{"id":22266,"date":"2018-09-22T04:52:22","date_gmt":"2018-09-21T21:52:22","guid":{"rendered":"https:\/\/gudjob.net\/?p=22266"},"modified":"2018-09-22T04:52:22","modified_gmt":"2018-09-21T21:52:22","slug":"quan-ly-fanpage-truoc-nhung-cap-nhat-moi-tu-facebook","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/quan-ly-fanpage-truoc-nhung-cap-nhat-moi-tu-facebook\/","title":{"rendered":"Qu\u1ea3n l\u00fd fanpage tr\u01b0\u1edbc nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi t\u1eeb Facebook"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<p>Facebook g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi Fanpage doanh nghi\u1ec7p \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. Vi\u1ec7c qu\u1ea3n l\u00fd fanpage c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 tr\u1edf n\u00ean nhi\u1ec1u tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111a ch\u1ee9c n\u0103ng h\u01a1n.<\/p>\n<p>H\u01a1n 80 tri\u1ec7u doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c trang Facebook, v\u1edbi h\u01a1n 1,6 t\u1ef7 ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i v\u1edbi h\u1ecd. V\u00e0 m\u1ed7i tu\u1ea7n, hai trong s\u1ed1 ba ng\u01b0\u1eddi tr\u00ean Facebook truy c\u1eadp v\u00e0o Trang Doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c Trang S\u1ef1 ki\u1ec7n.<\/p>\n<p>V\u00ec v\u1eady, r\u00f5 r\u00e0ng l\u00e0 c\u00e1c Fanpage doanh nghi\u1ec7p l\u00e0 m\u1ed9t ph\u1ea7n c\u1ef1c k\u1ef3 quan tr\u1ecdng c\u1ee7a h\u1ec7 sinh th\u00e1i Facebook. Tuy nhi\u00ean, khi ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a Fanpage ti\u1ebfp t\u1ee5c gi\u1ea3m xu\u1ed1ng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00ec Facebook \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt \u0111\u1ec3 gi\u00fap ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c trang ngo\u00e0i News Feed.<\/p>\n<p>C\u00f9ng \u0111i s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u00e9.<\/p>\n<h2>C\u00e1ch Facebook c\u1eadp nh\u1eadt c\u00e1c trang \u0111\u1ec3 ch\u1ed1ng l\u1ea1i s\u1ef1 s\u1ee5t gi\u1ea3m ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/h2>\n<p>Trong nhi\u1ec1u n\u0103m, Fanpage ch\u1ee7 y\u1ebfu l\u00e0 t\u1eadp h\u1ee3p n\u1ed9i dung m\u00e0 c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ph\u00e2n ph\u1ed1i l\u00ean News Feed.<\/p>\n<p>B\u00e2y gi\u1edd, m\u1eb7c d\u00f9 h\u1ea7u h\u1ebft n\u1ed9i dung t\u1eeb Fanpage \u0111\u1ec1u kh\u00e1 ch\u1eadt v\u1eadt thu h\u00fat ng\u01b0\u1eddi xem t\u1eeb News Feed, Facebook \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho Fanpage Doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 t\u00ecm th\u00f4ng tin h\u1ecd c\u1ea7n nh\u1ea5t.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, Fanpage \u0111ang tr\u1edf n\u00ean gi\u1ed1ng nh\u01b0 m\u1ed9t trang web cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n &#8211; m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn khi m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n t\u00ecm th\u00f4ng tin, mua h\u00e0ng, \u0111\u1eb7t ch\u1ed7&#8230; v\u00e0 c\u0169ng l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c n\u1ed9i dung ch\u00ednh v\u00ec th\u1ebf qu\u1ea3n l\u00fd fanpage t\u1ed1t s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t cho doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi ti\u1ebft kh\u00e1c v\u1ec1 n\u1ed9i dung c\u1eadp nh\u1eadt\u2026<\/p>\n<h2>\u0110\u1ec1 