{"id":22254,"date":"2020-02-26T00:19:16","date_gmt":"2020-02-25T17:19:16","guid":{"rendered":"https:\/\/gudjob.net\/?p=22254"},"modified":"2026-08-19T12:03:59","modified_gmt":"2026-08-19T05:03:59","slug":"noi-dung-social-media-vao-mua-dich-se-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/noi-dung-social-media-vao-mua-dich-se-nhu-the-nao\/","title":{"rendered":"What will social media content look like during the pandemic?"},"content":{"rendered":"

<\/p>\n

The COVID-19 virus (2019-nCoV) or previously known as Corona virus causes severe acute respiratory syndrome, an outbreak and peak spread in February 2020.<\/p>\n

The emergence of the COVID-19 virus strongly affected the economy in general, forcing most brands to introduce temporary new policies to save the current very unpredictable situation.<\/p>\n

Social networks at this time are always the first place to access information.<\/p>\n

1. Recommendations according to the Ministry of Health<\/h2>\n

Basic information about COVID-19 prevention is used by brands as article content to convey to their customers.<\/p>\n

\"|\"<\/picture>
Lifebuoy will certainly have a long-term content campaign to focus on promoting their famous soap product.<\/figcaption><\/figure>\n
\"|\"<\/picture>
Get It published the article \"Self-protection handbook against Corona virus\" at the right time.<\/figcaption><\/figure>\n
\"|\"<\/picture>
Grab is a little different because it is associated with the image of a driver who is close and friendly.<\/figcaption><\/figure>\n

2. Exploit the keyword \"corona\" and quarantine stories<\/h2>\n

Corona beer has become very famous and attracted a lot of attention.<\/p>\n

You will immediately see that most of Corona's posts on social networks are commented positively by users.<\/p>\n

\"|\"<\/picture><\/figure>\n
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Just because of the same name, Corona beer gets \"resonance\" and interaction.<\/figcaption><\/figure>\n

Stories about quarantine, limited contact and crowd gatherings are also transformed into new content posted daily throughout - Always On Content.<\/p>\n

\"|\"<\/picture>
Grab encourages customers to use Moca e-Wallet instead of cash for safety.<\/figcaption><\/figure>\n
\"|\"<\/picture>
TP Bank Live helps limit customers from coming directly to the bank to make transactions because of crowds.<\/figcaption><\/figure>\n

3. Masks are gold, hand sanitizer is also gold<\/h2>\n

Many fashion brands, banks, and movie theaters all have measures to prevent epidemics and become content to ensure their customers will feel secure when going to offline stores.<\/p>\n

\"|\"<\/picture>
CGV posted articles about virus prevention right at their cinemas<\/figcaption><\/figure>\n

Businesses with products such as hand sanitizer and antibacterial masks also promote their products with separate content, combined with market effects.<\/p>\n

\"|\"<\/picture>
Couple TX launches antibacterial mask product.<\/figcaption><\/figure>\n
\"|\"<\/picture>
The Body Shop promotes communication about its existing hand washing products.<\/figcaption><\/figure>\n

4. Foods and drinks that increase resistance receive attention<\/h2>\n

Protecting personal health and resistance is also the content used in the marketing strategies of some brands, especially F&B.<\/p>\n

\"|\"<\/picture>
Baemin posted an article about a guide to increasing resistance.<\/figcaption><\/figure>\n
\"|\"<\/picture>
The Coffee House is about to launch a new drink to get Vitamin C.<\/figcaption><\/figure>\n

5. Free-shipping, and many \"trendy\" promotional content were born<\/h3>\n

Offering promotions at the right time is the urgent strategy of brands using applications and e-commerce.<\/p>\n

\"|\"<\/picture>
The Body Shop supports free shipping for customers who purchase Antibacterial products.<\/figcaption><\/figure>\n
\"|\"<\/picture>
Get It encourages shopping near home, avoiding Corona.<\/figcaption><\/figure>\n
\"|\"<\/picture>
Momo introduces the Corona++ insurance package<\/figcaption><\/figure>\n

Conclude,<\/h2>\n

In the midst of the pandemic causing a global crisis, many brands have quickly updated various information to create sources for outstanding and different ideas about social network content.<\/p>\n

According to the content types above, a section will help you have a general perspective on new directions for content such as:<\/p>\n

1. Promote the benefits of products and services related to epidemic prevention<\/h3>\n

2. Update news every day to have up-to-date topics, create attractive promotions at the right time<\/span><\/h4>\n

3. Provide safety instructions, convincing customers to continue using your products and services<\/h3>\n

Because of the changing nature of social networks every day, this is also one of the issues that can be implemented to refresh the content, while also promoting more interaction with customers.<\/p>\n

And you, what content do you have for this moment? <\/em><\/h3>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Virus COVID-19 (2019-nCoV) hay tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 virus Corona g\u00e2y ra h\u1ed9i ch\u1ee9ng h\u00f4 h\u1ea5p c\u1ea5p t\u00ednh n\u1eb7ng, b\u00f9ng n\u1ed5 v\u00e0 lan r\u1ed9ng \u0111\u1ec9nh \u0111i\u1ec3m v\u00e0o th\u00e1ng 2\/2020. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a virus COVID-19 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn n\u1ec1n kinh t\u1ebf n\u00f3i chung, bu\u1ed9c h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0a […]<\/p>\n","protected":false},"author":1,"featured_media":22371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22254"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22254\/revisions"}],"predecessor-version":[{"id":23140,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22254\/revisions\/23140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22371"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}