When IGTV first launched, it wasn't clear how it would work or what it would bring in terms of Instagram strategy.<\/p>\n
However, after several changes and updates to the entire Instagram platform, IGTV is not only here to stay, it's doing better, and will likely continue to grow in importance throughout 2020.<\/p>\n
First, Instagram added an IGTV tab to the navigation page, giving users more opportunities to search for more videos and reach more content creators they care about.<\/p>\n Later, Instagram also added the option to include previews of IGTV videos in a user's page, helping people discover accounts they follow that are also creating video content.<\/p>\n Not only that, the platform also allows content to be posted in landscape video format, making it easier to share existing video content that brands have created.<\/p>\n So what does this mean for your brand?<\/p>\n \u00b7 Share existing video content, including in landscape format, to reach larger audiences.<\/p>\n \u00b7 Create vertical video content specifically for IGTV.<\/p>\n \u00b7 Consider creating an IGTV series that your audience will love.<\/p>\n \u00b7 Share previews of IGTV videos on your feed to reach more viewers.<\/p>\n Since its creation in 2016, Instagram Stories has grown rapidly, reaching 500 million active users each<\/strong> day <\/strong>at the beginning of 2019. And there are no signs of stopping.<\/p>\n In fact, Instagram is just making it easier to share your Stories with more and more people, adding the option to share them all to Facebook so your friends and followers can see them too.<\/p>\n This feature exists for both personal and business accounts and is a great way to cross-promote your content so you can reach a larger audience.<\/p>\n Instagram also has a lot of great features to take advantage of in Stories.<\/p>\n More and more brands are focusing on Stories content, even more than content for their pages, and you should do the same.<\/p>\n \u00b7 Cross-promote your content to your Facebook Page.<\/p>\n \u00b7 Take advantage of tools inside Stories, like fonts, fill tools, Boomerangs, stickers and more.<\/p>\n \u00b7 Once you reach 10k followers, start linking to your website content regularly to increase traffic.<\/p>\n Instagram has incorporated enough shopping features that the platform has become almost an entirely new revenue stream for e-commerce businesses.<\/p>\n However, the price tag feature has not yet been applied in Vietnam, as well as many other countries.<\/p>\n If you have an online store, you can start by setting up your store on Instagram.<\/p>\n Instagram has added a ton of features to improve shopping on their platform, like the ability to tag products in your posts, tag products in Stories, and even check out and complete entire purchases on the platform.<\/p>\n![\"|\"](\"https:\/\/images.storychief.com\/account_2973\/IMG_F9547B25C9FC-1_1b3766ecb90306b1dd22c7223363a587_800.jpeg\")
<\/picture><\/figure>\nWays to use IGTV:<\/h2>\n
2. Instagram Stories<\/strong><\/h2>\n
![\"|\"](\"https:\/\/images.storychief.com\/account_2973\/IMG_1946_d79dd0f41bc87a8cdec8c2fc1bdd3a04_800.jpg\")
<\/picture><\/figure>\nWays to use Stories on Instagram:<\/h2>\n
3. Create<\/strong> joint<\/strong> revenue from shopping on Instagram<\/strong><\/h2>\n