{"id":22225,"date":"2023-07-02T10:11:15","date_gmt":"2023-07-02T03:11:15","guid":{"rendered":"https:\/\/gudjob.net\/?p=22225"},"modified":"2026-08-18T08:34:45","modified_gmt":"2026-08-18T01:34:45","slug":"facebook-ven-man-thuat-toan-hien-thi-noi-dung","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/facebook-ven-man-thuat-toan-hien-thi-noi-dung\/","title":{"rendered":"Facebook v\u00e9n m\u00e0n thu\u1eadt to\u00e1n hi\u1ec3n th\u1ecb n\u1ed9i dung"},"content":{"rendered":"

Facebook chia n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng th\u00e0nh 22 “th\u1ebb”, sau \u0111\u00f3 AI ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 th\u00edch xem.<\/p>\n

“H\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng l\u00ean Facebook v\u00e0 Instagram m\u1ed7i ng\u00e0y \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n, k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f9ng s\u1edf th\u00edch v\u00e0 kh\u00e1m ph\u00e1 n\u1ed9i dung. \u0110\u1ec3 tr\u1ea3i nghi\u1ec7m m\u1ed7i ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, ch\u00fang t\u00f4i d\u00f9ng AI \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh n\u1ed9i dung n\u00e0o s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean b\u1ea3ng tin”, Nick Clegg, Ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u c\u1ee7a Meta, vi\u1ebft tr\u00ean blog c\u1ee7a c\u00f4ng ty cu\u1ed1i th\u00e1ng 6.<\/p>\n

Clegg cho r\u1eb1ng v\u1edbi ti\u1ebfn b\u1ed9 v\u01b0\u1ee3t b\u1eadc c\u1ee7a AI, m\u1ecdi ng\u01b0\u1eddi v\u1eeba h\u00e0o h\u1ee9ng v\u1eeba lo s\u1ee3, n\u00ean c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i n\u00e0y l\u00e0 th\u1eb3ng th\u1eafn v\u00e0 c\u1edfi m\u1edf.<\/p>\n

\"|\"
Nick Clegg, Ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u c\u1ee7a Meta. \u1ea2nh: The Verge<\/em><\/figcaption><\/figure>\n

C\u00e1ch AI ph\u00e2n b\u1ed5 n\u1ed9i dung<\/h2>\n

Meta cho bi\u1ebft, h\u1ea7u h\u1ebft n\u1ed9i dung tr\u00ean Facebook, Instagram \u0111\u01b0\u1ee3c chia l\u00e0m 22 “th\u1ebb h\u1ec7 th\u1ed1ng”. M\u1ed7i th\u1ebb ch\u1ee9a th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch AI x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung. Thu\u1eadt to\u00e1n s\u1ebd d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a tin t\u1ee9c v\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh c\u00e1i g\u00ec s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed t\u1ed1t.<\/p>\n

\u0110\u1ea7u ti\u00ean, AI ph\u00e2n t\u00edch h\u00e0nh vi, th\u00f3i quen, s\u1edf th\u00edch c\u1ee7a m\u1ed7i ng\u01b0\u1eddi t\u1eeb nh\u1eefng b\u00e0i h\u1ecd \u0111\u0103ng ho\u1eb7c chia s\u1ebb l\u1ea1i. H\u1ec7 th\u1ed1ng s\u1ebd x\u1ebfp b\u00e0i \u0111\u0103ng v\u00e0o m\u1ed9t trong 22 th\u1ebb t\u01b0\u01a1ng \u1ee9ng. T\u1eeb \u0111\u00f3, AI l\u1ef1a ch\u1ecdn n\u1ed9i dung c\u00f9ng lo\u1ea1i \u0111\u1ec3 ph\u00e2n ph\u1ed1i ng\u01b0\u1ee3c l\u1ea1i tr\u00ean b\u1ea3ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, Meta c\u0169ng l\u01b0u \u00fd h\u1ecd d\u00f9ng m\u1ed9t s\u1ed1 thu\u1eadt to\u00e1n, th\u01b0\u1edbc \u0111o kh\u00e1c \u0111\u1ec3 ph\u00e2n ph\u1ed1i th\u00f4ng tin ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o 1-2 ph\u00e9p t\u00ednh \u0111\u01a1n gi\u1ea3n. V\u00ed d\u1ee5, AI c\u00f2n \u0111\u00e1nh gi\u00e1 b\u00e0i vi\u1ebft \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ec1 xu\u1ea5t nh\u1eefng b\u00e0i kh\u00e1c trong t\u01b0\u01a1ng lai.<\/p>\n

“Ch\u00fang t\u00f4i k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n n\u1ed9i dung g\u1ea7n nh\u1ea5t v\u1edbi s\u1edf th\u00edch ng\u01b0\u1eddi d\u00f9ng. Nhi\u1ec1u thu\u1eadt to\u00e1n d\u1ef1a v\u00e0o h\u00e0nh vi, s\u1ed1 kh\u00e1c l\u1ea1i d\u1ef1a tr\u00ean c\u00e1c kh\u1ea3o s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng”, Clegg n\u00f3i.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng d\u00f9ng AI \u0111\u1ec3 l\u1ecdc v\u00e0 lo\u1ea1i b\u1ecf n\u1ed9i dung c\u00f3 h\u1ea1i nh\u1eb1m gi\u00fap h\u1ea1n ch\u1ebf vi\u1ec7c ph\u00e2n ph\u1ed1i nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. N\u1ec1n t\u1ea3ng c\u0169ng \u0111ang c\u1ed1 g\u1eafng x\u00f3a n\u1ed9i dung x\u1ea5u kh\u1ecfi b\u1ea3ng tin ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng kh\u00f4ng ti\u1ebft l\u1ed9 ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 do lo ng\u1ea1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 “l\u00e1ch lu\u1eadt”.<\/p>\n

