{"id":23261,"date":"2026-09-08T15:50:06","date_gmt":"2026-09-08T08:50:06","guid":{"rendered":"https:\/\/gudjob.net\/?p=23261"},"modified":"2026-09-08T15:50:22","modified_gmt":"2026-09-08T08:50:22","slug":"tiktok-thay-doi-cach-xem-video-thuong-hieu-can-dieu-chinh-gi","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/tiktok-thay-doi-cach-xem-video-thuong-hieu-can-dieu-chinh-gi\/","title":{"rendered":"TikTok Changes How Videos Are Watched, What Brands Need to Adjust"},"content":{"rendered":"<p>TikTok is now where users watch, search and consider buying. On March 26, 2026, TikTok said daily search volume reached billions, increasing more than 40%; one quarter of users search within the first 30 seconds. <strong>TikTok Video Viewing Trends<\/strong> content that is worth watching and easy to find. Opening with a logo or sales pitch is easily scrolled past. This article analyzes based on TikTok 2025-2026 data to <strong>TikTok video viewing trends<\/strong>, then adjust scripts, keywords, creators and measurement.<\/p>\n<h2 id=\"muc-luc\">Table of contents<\/h2>\n<ul>\n<li><a href=\"#nguoi-dung-tiktok-khong-chi-luot-ho-dang-tim-kiem-va-kham-pha\">TikTok Users Don't Just Scroll, They Search and Discover<\/a><\/li>\n<li><a href=\"#quang-cao-phai-thang-o-khoanh-khac-nguoi-xem-quyet-dinh-o-lai\">Ads Must Win at the Moment the Viewer Decides to Stay<\/a><\/li>\n<li><a href=\"#thuong-hieu-can-thiet-ke-noi-dung-cho-giai-doan-can-nhac\">Brands Need to Design Content for the Consideration Stage<\/a><\/li>\n<li><a href=\"#boi-canh-tiktok-dang-noi-lien-xem-tim-kiem-va-hanh-dong\">Context: TikTok Is Connecting Viewing, Search, and Action<\/a><\/li>\n<li><a href=\"#cau-hoi-thuong-gap\">FAQs<\/a><\/li>\n<li><a href=\"#ket-luan\">Conclusion<\/a><\/li>\n<\/ul>\n<h2 id=\"nguoi-dung-tiktok-khong-chi-luot-ho-dang-tim-kiem-va-kham-pha\">TikTok Users Don't Just Scroll, They Search and Discover<\/h2>\n<h3 id=\"tu-xem-ngau-nhien-sang-xem-co-muc-dich\">From Random Viewing to Purposeful Viewing<\/h3>\n<p><strong>TikTok Video Viewing Trends<\/strong> has clearly changed: users type review sunscreen, restaurant district 1 then watch videos, comment and compare before choosing. TikTok says daily search volume has increased more than 40% compared to last year, and 1\/4 of users start searching within the first 30 seconds of opening the app. <a href=\"https:\/\/newsroom.tiktok.com\/tiktok-world-2025?from_seo_redirect=1&amp;lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TikTok World 2025<\/a><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/BDxkWk_dBPk?autoplay=0&amp;mute=0\" width=\"100%\" height=\"400\" style=\"display:block;width:100%;max-width:100%;height:400px;min-height:300px;border:0\" frameborder=\"0\" allow=\"clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen referrerpolicy=\"strict-origin-when-cross-origin\" title=\"YouTube video player\"><\/iframe><\/p>\n<p>Brands need to do three things:<\/p>\n<ol>\n<li>Place phrases customers often search for in speech, on-screen text and descriptions.<\/li>\n<li>Create videos that answer a specific question, not just follow trends.<\/li>\n<li>Provide real evidence: how to use, price, reviews and differentiation points.<\/li>\n<\/ol>\n<table>\n<thead>\n<tr>\n<th>Old Viewing Style<\/th>\n<th>New Viewing Style<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Scroll for entertainment<\/td>\n<td>Search to consider<\/td>\n<\/tr>\n<tr>\n<td>Watch one video<\/td>\n<td>Watch, read comments, compare<\/td>\n<\/tr>\n<tr>\n<td>Remember music or trends<\/td>\n<td>Remember helpful answers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p><strong>TikTok Video Viewing Trends<\/strong> forces brands to optimize for search intent, not just views.<\/p>\n<\/blockquote>\n<blockquote>\n<p>Read more: <a href=\"https:\/\/gudjob.net\/en\/blog\/\" rel=\"noopener\">https:\/\/gudjob.net\/blog\/<\/a><\/p>\n<\/blockquote>\n<h2 id=\"quang-cao-phai-thang-o-khoanh-khac-nguoi-xem-quyet-dinh-o-lai\">Ads Must Win at the Moment the Viewer Decides to Stay<\/h2>\n<p>TikTok recommends putting the main value in the first 3 seconds and prioritizing the opening in the first 6 seconds to increase retention <a href=\"https:\/\/ads.tiktok.com\/resources\/help\/article\/creative-best-practices\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">according to official advertising guidelines<\/a>. Don't open with logos, slow-motion shots or greetings.