{"id":22243,"date":"2020-10-02T21:43:32","date_gmt":"2020-10-02T14:43:32","guid":{"rendered":"https:\/\/gudjob.net\/?p=22243"},"modified":"2020-10-02T21:43:32","modified_gmt":"2020-10-02T14:43:32","slug":"sang-tao-video-ad-theo-chien-luoc-mobile-first","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/sang-tao-video-ad-theo-chien-luoc-mobile-first\/","title":{"rendered":"Create Video Ad according to Mobile-First strategy"},"content":{"rendered":"

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The popularity of smartphones has completely changed our habits.<\/p>\n

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Along with that, video is a rapidly rising form of social networks.<\/p>\n

According to eMarketer, more than 75% of videos globally are watched on phones.<\/p>\n

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How special is mobile-first video?<\/h2>\n

The Cognition Neuroscience Research project has shown that our brains need less than 0.5 seconds to interact with a mobile ad and start reacting to it. <\/p>\n

So mobile-first videos are different because of factors such as regularity, short duration and when surfing on the phone, they will default to silent mode. <\/p>\n

Compared to traditional TVC or viral clips, the main message will be conveyed at the end to make the audience curious, while mobile video with its own characteristics will make you attract attention with messages appearing right in the first seconds. <\/p>\n

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Notes when creating Mobile-first video<\/a>?<\/h2>\n

How to optimize all creativity for mobile interface on Facebook?<\/p>\n

Convey the message first<\/h3>\n

Attract attention by prioritizing the display of the main message or content at the beginning of the video. <\/p>\n

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