{"id":22265,"date":"2018-10-07T19:16:40","date_gmt":"2018-10-07T12:16:40","guid":{"rendered":"https:\/\/gudjob.net\/?p=22265"},"modified":"2026-08-19T13:50:53","modified_gmt":"2026-08-19T06:50:53","slug":"hay-xay-dung-mot-doanh-nghiep-thuc-su","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/hay-xay-dung-mot-doanh-nghiep-thuc-su\/","title":{"rendered":"H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1"},"content":{"rendered":"

<\/p>\n

S\u1ef1 thi\u1ebfu t\u00f4n tr\u1ecdng v\u1edbi nh\u1eefng doanh nghi\u1ec7p th\u1ef1c s\u1ef1<\/h2>\n

S\u1ef1 thi\u1ebfu t\u00f4n tr\u1ecdng v\u1edbi nh\u1eefng doanh nghi\u1ec7p th\u1ef1c s\u1ef1<\/h2>\n

Ng\u00e0y nay, c\u00f3 m\u1ed9t s\u1ef1 thi\u1ebfu t\u00f4n tr\u1ecdng ho\u00e0n to\u00e0n v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p. Qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n qua m\u1ed9t \u0111\u00eam v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1 trong 1-2 n\u0103m, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng th\u1ef1c t\u1ebf.<\/p>\n

V\u00e0 t\u00f4i hi\u1ec3u, b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 trong gi\u1edbi truy\u1ec1n th\u00f4ng m\u00e0 ch\u00fang ta th\u1ea5y h\u00e0ng ng\u00e0y. V\u1edbi Shark Tank, The Social Network, v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u201ck\u1ef3 l\u00e2n\u201d v\u1edbi nh\u1eefng c\u00fa “exits” nhanh ch\u00f3ng v\u00e0 s\u1ed1 ti\u1ec1n th\u01b0\u1edfng kh\u1ed5ng l\u1ed3, t\u00f4i c\u00f3 th\u1ec3 hi\u1ec3u t\u1ea1i sao c\u00e1c quan \u0111i\u1ec3m \u0111ang b\u1ecb l\u1ec7ch \u0111i. C\u00f3 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m r\u1eb1ng m\u1ed9t VC (Qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m) hay \u201cthi\u00ean th\u1ea7n\u201d n\u00e0o \u0111\u00f3 s\u1ebd vung ti\u1ec1n theo c\u00e1ch b\u1ea1n mu\u1ed1n, v\u1edbi hy v\u1ecdng r\u1eb1ng b\u1ea1n s\u1ebd l\u00e0 Zucks ti\u1ebfp theo (\u00f4ng ch\u1ee7 c\u1ee7a Facebook), v\u00e0 vi\u1ec7c kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng. Nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch m\u1ecdi th\u1ee9 v\u1eadn h\u00e0nh. Th\u1ecb tr\u01b0\u1eddng s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1i g\u00ec t\u1ed3n t\u1ea1i v\u00e0 c\u00e1i g\u00ec kh\u00f4ng.<\/p>\n

V\u00e0 c\u00f2n h\u00e0ng ch\u1ee5c ngh\u00ecn \u201cdoanh nghi\u1ec7p\u201d kh\u00e1c m\u00e0 ch\u00fang ta kh\u00f4ng \u0111\u01b0\u1ee3c nghe v\u1ec1: Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ea5t b\u1ea1i s\u1ea5p m\u1eb7t v\u00ec h\u1ecd t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed9t m\u00f3n \u0111\u1ed3 ch\u01a1i<\/strong> b\u1eb1ng ti\u1ec1n c\u1ee7a VC thay v\u00ec x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra doanh thu th\u1ef1c t\u1ebf? Nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111ang \u1edf \u0111\u00e2u?<\/p>\n

Qu\u00e1 nhi\u1ec1u “doanh nh\u00e2n” hi\u1ec7n t\u1ea1i \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c g\u1ecdi v\u1ed1n v\u00f2ng ti\u1ebfp theo c\u1ee7a h\u1ecd, v\u00e0 t\u00ecm c\u00e1ch \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty m\u1ed9t c\u00e1ch gi\u1ea3 t\u1ea1o thay v\u00ec t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/strong><\/p>\n

H\u1ecd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u1ed7 m\u00e1y ch\u00eanh l\u1ec7ch t\u00e0i ch\u00ednh, kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c doanh nghi\u1ec7p th\u1ef1c t\u1ebf. V\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1.<\/p>\n

