{"id":22241,"date":"2020-11-13T21:48:56","date_gmt":"2020-11-13T14:48:56","guid":{"rendered":"https:\/\/gudjob.net\/?p=22241"},"modified":"2026-08-18T23:08:31","modified_gmt":"2026-08-18T16:08:31","slug":"13-loi-instagram-pho-bien-ma-thuong-hieu-ban-can-tranh","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/13-loi-instagram-pho-bien-ma-thuong-hieu-ban-can-tranh\/","title":{"rendered":"13 common Instagram mistakes your brand needs to avoid"},"content":{"rendered":"

<\/p>\n

Manage fanpage<\/a> It's not an easy thing, especially when social networks change every day and brands like Facebook, LinkedIn,... always have new policies and updates, forcing marketers to proactively improvise. <\/p>\n

1. Buy virtual Likes and Followers <\/strong><\/h3>\n

There is a shortcut to getting more likes and followers is to spend some money to buy them. <\/p>\n

The problem is\u2026 when you buy likes and followers, you are getting quantity, not quality. <\/p>\n

Your money would be better spent advertising to your lookalike audience or running a contest to increase followers who are actually interested in what you do.<\/p>\n

2. Using poor quality images<\/strong><\/h3>\n

Instagram is a visual medium, images are extremely important. <\/p>\n

Even if you don't have professional photography skills or a high-end camera with top photo quality, try shooting in natural light or against a neutral background. <\/p>\n

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3. Posting too much or too little <\/strong><\/h3>\n

Finding the right number of posts on Instagram \u2014 or any social media platform \u2014 is truly a delicate dance in fanpage management.<\/p>\n

Too few posts on Instagram increase your risk of losing connection with your customers and being forgotten by them, while posting too often will make them uncomfortable and it will take you more effort. <\/p>\n

So what is the right amount to post on Instagram? here<\/a>.
Based on the analytics on your site's insights, you should also experiment with your posting schedule to discover what the tipping point is. Creator Studio<\/a> or Business Suite <\/a>so you can schedule posts in advance.<\/p>\n

4. Ignore analytics and indicators <\/strong><\/h3>\n

Speaking of analytics: another big mistake marketers make on Instagram is ignoring the data provided by developers. <\/p>\n

If you're trying to increase your engagement rate but aren't tracking your stats, how can you successfully manage a fan page, or essentially renew a piece of viral content you've achieved? <\/p>\n

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5. Overuse of hashtags<\/strong><\/h2>\n

Hashtags are a great way for Instagram users to find your content.<\/p>\n

You can use up to 30 hashtags, but the most common number of hashtags you'll see on Instagram is between one and three per post. <\/p>\n

You'll need to experiment to see what works best for you and find popular hashtags that you think your customers will find easily. <\/p>\n

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6. Post boring content<\/strong><\/h3>\n

The biggest mistake when posting on Instagram is publishing content that makes customers bored or uncomfortable, or spa content,
If you want users to engage with your brand, you need to give them an excuse to engage.
Give your followers value so they can comment, like and share\u2026 ideally building a deeper relationship with your brand.<\/p>\n

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7. No specific strategy<\/strong><\/h3>\n

Do you want to drive direct traffic to your website?
It's difficult to achieve success if you don't know what you're trying to achieve.
Choose a goal to start with and create a strategic plan to achieve it.<\/p>\n

8. Inconsistent brand promotion <\/strong><\/h3>\n

Your Instagram account is just one part of the entire brand ecosystem.
You can have a website, other social media pages, and maybe even a brick-and-mortar storefront.
Your logo must be on every profile.<\/p>\n

Depending on your audience for each platform, there may be slight variations in the type of content you share or your interactions \u2014 maybe you post all about memes on Twitter \u2014 but overall, all of your platforms should make customers feel connected and identified.<\/p>\n

9. Inconsistent identifiers<\/strong><\/h3>\n

With every post you make, you're adding one more page to your brand's overall story.<\/p>\n

When you look at a brand's Instagram feed, does this story make sense?<\/p>\n

If you have multiple people contributing to social content, create a specific guide or brand guideline to help everyone understand the overall brand identity.<\/p>\n

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10. Not checking spelling<\/strong><\/h3>\n

Spelling errors are an inevitable part of the internet.<\/p>\n

But the slightest spelling or grammar error can make an otherwise polished piece of writing look careless, sloppy, and unprofessional.<\/p>\n

11. Don't use Instagram Stories<\/strong><\/h3>\n

Instagram has increasingly understood what their users want, specifically through their new innovations such as Reels, IGTV,...<\/p>\n

And marketers must always understand that Stories are an indispensable part of online brand strategy.
By not taking advantage of Instagram Stories, you're wasting your opportunity to reach the 500 million users who use this part of the Instagram platform.<\/p>\n

Create more Story content similar to the content on your feed to highlight more types of content on your social networks. <\/p>\n

12. Do not interact with followers<\/strong><\/h3>\n

Social media is not a broadcast, but a conversation.
If you're not engaging with your followers, you're wasting your platform. <\/p>\n

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13. Awkward link sharing<\/strong><\/h3>\n

Instagram doesn't allow URL links in post content and comments, so posting a long link on a work post will look messy \u2014 and like you don't know what you're doing. <\/p>\n

Plus, let's be realistic: no one is going to type that into their browser. <\/p>\n

<\/p>\n

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<\/p>\n

Another option for brands that frequent links is to create an aggregate link. <\/p>\n

If you make some (or all) of the common and sometimes silly Instagram mistakes mentioned above, don't beat yourself up about it.<\/p>\n

To update Instagram's latest changes this year, you can refer to this page here<\/a>.<\/p>\n

Source: Stacey McLachlan<\/strong><\/p>\n

Editor: GUDJOB<\/strong><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Qu\u1ea3n l\u00fd fanpage kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, nh\u1ea5t l\u00e0 khi m\u1ea1ng x\u00e3 h\u1ed9i thay \u0111\u1ed5i m\u1ed7i ng\u00e0y v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Facebook, LinkedIn,… lu\u00f4n c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch v\u00e0 c\u1eadp nh\u1eadt m\u1edbi, b\u1eaft bu\u1ed9c marketer ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u1ee9ng bi\u1ebfn. V\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i n\u00f3i chung v\u00e0 Instagram n\u00f3i ri\u00eang, m\u1ecdi sai […]<\/p>\n","protected":false},"author":1,"featured_media":22358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22241"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22241\/revisions"}],"predecessor-version":[{"id":23127,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22241\/revisions\/23127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22358"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}