{"id":22242,"date":"2020-10-20T00:36:04","date_gmt":"2020-10-19T17:36:04","guid":{"rendered":"https:\/\/gudjob.net\/?p=22242"},"modified":"2026-08-18T23:08:20","modified_gmt":"2026-08-18T16:08:20","slug":"ket-hop-paid-va-organic-trong-chien-luoc-social-media","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/ket-hop-paid-va-organic-trong-chien-luoc-social-media\/","title":{"rendered":"Combine Paid and Organic in social media strategy"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<p>If you're new to paid social media management, 2020 is an exciting time to get started in your social media strategy.<\/p>\n<h2 id=\"8ssl3\">Organic social media<\/h2>\n<p>Organic social media is posting free content on social networks that businesses and brands want to share with their target audience. <\/p>\n<p>As a brand, when you post organically to your account, you can expect that the people who will see it are:<\/p>\n<ul>\n<li>Followers of the page<\/li>\n<li>Follower of follower (if follower of the page shares the post)<\/li>\n<li>People search for the hashtags you use or the content of your posts <\/li>\n<\/ul>\n<p>It sounds pretty simple, but there's a reason organic social media is the foundation of everything <a   href=\"https:\/\/gudjob.net\/en\/marketing-tong-the\/\">digital marketing strategy<\/a> today because it's the best way to nurture customer connections at scale.<\/p>\n<p>For example, brands today use organic articles to: <\/p>\n<ul>\n<li>Establish your brand's unique personality and voice<\/li>\n<li>Build relationships by sharing content that informs, entertains, or inspires customers<\/li>\n<li>Engage customers at every stage of their purchasing journey<\/li>\n<li>Support with customer care service<\/li>\n<\/ul>\n<p>But of course there is also a downside to organic posts.<\/p>\n<p>For example, on Facebook at the end of 2019, organic reach decreased by 2.2%, which means the average organic reach for a Facebook post is about 5.5% of your followers.<\/p>\n<p>Decreasing organic reach has been a fact of life for several years now, as the world's largest platforms reach saturation, attention spans shorten, and platforms prioritize more \"meaningful\" or \"accountable\" user experiences.<\/p>\n<h2 id=\"aanjq\">Paid social media<\/h2>\n<p>Paid social media is another word for advertising.<\/p>\n<p>According to eMarketer, paid social media is on the rise as users become more comfortable with the idea of \u200b\u200bpurchasing directly from their feed browsing experience.<\/p>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png\"><\/picture><\/figure>\n<p>But B2C retailers aren't the only industry focusing on social media advertising.<\/p>\n<ul>\n<li>Increase brand awareness and attract new followers<\/li>\n<li>Promote their latest deals, content, events, and more.<\/li>\n<li>Attract potential customers<\/li>\n<li>Drive conversions (including e-commerce sales)<\/li>\n<\/ul>\n<h2 id=\"33lsn\">Each social media strategy, organic or paid, has its own advantages and disadvantages. <\/h2>\n<p>Organic strategy helps brands nurture and maintain relationships with customers and page followers.<\/p>\n<ul>\n<li>Establish and grow your brand presence where people spend their time<\/li>\n<li>Support and retain current customers<\/li>\n<li>Let new customers know what the brand is doing when they land on the page<\/li>\n<\/ul>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png\"><\/picture><\/figure>\n<p>However, organic strategies often progress very slowly to achieve business goals, and although technically free, require a lot of time and experimentation to achieve the exact goals.<\/p>\n<p>Meanwhile, a paid social media strategy is how you connect with new customers or audiences more quickly, because:<\/p>\n<ul>\n<li>Reach a larger number of people<\/li>\n<li>Target the right target audience more accurately<\/li>\n<li>Achieve your business goals faster<\/li>\n<\/ul>\n<p>While organic activities are necessary to build relationships, as ranking algorithms become more sophisticated, it means you have to pay to participate in the game called social media \u2013 a fact of life on social networks today.<\/p>\n<h2 id=\"djrq4\">Combining organic and paid into a brand's social media strategy is inevitable! <\/h2>\n<p>The foundation of most integrated social media strategies is using organic content to serve and delight your existing customers, while also attracting new eyes by investing in your advertising budget.<\/p>\n<p>The things you should know below will help you achieve your goal of making your brand widely known to social network users, especially potential future customers. <\/p>\n<h3 id=\"88n9g\">1. Not all advertising posts have to be paid<\/h3>\n<p>The first thing you should know is that brands should only pay for ads when they can actually help you achieve your KPIs and achieve your business goals. <\/p>\n<p>When you announce something new \u2014 whether it's a collaboration, a repost of a flagship product, etc., your existing followers need to be notified.<\/p>\n<p>However, if your organic posts aren't getting the reach or impressions you expected, it might be time to open your wallet.<\/p>\n<h3 id=\"8usbu\">2. Invest in quality organic content <\/h3>\n<p>The best performing posts do more than just boost their metrics.<\/p>\n<p>Investing in organic content is often considered an entry-level tactic because it's low risk \u2014 you don't need to advertise.<\/p>\n<p>For example, you can start by allocating a small budget to your initial weekly or monthly posts or whenever you run your analytics reports.<\/p>\n<h3 id=\"1hf82\">3. Optimize advertising content using A\/B testing<\/h3>\n<p>Before you allocate your entire social media budget to an ad, run versions of that ad to a small audience to see if it's any good.  <\/p>\n<h3 id=\"nv0r\">4. Set your ad's reach target to be the same as your organic audience<\/h3>\n<p>The more you grow your social presence organically, the more data you will have about your ideal customer or audience.<\/p>\n<p>Emphasize all of this information when you create your ad to resonate with customers, engage them, and maintain their interest in your business.<\/p>\n<h3 id=\"7kjj0\">5. Use retargeting ads to connect with your organic audience  <\/h3>\n<p>Retargeting campaigns can be highly effective at a relatively low cost, because you're reaching people who already know your business. <\/p>\n<p>Maybe they visited your fanpage or website, or even put products in their cart.<\/p>\n<h3 id=\"shhn\">6. Evaluate data and measure results <\/h3>\n<p>Watching a campaign fail is extremely painful whether it is a paid or organic campaign. <\/p>\n<h3 id=\"bqkn0\">7. Prioritize automation <\/h3>\n<p>The key point of combining organic and paid is that it takes more budget, time, content and postings.  <\/p>\n<ul>\n<li>Schedule organic posts in advance<\/li>\n<li>Streamline the content editing and approval process<\/li>\n<li> Set up custom triggers for boosted posts<\/li>\n<\/ul>\n<p>Learning about the general picture of paid and organic social media will help your brand choose the appropriate direction in the current period.<\/p>\n<p>Source: <strong>Paige Cooper<\/strong><\/p>\n<p><!--kg-card-end: html--><\/p>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n ch\u01b0a quen v\u1edbi vi\u1ec7c qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i tr\u1ea3 ph\u00ed, n\u0103m 2020 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00fa v\u1ecb \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0m quen, trong chi\u1ebfn l\u01b0\u1ee3c social media. \u0110\u1ea1i d\u1ecbch b\u00f9ng n\u1ed5 \u0111\u00e3 khi\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, chi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22242"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22242\/revisions"}],"predecessor-version":[{"id":23126,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22242\/revisions\/23126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22359"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}