{"id":22242,"date":"2020-10-20T00:36:04","date_gmt":"2020-10-19T17:36:04","guid":{"rendered":"https:\/\/gudjob.net\/?p=22242"},"modified":"2026-08-18T23:08:20","modified_gmt":"2026-08-18T16:08:20","slug":"ket-hop-paid-va-organic-trong-chien-luoc-social-media","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/ket-hop-paid-va-organic-trong-chien-luoc-social-media\/","title":{"rendered":"K\u1ebft h\u1ee3p Paid v\u00e0 Organic trong chi\u1ebfn l\u01b0\u1ee3c social media"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a quen v\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i tr\u1ea3 ph\u00ed, n\u0103m 2020 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00fa v\u1ecb \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0m quen, trong chi\u1ebfn l\u01b0\u1ee3c social media. \u0110\u1ea1i d\u1ecbch b\u00f9ng n\u1ed5 \u0111\u00e3 khi\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, chi ti\u00eau qu\u1ea3ng c\u00e1o kh\u00f4ng theo k\u1ecbp. C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn \u0111ang b\u00e1o c\u00e1o m\u1ed9t s\u1ed1 s\u1ef1 s\u1ee5t gi\u1ea3m trong doanh thu c\u1ee7a h\u1ecd khi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1ea1m d\u1eebng qu\u1ea3ng c\u00e1o, ho\u1eb7c \u0111\u1ec3 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f3 kh\u0103n.<\/p>\n<h2 id=\"8ssl3\">Organic social media<\/h2>\n<p>Organic social media l\u00e0 \u0111\u0103ng t\u1ea3i mi\u1ec5n ph\u00ed l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eefng n\u1ed9i dung m\u00e0 doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n chia s\u1ebb \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. Nh\u1eefng n\u1ed9i dung \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, video, story,&#8230; <\/p>\n<p>L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, khi b\u1ea1n \u0111\u0103ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean l\u00ean t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi s\u1ebd th\u1ea5y n\u00f3 l\u00e0:<\/p>\n<ul>\n<li>Follower c\u1ee7a trang<\/li>\n<li>Follower c\u1ee7a follower (n\u1ebfu ng\u01b0\u1eddi follower c\u1ee7a trang chia s\u1ebb b\u00e0i vi\u1ebft)<\/li>\n<li>Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm hashtag m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng ho\u1eb7c n\u1ed9i dung b\u00e0i vi\u1ebft <\/li>\n<\/ul>\n<p>Nghe c\u00f3 v\u1ebb kh\u00e1 \u0111\u01a1n gi\u1ea3n, nh\u01b0ng l\u00fd do m\u00e0 organic social media l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi <a   href=\"https:\/\/gudjob.net\/en\/marketing-tong-the\/\">chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/a> ng\u00e0y nay b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay \u0111\u1ec1u s\u1eed d\u1ee5ng b\u00e0i vi\u1ebft organic \u0111\u1ec3: <\/p>\n<ul>\n<li>Thi\u1ebft l\u1eadp t\u00ednh c\u00e1ch v\u00e0 ti\u1ebfng n\u00f3i ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1eb1ng c\u00e1ch chia s\u1ebb n\u1ed9i dung th\u00f4ng tin, gi\u1ea3i tr\u00ed ho\u1eb7c truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng<\/li>\n<li>Thu h\u00fat kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd<\/li>\n<li>H\u1ed7 tr\u1ee3 v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<p>Nh\u01b0ng t\u1ea5t nhi\u00ean c\u0169ng c\u00f3 m\u1eb7t tr\u00e1i \u0111\u1ed1i v\u1edbi organic post. Th\u1ef1c t\u1ebf l\u00e0, b\u1edfi v\u00ec t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng ch\u00ednh \u0111\u1ec1u s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng, ch\u1ec9 m\u1ed9t t\u1ef7 l\u1ec7 r\u1ea5t nh\u1ecf nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n s\u1ebd th\u1ea5y organic post c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5: Tr\u00ean Facebook v\u00e0o cu\u1ed1i n\u0103m 2019, organic reach \u0111\u00e3 gi\u1ea3m 2,2%, c\u00f3 ngh\u0129a l\u00e0 organic reach trung b\u00ecnh cho m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Facebook l\u00e0 kho\u1ea3ng 5,5% s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn, con s\u1ed1 n\u00e0y th\u1eadm ch\u00ed l\u00e0 r\u1ea5t \u00edt.