Th\u1eddi gian t\u1edbi, Facebook s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng click v\u00e0o m\u1ed9t n\u1ed9i dung, xem l\u1ea1i l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 hi\u1ec3u v\u00ec sao AI l\u1ea1i \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung n\u00e0y \u0111\u1ebfn m\u00ecnh. Meta cho bi\u1ebft sau khi th\u1eed nghi\u1ec7m tr\u00ean Facebook, t\u00ednh n\u0103ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang Instagram.<\/p>\n

L\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

Clegg n\u00f3i Facebook c\u0169ng cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ef1 ch\u1ecdn tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi AI. N\u1ebfu kh\u00f4ng mu\u1ed1n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ph\u00e2n ph\u1ed1i n\u1ed9i dung, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1eadt ch\u1ebf \u0111\u1ed9 “Kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a” trong ph\u1ea7n c\u00e0i \u0111\u1eb7t.<\/p>\n

Trong m\u1ed7i video, b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho n\u1ec1n t\u1ea3ng bi\u1ebft h\u1ecd quan t\u00e2m ho\u1eb7c kh\u00f4ng quan t\u00e2m. Ngo\u00e0i ra, Facebook c\u0169ng s\u1ebd c\u00f3 nh\u1eefng t\u00f9y ch\u1ecdn kh\u00e1c nh\u01b0 hi\u1ec3n th\u1ecb th\u00eam ho\u1eb7c hi\u1ec3n th\u1ecb \u00edt h\u01a1n n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u00f9y ch\u1ecdn n\u00e0y trong ph\u1ea7n c\u00e0i \u0111\u1eb7t m\u1edf r\u1ed9ng.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i cho bi\u1ebft \u0111\u00e3 ph\u00e1t h\u00e0nh h\u01a1n 1.000 m\u00f4 h\u00ecnh AI, th\u01b0 vi\u1ec7n, d\u1eef li\u1ec7u cho to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng, nh\u00e0 nghi\u00ean c\u1ee9u nh\u1eb1m minh b\u1ea1ch t\u1ed1i \u0111a thu\u1eadt to\u00e1n. Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a Meta ti\u1ebft l\u1ed9 trong v\u00e0i tu\u1ea7n t\u1edbi, h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u tri\u1ec3n khai b\u1ed9 c\u00f4ng c\u1ee5 m\u1edbi d\u00e0nh cho c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u, trong \u0111\u00f3 c\u00f3 Th\u01b0 vi\u1ec7n n\u1ed9i dung Meta v\u00e0 API.<\/p>\n

Th\u01b0 vi\u1ec7n g\u1ed3m d\u1eef li\u1ec7u t\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng, trang, nh\u00f3m v\u00e0 s\u1ef1 ki\u1ec7n c\u00f4ng khai tr\u00ean Facebook. D\u1eef li\u1ec7u t\u1eeb Th\u01b0 vi\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm, kh\u00e1m ph\u00e1 v\u00e0 l\u1ecdc tr\u00ean giao di\u1ec7n \u0111\u1ed3 h\u1ecda ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c th\u00f4ng qua API l\u1eadp tr\u00ecnh.<\/p>\n

The Verge<\/em> \u0111\u00e1nh gi\u00e1 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a AI th\u1eddi gian qua \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd kh\u1eafp th\u1ebf gi\u1edbi. Nhi\u1ec1u ng\u01b0\u1eddi lo ng\u1ea1i c\u00e1c n\u1ec1n t\u1ea3ng l\u1edbn nh\u01b0 Meta d\u00f9ng AI \u0111\u1ec3 thu th\u1eadp, qu\u1ea3n l\u00fd, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Sau b\u00e0i h\u1ecdc qu\u1ea3n l\u00fd sai d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong v\u1ee5 b\u00ea b\u1ed1i Cambridge Analytica, CEO Meta Mark Zuckerberg c\u00f3 th\u1ec3 \u0111ang mu\u1ed1n ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c minh b\u1ea1ch ho\u1ea1t \u0111\u1ed9ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd.<\/p>\n

Kh\u01b0\u01a1ng Nha<\/strong> (theo The Verge<\/em>)<\/p>","protected":false},"excerpt":{"rendered":"

Facebook chia n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng th\u00e0nh 22 “th\u1ebb”, sau \u0111\u00f3 AI ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 th\u00edch xem. “H\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng l\u00ean Facebook v\u00e0 Instagram m\u1ed7i ng\u00e0y \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n, k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f9ng s\u1edf th\u00edch v\u00e0 kh\u00e1m […]<\/p>\n","protected":false},"author":1,"featured_media":22342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[184,197],"class_list":["post-22225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-facebook","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22225"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22225\/revisions"}],"predecessor-version":[{"id":23024,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22225\/revisions\/23024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22342"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}