{"id":23212,"date":"2026-08-27T21:02:12","date_gmt":"2026-08-27T14:02:12","guid":{"rendered":"https:\/\/gudjob.net\/?p=23212"},"modified":"2026-08-27T22:04:28","modified_gmt":"2026-08-27T15:04:28","slug":"tiktok-shop-tang-66-co-hoi-nao-cho-thuong-hieu-viet","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/tiktok-shop-tang-66-co-hoi-nao-cho-thuong-hieu-viet\/","title":{"rendered":"TikTok Shop grows 66%: What opportunities for Vietnamese brands?"},"content":{"rendered":"<p>On July 28 at TikTok Shop Vietnam Summit 2026 in Ho Chi Minh City, the platform said GMV grew 66% in 2025, higher than the market's 25.5%. Buyers rose 36%, sellers 42%, and affiliates 140%. <strong>TikTok Shop growth<\/strong> creates more touchpoints, but doesn't generate orders on its own.<\/p>\n<p>The race now is content, trust and conversion. This article analyzes <strong>TikTok Shop growth<\/strong> through three advertising opportunities: discovery commerce, intent-driven search and local product storytelling.<\/p>\n<h2 id=\"muc-luc\">Table of contents<\/h2>\n<ul>\n<li><a href=\"#66-tang-truong-cho-thay-tiktok-shop-dang-mo-rong-tu-noi-xem-roi-mua\">66% growth shows TikTok Shop is expanding from watch-then-buy<\/a><\/li>\n<li><a href=\"#co-hoi-lon-nhat-la-tao-nhu-cau-truoc-khi-khach-hang-chu-dong-tim-kiem\">The biggest opportunity is creating demand before customers actively search<\/a><\/li>\n<li><a href=\"#tim-kiem-va-shop-tab-mo-them-duong-chuyen-doi-cho-thuong-hieu-da-co-nhu-cau\">Search and Shop Tab open more conversion paths for brands with existing demand<\/a><\/li>\n<li><a href=\"#hang-viet-co-co-hoi-nhung-phai-bien-nguon-goc-thanh-cau-chuyen-co-the-kiem-chung\">Vietnamese products have an opportunity, but must turn origin into a verifiable story<\/a><\/li>\n<li><a href=\"#cau-hoi-thuong-gap-ve-tang-truong-tiktok-shop\">Frequently asked questions about TikTok Shop growth<\/a><\/li>\n<li><a href=\"#co-hoi-chi-ben-vung-khi-noi-dung-di-cung-niem-tin\">Opportunities only last when content goes with trust<\/a><\/li>\n<\/ul>\n<h2 id=\"66-tang-truong-cho-thay-tiktok-shop-dang-mo-rong-tu-noi-xem-roi-mua\">66% growth shows TikTok Shop is expanding from watch-then-buy<\/h2>\n<h3 id=\"nhung-con-so-nao-dang-chu-y-voi-nguoi-lam-marketing\">Which numbers should marketers pay attention to?<\/h3>\n<p>TikTok Shop GMV in Vietnam grew <strong>66% in 2025<\/strong>, according to <a href=\"https:\/\/tapchicongthuong.vn\/tiktok-shop-cong-bo-tang-truong-66--nam-2025-537378.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Industry and Trade Magazine<\/a>. This is not just a sales increase. Users now watch content while actively searching and buying right in the app.<\/p>\n<table>\n<thead>\n<tr>\n<th>2025 metric<\/th>\n<th>Growth<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Revenue from search<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Revenue from Shop Tab<\/td>\n<td>67%<\/td>\n<\/tr>\n<tr>\n<td>Buyers<\/td>\n<td>36%<\/td>\n<\/tr>\n<tr>\n<td>Short videos with cart<\/td>\n<td>45%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure><img decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1787836433494-nmzrg.webp\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;margin:0 auto;width: 100%;height: auto;object-fit: contain\" alt=\"TikTok Shop Vietnam growth in 2025 by channel\"><figcaption>TikTok Shop Vietnam growth in 2025 by channel<\/figcaption><\/figure>\n<p>For marketing teams, priorities should be:<\/p>\n<ol>\n<li>Make videos that answer the buying question.<\/li>\n<li>Attach the cart to content with real demos.<\/li>\n<li>Optimize product names by search keywords.<\/li>\n<li>Measure revenue from video, live and Shop Tab separately.<\/li>\n<\/ol>\n<blockquote>\n<p>Don't just run videos to get views. Each video must lead viewers to a clear reason to buy.<\/p>\n<\/blockquote>\n<h2 id=\"co-hoi-lon-nhat-la-tao-nhu-cau-truoc-khi-khach-hang-chu-dong-tim-kiem\">The biggest opportunity is creating demand before customers actively search<\/h2>\n<h3 id=\"thuong-hieu-nen-quang-cao-noi-dung-nao\">What content should brands advertise?