B\u1ed1n h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u01b0a ra: K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n m\u1edbi v\u00e0 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u00e1m \u0111\u00f4ng; t\u1ea1o ra m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1edbn lao g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng; x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c c\u1ee7a ri\u00eang m\u00ecnh khi ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi; xem x\u00e9t ba t\u00f9y ch\u1ecdn ch\u00ednh khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u – m\u00f4 t\u1ea3, g\u1ee3i m\u1edf v\u00e0 k\u1ef3 l\u1ea1 (descriptive, suggestive and fanciful). Ch\u00fang ta ph\u1ea3i hi\u1ec3u r\u1eb1ng nh\u1eefng c\u00e1i t\u00ean t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng th\u01b0\u1eddng b\u1ecb t\u1eeb ch\u1ed1i trong m\u00f4i tr\u01b0\u1eddng ph\u00f2ng h\u1ecdp v\u00e0 vi\u1ec7c \u0111\u1eb7t t\u00ean ph\u1ea3i \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o.<\/em><\/p>\n ———<\/p>\n Nikolas Contis c\u1ee7a Siegel + Gale \u0111\u00e3 n\u00f3i r\u1eb1ng: \u201cC\u00f3 ba t\u00f9y ch\u1ecdn ch\u00ednh khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u – m\u00f4 t\u1ea3, g\u1ee3i m\u1edf v\u00e0 k\u1ef3 l\u1ea1 (descriptive, suggestive and fanciful), nh\u01b0ng n\u00f3 ph\u1ea3i lu\u00f4n \u0111\u1eb7t ra nh\u1eefng k\u1ef3 v\u1ecdng \u0111\u00fang \u0111\u1eafn cho kh\u00e1ch h\u00e0ng.\u201d<\/p>\n \u0110i\u1ec1u m\u00e0 Juliet c\u1ee7a Shakespeare \u0111\u00e3 n\u00f3i li\u1ec7u c\u00f3 \u0111\u00fang ? – \u201ct\u00ean c\u1ee7a s\u1ef1 v\u1eadt kh\u00f4ng quan tr\u1ecdng, quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ef1 v\u1eadt \u0111\u00f3 !\u201d C\u00f3 ph\u1ea3i \u201cth\u1ee9 m\u00e0 ch\u00fang ta g\u1ecdi l\u00e0 hoa h\u1ed3ng b\u1edfi b\u1ea5t k\u1ef3 t\u00ean n\u00e0o kh\u00e1c s\u1ebd c\u00f3 m\u00f9i ng\u1ecdt ng\u00e0o”? \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u00fang v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng g\u00ec t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n?<\/p>\n C\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c s\u1ef1 th\u1eadt v\u1ec1 tr\u1ea3i nghi\u1ec7m m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i. V\u00e0 kh\u00f4ng m\u1ed9t c\u00e1i t\u00ean n\u00e0o c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp cho nh\u1eefng g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. Ngay c\u1ea3 nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Montague, Capulet, Jones hay Smith c\u0169ng kh\u00f4ng th\u1ec3 l\u1ed9t t\u1ea3 h\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t con ng\u01b0\u1eddi. C\u00f3 l\u1ebd b\u1ea1n b\u1ea1n c\u0169ng kh\u00f4ng mu\u1ed1n m\u1ed9t anh ch\u00e0ng t\u00ean Smith ch\u1ec9 l\u00e0m vi\u1ec7c v\u1edbi \u0111e v\u00e0 b\u00faa. Nh\u01b0ng kh\u00e1c v\u1edbi t\u00ean c\u1ee7a ai \u0111\u00f3, m\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng \u2013 K\u1ef3 v\u1ecdng ti\u00ean quy\u1ebft l\u00e0 v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u1eefng c\u00e1i t\u00ean r\u1ea5t quan tr\u1ecdng.