{"id":22250,"date":"2020-06-16T18:10:36","date_gmt":"2020-06-16T11:10:36","guid":{"rendered":"https:\/\/gudjob.net\/?p=22250"},"modified":"2020-06-16T18:10:36","modified_gmt":"2020-06-16T11:10:36","slug":"tips-xay-dung-customer-relationship-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/tips-xay-dung-customer-relationship-tren-mang-xa-hoi\/","title":{"rendered":"Tips: Building customer relationships on social networks"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<p>Customer experience has become a top priority for companies since 2019.<\/p>\n<p>Today, consumers base their perception of a brand on the moments they have with it.<\/p>\n<p>Social media has emerged and become an outstanding tool for building relationships with customers, a place for direct communication, helping businesses understand and more easily satisfy their customers.<\/p>\n<p>Only recently have brands begun to truly \"invest\" in social networks and take full advantage of its power.<\/p>\n<p>Sprout Social's recent report Creating Connections \u2013 What Consumers Want from Brands in a Divided Society found that:<\/p>\n<ul>\n<li><strong>91%<\/strong> People believe in the power of society to connect the community (more simply, the power of the crowd).<\/li>\n<li><strong>78%<\/strong> Consumers want brands that help people connect socially.<\/li>\n<li><strong>76%<\/strong> respondents are more likely to buy from a brand they feel connected to on social media than a competitor in the same category\/category.<\/li>\n<\/ul>\n<p>Furthermore, this study also found that building customer relationships on social media helped brands improve their bottom line.<\/p>\n<p><em><strong>So how to build customer relationships on social networks?<\/strong><\/em><\/p>\n<h2 id=\"3c1ek\"><strong>1. Listen first, speak later!<\/strong><\/h2>\n<p>Build customer relationships or, more simply, deliver value to your followers.<\/p>\n<p>If you provide content that is useful, informative, or even entertaining, people will want to connect with you.<\/p>\n<p>If you're not like that, start listening to your customers from now on.<\/p>\n<p>The more you create content that satisfies your audience, the more you show them that you value their thoughts and feelings.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at08_42_48_9cc81092d847d5bc0f0e8cb125a8a5a2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at08_42_48_9cc81092d847d5bc0f0e8cb125a8a5a2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at08_42_48_9cc81092d847d5bc0f0e8cb125a8a5a2_800.png\"><\/picture><figcaption>Baemin combines eating with textbooks - something everyone will experience in life - in a very witty way.<\/figcaption><\/figure>\n<h2 id=\"3mols\"><strong>2. Respond quickly!<\/strong><\/h2>\n<p>Listening is only the first part.<\/p>\n<p>According to The Social Habit, 32% of customers expect a response within 30 minutes online.<\/p>\n<p>Speeding up your response times doesn't just please your customers \u2013 it can also improve your revenue.<\/p>\n<h2 id=\"2b0rs\"><strong>3. Personalized chat <\/strong><\/h2>\n<p>While a quick response is essential, a standard automated message or using a chatbot may not be enough.<\/p>\n<p>Social media is about connecting with your customers, where they also interact with friends and family.<\/p>\n<p>For brands building connections on social media, it makes sense to embrace personalization.<\/p>\n<ul>\n<li>Use their names when possible<\/li>\n<li>Be as friendly as possible \u2013 let your customers know that you are there for them and ready to solve any of their problems.<\/li>\n<li>Adopt a fun and friendly tone in your messages, complete with emojis if it fits your brand.<\/li>\n<\/ul>\n<p>After the conversation, make sure you let the customer know you're not going anywhere.<\/p>\n<p>However, this will be quite difficult if the number of customers interacting with your social networking site is too much and investing in answers for each customer will cause you to incur additional management costs, more specifically online customer care positions.<\/p>\n<h2 id=\"7ppto\"><strong>4. Introduce the team<\/strong><\/h2>\n<p>Social media is where people can express their own style.<\/p>\n<p>There are many ways to show off when building customer relationships on social media.<\/p>\n<p>Another great way is to use video as well as live streaming features like Facebook Live and Instagram Live, you can even provide an authentic look at your company.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_03_24_f99c6468fec96122afb976aa7c89690b_800.png 1x, https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_03_24_f99c6468fec96122afb976aa7c89690b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_03_24_f99c6468fec96122afb976aa7c89690b_800.png 1x, https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_03_24_f99c6468fec96122afb976aa7c89690b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_03_24_f99c6468fec96122afb976aa7c89690b_800.png\"><\/picture><figcaption>Cong Coffee shares photos of staff at the shop following regulations during the COVID-19 season.