B\u00e0i h\u1ecdc t\u1eeb h\u00e0nh tr\u00ecnh VaynerMedia<\/h2>\n

T\u00f4i g\u1eb7p li\u00ean t\u1ee5c – ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c – nh\u1eefng ng\u01b0\u1eddi t\u00ecm c\u00e1ch g\u1ecdi v\u1ed1n cho \u00fd t\u01b0\u1edfng \u201cg\u00e2y ch\u1ea5n \u0111\u1ed9ng\u201d v\u00e0 \u201c\u0111\u1ed9t ph\u00e1\u201d m\u00e0 h\u1ecd c\u00f3. B\u1ea1n bi\u1ebft \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 l\u00e0 g\u00ec kh\u00f4ng? H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1 l\u00e0m nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ebfn v\u1edbi b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n ch\u1ea1y theo h\u1ecd.<\/p>\n

B\u00e0i h\u1ecdc t\u1eeb h\u00e0nh tr\u00ecnh VaynerMedia<\/h2>\n

N\u1ebfu b\u1ea1n \u0111\u1ee7 can \u0111\u1ea3m \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111i\u1ec1u th\u1ef1c s\u1ef1<\/h2>\n

Khi t\u00f4i b\u1eaft \u0111\u1ea7u VaynerMedia, t\u00f4i \u0111\u00e3 kh\u00f4ng g\u1ecdi b\u1ea5t k\u1ef3 kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0o b\u00ean ngo\u00e0i v\u00e0 cho \u0111\u1ebfn h\u00f4m nay, t\u00f4i ti\u1ebfp t\u1ee5c v\u1eadn h\u00e0nh tr\u00ean c\u00e1c bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng. T\u1ea1i sao? B\u1edfi v\u00ec t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1. T\u1ea5t c\u1ea3 s\u1ed1 ti\u1ec1n ch\u00fang t\u00f4i g\u00f3p v\u00e0o v\u00e0 ti\u1ebfp t\u1ee5c t\u1ea1o ra \u0111\u01b0\u1ee3c \u0111\u01b0a tr\u1edf l\u1ea1i v\u00e0o c\u00f4ng ty \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ec3 ho\u00e0n th\u00e0nh nh\u1eefng \u0111i\u1ec1u s\u1ebd \u0111\u01b0a ch\u00fang t\u00f4i \u0111\u1ebfn n\u01a1i ch\u00fang t\u00f4i mu\u1ed1n. T\u00f4i c\u00f3 m\u1ee5c ti\u00eau ri\u00eang, v\u00e0 t\u00f4i \u0111ang th\u1ef1c hi\u1ec7n n\u00f3.<\/p>\n

T\u1ea1i sao t\u00f4i c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3? B\u1edfi v\u00ec t\u00f4i ki\u00ean nh\u1eabn<\/strong>. B\u1edfi v\u00ec t\u00f4i hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p. T\u00f4i kh\u00f4ng \u1edf trong \u0111\u00f3 v\u00ec vinh quang – v\u00ec nh\u1eefng chi\u1ebfc \u0111\u1ed3ng h\u1ed3 \u0111\u1eaft ti\u1ec1n, ng\u00f4i nh\u00e0 \u0111\u1eb9p, nh\u1eefng chi\u1ebfc thuy\u1ec1n, th\u1ee9 m\u00e0 b\u1ea1n th\u01b0\u1eddng th\u1ea5y tr\u00ean Instagram. T\u00f4i \u1edf trong \u0111\u00f3 b\u1edfi v\u00ec t\u00f4i th\u00edch c\u00f4ng vi\u1ec7c d\u00f9 n\u00f3 lu\u00f4n kh\u00f3 kh\u0103n. V\u00e0 n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n th\u1ef1c th\u1ee5, \u0111\u00f3 c\u0169ng l\u00e0 \u0111i\u1ec1u b\u1ea1n n\u00ean l\u00e0m.<\/p>\n