<\/p>\n C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t c\u00e1c marketer s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra k\u1ef3 v\u1ecdng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0: s\u1eafp \u0111\u1eb7t m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t c\u00e1i t\u00ean, m\u1ed9t n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn \u2013 m\u1ed9t s\u1ef1 s\u1eafp \u0111\u1eb7t m\u00e0 ch\u00fang ta th\u01b0\u1eddng \u0111\u1ec1 c\u1eadp chung chung l\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. V\u1ea5n \u0111\u1ec1 hay b\u1ecb b\u1ecf l\u1ee1 l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u00ean \u0111\u00f3 trong b\u1ed1i c\u1ea3nh c\u1ee7a s\u1ef1 s\u1eafp \u0111\u1eb7t, v\u00e0 t\u00ean nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi vai tr\u00f2 \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u1ed1ng nh\u01b0 tuy\u1ec3n ch\u1ecdn di\u1ec5n vi\u00ean cho c\u00e1c v\u1edf k\u1ecbch v\u1eady. Kh\u00f4ng ph\u1ea3i di\u1ec5n vi\u00ean n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c vai di\u1ec5n. Ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean \u0111\u00fang s\u1ebd t\u1ea1o kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi v\u1edbi m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u1ee7ng khi\u1ebfp.<\/p>\n B\u1ea1n \u0111\u00e3 xem qua phi\u00ean b\u1ea3n 2013 c\u1ee7a Chevy Malibu ch\u01b0a? GM \u0111\u00e3 g\u1ecdi chi\u1ebfc xe c\u1ee1 trung n\u00e0y l\u00e0 Malibu<\/p>\n Nh\u01b0ng h\u00e3ng n\u00e0y kh\u00f4ng th\u1ec3 gi\u1eef c\u00e1i t\u00ean \u0111\u00f3 l\u00e2u n\u1eefa \u0111\u00e2u (h\u00e3y tin t\u00f4i \u0111i). N\u0103m 1965, Malibu l\u00e0 m\u1ed9t chi\u1ebfc coup\u00e9 g\u1ee3i c\u1ea3m, v\u1edbi \u0111\u1ed9ng c\u01a1 V8 c\u1ee1 l\u1edbn 396 ph\u00e2n kh\u1ed1i, h\u1ec7 th\u1ed1ng treo h\u1ea1ng n\u1eb7ng v\u00e0 hi\u1ec7u su\u1ea5t \u0111\u1ed1t ch\u00e1y cao. V\u1edbi chi\u1ebfc mui l\u01b0\u1edbt b\u0103ng b\u0103ng trong \u00e1nh ho\u00e0ng h\u00f4n v\u1ec1 ph\u00eda B\u1eafc \u0111\u1ea1i l\u1ed9 Pacific Coast Highway \u2013 c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang bay tr\u00ean chi\u1ebfc Malibu. Nh\u01b0ng Malibu ng\u00e0y nay d\u00e0nh cho c\u00e1c \u0111\u1ed9i cho thu\u00ea xe h\u01a1i, \u0111\u01b0a tr\u1ebb em \u0111\u1ebfn c\u00e1c tr\u1eadn b\u00f3ng \u0111\u00e1 ho\u1eb7c mang theo \u0111\u1ed3 t\u1ea1p h\u00f3a. Kh\u00f4ng th\u1ee9 g\u00ec s\u1ebd t\u1ea1o n\u00ean m\u1ed9t huy\u1ec1n tho\u1ea1i Malibu cho phi\u00ean b\u1ea3n 2013 n\u00e0y, nh\u1ea5t l\u00e0 c\u00e1i t\u00ean.<\/p>\n T\u1ea1m \u0111\u1ec3 nh\u1eefng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u th\u1ebf h\u1ec7 tr\u01b0\u1edbc sang m\u1ed9t b\u00ean, c\u00e1i t\u00ean Malibu kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u00ec s\u1ef1 li\u00ean k\u1ebft trong b\u1ea3n th\u00e2n \u201cc\u00e1c con ch\u1eef\u201d – quy\u1ebfn r\u0169, h\u1ed3i h\u1ed9p, m\u1eb7t tr\u1eddi, b\u00e3i bi\u1ec3n, phi\u00eau l\u01b0u, l\u00e3ng m\u1ea1n v\u00e0 Hollywood. Ch\u00fang c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfc xe nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfc Malibu.<\/p>\n C\u00e1i t\u00ean Malibu t\u1ea1o ra m\u1ed9t l\u1eddi h\u1ee9a m\u00e0 chi\u1ebfc xe m\u1edbi kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. Do \u0111\u00f3, n\u00f3 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t t\u00ean x\u1ea5u. M\u1ed9t b\u00e0i t\u1eadp \u0111\u01a1n gi\u1ea3n trong ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u kh\u1eaft khe h\u01a1n th\u1eb3ng th\u1eafn gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi khi n\u00e0o Malibu s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 Malibu n\u1eefa ho\u1eb7c khi n\u00e0o \u00e1p d\u1ee5ng m\u1ed9t c\u00e1i t\u00ean gi\u1ed1ng Malibu kh\u00f4ng \u0111\u00e1ng tin hay khi n\u00e0o m\u1ed9t t\u00ean m\u1edbi s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n Tuy nhi\u00ean, Dodge Charger v\u1eabn gi\u1eef c\u00e1i t\u00ean c\u1ee7a n\u00f3. Nh\u00ecn v\u00e0o m\u1eabu 2013 c\u1ee7a Charger ta th\u1ea5y r\u1eb1ng s\u1ea3n ph\u1ea9m kh\u00f4ng h\u00e0o h\u1ee9ng v\u00e0 g\u1ee3i c\u1ea3m nh\u01b0 ban \u0111\u1ea7u \u2013 v\u1ec1 b\u1ea3n ch\u1ea5t, n\u00f3 v\u1eabn l\u00e0 n\u00f3 v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 chinh ph\u1ee5c c\u00e1c cung \u0111\u01b0\u1eddng. C\u00f2n v\u1ec1 Aston Martin Vanquish th\u00ec sao? C\u00e1i t\u00ean n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 r\u00e0ng linh h\u1ed3n c\u1ee7a m\u1ed9t \u00f4 t\u00f4. V\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Bavarian Motor Works kh\u00f4ng thua k\u00e9m khi \u0111\u1ea1i di\u1ec7n cho The Ultimate Driving Machine.<\/p>\n C\u1ea7n l\u01b0u \u00fd r\u1eb1ng Malibu m\u1edbi \u0111\u00e3 th\u00e0nh c\u00f4ng, V\u00ec v\u1eady, \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, Juliet \u0111\u00e3 \u0111\u00fang – nh\u1eefng c\u00e1i t\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebb l\u00e0m \u201ctan v\u1ee1\u201d h\u1ee3p \u0111\u1ed3ng. Nh\u01b0ng t\u00f4i v\u1eabn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u00ed d\u1ee5 n\u00e0y \u0111\u1ec3 n\u00f3i r\u1eb1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng k\u1ef3 v\u1ecdng \u0111\u00fang th\u00ec Malibu v\u1eabn ch\u01b0a ph\u1ea3i l\u00e0 m\u1ed9t c\u00e1i t\u00ean hi\u1ec7u qu\u1ea3.<\/p>\n Khi ngh\u0129 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i kh\u00e1c, c\u00f3 ng\u01b0\u1eddi h\u1ecfi v\u1ec1 Honda Odyssey. \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p x\u00e2y d\u1ef1ng m\u1ed9t k\u1ef3 v\u1ecdng qu\u00e1 cao? Theo t\u00f4i, \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfc minivan ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfc xe \u0111\u1ecba h\u00ecnh. V\u00e0 t\u00f4i \u0111\u00e3 mua m\u1ed9t chi\u1ebfc cho gia \u0111\u00ecnh b\u1edfi v\u00ec nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng \u0111\u1ee9a tr\u1ebb l\u00e0 m\u1ed9t Odyssey (h\u00e0nh tr\u00ecnh d\u00e0i v\u00e0 th\u00fa v\u1ecb). C\u00e1i t\u00ean th\u1eadt ho\u00e0n h\u1ea3o.<\/p>\n V\u00ec th\u1ebf, h\u00e3y ph\u00e2n t\u00edch s\u00e2u h\u01a1n nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t. T\u1ea5t c\u1ea3 n\u1eb1m \u1edf m\u1ed9t ti\u1ec1n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n \u2013 nh\u1eefng c\u00e1i t\u00ean t\u1ed1t \u0111\u1eb7t ra nh\u1eefng k\u1ef3 v\u1ecdng \u0111\u00fang \u0111\u1eafn. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o l\u00e0m ba \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t t\u1ed1t. Ch\u00fang cung c\u1ea5p m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u00e1ng ng\u1ea1c nhi\u00ean; \u0111\u00fang v\u1edbi nh\u1eefng g\u00ec ch\u00fang \u0111\u1ea1i di\u1ec7n v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u01b0a ra \u00fd ngh\u0129a li\u00ean quan theo th\u1eddi gian, ngay c\u1ea3 khi c\u00e1c s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p v\u00e0 t\u1eadp \u0111o\u00e0n thay \u0111\u1ed5i v\u00e0 t\u00e1i t\u1ea1o l\u1ea1i b\u1ea3n th\u00e2n.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 ph\u00e1t tri\u1ec3n t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t.