<\/p>\n<h3 id=\"ba-thay-doi-trong-kich-ban-va-hinh-anh\">Three Changes in Script and Visuals<\/h3>\n<ol>\n<li><strong>State the problem in the very first frame.<\/strong> Example: Dry skin even after using cream? then close-up of product texture.<\/li>\n<li><strong>Show results before explaining.<\/strong> Start with the finished dish, the packaged order, or a clear before-after.<\/li>\n<li><strong>Attach the brand to the action.<\/strong> Let packaging, users or identity sounds appear naturally, instead of inserting logos that cover the screen.<\/li>\n<\/ol>\n<figure><img decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/09\/ai-image-1788827590980-9fayvk.webp\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;margin:0 auto;width: 100%;height: auto;object-fit: contain\" alt=\"Close-up of creator filming TikTok video\"><figcaption>Close-up of creator filming TikTok video<\/figcaption><\/figure>\n<table>\n<thead>\n<tr>\n<th>Opening Seconds<\/th>\n<th>Do This<\/th>\n<th>Avoid This<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>0-3<\/td>\n<td>Problem, result, movement<\/td>\n<td>Standalone logo, greeting<\/td>\n<\/tr>\n<tr>\n<td>4-8<\/td>\n<td>Prove the benefit<\/td>\n<td>Long-winded storytelling<\/td>\n<\/tr>\n<tr>\n<td>End of video<\/td>\n<td>One clear call-to-action<\/td>\n<td>Multiple options<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p>Film 3 versions with the same offer, only change the opening line and first image.<\/p>\n<\/blockquote>\n<blockquote>\n<p>Read more: <a href=\"https:\/\/gudjob.net\/en\/blog\/10-y-tuong-tang-tuong-tac-cho-bai-viet-facebook\/\" rel=\"noopener\">https:\/\/gudjob.net\/blog\/10-y-tuong-tang-tuong-tac-cho-bai-viet-facebook\/<\/a><\/p>\n<\/blockquote>\n<h2 id=\"thuong-hieu-can-thiet-ke-noi-dung-cho-giai-doan-can-nhac\">Brands Need to Design Content for the Consideration Stage<\/h2>\n<h3 id=\"mot-video-chua-du-cho-quyet-dinh-mua\">One Video Is Not Enough for a Purchase Decision<\/h3>\n<p>Customers don't buy just because of one good video. They will watch reviews, read comments, find the product name and compare options. TikTok says the consideration group can generate 46% of total merchandise value and convert 14 times higher than the group that just discovered the brand <a href=\"https:\/\/newsroom.tiktok.com\/tiktok-launches-brand-consideration-across-apac-empowering-brands-to-turn-intent-into-real-impact?from_seo_redirect=1&amp;lang=en-AU\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">according to TikTok data<\/a>.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/09\/ai-image-1788827547100-iobglr.webp\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;margin:0 auto;width: 100%;height: auto;object-fit: contain\" alt=\"Buyer comparing products on phone\"><figcaption>Buyer comparing products on phone<\/figcaption><\/figure>\n<p>Build a content cluster for the same product:<\/p>\n<ol>\n<li>Video stating the problem customers face.<\/li>\n<li>Real usage video, clearly showing results and limitations.<\/li>\n<li>Video answering comments about price, size, returns.<\/li>\n<li>Video comparing options suitable for each need.<\/li>\n<\/ol>\n<table>\n<thead>\n<tr>\n<th>Video Type<\/th>\n<th>Goal<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Real reviews<\/td>\n<td>Build trust<\/td>\n<\/tr>\n<tr>\n<td>FAQs<\/td>\n<td>Honest Reviews<\/td>\n<\/tr>\n<tr>\n<td>Compare<\/td>\n<td>Help customers choose<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p>Don't hide weaknesses. Clearly stating who the product is for will filter customers better.