xu\u1ea5t<\/h2>\n<p>C\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web nh\u01b0 Yelp (Ph\u1ed5 bi\u1ebfn \u1edf M\u1ef9) v\u00e0 TripAdvisor \u0111\u00e3 tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>V\u00e0 khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t ch\u1ed7 \u0111\u1ec3 \u0103n u\u1ed1ng ho\u1eb7c thu\u00ea m\u1ed9t d\u1ecbch v\u1ee5 nh\u01b0 th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc ho\u1eb7c th\u1ee3 l\u00e0m t\u00f3c, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi kh\u00e1c &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y, Facebook \u0111\u00e3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch \u0111\u01b0a \u0110\u1ec1 xu\u1ea5t l\u00ean Fanpage c\u1ee7a b\u1ea1n. Theo chia s\u1ebb t\u1eeb Facebook:<\/p>\n<blockquote>\n<p>Gi\u1edd \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 th\u1ec3 \u0111\u0103ng \u0110\u1ec1 xu\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n bao g\u1ed3m v\u0103n b\u1ea3n, \u1ea3nh v\u00e0 th\u1ebb tr\u1ef1c ti\u1ebfp tr\u00ean Fanpage c\u1ee7a b\u1ea1n. V\u00e0 \u0110\u1ec1 xu\u1ea5t c\u0169ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi trong khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm ho\u1eb7c n\u00f3i v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<\/blockquote>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/ff4766558d8b45e2eb6fe192bc407e26_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/ff4766558d8b45e2eb6fe192bc407e26_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/ff4766558d8b45e2eb6fe192bc407e26_800.png\" alt=\"Qu\u1ea3n l\u00fd fanpage - C\u00e1c \u0111\u1ec1 xu\u1ea5t\" \/><\/picture><\/figure>\n<h2>C\u00e1c h\u00e0nh \u0111\u1ed9ng<\/h2>\n<p>M\u1ed9t lo\u1ea1t c\u00e1c n\u00fat t\u00e1c v\u1ee5 gi\u1edd \u0111\u00e2y n\u1ed5i b\u1eadt \u1edf g\u1ea7n \u0111\u1ea7u trang. C\u00e1c n\u00fat n\u00e0y cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u0111\u1eb7t l\u1ecbch h\u1eb9n c\u1eaft t\u00f3c, \u0111\u1eb7t pizza, g\u1eedi tin nh\u1eafn ho\u1eb7c vi\u1ebft \u0110\u1ec1 xu\u1ea5t.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/6d1ea5f94aab277648a54d7f59c419f1_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/6d1ea5f94aab277648a54d7f59c419f1_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/6d1ea5f94aab277648a54d7f59c419f1_800.png\" alt=\"Qu\u1ea3n l\u00fd fanpage - C\u00e1c h\u00e0nh \u0111\u1ed9ng\" \/><\/picture><\/figure>\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n sang c\u00e0i \u0111\u1eb7t Trang Facebook c\u1ee7a b\u1ea1n v\u00e0 ch\u1ecdn c\u00e1c n\u00fat t\u00e1c v\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<h2>Th\u00f4ng tin doanh nghi\u1ec7p<\/h2>\n<p>Gi\u1edd \u0111\u00e2y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin nh\u01b0 gi\u1edd, gi\u00e1, \u0110\u1ec1 xu\u1ea5t ho\u1eb7c menu nh\u00e0 h\u00e0ng n\u1ed5i b\u1eadt h\u01a1n tr\u00ean Fanpage. Doanh nghi\u1ec7p d\u1ecbch v\u1ee5 c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn l\u00e0m n\u1ed5i b\u1eadt n\u1ed9i dung m\u1edbi nh\u01b0 s\u1ef1 ki\u1ec7n v\u00e0 \u01b0u \u0111\u00e3i.