<\/p>\n Th\u00f4ng th\u01b0\u1eddng trong th\u1ebf gi\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00e0ng h\u00f3a m\u00e0 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p cho th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c s\u0103n \u0111u\u1ed5i kh\u1ed1c li\u1ec7t.<\/p>\n M\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 l\u00e0 t\u1ed1t nh\u1ea5t; Ch\u00fang ta n\u00ean tin c\u00e1i g\u00ec? H\u00e3y xem x\u00e9t vodka Grey Goose: \u1edf \u0111\u00e2y ch\u00fang t\u00f4i c\u00f3 lo\u1ea1i vodka cao c\u1ea5p v\u1edbi m\u1ed9t c\u00e1i t\u00ean ho\u00e0n to\u00e0n \u0111\u1ed9c \u0111\u00e1o. Lo\u1ea1i r\u01b0\u1ee3u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m t\u1ea1i Nga m\u00e0 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea9t \u1edf Ph\u00e1p. H\u1ea7u h\u1ebft nh\u1eefng c\u00e1i t\u00ean trong danh m\u1ee5c vodka tu\u00e2n theo m\u1ed9t trong hai quy \u01b0\u1edbc – ho\u1eb7c nh\u1eefng c\u00e1i t\u00ean truy\u1ec1n th\u1ed1ng c\u1ee7a Nga nh\u01b0 Popov hay Stolichnaya – ho\u1eb7c nh\u1eefng c\u00e1i t\u00ean g\u1ee3i \u00fd m\u1ed9t c\u00e1ch c\u00f4ng khai ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0 Absolut, Pinnacle, Ketel One, Skyy ho\u1eb7c Chopin.<\/p>\n Nh\u01b0ng Grey Goose \u0111\u00e3 l\u00e0m kh\u00e1c \u0111i, h\u1ecd s\u1eed d\u1ee5ng c\u00e1i t\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 b\u1ea5t ng\u1edd \u0111\u1ebfn kh\u00f4ng t\u01b0\u1edfng. C\u00e1i t\u00ean t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n m\u1edbi so v\u1edbi nh\u1eefng th\u1ee9 c\u00f9ng lo\u1ea1i \u0111\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n l\u00f4i cu\u1ed1n, m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng, m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ec3 truy\u1ec1n l\u1ea1i cho b\u1ea1n b\u00e8, m\u1ed9t th\u1ee9c u\u1ed1ng \u0111\u1ec3 k\u00eau g\u1ecdi khi b\u1ea1n c\u1ea7n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ai \u0111\u00f3.<\/p>\n Ngo\u00e0i vi\u1ec7c qu\u00e1 kh\u00e1c bi\u1ec7t, c\u00e1i t\u00ean Grey Goose c\u00f2n th\u1ec3 hi\u1ec7n \u0111\u00fang s\u1ea3n ph\u1ea9m. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 lo\u1ea1i vodka \u0111i\u1ec3n h\u00ecnh. N\u00f3 kh\u00f4ng \u0111\u1ebfn t\u1eeb Nga. C\u00e1i t\u00ean k\u1ef3 l\u1ea1 n\u00e0y kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho m\u1ed9t c\u00e2u chuy\u1ec7n \u201ckh\u00e1c bi\u1ec7t\u201d \u0111\u01b0\u1ee3c m\u1edf ra.<\/p>\n V\u00e0 c\u00e2u chuy\u1ec7n \u201ckh\u00e1c bi\u1ec7t\u201d n\u00e0y tr\u1ef1c ti\u1ebfp h\u1ed7 tr\u1ee3 cho \u00fd t\u01b0\u1edfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. C\u00f3 tin \u0111\u1ed3n r\u1eb1ng c\u00e1i t\u00ean Grey Goose th\u1ef1c s\u1ef1 \u0111\u00e3 t\u1eebng l\u00e0 t\u00ean c\u1ee7a m\u1ed9t lo\u1ea1i r\u01b0\u1ee3u vang \u0110\u1ee9c v\u00e0o nh\u1eefng n\u0103m 1970 v\u00e0 n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ed3i sinh nh\u1edd kh\u1ea3 n\u0103ng g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh b\u00ed \u1ea9n, thanh tao.<\/p>\n Nh\u01b0ng m\u1ed9t c\u00e1i t\u00ean nh\u01b0 Grey Goose c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00e1i t\u00ean \u201ct\u1ed1t\u201d ban \u0111\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ph\u00f2ng h\u1ecdp, n\u01a1i m\u00e0 ch\u00fang ta b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi \u201cc\u00e1c b\u1ee9c t\u01b0\u1eddng logic v\u00e0 ph\u00e2n t\u00edch\u201d. Trong nh\u1eefng b\u1ee9c t\u01b0\u1eddng \u0111\u00f3, ch\u00fang ta d\u1ec5 d\u00e0ng \u0111\u1ec3 r\u01a1i v\u00e0o c\u00e1i b\u1eaby c\u1ee7a t\u00e2m l\u00fd th\u00f4ng th\u01b0\u1eddng v\u00e0 k\u1ebft th\u00fac v\u1edbi m\u1ed9t c\u00e1i t\u00ean nh\u01b0 Pinnacle – m\u1ed9t c\u00e1i t\u00ean qu\u00e1 g\u01b0\u1ee3ng \u00e9p v\u00e0 kh\u00f4ng g\u1ee3i l\u00f2ng tin h\u00e0ng ch\u00ednh h\u00e3ng s\u1ebd tr\u1edf n\u00ean \u00edt th\u00fa v\u1ecb h\u01a1n. M\u1ed9t c\u00e1i t\u00ean \u0111\u00e1ng qu\u00ean.