{"id":22226,"date":"2023-06-17T09:18:56","date_gmt":"2023-06-17T02:18:56","guid":{"rendered":"https:\/\/gudjob.net\/?p=22226"},"modified":"2026-08-19T13:51:04","modified_gmt":"2026-08-19T06:51:04","slug":"tiktok-shop-troi-day-nhung-van-bi-lan-luot-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/tiktok-shop-troi-day-nhung-van-bi-lan-luot-tai-dong-nam-a\/","title":{"rendered":"TikTok Shop tr\u1ed7i d\u1eady nh\u01b0ng v\u1eabn b\u1ecb l\u1ea5n l\u01b0\u1edbt t\u1ea1i \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"

TikTok Shop ti\u1ebfn c\u00f4ng \u0110\u00f4ng Nam \u00c1<\/h2>\n

TikTok Shop ti\u1ebfn c\u00f4ng \u0110\u00f4ng Nam \u00c1<\/h2>\n

TikTok \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn quy\u1ebft li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ASEAN, song v\u1eabn \u0111i sau c\u00e1c \u0111\u1ed1i th\u1ee7 khu v\u1ef1c nh\u01b0 Lazada, Shopee.<\/p>\n

TikTok b\u1eaft \u0111\u1ea7u tri\u1ec3n khai t\u00ednh n\u0103ng b\u00e1n h\u00e0ng TikTok Shop t\u1ea1i 10 n\u01b0\u1edbc ASEAN v\u00e0o n\u0103m 2021. T\u1eeb \u0111\u00f3 t\u1edbi nay, t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV) tr\u00ean TikTok Shop \u01b0\u1edbc t\u00ednh t\u0103ng g\u1ea5p 7 l\u1ea7n.<\/p>\n

\u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u v\u1eeba \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong b\u00e1o c\u00e1o c\u1ee7a h\u00e3ng t\u01b0 v\u1ea5n Momentum Works (Singapore). T\u1eeb GMV 600 tri\u1ec7u USD n\u0103m 2021, TikTok Shop mang v\u1ec1 4,4 t\u1ef7 USD n\u0103m 2022, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong s\u1ed1 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T).<\/p>\n

Ph\u00e1t bi\u1ec3u t\u1ea1i m\u1ed9t h\u1ed9i th\u1ea3o \u1edf Jakarta (Indonesia), CEO TikTok Shou Zi Chew tuy\u00ean b\u1ed1, c\u00f4ng ty s\u1ebd m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1, v\u1ed1n \u0111ang l\u00e0 \u201cs\u00e2n ch\u01a1i\u201d c\u1ee7a c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 nh\u01b0 Sea v\u00e0 GoTo.<\/p>\n

\u201cCh\u00fang t\u00f4i s\u1ebd \u0111\u1ea7u t\u01b0 h\u00e0ng t\u1ef7 USD v\u00e0o Indonesia v\u00e0 \u0110\u00f4ng Nam \u00c1 trong v\u00e0i n\u0103m t\u1edbi\u201d, <\/em>Chew cho bi\u1ebft. Nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a cam k\u1ebft, TikTok Shop s\u1ebd chi h\u01a1n 12 tri\u1ec7u USD trong v\u00f2ng 3 n\u0103m ti\u1ebfp theo \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u01a1n 120.000 ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 doanh nghi\u1ec7p trong khu v\u1ef1c.<\/p>\n

D\u1eef li\u1ec7u GMV v\u00e0 cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n<\/h2>\n

Theo CEO TikTok, n\u1ec1n t\u1ea3ng hi\u1ec7n tuy\u1ec3n d\u1ee5ng 8.000 nh\u00e2n vi\u00ean t\u1ea1i \u0111\u00e2y, t\u0103ng t\u1eeb kho\u1ea3ng 100 khi l\u1ea7n \u0111\u1ea7u gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng 6 n\u0103m tr\u01b0\u1edbc.<\/p>\n

D\u1eef li\u1ec7u GMV v\u00e0 cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n<\/h2>\n

Weihan Chen, nh\u00e0 ph\u00e2n t\u00edch t\u1ea1i Momentum Works, nh\u1eadn x\u00e9t TikTok v\u00f4 c\u00f9ng quy\u1ebft t\u00e2m trong vi\u1ec7c \u0111\u1ea9y m\u1ea1nh TM\u0110T \u1edf \u0110\u00f4ng Nam \u00c1. V\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 bi\u1ebft h\u1ecd c\u00f3 th\u00e0nh c\u00f4ng kh\u00f4ng, v\u00ec m\u1ecdi ng\u01b0\u1eddi v\u1eabn d\u1ef1a v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u1ed1ng h\u01a1n.<\/p>\n

Tham v\u1ecdng chi\u1ebfm ‘mi\u1ebfng b\u00e1nh’ b\u00e1n l\u1ebb<\/h2>\n
\"|\"
\u01af\u1edbc t\u00ednh t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a (GMV) giao d\u1ecbch tr\u00ean c\u00e1c s\u00e0n TM\u0110T l\u1edbn c\u1ee7a \u0110\u00f4ng Nam \u00c1 (\u0111\u01a1n v\u1ecb: ngh\u00ecn t\u1ef7 USD) n\u0103m 2022. (\u1ea2nh: Momentum Works)<\/em><\/em><\/figcaption><\/figure>\n