<\/p>\n<\/blockquote>\n<blockquote>\n<p>Read more: <a href=\"https:\/\/gudjob.net\/en\/blog\/4-lua-chon-thay-the-cho-google-analytics\/\" rel=\"noopener\">https:\/\/gudjob.net\/blog\/4-lua-chon-thay-the-cho-google-analytics\/<\/a><\/p>\n<\/blockquote>\n<h2 id=\"boi-canh-tiktok-dang-noi-lien-xem-tim-kiem-va-hanh-dong\">Context: TikTok Is Connecting Viewing, Search, and Action<\/h2>\n<p>Users don't just scroll for entertainment. They watch to understand, search to compare, then evaluate before buying.<\/p>\n<p>According to <a href=\"https:\/\/newsroom.tiktok.com\/tiktok-world-2025?from_seo_redirect=1&amp;lang=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TikTok World 2025<\/a>, daily search volume on TikTok has increased more than 40% compared to last year. One quarter of users start searching within the first 30 seconds of opening the app.<\/p>\n<blockquote>\n<p>Brands need to answer the right customer question right in the content, not just try to get views.<\/p>\n<\/blockquote>\n<table>\n<thead>\n<tr>\n<th>New Behavior<\/th>\n<th>What Brands Need to Do<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Search by need<\/td>\n<td>Use phrases customers often ask<\/td>\n<\/tr>\n<tr>\n<td>Compare products<\/td>\n<td>Clearly state differences, value and evidence<\/td>\n<\/tr>\n<tr>\n<td>Make decisions quickly<\/td>\n<td>Place a clear call-to-action<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure><img decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/077d4eae-beaf-41ce-a595-a598ea1238f7.webp\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;margin:0 auto;width: 100%;height: auto;object-fit: contain\" alt=\"GUDJOB Homepage\"><figcaption>GUDJOB Homepage<\/figcaption><\/figure>\n<p>Want TikTok content to turn views into orders and trust? <a href=\"https:\/\/gudjob.net\/en\/\" rel=\"noopener\">GUDJOB<\/a> helps build content strategy, advertising and measurement that fits intentional viewing behavior.<\/p>\n<h2 id=\"cau-hoi-thuong-gap\">FAQs<\/h2>\n<h3 id=\"q1-nguoi-dung-tiktok-dang-thay-doi-cach-xem-video-nhu-the-nao\">Q1: How are TikTok users changing the way they watch videos?<\/h3>\n<p>They search more actively, carefully read reviews, compare prices and check comments before buying. Content needs to clearly answer a need rather than just grab attention.<\/p>\n<h3 id=\"q2-thuong-hieu-nen-uu-tien-dang-noi-dung-nao\">Q2: What content types should brands prioritize?<\/h3>\n<p>Prioritize short guides, honest reviews, product comparisons and answering common questions. Start with the problem customers are searching for.<\/p>\n<h3 id=\"q3-do-hieu-qua-noi-dung-bang-gi\">Q3: How to measure content effectiveness?<\/h3>\n<p>Track search volume, watch time, purchase-intent comments, product page visits and orders.<\/p>\n<h2 id=\"ket-luan\">Conclusion<\/h2>\n<p>TikTok is now where users watch, search and evaluate before buying. Create content that answers the right needs, has evidence and clear keywords.<\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok nay l\u00e0 n\u01a1i ng\u01b0\u1eddi d\u00f9ng xem, t\u00ecm v\u00e0 c\u00e2n nh\u1eafc mua. Ng\u00e0y 26\/03\/2026, TikTok cho bi\u1ebft l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i ng\u00e0y \u0111\u1ea1t h\u00e0ng t\u1ef7, t\u0103ng h\u01a1n 40%; m\u1ed9t ph\u1ea7n t\u01b0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm trong 30 gi\u00e2y \u0111\u1ea7u. Xu h\u01b0\u1edbng xem video TikTok \u0111\u00f2i h\u1ecfi n\u1ed9i dung \u0111\u00e1ng xem v\u00e0 d\u1ec5 t\u00ecm. M\u1edf \u0111\u1ea7u b\u1eb1ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[177],"tags":[204,215],"class_list":["post-23261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-quang-cao","tag-quang-cao","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/23261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=23261"}],"version-history":[{"count":3,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/23261\/revisions"}],"predecessor-version":[{"id":23264,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/23261\/revisions\/23264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/23257"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=23261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=23261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=23261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}