<\/p>\n Crate & Barrel l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i. Ai c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng hai t\u1eeb c\u01a1 b\u1ea3n s\u1ebd mang \u0111\u1ea7y \u00fd ngh\u0129a ho\u1eb7c s\u00e2u s\u1eafc \u0111\u1ebfn v\u1eady. N\u0103m 1962, Gordon v\u00e0 Carole Segal b\u1eaft \u0111\u1ea7u kinh doanh trong m\u1ed9t nh\u00e0 m\u00e1y thang m\u00e1y c\u0169 \u1edf Chicago \u0111\u1ec3 b\u00e1n h\u00e0ng h\u00f3a nh\u1eadp kh\u1ea9u t\u1eeb Th\u1ee5y \u0110i\u1ec3n. H\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111\u1eb7t trong c\u00e1c th\u00f9ng th\u00f4ng v\u00e0 c\u00e1c h\u1ed9p, m\u1ed9t v\u00e0i c\u00e1i th\u00f9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u01b0ng b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Tr\u00ean m\u1ed9t v\u1ecf c\u00e2y, h\u1ecd \u0111\u00e3 ch\u1ecdn t\u00ean Crate & Barrel cho c\u1eeda h\u00e0ng. N\u00f3i v\u1ec1 m\u1ed9t c\u00e1i t\u00ean \u0111\u00fang v\u1edbi di s\u1ea3n c\u1ee7a n\u00f3.<\/p>\n Nh\u01b0ng h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng l\u00e0m th\u1ebf n\u00e0o h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. \u00dd t\u01b0\u1edfng c\u1ee7a h\u1ecd l\u00e0 b\u00e1n c\u00e1c thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, tinh t\u1ebf, th\u1eddi trang v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. \u1ede b\u1ec1 n\u1ed5i c\u1ee7a v\u1ea5n \u0111\u1ec1, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c t\u1eeb \u201ccrate and barrel\u201d qu\u00e1 \u201ch\u1ea1 c\u1ea5p\u201d cho \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd. Sinh vi\u00ean \u0111\u1ea1i h\u1ecdc (kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh) s\u1eed d\u1ee5ng \u201ccrate and barrel\u201d (c\u00e1c lo\u1ea1i th\u00f9ng \u0111\u1ef1ng) cho \u0111\u1ed3 n\u1ed9i th\u1ea5t. Quan tr\u1ecdng nh\u1ea5t l\u00e0 h\u1ecd kh\u00f4ng b\u00e1n h\u00e0ng th\u1ee7 c\u00f4ng \u0111an l\u00e1t v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng ch\u1ee3 gi\u00e1 r\u1ebb. \u0110\u00e2y l\u00e0 v\u1ec1 vi\u1ec7c b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t th\u00f4ng minh, \u0111\u01b0\u01a1ng \u0111\u1ea1i trong m\u1ed9t th\u00e0nh ph\u1ed1 ng\u1eadp tr\u00e0n thi\u1ebft k\u1ebf v\u00e0 ki\u1ebfn tr\u00fac hi\u1ec7n \u0111\u1ea1i.<\/p>\n N\u1ebfu \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t ra \u0111\u1ec3 b\u00e0n trong ph\u00f2ng h\u1ecdp nh\u01b0 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c nung n\u1ea5u k\u1ef9 l\u01b0\u1ee1ng, v\u1edbi nh\u1eefng mood boards b\u00f3ng b\u1ea9y v\u00e0 c\u00e1c nh\u1eefng tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb gi\u1eefa m\u1ed9t nh\u00f3m c\u00e1c chuy\u00ean gia marketers, th\u00ec r\u1ea5t c\u00f3 th\u1ec3 c\u00e1i t\u00ean Crate & Barrel \u0111\u00e3 b\u1ecb b\u1eafn h\u1ea1 ngay l\u1eadp t\u1ee9c. S\u1ef1 nh\u1eadn th\u1ee9c mu\u1ed9n m\u00e0ng d\u1ea1y ch\u00fang ta kh\u00e1c. C\u00e1i t\u00ean Crate & Barrel l\u00e0m n\u00ean m\u1ed9t s\u1ed1 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi. Tr\u01b0\u1edbc h\u1ebft, n\u00f3 t\u1eadn d\u1ee5ng m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh c\u1ee7a \u201ckh\u1ea3 n\u0103ng ti\u00eau c\u1ef1c\u201d. N\u00f3 r\u1ea5t ti\u1ec7n d\u1ee5ng \u0111\u1ebfn n\u1ed7i khi \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o \u0111\u00fang b\u1ed1i c\u1ea3nh, n\u00f3 tr\u1edf n\u00ean th\u1eddi trang v\u00e0 hi\u1ec7n \u0111\u1ea1i. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t kh\u00eda c\u1ea1nh \u0111\u1eb9p, s\u1eafc n\u00e9t v\u00e0 \u0111\u01a1n gi\u1ea3n. Theo c\u00e1ch n\u00e0y, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi t\u00ean th\u00f4ng minh Tyler Br\u00fbl\u00e9 wallpaper* – <\/em>n\u00f3 gi\u1ed1ng m\u1ed9t t\u1ea1p ch\u00ed h\u01a1n l\u00e0 v\u1ec1 gi\u1ea5y d\u00e1n t\u01b0\u1eddng \u2013 n\u00f3 n\u00f3i v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng tuy\u1ec7t t\u00e1c \u0111\u1eb9p, phong c\u00e1ch bao quanh ch\u00fang ta. Khi b\u1ea1n nh\u00ecn th\u1ea5y wallpaper*<\/em> g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfc gh\u1ebf Eames, Cherner v\u00e0 c\u00e1c m\u00f4 h\u00ecnh tuy\u1ec7t \u0111\u1eb9p tr\u00ean \u1ea5n ph\u1ea9m t\u1ea1p ch\u00ed b\u00f3ng b\u1ea9y, \u0111\u1eaft ti\u1ec1n, t\u1eeb \u201cwallpaper\u201d c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ho\u00e0n to\u00e0n m\u1edbi v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n T\u00ean Crate & Barrel c\u0169ng l\u00e0m cho thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i d\u1ec5 ti\u1ebfp c\u1eadn, th\u00e2n thi\u1ec7n, gi\u1ea3n d\u1ecb v\u00e0 \u0111\u1eddi th\u01b0\u1eddng. N\u00f3 kh\u00f4ng ng\u1ed9t ng\u1ea1t, qu\u00e1 xu\u1ea5t s\u1eafc hay xa c\u00e1ch.<\/p>\n Cu\u1ed1i c\u00f9ng, n\u00f3 gieo hai h\u00ecnh \u1ea3nh r\u1ea5t h\u1eefu h\u00ecnh v\u00e0o t\u00e2m tr\u00ed. B\u1ea3n th\u00e2n c\u00e1c t\u1eeb g\u1ee3i l\u00ean nh\u1eefng h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 \u0111\u1ebfn n\u1ed7i ta kh\u00f4ng ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng tr\u1ef1c quan \u0111\u1ec3 h\u1ed7 tr\u1ee3. C\u00e1c t\u1eeb l\u00e0 c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng.<\/p>\n Th\u1ec9nh tho\u1ea3ng, m\u1ed9t c\u01a1 h\u1ed9i n\u1ea3y sinh l\u00e0m cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t danh m\u1ee5c m\u1edbi. Kh\u00f4ng t\u1ed3n t\u1ea1i m\u1ed9t t\u1eeb r\u00f5 r\u00e0ng n\u00e0o c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m l\u00e0 g\u00ec. \u00dd t\u01b0\u1edfng m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n Swiffer kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2y lau nh\u00e0 – \u0111\u00f3 l\u00e0 Swiffer. Rollerblades, TiVo, Xerox, Kleenex, Jeep, Gore-Tex v\u00e0 Google \u0111\u1ec1u x\u00e1c \u0111\u1ecbnh ch\u1ee7ng lo\u1ea1i c\u00f9ng m\u1ed9t c\u00e1ch. Ch\u00fang tr\u1edf n\u00ean t\u01b0\u01a1ng t\u1ef1 v\u00ec ch\u00fang \u0111\u1ea1i di\u1ec7n cho nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi v\u00e0 kh\u00e1c bi\u1ec7t. T\u1eeb ho\u1ea1t \u0111\u1ed9ng l\u00e0 “r\u00f5 r\u00e0ng”. Tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 \u0111\u00e1ng k\u1ec3, v\u00e0 r\u00f5 r\u00e0ng, \u0111\u1ee7 kh\u00e1c bi\u1ec7t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c h\u01a1n m\u1ed9t c\u00e1i t\u00ean ho\u00e0n to\u00e0n \u0111\u1ed9c \u0111\u00e1o, cu\u1ed1i c\u00f9ng x\u00e1c \u0111\u1ecbnh danh m\u1ee5c.