<\/p>\n<p>Vi\u1ec7c gi\u1ea3m organic reach \u0111\u00e3 l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf c\u1ee7a cu\u1ed9c s\u1ed1ng trong v\u00e0i n\u0103m nay, khi c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c b\u00e3o h\u00f2a, th\u1eddi gian ch\u00fa \u00fd b\u1ecb r\u00fat ng\u1eafn v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u00f3 &quot;\u00fd ngh\u0129a&quot; ho\u1eb7c &quot;tr\u00e1ch nhi\u1ec7m&quot; h\u01a1n. N\u00f3i c\u00e1ch kh\u00e1c: kh\u00f3 h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi theo d\u00f5i nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n, ch\u1ee9 ch\u01b0a n\u00f3i g\u00ec \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi m\u1edbi ch\u01b0a bi\u1ebft \u0111\u1ebfn b\u1ea1n.<\/p>\n<h2 id=\"aanjq\">Paid social media<\/h2>\n<p>Paid social media l\u00e0 m\u1ed9t t\u1eeb kh\u00e1c \u0111\u1ec3 ch\u1ec9 qu\u1ea3ng c\u00e1o. \u0110\u00f3 c\u00f3 ngh\u0129a l\u00e0 khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3 ti\u1ec1n cho Facebook, LinkedIn, Twitter, YouTube, v.v. \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi c\u1ee5 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng qua &quot;th\u00fac \u0111\u1ea9y&quot; n\u1ed9i dung organic c\u1ee7a h\u1ecd ho\u1eb7c thi\u1ebft k\u1ebf c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o kh\u00e1c.<\/p>\n<p>Theo eMarketer, paid social media \u0111ang c\u00f3 s\u1ef1 gia t\u0103ng khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n v\u1edbi \u00fd t\u01b0\u1edfng mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb tr\u1ea3i nghi\u1ec7m l\u01b0\u1edbt feed c\u1ee7a h\u1ecd.<\/p>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png\"><\/picture><\/figure>\n<p>Nh\u01b0ng c\u00e1c nh\u00e0 b\u00e1n l\u1ebb B2C kh\u00f4ng ph\u1ea3i l\u00e0 ng\u00e0nh duy nh\u1ea5t t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. H\u01a1n c\u1ea3 n\u1ed9i dung organic, paid post l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau \u0111\u1ebfn audience m\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng paid social media \u0111\u1ec3:<\/p>\n<ul>\n<li>N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi<\/li>\n<li>Qu\u1ea3ng c\u00e1o giao d\u1ecbch, n\u1ed9i dung, s\u1ef1 ki\u1ec7n m\u1edbi nh\u1ea5t c\u1ee7a h\u1ecd, v.v.<\/li>\n<li>Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n<li>Th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i (bao g\u1ed3m c\u1ea3 b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed)<\/li>\n<\/ul>\n<h2 id=\"33lsn\">Trong m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c social media, organic hay paid \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. <\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c organic gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nu\u00f4i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ng\u01b0\u1eddi theo d\u00f5i trang. B\u1edfi l\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u01a1 b\u1ea3n l\u00e0:<\/p>\n<ul>\n<li>Thi\u1ebft l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u1edf n\u01a1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u00e0nh th\u1eddi gian \u0111\u1ec3 truy c\u1eadp<\/li>\n<li>H\u1ed7 tr\u1ee3 v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n<li>Cho kh\u00e1ch h\u00e0ng m\u1edbi bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e0m g\u00ec khi h\u1ecd t\u00ecm \u0111\u1ebfn trang<\/li>\n<\/ul>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png\"><\/picture><\/figure>\n<p>Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c organic th\u01b0\u1eddng ti\u1ebfn tri\u1ec3n r\u1ea5t ch\u1eadm \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, m\u1eb7c d\u00f9 mi\u1ec5n ph\u00ed v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, nh\u01b0ng c\u1ea7n r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 s\u1ef1 th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c.