{"id":22226,"date":"2023-06-17T09:18:56","date_gmt":"2023-06-17T02:18:56","guid":{"rendered":"https:\/\/gudjob.net\/?p=22226"},"modified":"2026-08-19T13:51:04","modified_gmt":"2026-08-19T06:51:04","slug":"tiktok-shop-troi-day-nhung-van-bi-lan-luot-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/tiktok-shop-troi-day-nhung-van-bi-lan-luot-tai-dong-nam-a\/","title":{"rendered":"TikTok Shop rises but is still overwhelmed in Southeast Asia"},"content":{"rendered":"

TikTok Shop hits Southeast Asia<\/h2>\n

TikTok Shop hits Southeast Asia<\/h2>\n

TikTok is making drastic strides in the ASEAN e-commerce market, but is still behind regional competitors such as Lazada and Shopee.<\/p>\n

TikTok began rolling out the TikTok Shop sales feature in 10 ASEAN countries in 2021. Since then, the total merchandise value (GMV) on TikTok Shop is estimated to increase 7 times.<\/p>\n

This is data recently published in a report by consulting firm Momentum Works (Singapore).<\/p>\n

Speaking at a conference in Jakarta (Indonesia), TikTok CEO Shou Zi Chew announced that the company will expand its presence in the Southeast Asian market, which is currently the \"playground\" of giants like Sea and GoTo.<\/p>\n

\u201cWe will invest billions of dollars in Indonesia and Southeast Asia over the next few years,\u201d <\/em>Chew said.<\/p>\n

GMV data and the race for market share<\/h2>\n

According to TikTok CEO, the platform currently employs 8,000 employees here, up from about 100 when it first entered the market 6 years ago.<\/p>\n

GMV data and the race for market share<\/h2>\n

Weihan Chen, analyst at Momentum Works, commented that TikTok is extremely determined to promote e-commerce in Southeast Asia.<\/p>\n

Ambition to occupy the retail 'piece of cake'<\/h2>\n
\"|\"
Estimated total merchandise value (GMV) traded on major e-commerce platforms in Southeast Asia (unit: trillion USD) in 2022. (Photo: Momentum Works)<\/em><\/em><\/figcaption><\/figure>\n

Momentum Works estimates GMV from paid orders at major digital retail platforms, as well as interviews with industry experts and private calculations.<\/p>\n

Ambition to occupy the retail 'piece of cake'<\/h2>\n

Despite achieving significant progress, TikTok Shop is still overwhelmed by larger competitors.<\/p>\n

Ranking cannot stop TikTok Shop's ambition to capture a larger retail \"piece of the pie\" in ASEAN.<\/p>\n

TikTok is taking advantage of its huge user base to attract online shoppers.<\/p>\n

The company also launches many promotions to attract both buyers and sellers.<\/p>\n

Ng Chew Wee, TikTok Asia-Pacific Business Marketing Director, affirmed that TikTok Shop is the convergence of content and commerce, not only empowering local businesses to reach a rapidly growing customer base, but also providing exciting entertaining content.<\/p>\n

(According to Nikkei)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

TikTok Shop ti\u1ebfn c\u00f4ng \u0110\u00f4ng Nam \u00c1 TikTok Shop ti\u1ebfn c\u00f4ng \u0110\u00f4ng Nam \u00c1 TikTok \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn quy\u1ebft li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ASEAN, song v\u1eabn \u0111i sau c\u00e1c \u0111\u1ed1i th\u1ee7 khu v\u1ef1c nh\u01b0 Lazada, Shopee. TikTok b\u1eaft \u0111\u1ea7u tri\u1ec3n khai t\u00ednh n\u0103ng b\u00e1n h\u00e0ng TikTok Shop t\u1ea1i 10 […]<\/p>\n","protected":false},"author":1,"featured_media":22343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,215,217],"class_list":["post-22226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tiktok","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22226"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22226\/revisions"}],"predecessor-version":[{"id":23161,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22226\/revisions\/23161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22343"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}