<\/p>\n Twitter l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi kh\u00e1c. \u0110\u00f3 l\u00e0 m\u1ed9t t\u1eeb c\u0169, hi\u1ebfm khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 Kindle, v\u00ec v\u1eady t\u00ean n\u00e0y g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c \u0111\u1ed9c \u0111\u00e1o nh\u01b0ng quen thu\u1ed9c – v\u00e0 c\u00f3 m\u1ed9t ch\u00fat gi\u1ea3 kim trong \u0111\u00f3. Gi\u1ed1ng nh\u01b0 Grey Goose, Twitter m\u1edbi m\u1ebb v\u00e0 \u0111\u01a1n gi\u1ea3n tuy\u1ec7t v\u1eddi. G\u1eedi tin nh\u1eafn, \u201cuploading\u201d v\u00e0 \u201cposting\u201d nghe c\u00f3 v\u1ebb kh\u00f4ng d\u1ec5 d\u00e0ng b\u1eb1ng \u201ctweeting\u201d. Twitter \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u1edbi, m\u1ed9t h\u00ecnh th\u1ee9c h\u00e0nh vi m\u1edbi v\u00e0 c\u00e1i t\u00ean n\u00e0y l\u00e0 m\u1ed9t m\u1eaft x\u00edch quan tr\u1ecdng.<\/p>\n C\u00f3 3 lo\u1ea1i t\u00ean c\u01a1 b\u1ea3n \u0111\u1ec3 l\u1ef1a ch\u1ecdn t\u1eeb: m\u00f4 t\u1ea3, g\u1ee3i \u00fd v\u00e0 k\u1ef3 l\u1ea1 (descriptive, suggestive and fanciful).<\/p>\n C\u00f3 m\u1ed9t l\u1eadp lu\u1eadn c\u0169 r\u1eb1ng c\u00e1c t\u00ean m\u00f4 t\u1ea3 ho\u1eb7c g\u1ee3i \u00fd c\u00f4ng khai \u0111\u00f2i h\u1ecfi s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 \u00edt nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t th\u00f4ng \u0111i\u1ec7p trong th\u1eddi gian ng\u1eafn. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec m\u1ed9t c\u00e1i t\u00ean minh b\u1ea1ch n\u00f3i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch tr\u00ean b\u1ec1 n\u1ed5i. Nh\u01b0ng th\u01b0\u1eddng th\u00ec m\u1ed9t c\u00e1i t\u00ean k\u1ef3 l\u1ea1 h\u01a1n nh\u01b0 Amazon l\u00e0 c\u00e1ch nhanh nh\u1ea5t, hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c trong c\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n. Nh\u1eefng c\u00e1i t\u00ean k\u1ef3 l\u1ea1 th\u01b0\u1eddng ngay l\u1eadp t\u1ee9c n\u1ed5i b\u1eadt trong \u0111\u00e1m \u0111\u00f4ng. Trong h\u1ea7u h\u1ebft c\u00e1c danh m\u1ee5c, ch\u00fang c\u0169ng d\u1ec5 th\u01b0\u01a1ng hi\u1ec7u h\u00f3a v\u00e0 b\u1ea3o v\u1ec7 h\u01a1n so v\u1edbi t\u00ean m\u00f4 t\u1ea3 v\u00e0 g\u1ee3i \u00fd.<\/p>\n N\u1ebfu Amazon t\u1ef1 g\u1ecdi m\u00ecnh l\u00e0 Books-A-Million, th\u00ec \u00edt c\u00f3 kh\u1ea3 n\u0103ng n\u00f3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t thu\u1eadt ng\u1eef h\u1ed9 gia \u0111\u00ecnh. H\u1ea7u nh\u01b0 nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Books-A-Million tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 – ch\u00fang bi\u1ebfn m\u1ea5t v\u00ec c\u00e1i t\u00ean m\u00f4 t\u1ea3 v\u00e0 g\u1ee3i \u00fd t\u01b0\u01a1ng t\u1ef1. Do \u00edt \u0111\u1ed9c \u0111\u00e1o h\u01a1n, t\u00ean m\u00f4 t\u1ea3 v\u00e0 g\u1ee3i \u00fd c\u0169ng d\u1ec5 d\u00e0ng b\u1ecb b\u1eaft ch\u01b0\u1edbc b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eefng c\u00e1i t\u00ean k\u1ef3 l\u1ea1 h\u01a1n nh\u01b0 Amazon ch\u1ee9ng t\u1ecf r\u0103ng, v\u1ec1 l\u00e2u d\u00e0i, s\u1ebd linh ho\u1ea1t h\u01a1n. Ng\u00e0y nay, Amazon kh\u00f4ng c\u00f2n l\u00e0 c\u1eeda h\u00e0ng s\u00e1ch l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, m\u00e0 l\u00e0 c\u1eeda h\u00e0ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng c\u00e1i t\u00ean g\u1ee3i \u00fd l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng c\u00e1i t\u00ean nh\u01b0 DieHard, RayBan, Facebook v\u00e0 YouTube \u0111\u00e3 ch\u1ee9ng minh l\u1ed9 tr\u00ecnh g\u1ee3i \u00fd l\u00e0 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. Ch\u1ec9 c\u1ea7n xem x\u00e9t k\u1ef9 t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn v\u00e0 \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1c k\u1ecbch b\u1ea3n ti\u1ebfp th\u1ecb trong c\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111i \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn.