{"id":22223,"date":"2023-08-17T16:43:44","date_gmt":"2023-08-17T09:43:44","guid":{"rendered":"https:\/\/gudjob.net\/?p=22223"},"modified":"2026-08-19T13:55:53","modified_gmt":"2026-08-19T06:55:53","slug":"shopee-duoc-tang-luc-de-dau-voi-tiktok-shop","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/shopee-duoc-tang-luc-de-dau-voi-tiktok-shop\/","title":{"rendered":"Shopee is 'enhanced' to compete with TikTok Shop"},"content":{"rendered":"

Sea increases investment to 'strengthen' Shopee<\/h2>\n

Singapore's Sea Technology Group will increase investment in Shopee in all markets to cope with increasingly fierce competition from new competitors like TikTok.<\/p>\n

In 2021, TikTok launched the online shopping service TikTok Shop, starting in Indonesia.<\/p>\n

\"|\"
TikTok Shop surpasses Lazada to become the 2nd largest e-commerce platform in Vietnam (Source: Metric)<\/figcaption><\/figure>\n

During the business results meeting on August 15, Sea Chairman and CEO Forrest Li said that the e-commerce picture is going through a period of diverse user interaction growth through livestreams, short videos, and affiliate marketing with influencers.<\/p>\n

Shopee's livestream advantage<\/h2>\n

According to Mr. Li, it offers new opportunities to develop and grow.<\/p>\n

Shopee was ahead of TikTok with its livestream feature in 2019. The company recently refreshed the feature to focus on merchandise categories like fashion, health, and beauty.<\/p>\n

Business director Yanjun Wang said the company has an advantage in converting orders thanks to integrating logistics and payment services.<\/p>\n

However, Mr. Li warned that investment will affect business results and may lead to losses for Shopee as well as the entire group in a certain period of time.<\/p>\n

Impressive business results<\/h2>\n

Competitive heat appears at a difficult time for Sea when investors demand a clear profit direction after many years of heavy losses.<\/p>\n

\"|\"
Revenue and number of products sold on e-commerce platforms in the first half of 2023 (Source: Metric)<\/figcaption><\/figure>\n

In the second quarter of this year, Sea's net income reached 330 million USD, recovering from a loss of 931 million USD a year ago.<\/p>\n

Shopee's adjusted EBITDA (profit before tax, depreciation and interest) reached 150 million USD, higher than the loss of 648 million USD in the same period last year.<\/p>\n

(According to Nikkei)<\/em><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sea t\u0103ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ‘t\u0103ng l\u1ef1c’ cho Shopee T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 Sea c\u1ee7a Singapore s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o Shopee t\u1ea1i m\u1ecdi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0 TikTok. N\u0103m 2021, TikTok ra m\u1eaft d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":22340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[209,214,215],"class_list":["post-22223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22223"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22223\/revisions"}],"predecessor-version":[{"id":23172,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22223\/revisions\/23172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22340"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}