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/d44e5e00fc6997f7a381bb425d313fa0_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/d44e5e00fc6997f7a381bb425d313fa0_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/d44e5e00fc6997f7a381bb425d313fa0_800.png\" alt=\"Qu\u1ea3n l\u00fd fanpage - Th\u00f4ng tin doanh nghi\u1ec7p\" \/><\/picture><\/figure>\n<h2>Hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n cho c\u00e1c c\u00e2u chuy\u1ec7n<\/h2>\n<p>K\u1ec3 t\u1eeb khi ra m\u1eaft c\u00e1c c\u00e2u chuy\u1ec7n (Stories) v\u00e0o n\u0103m 2017, Facebook \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n h\u01a1n v\u00e0 c\u1eadp nh\u1eadt n\u00e0y, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem c\u00e2u chuy\u1ec7n kinh doanh c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch nh\u1ea5n v\u00e0o \u1ea3nh \u0111\u1ea1i di\u1ec7n tr\u00ean Fanpage.<\/p>\n<h2>B\u00e1n v\u00e9 s\u1ef1 ki\u1ec7n<\/h2>\n<p>700 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Facebook Events m\u1ed7i th\u00e1ng v\u00e0 gi\u1edd \u0111\u00e2y c\u00e1c doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 b\u00e1n v\u00e9 tr\u1ef1c ti\u1ebfp th\u00f4ng qua Trang Facebook. Facebook c\u0169ng \u0111ang t\u1ea1o qu\u1ea3ng c\u00e1o theo s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u00fap qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n<h2>\u0110\u0103ng vi\u1ec7c l\u00e0m<\/h2>\n<p>Facebook b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m ch\u1ee9c n\u0103ng \u0111\u0103ng vi\u1ec7c l\u00e0m tr\u00ean Fanpage v\u00e0o n\u0103m 2017 v\u00e0 b\u00e2y gi\u1edd \u0111\u00e3 n\u00f3i r\u1eb1ng ch\u1ee9c n\u0103ng n\u00e0y s\u1ebd m\u1edf r\u1ed9ng sang c\u00e1c Fanpage doanh nghi\u1ec7p tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi &#8220;trong v\u00e0i th\u00e1ng t\u1edbi&#8221;.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/54fed45abcae6c3b2dfb34773edea0d3_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/54fed45abcae6c3b2dfb34773edea0d3_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/54fed45abcae6c3b2dfb34773edea0d3_800.jpg\" alt=\"Qu\u1ea3n l\u00fd fanpage - \u0110\u0103ng vi\u1ec7c l\u00e0m\" \/><\/picture><\/figure>\n<h2>Qu\u1ea3n l\u00fd Fanpage tr\u1edf n\u00ean \u0111a n\u0103ng h\u01a1n<\/h2>\n<p>Nh\u01b0 c\u00e1c b\u1ea1n \u0111\u00e3 th\u1ea5y th\u00ec nh\u1eefng c\u1eadp nh\u1eadt ch\u1ee9c n\u0103ng m\u1edbi c\u1ee7a Facebook \u0111ang gi\u00fap \u00edch nhi\u1ec1u h\u01a1n cho c\u00e1c doanh nghi\u1ec7p. Ch\u00ednh v\u00ec th\u1ebf vi\u1ec7c <a href=\"https:\/\/gudjob.net\/en\/service\/quan-ly-fanpage\/?utm_source=blog\">qu\u1ea3n l\u00fd Fanpage<\/a> c\u0169ng c\u1ea7n s\u1ef1 chu \u0111\u00e1o h\u01a1n. V\u00ec gi\u1edd \u0111\u00e2y Fanpage l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p, l\u00e0 k\u00eanh giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, k\u00eanh tuy\u1ec3n d\u1ee5ng&#8230;<\/p>\n<p>V\u1eady n\u00ean trong th\u1eddi gian t\u1edbi c\u00e1c b\u1ea1n h\u00e3y ch\u0103m ch\u00fat cho Fanpage c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n nh\u00e9.<\/p>\n<p><!--kg-card-end: html--><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook g\u1ea7n \u0111\u00e2y \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi Fanpage doanh nghi\u1ec7p \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng. Vi\u1ec7c qu\u1ea3n l\u00fd fanpage c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 tr\u1edf n\u00ean nhi\u1ec1u tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111a ch\u1ee9c n\u0103ng h\u01a1n. H\u01a1n 80 tri\u1ec7u doanh nghi\u1ec7p s\u1eed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22266"}],"version-history":[{"count":0,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22383"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}