<\/p>\n V\u1eady, c\u00f3 g\u00ec trong m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u? R\u1ea5t nhi\u1ec1u. L\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea3nh nh\u1ecf nh\u1ea5t, nh\u01b0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a th\u00f4ng \u0111i\u1ec7p, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c c\u00f3 gi\u00e1 tr\u1ecb. T\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p s\u1ebd ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o. Quan tr\u1ecdng nh\u1ea5t, n\u00f3 s\u1ebd \u0111\u1eb7t k\u1ef3 v\u1ecdng x\u00e1c th\u1ef1c, t\u00edch c\u1ef1c cho tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n \u0111\u1ecbnh cung c\u1ea5p. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t b\u00f4ng h\u1ed3ng v\u1edbi b\u1ea5t b\u1ea5t k\u1ef3 t\u00ean n\u00e0o kh\u00e1c c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 m\u00f9i ng\u1ecdt ng\u00e0o.<\/p>\n ————<\/p>\n V\u1ec1 t\u00e1c gi\u1ea3 <\/em><\/p>\n Nikolas Contis l\u00e0 gi\u00e1m \u0111\u1ed1c to\u00e0n c\u1ea7u v\u1ec1 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Siegel + Gale, c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i San Francisco. Tr\u01b0\u1edbc \u0111\u00e2y, \u00f4ng \u0111\u00e3 l\u00e0m vi\u1ec7c t\u1ea1i Lexicon Branding v\u1edbi c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u cho Microsoft v\u00e0 Nokia.<\/em><\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" B\u00e0i vi\u1ebft th\u1ea3o lu\u1eadn v\u1ec1 s\u1ef1 quan tr\u1ecdng c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ebfu ra quan \u0111i\u1ec3m m\u1ed9t c\u00e1i t\u00ean c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 n\u00f3 l\u00e0m m\u1ea5t \u0111i th\u00e0nh c\u00f4ng ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ed1n h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u01b0a […]<\/p>\n","protected":false},"author":1,"featured_media":22376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[177],"tags":[213],"class_list":["post-22259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-quang-cao","tag-thuong-hieu"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22259"}],"version-history":[{"count":0,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22376"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"|\"](\"https:\/\/images.storychief.com\/account_2973\/BRAND-NAME-size-Ngang_ddc92f111680183f198bb36726a2c8c8_800.png\")
<\/picture><\/figure>\n1.<\/strong> K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n m\u1edbi<\/strong><\/h2>\n
![\"|\"](\"https:\/\/images.storychief.com\/account_2973\/goose_vodka_00_1_678bee05c0d2dd9a6284a72d4a9ca1b6_800.png\")
<\/picture>2.<\/strong> S\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1edbn lao<\/strong><\/h2>\n
![\"|\"](\"https:\/\/images.storychief.com\/account_2973\/53117422_6115011078714_4556445742499102720_n_98404fb9cc348540fcfa07af1deb2b8a_800.png\")
<\/picture>3.<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c ri\u00eang c\u1ee7a b\u1ea1n<\/strong><\/h2>\n
4.<\/strong> C\u00e2n nh\u1eafc nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n<\/strong><\/h2>\n
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