{"id":22223,"date":"2023-08-17T16:43:44","date_gmt":"2023-08-17T09:43:44","guid":{"rendered":"https:\/\/gudjob.net\/?p=22223"},"modified":"2026-08-19T13:55:53","modified_gmt":"2026-08-19T06:55:53","slug":"shopee-duoc-tang-luc-de-dau-voi-tiktok-shop","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/shopee-duoc-tang-luc-de-dau-voi-tiktok-shop\/","title":{"rendered":"Shopee \u0111\u01b0\u1ee3c \u2018t\u0103ng l\u1ef1c\u2019 \u0111\u1ec3 \u0111\u1ea5u v\u1edbi TikTok Shop"},"content":{"rendered":"

Sea t\u0103ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ‘t\u0103ng l\u1ef1c’ cho Shopee<\/h2>\n

T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 Sea c\u1ee7a Singapore s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o Shopee t\u1ea1i m\u1ecdi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0 TikTok.<\/p>\n

N\u0103m 2021, TikTok ra m\u1eaft d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn TikTok Shop, b\u1eaft \u0111\u1ea7u t\u1eeb Indonesia. T\u1eeb \u0111\u00f3 t\u1edbi nay, TikTok Shop \u0111\u00e3 m\u1edf r\u1ed9ng ra nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c trong khu v\u1ef1c, n\u01a1i Shopee c\u1ee7a Sea, Lazada c\u1ee7a Alibaba v\u00e0 Tokopedia \u0111ang th\u1ed1ng tr\u1ecb.<\/p>\n

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TikTok Shop v\u01b0\u1ee3t Lazada tr\u1edf th\u00e0nh s\u00e0n TM\u0110T l\u1edbn th\u1ee9 2 t\u1ea1i Vi\u1ec7t Nam (Ngu\u1ed3n: Metric)<\/figcaption><\/figure>\n

Trong cu\u1ed9c h\u1ecdp b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh h\u00f4m 15\/8, Ch\u1ee7 t\u1ecbch ki\u00eam CEO Sea Forrest Li cho bi\u1ebft b\u1ee9c tranh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u0103ng tr\u01b0\u1edfng \u0111a d\u1ea1ng th\u00f4ng qua livestream, short video, ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n

L\u1ee3i th\u1ebf livestream c\u1ee7a Shopee<\/h2>\n

Theo \u00f4ng Li, n\u00f3 mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 l\u1edbn m\u1ea1nh. X\u00e9t \u0111\u1ebfn xu h\u01b0\u1edbng v\u00e0 ti\u1ebfn \u0111\u1ed9 t\u00edch c\u1ef1c n\u00e0y, Sea \u0111\u00e3 v\u00e0 s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh t\u1ea1i m\u1ecdi th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng \u00f4ng kh\u00f4ng ti\u1ebft l\u1ed9 con s\u1ed1 c\u1ee5 th\u1ec3.<\/p>\n

Shopee \u0111i tr\u01b0\u1edbc TikTok v\u1edbi t\u00ednh n\u0103ng livestream n\u0103m 2019. G\u1ea7n \u0111\u00e2y, c\u00f4ng ty \u0111\u00e3 l\u00e0m m\u1edbi t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c danh m\u1ee5c h\u00e0ng h\u00f3a nh\u01b0 th\u1eddi trang, s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a TikTok. \u00d4ng Li chia s\u1ebb, chi\u1ebfn d\u1ecbch livestream t\u1ea1i Indonesia th\u00e1ng tr\u01b0\u1edbc gi\u00fap kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch t\u0103ng 12 l\u1ea7n so v\u1edbi trung b\u00ecnh h\u1eb1ng ng\u00e0y, trong khi l\u01b0\u1ee3ng ng\u01b0\u1eddi mua t\u0103ng 10 l\u1ea7n.<\/p>\n

