\u3054\u3068\u306e KPI \u3092\u660e\u78ba\u306b\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3057\u3001\u3088\u308a\u53ce\u76ca\u5275\u51fa\u80fd\u529b\u306e\u9ad8\u3044\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306b\u4e88\u7b97\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n<h3 id=\"q4-khi-n%C3%A0o-doanh-nghi%E1%BB%87p-n%C3%AAn-thu%C3%AA-agency-thay-v%C3%AC-t%E1%BB%B1-ch%E1%BA%A1y\">Q4: \u4f01\u696d\u304c\u81ea\u793e\u3067\u904b\u55b6\u3059\u308b\u4ee3\u308f\u308a\u306b\u4ee3\u7406\u5e97\u3092\u96c7\u3046\u5fc5\u8981\u304c\u3042\u308b\u306e\u306f\u3069\u306e\u3088\u3046\u306a\u5834\u5408\u3067\u3059\u304b?<\/h3>\n<p>\u793e\u5185\u30c1\u30fc\u30e0\u306b\u8ffd\u8de1\u3001\u4e88\u7b97\u306e\u6700\u9069\u5316\u3001\u307e\u305f\u306f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u306e\u62e1\u5f35\u306e\u7d4c\u9a13\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u4ee3\u7406\u5e97\u3092\u96c7\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u304c\u30b9\u30d4\u30fc\u30c9\u3001\u660e\u78ba\u306a\u30d7\u30ed\u30bb\u30b9\u3001\u900f\u660e\u6027\u306e\u3042\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u5fc5\u8981\u3068\u3059\u308b\u5834\u5408\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u512a\u308c\u305f\u4ee3\u7406\u5e97\u304c\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3 id=\"q5-kpi-n%C3%A0o-c%E1%BA%A7n-theo-d%C3%B5i-s%C3%A1t-nh%E1%BA%A5t-%C4%91%E1%BB%83-tr%C3%A1nh-l%E1%BB%97\">Q5: \u640d\u5931\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u6700\u3082\u53b3\u5bc6\u306b\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b KPI \u306f\u3069\u308c\u3067\u3059\u304b?<\/h3>\n<p>CTR\u3001CPL \u307e\u305f\u306f CPA\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u6ce8\u6587\u984d\u3001ROAS \u306e 5 \u3064\u306e\u6307\u6a19\u306b\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u307e\u3059\u3002\u5b89\u3044\u30ea\u30fc\u30c9\u3060\u3051\u3092\u898b\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u8cea\u306e\u4f4e\u3044\u30ea\u30fc\u30c9\u306f\u4f9d\u7136\u3068\u3057\u3066\u55b6\u696d\u6642\u9593\u3092\u7121\u99c4\u306b\u3057\u3001\u52b9\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u307e\u3059\u3002<\/p>\n<h2 id=\"k%E1%BA%BFt-lu%E1%BA%ADn\">\u7d50\u8ad6<\/h2>\n<p>\u30d9\u30c8\u30ca\u30e0\u3067\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5f15\u304d\u7d9a\u304d\u5927\u5e45\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u52b9\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u306b\u3088\u308b\u3068 <a href=\"https:\/\/www.statista.com\/forecasts\/1250390\/vietnam-digital-advertisement-spending?__sso_cookie_checker=failed\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30b9\u30bf\u30c6\u30a3\u30b9\u30bf<\/a>\u3001\u30d9\u30c8\u30ca\u30e0\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u652f\u51fa\u306f2028\u5e74\u307e\u3067\u5897\u52a0\u3057\u7d9a\u3051\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001e\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f\u300c\u304a\u91d1\u3092\u71c3\u3084\u3059\u300d\u3053\u3068\u3088\u308a\u3082\u3001\u5229\u76ca\u7387\u3001\u904b\u55b6\u3001\u30c7\u30fc\u30bf\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u306b\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/en.vcci.com.vn\/economic-news\/vietnams-e-commerce-market-enters-consolidation-phase-as-fees-rise-tax-rules-tighten-116003\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">VCCI\u304c\u5831\u544a<\/a>.<\/p>\n<p>\u3053\u306e\u30ec\u30d3\u30e5\u30fc\u3067\u306f\u3001\u6b21\u306e 3 \u3064\u306e\u4e3b\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>GUDJOB \u306f\u3001\u4f01\u696d\u304c\u660e\u78ba\u306a KPI \u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u305f\u6210\u9577\u3092\u5fc5\u8981\u3068\u3059\u308b\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/li>\n<li><strong>\u9055\u3044\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u6e2c\u5b9a\u304a\u3088\u3073\u6700\u9069\u5316\u3057\u3001\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3059\u308b\u65b9\u6cd5\u306b\u3042\u308a\u307e\u3059\u3002<\/strong><\/li>\n<li><strong>\u4ee3\u7406\u5e97\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u80fd\u529b\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/li>\n<\/ol>\n<blockquote><p>\u3064\u307e\u308a\u3001\u512a\u308c\u305f\u4ee3\u7406\u5e97\u306f\u512a\u308c\u305f\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306f\u3001\u52b9\u679c\u7684\u306b\u53ce\u76ca\u3092\u5897\u3084\u3057\u3001\u30b3\u30b9\u30c8\u3092\u7ba1\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: GUDJOB t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, nh\u1ea5n m\u1ea1nh c\u00e1c ch\u1ec9 s\u1ed1 KPI r\u00f5 r\u00e0ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng thay v\u00ec ch\u1ec9 chi ti\u00eau qu\u1ea3ng c\u00e1o. H\u1ecd b\u1eaft \u0111\u1ea7u b\u1eb1ng nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng, sau \u0111\u00f3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c, t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c v\u00e0 k\u1ebft n\u1ed1i c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean nhi\u1ec1u k\u00eanh. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) v\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam h\u01b0\u1edbng \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, nh\u01b0ng \u0111\u00f2i h\u1ecfi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 s\u1ef1 h\u1ee3p [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[177],"tags":[201,204],"class_list":["post-22153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-quang-cao","tag-performance-marketing","tag-quang-cao"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/comments?post=22153"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22153\/revisions"}],"predecessor-version":[{"id":23110,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/posts\/22153\/revisions\/23110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media\/22271"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/media?parent=22153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/categories?post=22153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/ja\/wp-json\/wp\/v2\/tags?post=22153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}