<\/h3>\n<p>Don't just run closing-sale videos. TikTok Shop wins when customers haven't decided to buy yet but see a familiar problem. <a href=\"https:\/\/www.vietnam.vn\/en\/dang-sau-da-tang-truong-chong-mat-cua-tiktok-shop-tai-viet-nam\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">A report on the Vietnamese market<\/a> shows that authentic content can lead viewers to research, add to cart and decide.<\/p>\n<ul>\n<li>Open with an annoying situation: congested skin, messy kitchen, easily wrinkled clothes.<\/li>\n<li>Film real usage, close-ups of before and after.<\/li>\n<li>Let KOCs answer common questions, including the imperfect points.<\/li>\n<li>Close with a clear reason to buy: use case, combo or timing.<\/li>\n<\/ul>\n<figure><img decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1787836432797-x9cljr.webp\" style=\"display:block;width:100%;max-width:100%;height:auto;object-fit:contain;margin:0 auto;width: 100%;height: auto;object-fit: contain\" alt=\"A KOC presents a mini vacuum in a real living space\"><figcaption>A KOC presents a mini vacuum in a real living space<\/figcaption><\/figure>\n<table>\n<thead>\n<tr>\n<th>Goal<\/th>\n<th>Content type<\/th>\n<th>View metric<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Create demand<\/td>\n<td>Present problem and solution<\/td>\n<td>Full views<\/td>\n<\/tr>\n<tr>\n<td>Build trust<\/td>\n<td>Real usage review<\/td>\n<td>Comments asking to buy<\/td>\n<\/tr>\n<tr>\n<td>Close the sale<\/td>\n<td>Demo with offer<\/td>\n<td>Add to cart<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p>Don't hide the product too long. Show what it solves in the first 3 seconds.<\/p>\n<\/blockquote>\n<h2 id=\"tim-kiem-va-shop-tab-mo-them-duong-chuyen-doi-cho-thuong-hieu-da-co-nhu-cau\">Search and Shop Tab open more conversion paths for brands with existing demand<\/h2>\n<h3 id=\"tu-luot-xem-den-don-hang-can-nhung-dieu-kien-nao\">What conditions are needed to move from views to orders?<\/h3>\n<p>People who search usually need a clear reason to order. TikTok says 1 in 4 users searches within the first 30 seconds of opening the app, while Shop Tab helps find products and promotions directly <a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/driving-commerce-everywhere-online-offline-sales\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">on TikTok<\/a>.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/04rkLlzBWzg?autoplay=0&amp;mute=0\" width=\"100%\" height=\"400\" style=\"display:block;width:100%;max-width:100%;height:400px;min-height:300px;border:0\" frameborder=\"0\" allow=\"clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen referrerpolicy=\"strict-origin-when-cross-origin\" title=\"YouTube video player\"><\/iframe><\/p>\n<p>Don't just push views. Do a quick check:<\/p>\n<ol>\n<li><strong>Product name<\/strong> includes a specific need, like 'sunscreen for oily skin'.<\/li>\n<li><strong>Cover and video<\/strong> show what problem the product solves.<\/li>\n<li><strong>Price, shipping fee, voucher<\/strong> displayed clearly and simply.<\/li>\n<li><strong>Real reviews<\/strong> and enough stock for the core SKU.<\/li>\n<\/ol>\n<table>\n<thead>\n<tr>\n<th>Touchpoint<\/th>\n<th>What to do<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>TikTok Search<\/td>\n<td>Write titles based on what customers search for<\/td>\n<\/tr>\n<tr>\n<td>Shop Tab<\/td>\n<td>Bundle products into sets that are easy to choose<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p>Warning: A great video with a vague product page will drop orders at the last step.<\/p>\n<\/blockquote>\n<h2 id=\"hang-viet-co-co-hoi-nhung-phai-bien-nguon-goc-thanh-cau-chuyen-co-the-kiem-chung\">Vietnamese products have an opportunity, but must turn origin into a verifiable story<\/h2>\n<p>The label 'Vietnamese goods' isn't enough to close a sale. Buyers need to see <strong>who made it, where, and under what process<\/strong> and be able to verify that information. 