<\/p>\n<p>Trong khi \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c paid social media l\u00e0 c\u00e1ch b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c audience m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng h\u01a1n, b\u1edfi v\u00ec:<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi l\u1edbn h\u01a1n<\/li>\n<li>Nh\u1eafm \u0111\u00fang target audience ch\u00ednh x\u00e1c h\u01a1n<\/li>\n<li>\u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n nhanh h\u01a1n<\/li>\n<\/ul>\n<p>M\u1eb7c d\u00f9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng organic l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, nh\u01b0ng khi c\u00e1c thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng ho\u1ea1t \u0111\u1ed9ng ng\u00e0y c\u00e0ng tinh vi h\u01a1n, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 tham gia v\u00e0o cu\u1ed9c ch\u01a1i mang t\u00ean l\u00e0 social media &#8211; m\u1ed9t th\u1ef1c t\u1ebf cu\u1ed9c s\u1ed1ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay.<\/p>\n<h2 id=\"djrq4\">K\u1ebft h\u1ee3p organic v\u00e0 paid v\u00e0o chi\u1ebfn l\u01b0\u1ee3c social media c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t y\u1ebfu! <\/h2>\n<p>N\u1ec1n t\u1ea3ng c\u1ee7a ph\u1ea7n l\u1edbn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c social media t\u00edch h\u1ee3p l\u00e0 s\u1eed d\u1ee5ng n\u1ed9i dung organic \u0111\u1ec3 ph\u1ee5c v\u1ee5 v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi thu h\u00fat nh\u1eefng \u00e1nh nh\u00ecn m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 cho ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n<p>Nh\u1eefng \u0111i\u1ec1u n\u00ean bi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai. <\/p>\n<h3 id=\"88n9g\">1. Kh\u00f4ng ph\u1ea3i post qu\u1ea3ng c\u00e1o n\u00e0o c\u0169ng ph\u1ea3i tr\u1ea3 ph\u00ed<\/h3>\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 n\u00ean tr\u1ea3 ph\u00ed cho qu\u1ea3ng c\u00e1o khi ch\u00fang th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c KPI v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh. Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 gi\u1ea3i ph\u00e1p. (V\u00e0 ngay c\u1ea3 khi c\u00f3, \u0111\u1eebng bao gi\u1edd qu\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t b\u00e0i \u0111\u0103ng kh\u00f4ng m\u1ea5t ph\u00ed \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng n\u1ed9i dung t\u1ed1t m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n chia s\u1ebb.) <\/p>\n<p>Khi b\u1ea1n th\u00f4ng b\u00e1o m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi \u2014 cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1ef1 c\u1ed9ng t\u00e1c hay \u0111\u0103ng l\u1ea1i s\u1ea3n ph\u1ea9m flagship,&#8230; th\u00ec nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o. M\u1ed9t chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o, nguy\u00ean b\u1ea3n, kh\u00f4ng ph\u1ea3i m\u1ea5t ph\u00ed s\u1ebd c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o d\u1ef1ng ti\u1ebfng vang. T\u1ea1o m\u1ed9t b\u00e0i \u0111\u0103ng h\u1ea5p d\u1eabn, ghim n\u00f3 v\u00e0o h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n ho\u1eb7c th\u1ea3 n\u00f3 v\u00e0o ph\u1ea7n Story highlight c\u1ee7a b\u1ea1n n\u1ebfu \u0111\u00f3 l\u00e0 tin t\u1ee9c \u0111\u1ee7 l\u1edbn.<\/p>\n<p>Tuy nhi\u00ean, n\u1ebfu organic post c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea1m vi ti\u1ebfp c\u1eadn ho\u1eb7c s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb nh\u01b0 b\u1ea1n mong \u0111\u1ee3i, th\u00ec c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ebfn l\u00fac m\u1edf v\u00ed (c\u00f4ng ty).