N\u1ebfu b\u1ea1n \u0111\u1ee7 can \u0111\u1ea3m \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111i\u1ec1u th\u1ef1c s\u1ef1<\/h2>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n c\u00f3 s\u1ef1 can \u0111\u1ea3m mu\u1ed1n x\u00e2y d\u1ef1ng th\u1ee9 g\u00ec \u0111\u00f3 s\u1ebd theo b\u1ea1n trong su\u1ed1t qu\u00e3ng \u0111\u1eddi c\u00f2n l\u1ea1i, \u0111\u1ec3 mang l\u1ea1i cho b\u1ea1n s\u1ef1 t\u1ef1 do hay m\u1ee5c \u0111\u00edch cao c\u1ea3 n\u00e0o \u0111\u00f3 th\u00ec \u0111\u1eebng thi\u1ebfu t\u00f4n tr\u1ecdng v\u1edbi nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/strong><\/p>\n

V\u00e0 c\u00f4ng b\u1eb1ng m\u00e0 n\u00f3i, s\u1ef1 thi\u1ebfu t\u00f4n tr\u1ecdng \u0111\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 l\u1ed7i c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111ang v\u1ebd m\u1ed9t b\u1ee9c tranh qu\u00e1 m\u00e0u h\u1ed3ng v\u1ec1 doanh nh\u00e2n v\u00e0 c\u1ea7n ph\u1ea3i d\u1eebng l\u1ea1i. V\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau \u0111\u1ec1 nh\u01b0 “B\u00e1n doanh nghi\u1ec7p v\u1edbi gi\u00e1 … tri\u1ec7u \u0111\u00f4”, \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 ch\u00fang ta c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u1ea1i \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp th\u00e0nh c\u00f4ng. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n b\u00e1n doanh nghi\u1ec7p c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 h\u00e0ng tri\u1ec7u \u0111\u00f4 v\u00ec \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 cho ch\u00fang ta, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ef1c t\u1ebf. Vi\u1ec7c ph\u00f3ng \u0111\u1ea1i v\u1ec1 b\u1ee9c tranh c\u1ee7a vi\u1ec7c th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng g\u00ec s\u1ebd l\u00e0m t\u1ed5n th\u01b0\u01a1ng h\u1ea7u h\u1ebft c\u00e1c b\u1ea1n khi \u0111\u1ed1i di\u1ec7n v\u1edbi th\u1ef1c t\u1ebf v\u00e0 t\u00f4i s\u1ebd l\u00e0m nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u1ec3 thay \u0111\u1ed5i cu\u1ed9c tranh lu\u1eadn n\u00e0y.<\/p>\n

V\u00ec v\u1eady, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u00f4i mong mu\u1ed1n \u0111\u00f3 l\u00e0 ch\u00fang ta h\u00e3y \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i cu\u1ed9c th\u1ea3o lu\u1eadn xung quanh tinh th\u1ea7n doanh nh\u00e2n. Kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng t\u1eaft n\u00e0o. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c ma thu\u1eadt n\u00e0o s\u1ebd t\u1ea1o ra m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Kh\u00f4ng c\u00f3 l\u1eddi h\u1ee9a \u0111\u1ea7u t\u01b0 n\u00e0o c\u1ee7a VC s\u1ebd l\u00e0m cho \u00fd t\u01b0\u1edfng \u201c\u0111\u1ed9t ph\u00e1\u201d c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n

Ch\u1ec9 c\u00f3 s\u1ef1 th\u1eadt. V\u00e0 \u0111\u00f3 l\u00e0… nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u1ea7y kh\u00f3 kh\u0103n v\u1edbi t\u1ea5t c\u1ea3 s\u1ef1 n\u1ed7 l\u1ef1c.<\/p>\n

Ngu\u1ed3n: Gary Vaynerchuk<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

S\u1ef1 thi\u1ebfu t\u00f4n tr\u1ecdng v\u1edbi nh\u1eefng doanh nghi\u1ec7p th\u1ef1c s\u1ef1 S\u1ef1 thi\u1ebfu t\u00f4n tr\u1ecdng v\u1edbi nh\u1eefng doanh nghi\u1ec7p th\u1ef1c s\u1ef1 Ng\u00e0y nay, c\u00f3 m\u1ed9t s\u1ef1 thi\u1ebfu t\u00f4n tr\u1ecdng ho\u00e0n to\u00e0n v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p. Qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n qua […]<\/p>\n","protected":false},"author":1,"featured_media":22382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[177],"tags":[192],"class_list":["post-22265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-quang-cao","tag-kinh-doanh"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22265"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22265\/revisions"}],"predecessor-version":[{"id":23160,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22265\/revisions\/23160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22382"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}