Momentum Works \u01b0\u1edbc t\u00ednh GMV t\u1eeb \u0111\u01a1n h\u00e0ng \u0111\u00e3 thanh to\u00e1n t\u1ea1i c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 l\u1edbn, c\u0169ng nh\u01b0 ph\u1ecfng v\u1ea5n chuy\u00ean gia trong ng\u00e0nh v\u00e0 t\u00ednh to\u00e1n ri\u00eang.<\/p>\n

Tham v\u1ecdng chi\u1ebfm ‘mi\u1ebfng b\u00e1nh’ b\u00e1n l\u1ebb<\/h2>\n

D\u00f9 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3, TikTok Shop v\u1eabn b\u1ecb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n l\u1ea5n l\u01b0\u1edbt. T\u1eeb n\u0103m 2021 \u0111\u1ebfn 2022, GVM c\u1ee7a Shopee t\u0103ng t\u1eeb 42,5 t\u1ef7 USD l\u00ean 47,9 t\u1ef7 USD v\u00e0 l\u00e0 s\u00e0n TM\u0110T l\u1edbn nh\u1ea5t khu v\u1ef1c, chi\u1ebfm g\u1ea7n m\u1ed9t n\u1eeda th\u1ecb tr\u01b0\u1eddng. \u0110\u1ee9ng sau Shopee l\u00e0 Lazada c\u1ee7a Alibaba. Tuy nhi\u00ean, Lazada l\u1ea1i l\u00e0 n\u1ec1n t\u1ea3ng duy nh\u1ea5t ghi nh\u1eadn th\u1ecb ph\u1ea7n s\u1ee5t gi\u1ea3m. GMV c\u1ee7a s\u00e0n gi\u1ea3m t\u1eeb 21 t\u1ef7 USD n\u0103m 2021 xu\u1ed1ng 20,1 t\u1ef7 USD n\u0103m 2022, theo b\u00e1o c\u00e1o c\u1ee7a Momentum Works. Tokopedia c\u1ee7a GoTo x\u1ebfp th\u1ee9 ba v\u1edbi GMV t\u0103ng t\u1eeb 15,5 t\u1ef7 USD l\u00ean 18,4 t\u1ef7 USD trong c\u00f9ng k\u1ef3.<\/p>\n

Th\u1ee9 h\u1ea1ng kh\u00f4ng th\u1ec3 ng\u0103n c\u1ea3n tham v\u1ecdng chi\u1ebfm \u201cmi\u1ebfng b\u00e1nh\u201d b\u00e1n l\u1ebb l\u1edbn h\u01a1n t\u1ea1i ASEAN c\u1ee7a TikTok Shop. Sau khi ra m\u1eaft t\u1ea1i Indonesia, n\u1ec1n t\u1ea3ng nhanh ch\u00f3ng m\u1edf r\u1ed9ng sang Th\u00e1i Lan, Vi\u1ec7t Nam, Malaysia, Philippines, Singapore n\u0103m 2022.<\/p>\n

TikTok \u0111ang t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua h\u00e0ng qua m\u1ea1ng. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ch\u00e0o h\u00e0ng tr\u1ef1c ti\u1ebfp qua t\u00e0i kho\u1ea3n TikTok, g\u1ee3i \u00fd mua s\u1eafm qua livestream v\u00e0 m\u1ed9t m\u1ee5c ri\u00eang tr\u00ean trang c\u00e1 nh\u00e2n.<\/p>\n

C\u00f4ng ty c\u0169ng tung ra nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 h\u1ea5p d\u1eabn c\u1ea3 ng\u01b0\u1eddi mua, ng\u01b0\u1eddi b\u00e1n. TikTok kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch t\u1ea1i Singapore b\u1eb1ng c\u00e1ch mi\u1ec5n hoa h\u1ed3ng c\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u00e0 ch\u1ec9 thu 1% ph\u00ed thanh to\u00e1n. V\u1edbi ng\u01b0\u1eddi mua, c\u00f3 nhi\u1ec1u phi\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u1ec3 l\u00f4i k\u00e9o h\u1ecd \u0111\u1ebfn v\u1edbi n\u1ec1n t\u1ea3ng.<\/p>\n

Ng Chew Wee, Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb kinh doanh khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng TikTok, kh\u1eb3ng \u0111\u1ecbnh TikTok Shop l\u00e0 h\u1ed9i t\u1ee5 c\u1ee7a n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng m\u1ea1i, kh\u00f4ng ch\u1ec9 trao quy\u1ec1n cho doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng tr\u01b0\u1edfng nhanh, m\u00e0 c\u00f2n cung c\u1ea5p n\u1ed9i dung gi\u1ea3i tr\u00ed th\u00fa v\u1ecb.<\/p>\n

(Theo Nikkei)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

TikTok Shop ti\u1ebfn c\u00f4ng \u0110\u00f4ng Nam \u00c1 TikTok Shop ti\u1ebfn c\u00f4ng \u0110\u00f4ng Nam \u00c1 TikTok \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn quy\u1ebft li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ASEAN, song v\u1eabn \u0111i sau c\u00e1c \u0111\u1ed1i th\u1ee7 khu v\u1ef1c nh\u01b0 Lazada, Shopee. TikTok b\u1eaft \u0111\u1ea7u tri\u1ec3n khai t\u00ednh n\u0103ng b\u00e1n h\u00e0ng TikTok Shop t\u1ea1i 10 […]<\/p>\n","protected":false},"author":1,"featured_media":22343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,215,217],"class_list":["post-22226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tiktok","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22226"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22226\/revisions"}],"predecessor-version":[{"id":23161,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22226\/revisions\/23161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22343"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}