2026 promotion programs also prioritize products with clear origin and transparent traceability such as <a href=\"https:\/\/en.vietnamplus.vn\/vitality-of-vietnamese-goods-programme-kicks-off-post340441.vnp\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">VietnamPlus reported<\/a>.<\/p>\n<table>\n<thead>\n<tr>\n<th>Point to prove<\/th>\n<th>How to present on TikTok Shop<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Raw-material region<\/td>\n<td>Name a locality, growing area code or facility<\/td>\n<\/tr>\n<tr>\n<td>Production process<\/td>\n<td>Film each real step<\/td>\n<\/tr>\n<tr>\n<td>Quality<\/td>\n<td>Provide documents, standards and a QR to verify<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>Attach a QR linking to the product information page.<\/li>\n<li>Clearly state the packaging date, expiry and the responsible unit.<\/li>\n<\/ul>\n<blockquote>\n<p>Don't tell a vague hometown story. Every claim about origin must come with evidence.<\/p>\n<\/blockquote>\n<blockquote>\n<p>Want to turn TikTok Shop growth into real revenue? <a href=\"https:\/\/gudjob.net\/en\/\" rel=\"noopener\">GUDJOB<\/a> helps you build content, run ads and manage your store with measurement.<\/p>\n<\/blockquote>\n<h2 id=\"cau-hoi-thuong-gap-ve-tang-truong-tiktok-shop\">Frequently asked questions about TikTok Shop growth<\/h2>\n<h3 id=\"q1-cap-nhat-tang-truong-tiktok-shop-va-co-hoi-cho-thuong-hieu-viet\">Q1: TikTok Shop growth update and opportunities for Vietnamese brands<\/h3>\n<p>66% growth shows demand for buying through short content is still strong. Brands should prioritize products that are easy to see, easy to close and have regular livestreams.<\/p>\n<h3 id=\"q2-doanh-nghiep-nho-nen-bat-dau-tu-dau\">Q2: Where should small businesses start?<\/h3>\n<p>Pick 5-10 core products, standardize the store page and test videos from real customers.<\/p>\n<h3 id=\"q3-co-can-chay-quang-cao-ngay-khong\">Q3: Do I need to run ads right away?<\/h3>\n<p>No. Find a content pattern that gets natural orders first, then scale the budget.<\/p>\n<h2 id=\"co-hoi-chi-ben-vung-khi-noi-dung-di-cung-niem-tin\">Opportunities only last when content goes with trust<\/h2>\n<p>GMV TikTok Shop grew 66%, showing huge room, according to <a href=\"https:\/\/vietnamnet.vn\/en\/tiktok-vietnam-strengthens-partnership-to-boost-sales-of-rural-products-2540502.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">VietnamNet<\/a>. Vietnamese brands need real content, measurable ads and good operations to keep customers long-term.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 28\/7 t\u1ea1i TikTok Shop Vietnam Summit 2026 \u1edf TP.HCM, s\u00e0n cho bi\u1ebft GMV n\u0103m 2025 t\u0103ng 66%, cao h\u01a1n m\u1ee9c 25,5% c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1eddi mua t\u0103ng 36%, nh\u00e0 b\u00e1n t\u0103ng 42%, affiliate t\u0103ng 140%. T\u0103ng tr\u01b0\u1edfng TikTok Shop t\u1ea1o th\u00eam \u0111i\u1ec3m ch\u1ea1m, nh\u01b0ng kh\u00f4ng t\u1ef1 t\u1ea1o \u0111\u01a1n. Cu\u1ed9c \u0111ua gi\u1edd l\u00e0 n\u1ed9i dung, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173,176],"tags":[192,220,213,214,216],"class_list":["post-23212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","category-thuong-mai-dien-tu","tag-kinh-doanh","tag-tang-truong","tag-thuong-hieu","tag-thuong-mai-dien-tu","tag-tiktok-shop"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/23212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=23212"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/23212\/revisions"}],"predecessor-version":[{"id":23214,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/23212\/revisions\/23214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/23213"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=23212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=23212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=23212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}