Gi\u00e1m \u0111\u1ed1c doanh nghi\u1ec7p Yanjun Wang cho bi\u1ebft, c\u00f4ng ty c\u00f3 l\u1ee3i th\u1ebf chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng h\u01a1n nh\u1edd t\u00edch h\u1ee3p d\u1ecbch v\u1ee5 logistics v\u00e0 thanh to\u00e1n.<\/p>\n

Tuy nhi\u00ean, \u00f4ng Li c\u1ea3nh b\u00e1o \u0111\u1ea7u t\u01b0 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u1ed7 cho Shopee c\u0169ng nh\u01b0 c\u1ea3 t\u1eadp \u0111o\u00e0n trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

K\u1ebft qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng<\/h2>\n

S\u1ee9c n\u00f3ng c\u1ea1nh tranh xu\u1ea5t hi\u1ec7n \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi Sea khi nh\u00e0 \u0111\u1ea7u t\u01b0 y\u00eau c\u1ea7u m\u1ed9t h\u01b0\u1edbng \u0111i l\u1ee3i nhu\u1eadn r\u00f5 r\u00e0ng sau nhi\u1ec1u n\u0103m thua l\u1ed7 n\u1eb7ng. Ngay c\u1ea3 khi Shopee \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh chi\u1ebfm g\u1ea7n m\u1ed9t n\u1eeda th\u1ecb ph\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1, c\u00f4ng ty c\u0169ng ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i sau th\u1eddi gian b\u00f9ng n\u1ed5 d\u1ecbch Covid-19.<\/p>\n

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Doanh thu v\u00e0 s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u00e3 b\u00e1n tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u1eeda \u0111\u1ea7u n\u0103m 2023 (Ngu\u1ed3n: Metric)<\/figcaption><\/figure>\n

Qu\u00fd II n\u0103m nay, thu nh\u1eadp r\u00f2ng c\u1ee7a Sea \u0111\u1ea1t 330 tri\u1ec7u USD, ph\u1ee5c h\u1ed3i t\u1eeb kho\u1ea3n l\u1ed7 931 tri\u1ec7u USD c\u1ee7a m\u1ed9t n\u0103m tr\u01b0\u1edbc. \u0110\u00e2y l\u00e0 qu\u00fd th\u1ee9 ba li\u00ean ti\u1ebfp t\u1eadp \u0111o\u00e0n c\u00f3 l\u00e3i. Tuy nhi\u00ean, doanh thu ch\u1ec9 t\u0103ng 5,2% l\u00ean 3 t\u1ef7 USD, ch\u1eadm h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ee9c t\u0103ng h\u01a1n 100% trong th\u1eddi k\u1ef3 Covid-19. Chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng t\u1ea1i m\u1ecdi b\u1ed9 ph\u1eadn \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m, c\u00f2n 493 tri\u1ec7u USD, th\u1ea5p h\u01a1n 49,3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2022.<\/p>\n

EBITDA (l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf, kh\u1ea5u hao v\u00e0 l\u00e3i vay) \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a Shopee \u0111\u1ea1t 150 tri\u1ec7u USD, cao h\u01a1n m\u1ee9c l\u1ed7 648 tri\u1ec7u USD c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Doanh thu t\u0103ng 32,3% l\u00ean 2,32 t\u1ef7 USD, m\u1ee9c ch\u1eadm nh\u1ea5t \u0111\u01b0\u1ee3c ghi nh\u1eadn.<\/p>\n

(Theo Nikkei)<\/em><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sea t\u0103ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ‘t\u0103ng l\u1ef1c’ cho Shopee T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 Sea c\u1ee7a Singapore s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o Shopee t\u1ea1i m\u1ecdi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0 TikTok. N\u0103m 2021, TikTok ra m\u1eaft d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":22340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[209,214,215],"class_list":["post-22223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22223"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22223\/revisions"}],"predecessor-version":[{"id":23172,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22223\/revisions\/23172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22340"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}