<\/p>\n<h3 id=\"8usbu\">2. \u0110\u1ea7u t\u01b0 n\u1ed9i dung organic ch\u1ea5t l\u01b0\u1ee3ng <\/h3>\n<p>C\u00e1c b\u00e0i \u0111\u0103ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n n\u00e2ng c\u00e1c ch\u1ec9 s\u1ed1 \u1ea3o. C\u00f3 l\u1ebd c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed l\u00e0 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung th\u1ef1c s\u1ef1 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung \u0111\u00f3 tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi m\u1edbi.<\/p>\n<p>\u0110\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung organic th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt entry-level v\u00ec n\u00f3 c\u00f3 \u0111\u1ed9 r\u1ee7i ro th\u1ea5p \u2014 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u1ea3ng c\u00e1o. Nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c chuy\u00ean gia social media s\u1ebd n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng khi h\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong tay, \u0111\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ph\u00e2n b\u1ed5 m\u1ed9t ng\u00e2n s\u00e1ch nh\u1ecf cho b\u00e0i \u0111\u0103ng h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng ban \u0111\u1ea7u ho\u1eb7c b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n ch\u1ea1y b\u00e1o c\u00e1o ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh. \u0110\u1eebng ch\u1ec9 ch\u00fa \u00fd \u0111\u1ebfn l\u01b0\u1ee3t th\u00edch m\u00e0 c\u00f2n c\u1ea3 chuy\u1ec3n \u0111\u1ed5i, profile view, v.v.<\/p>\n<h3 id=\"1hf82\">3. T\u1ed1i \u01b0u ho\u00e1 n\u1ed9i dung qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng A\/B testing<\/h3>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n ph\u00e2n b\u1ed5 to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch social media cho m\u1ed9t qu\u1ea3ng c\u00e1o, h\u00e3y ch\u1ea1y c\u00e1c phi\u00ean b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3 cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf \u0111\u1ec3 xem n\u00f3 c\u00f3 t\u1ed1t kh\u00f4ng. Ki\u1ec3m tra CTA c\u1ee7a b\u1ea1n, c\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o, h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n v\u00e0 v\u1ecb tr\u00ed, \u0111\u1ecbnh d\u1ea1ng c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m tra n\u00f3 gi\u1eefa c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau (tu\u1ed5i, v\u1ecb tr\u00ed, v.v.) tr\u01b0\u1edbc khi chi ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n cho qu\u1ea3ng c\u00e1o. L\u1ee3i \u00edch \u1edf \u0111\u00e2y l\u00e0 g\u1ea5p \u0111\u00f4i b\u1edfi m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e1ng nh\u1edb, th\u00fa v\u1ecb v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o r\u1ebb h\u01a1n.  <\/p>\n<h3 id=\"nv0r\">4. \u0110\u1eb7t m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn c\u1ee7a qu\u1ea3ng c\u00e1o gi\u1ed1ng v\u1edbi organic audience<\/h3>\n<p>B\u1ea1n c\u00e0ng ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u01b0 nhi\u00ean, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. H\u1ecd s\u1ed1ng \u1edf \u0111\u00e2u? H\u1ecd bao nhi\u00eau tu\u1ed5i? H\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec? H\u1ecd \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec trong cu\u1ed9c s\u1ed1ng? B\u1ea1n \u0111ang gi\u00fap h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>Nh\u1ea5n m\u1ea1nh t\u1ea5t c\u1ea3 th\u00f4ng tin n\u00e0y khi b\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 d\u1ec5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ed3ng c\u1ea3m, t\u01b0\u01a1ng t\u00e1c v\u00e0 duy tr\u00ec m\u1ed1i quan t\u00e2m cho h\u1ecd cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<h3 id=\"7kjj0\">5. S\u1eed d\u1ee5ng retargeting ads \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi organic audience  <\/h3>\n<p>C\u00e1c chi\u1ebfn d\u1ecbch retarget c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1edbi chi ph\u00ed t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p, b\u1edfi v\u00ec b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ef1 nhi\u00ean bi\u1ebft \u0111\u1ebfn v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c web c\u1ee7a b\u1ea1n. <\/p>\n<p>C\u00f3 th\u1ec3 h\u1ecd \u0111\u00e3 truy c\u1eadp fanpage ho\u1eb7c trang web c\u1ee7a b\u1ea1n, ho\u1eb7c th\u1eadm ch\u00ed \u0111\u1ec3 s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng.  \u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y l\u00e0 h\u1ecd c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n m\u1ed9t l\u1eddi nh\u1eafc \u0111\u1ec3 quay l\u1ea1i v\u00e0 chuy\u1ec3n \u0111\u1ed5i, qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd h\u01a1n.<\/p>\n<h3 id=\"shhn\">6. \u0110\u00e1nh gi\u00e1 data v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 <\/h3>\n<p>Vi\u1ec7c xem m\u1ed9t chi\u1ebfn d\u1ecbch th\u1ea5t b\u1ea1i s\u1ebd v\u00f4 c\u00f9ng \u0111au \u0111\u1edbn cho d\u00f9 \u0111\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch paid hay organic \u0111i n\u1eefa. Nh\u01b0ng n\u1ebfu b\u1ea1n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch social media, ch\u00fang s\u1ebd cho b\u1ea1n bi\u1ebft b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i \u1edf \u0111\u00e2u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. <\/p>\n<h3 id=\"bqkn0\">7. \u01afu ti\u00ean s\u1ef1 t\u1ef1 \u0111\u1ed9ng ho\u00e1 <\/h3>\n<p>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa organic v\u00e0 paid l\u00e0 m\u1ea5t nhi\u1ec1u ng\u00e2n s\u00e1ch, th\u1eddi gian, n\u1ed9i dung v\u00e0 l\u01b0\u1ee3t \u0111\u0103ng t\u1ea3i nhi\u1ec1u h\u01a1n.  Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00f3m m\u01b0\u1eddi hai ng\u01b0\u1eddi hay m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp, th\u00ec \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i gi\u1eef c\u00f4ng vi\u1ec7c b\u1eadn r\u1ed9n \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng vi\u1ec7c quan tr\u1ecdng h\u01a1n. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e0ng nhi\u1ec1u quy tr\u00ecnh l\u00e0m vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t:  <\/p>\n<ul>\n<li>L\u00ean l\u1ecbch tr\u01b0\u1edbc cho c\u00e1c b\u00e0i \u0111\u0103ng organic<\/li>\n<li>H\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh ph\u00ea duy\u1ec7t v\u00e0 s\u1eeda n\u1ed9i dung<\/li>\n<li> Thi\u1ebft l\u1eadp tr\u00ecnh k\u00edch ho\u1ea1t t\u00f9y ch\u1ec9nh cho c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p>T\u00ecm hi\u1ec3u v\u1ec1 b\u1ee9c tranh chung c\u1ee7a paid v\u00e0 organic social media s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i. Vi\u1ec7c t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c social media t\u00edch h\u1ee3p l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft v\u00e0 khi\u1ebfn cho n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng h\u01a1n, ph\u00f9 h\u1ee3p cho c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n<p>Ngu\u1ed3n: <strong>Paige Cooper<\/strong><\/p>\n<p><!--kg-card-end: html--><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n ch\u01b0a quen v\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i tr\u1ea3 ph\u00ed, n\u0103m 2020 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00fa v\u1ecb \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0m quen, trong chi\u1ebfn l\u01b0\u1ee3c social media. \u0110\u1ea1i d\u1ecbch b\u00f9ng n\u1ed5 \u0111\u00e3 khi\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, chi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22242"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22242\/revisions"}],"predecessor-version":[{"id":23126,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22242\/revisions\/23126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22359"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}