{"id":22235,"date":"2022-01-19T13:52:34","date_gmt":"2022-01-19T06:52:34","guid":{"rendered":"https:\/\/gudjob.net\/?p=22235"},"modified":"2026-08-18T08:35:03","modified_gmt":"2026-08-18T01:35:03","slug":"4-cach-ai-se-thuc-day-su-sang-tao-trong-quang-cao-ky-thuat-so","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/4-cach-ai-se-thuc-day-su-sang-tao-trong-quang-cao-ky-thuat-so\/","title":{"rendered":"4 ways AI will drive creativity in digital advertising"},"content":{"rendered":"

AI is often seen as a great productivity tool for automating tasks and sifting through data, but not for creativity.<\/p>\n

Pencil, a Singapore-based startup recently featured in Facebook's IQ report on Creative AI, is helping to bring this vision to life, providing brands with a powerful suite of AI-powered products capable of automatically creating ad copy, editing videos and creating marketing content in just minutes.<\/p>\n

Enlightenment with data<\/h2>\n

Large data sets require complex analysis to uncover the insights hidden behind the numbers.<\/p>\n

Using innovative AI, California-based skin care brand Angela Caglia was able to analyze 22 weeks of data on their Facebook ads to better understand ad performance and ways to connect with people.<\/p>\n

\"|\"<\/figure>\n

Content creation<\/h2>\n

AI can take a few existing sample ads and create new combinations or iterations on the same motif.<\/p>\n

When UK-based online education platform New Skills Academy needed to quickly develop a series of thought-provoking ads to attract interest in a new cryptocurrency course, they turned to creative AI.<\/p>\n

Jamie Morgan, Director of Digital Marketing at New Skills Academy, said his company previously struggled to create quality video content for social networks.<\/p>\n

\"|\"<\/figure>\n

Enhance and expand<\/h2>\n

Sometimes the challenge is not in generating a creative idea but in bringing it to life and making it more accessible.<\/p>\n

Examples of enhancements and extensions:<\/p>\n

\n
\ud83d\udcc3<\/div>\n
Machine translation<\/strong>
L\u00e0m cho qu\u1ea3ng c\u00e1o d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n b\u1eb1ng c\u00e1ch d\u1ecbch n\u00f3 sang c\u00e1c ng\u00f4n ng\u1eef kh\u00e1c.<\/div>\n<\/div>\n
\n
\ud83e\udd16<\/div>\n
AI-generated captions and image descriptions<\/strong>
Gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft th\u00f4ng tin h\u01a1n.<\/div>\n<\/div>\n
\n
\ud83d\uddbc\ufe0f<\/div>\n
Automatically crop\/edit images<\/strong>
Ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 tinh ch\u1ec9nh h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o.<\/div>\n<\/div>\n
\n
\ud83d\udcaa<\/div>\n
Reinforce the message and focus<\/strong>
Optimize content or messaging to appeal to different segments.<\/div>\n<\/div>\n

Leveraging innovative AI, Texas-based growth marketing agency Round Barn Labs achieved a threefold increase in ad volume and testing cadence, with a significant increase in click-through rates.<\/p>\n

\"|\"<\/figure>\n

Create connections<\/h2>\n

Connecting creative ideas with the right audience is important, but not always easy.<\/p>\n

Australian pet food distribution company Lyka markets its dog food products around keywords like \u201cingredients\u201d and \u201chealth.\u201d But based on the performance data, the AI \u200b\u200bmade the somewhat counterintuitive suggestion of pivoting to the phrase \u201cYou should taste it,\u201d which the Lyka team deemed too silly and impractical. Until they tried it.<\/p>\n

\"|\"<\/figure>\n

And that keyword brought Lyka into a niche market, targeting more niche customer groups.<\/p>\n<\/p>\n

Source: Facebook IQ<\/p>","protected":false},"excerpt":{"rendered":"

AI th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 tuy\u1ec7t v\u1eddi trong vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 v\u00e0 s\u00e0ng l\u1ecdc d\u1eef li\u1ec7u, nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c \u01b0u vi\u1ec7t trong vi\u1ec7c s\u00e1ng t\u1ea1o. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00ean ti\u1ebfn \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":22352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[174],"tags":[182,197,206],"class_list":["post-22235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-cong-nghe","tag-cong-nghe","tag-mang-xa-hoi","tag-sang-tao"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22235"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22235\/revisions"}],"predecessor-version":[{"id":23059,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22235\/revisions\/23059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22352"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}