{"id":22201,"date":"2024-07-04T16:30:45","date_gmt":"2024-07-04T09:30:45","guid":{"rendered":"https:\/\/gudjob.net\/?p=22201"},"modified":"2026-08-19T13:52:10","modified_gmt":"2026-08-19T06:52:10","slug":"nguoi-viet-mua-hang-online-trung-binh-4-lan-moi-thang","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/nguoi-viet-mua-hang-online-trung-binh-4-lan-moi-thang\/","title":{"rendered":"Vietnamese people buy online on average 4 times per month"},"content":{"rendered":"

Vietnamese people shop online an average of 4 times per month<\/h2>\n

Vietnamese people shop online an average of 4 times per month<\/h2>\n

On average, Vietnamese consumers buy online 4 times per month, twice as high as the survey in 2023, according to NielsenIQ Vietnam.<\/p>\n

This number is also twice as high as the monthly frequency of Vietnamese people going to the supermarket, according to this market research company.<\/p>\n

New spending habits and behaviors<\/h2>\n

Cheap online products are not the biggest reason to convince consumers.<\/p>\n

New spending habits and behaviors<\/h2>\n

In previous years, Vietnamese people went to e-commerce mainly to buy non-essential goods such as electronics, fashion or household appliances.<\/p>\n

\"|\"<\/figure>\n

TikTok Shop's e-commerce growth and ambitions<\/h2>\n

According to NielsenIQ, customers buy an average of 6.5 product types.<\/p>\n

Commenting at the recent event, Mr. Le Hoang Long, Head of Retailer Vertical NielsenIQ Vietnam, said online shopping has become the \"new normal.\" \"Online shopping is becoming a common activity, essential items are increasingly popular,\" he commented at TikTok SMB Summit 2024 on June 28.<\/p>\n

TikTok Shop's e-commerce growth and ambitions<\/h2>\n

Previously, the first quarter report of e-commerce data firm Metric said that Vietnamese people \"spend more heavily\" on online shopping, far exceeding the forecasts of the exchanges. The five largest platforms include Shopee, Lazada, Tiki, Sendo, TikTok Shop, with total retail revenue reaching VND 71,200 billion, up to 78.69% growth over the same period in 2023.<\/p>\n

E-commerce is maintaining a better growth rate than the general retail market.<\/p>\n

\"|\"
Mr. Hung Huynh, Country Director in charge of TikTok for Business SMB Vietnam at the event on June 28. <\/span>TikTok Vietnam<\/em><\/i><\/figcaption><\/figure>\n

Mr. Hung Huynh, Country Director in charge of TikTok for Business SMB Vietnam, commented that the online commerce market is still very open and potential but has not been properly exploited by medium, small and micro enterprises.<\/p>\n

In the second half of 2024, TikTok Shop Vietnam plans to support 10,000 small and medium enterprises with a total budget of one million USD.<\/p>\n

20 provinces, cities and more than 10 industry associations have submitted lists. \"We also plan to organize a livestream festival in a province one week,\" said Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam on June 28.<\/p>\n

Vien Thong_VN Express<\/p>","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng Ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm tr\u1ef1c tuy\u1ebfn trung b\u00ecnh 4 l\u1ea7n m\u1ed7i th\u00e1ng Trung b\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam mua h\u00e0ng tr\u1ef1c tuy\u1ebfn 4 l\u1ea7n m\u1ed7i th\u00e1ng, cao g\u1ea5p \u0111\u00f4i so v\u1edbi kh\u1ea3o s\u00e1t v\u00e0o 2023, theo NielsenIQ Vi\u1ec7t Nam. Con s\u1ed1 n\u00e0y […]<\/p>\n","protected":false},"author":1,"featured_media":22318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,217],"class_list":["post-22201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22201"}],"version-history":[{"count":4,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22201\/revisions"}],"predecessor-version":[{"id":23165,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22201\/revisions\/23165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22318"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}