<\/figcaption><\/figure>\n<h2 id=\"9la6\"><strong>5. Give rewards and gifts<\/strong><\/h2>\n<p>Always see how your brand's social media followers chose you above all the other brands out there.<\/p>\n<p>A great way to reward them is with minigames and giveaways.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_15_00_438cbb657b7139ec0ecd2a7a4613dbf2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_15_00_438cbb657b7139ec0ecd2a7a4613dbf2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_15_00_438cbb657b7139ec0ecd2a7a4613dbf2_800.png\"><\/picture><figcaption>Minigame creates interaction and aims to promote new products of The Coffee House<\/figcaption><\/figure>\n<h2 id=\"frjgt\"><strong>6. Get as many comments as possible<\/strong><\/h2>\n<p>With a little luck, listening to customers on social media will generate more positive comments than negative ones.<\/p>\n<p>Instead of trying to \u201cwhitewash\u201d and delete these negative reviews, find a way to resolve them, appreciate them for what they bring.<\/p>\n<h2 id=\"7q830\"><strong>7. Create surprises<br \/>\n<\/strong><\/h2>\n<p>Have you ever received an unexpected gift from a friend or relative?<\/p>\n<p>As brands build connections on social media, always look for ways to go the extra mile.<\/p>\n<h2 id=\"8va4c\"><strong>8. Share intimate moments <\/strong><\/h2>\n<p>When scrolling through some social networking sites, have you seen somewhere the images posted by the brand are everyday moments of customers' lives with the product?<\/p>\n<p>Capturing simple, intimate moments or creating content and images that carry the right message to customers' \"black hearts\" will help your brand create trust with customers, making them see the value of using products or services from your brand.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_16_41_719fed1c4e862c924dccb96ee80f492a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_16_41_719fed1c4e862c924dccb96ee80f492a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_16_41_719fed1c4e862c924dccb96ee80f492a_800.png\"><\/picture><figcaption>Biti's Hunter combines with Lider with the concept of street photography, in familiar places.<\/figcaption><\/figure>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/maxresdefault_3fd821f58f17de829c635439fd275651_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/maxresdefault_3fd821f58f17de829c635439fd275651_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/maxresdefault_3fd821f58f17de829c635439fd275651_800.jpg\"><\/picture><figcaption>Bitis Hunter launches a viral media clip for a new product under the Proudly Made in Vietnam project.<\/figcaption><\/figure>\n<h2 id=\"belh8\"><strong>9. Interact with tags, check-ins, reviews<\/strong><\/h2>\n<p>Once a customer has expressed their feelings about your brand, products or services on social networks in a positive way, this is your opportunity to have another loyal customer.<\/p>\n<p>Interact with a comment or a heart emoji to let them know you've read their post and make them feel like you really care about them.<\/p>\n<h2 id=\"9ed7e\"><strong>10. Respect customer content<\/strong><\/h2>\n<p>Ultimately, when it comes to building customer relationships, the most important thing is respect.<\/p>\n<p>User-generated content should express their opinions and ideas about your product or service, especially your brand.<\/p>\n<p>Perhaps the best way to use UGC is to ask your customers for ideas about what your business should do next.<\/p>\n<p>Just remember that if you repost any content or use any ideas on social media, you will need to include the full account information the customer posted on, or send a message in advance to ask for their permission.<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_26_07_e4bef587038ca0981bae32b49ac75b59_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_26_07_e4bef587038ca0981bae32b49ac75b59_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/ScreenShot2020-06-15at09_26_07_e4bef587038ca0981bae32b49ac75b59_800.png\"><\/picture><\/figure>\n<h2 id=\"d47fq\">Let's start building customer relationships!<\/h2>\n<p>According to Wunderman, 79% of customers say they want brands to show they understand and care about them before they buy anything.<\/p>\n<p><em><strong>Social media is the perfect place to start building connections with your customers.<\/strong><\/em><\/p>\n<p>Source: Rebekah Carter<\/p>\n<p><!--kg-card-end: html--><\/p>","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb n\u0103m 2019. Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 c\u01a1 s\u1edf nh\u1eadn th\u1ee9c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng kho\u1ea3nh kh\u1eafc m\u00e0 h\u1ecd c\u00f3 v\u1edbi n\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00f3 kh\u00f4ng ch\u1ec9 x\u1ea3y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22250"}],"version-history":[{"count":0,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22367"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}