{"id":22181,"date":"2025-05-05T09:04:45","date_gmt":"2025-05-05T02:04:45","guid":{"rendered":"https:\/\/gudjob.net\/?p=22181"},"modified":"2026-08-18T08:32:17","modified_gmt":"2026-08-18T01:32:17","slug":"google-ads-cap-nhat-lon-trong-thang-5-2025-tang-tinh-minh-bach-va-mo-rong-vi-tri-hien-thi-quang-cao","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/google-ads-cap-nhat-lon-trong-thang-5-2025-tang-tinh-minh-bach-va-mo-rong-vi-tri-hien-thi-quang-cao\/","title":{"rendered":"Google Ads c\u1eadp nh\u1eadt l\u1edbn trong th\u00e1ng 5\/2025: T\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 m\u1edf r\u1ed9ng v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o"},"content":{"rendered":"

Th\u00e1ng 5\/2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t lo\u1ea1t c\u1eadp nh\u1eadt quan tr\u1ecdng c\u1ee7a Google \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, t\u1eadp trung v\u00e0o hai tr\u1ee5 c\u1ed9t: minh b\u1ea1ch h\u00f3a danh t\u00ednh nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP).<\/p>\n

\"|\"<\/figure>\n

Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng th\u1eddi \u1edf \u0111\u1ea7u v\u00e0 cu\u1ed1i trang<\/h2>\n

Google \u0111\u00e3 ch\u00ednh th\u1ee9c tri\u1ec3n khai thay \u0111\u1ed5i cho ph\u00e9p qu\u1ea3ng c\u00e1o t\u1eeb c\u00f9ng m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf c\u1ea3 \u0111\u1ea7u v\u00e0 cu\u1ed1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed7i nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf m\u1ed9t v\u1ecb tr\u00ed duy nh\u1ea5t\u2014ho\u1eb7c \u0111\u1ea7u, ho\u1eb7c cu\u1ed1i trang.<\/p>\n

Google cho bi\u1ebft, th\u1eed nghi\u1ec7m c\u1ee7a h\u1ecd cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng cu\u1ed9n xu\u1ed1ng cu\u1ed1i trang \u0111\u1ec3 t\u00ecm th\u00eam th\u00f4ng tin, sau \u0111\u00f3 quay l\u1ea1i \u0111\u1ea7u trang n\u1ebfu ch\u01b0a th\u1ea5y k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p. Do \u0111\u00f3, vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Theo d\u1eef li\u1ec7u t\u1eeb th\u00e1ng 1\u20133\/2025 c\u1ee7a Google, t\u1ef7 l\u1ec7 qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee9c \u0111\u1ed9 li\u00ean quan cao \u0111\u00e3 t\u0103ng kho\u1ea3ng 10%<\/strong>, trong khi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1edf v\u1ecb tr\u00ed cu\u1ed1i trang t\u0103ng \u0111\u1ebfn 14%<\/strong>.<\/p>\n

Vi\u1ec7c thay \u0111\u1ed5i n\u00e0y kh\u00f4ng vi ph\u1ea1m ch\u00ednh s\u00e1ch \u201cdouble serving\u201d v\u00ec \u0111\u1ea7u trang v\u00e0 cu\u1ed1i trang \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1c v\u1ecb tr\u00ed \u0111\u1ed9c l\u1eadp, ch\u00ednh s\u00e1ch h\u1ea1n ch\u1ebf m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o chi\u1ebfm nhi\u1ec1u v\u1ecb tr\u00ed c\u00f9ng l\u00fac v\u1eabn \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o.<\/p>\n

Hi\u1ec3n th\u1ecb t\u00ean ph\u00e1p nh\u00e2n thanh to\u00e1n trong qu\u1ea3ng c\u00e1o<\/h2>\n

B\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng 5\/2025, Google c\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch T\u00ednh minh b\u1ea1ch c\u1ee7a qu\u1ea3ng c\u00e1o<\/strong>, b\u1ed5 sung th\u00f4ng tin v\u1ec1 t\u00ean ph\u00e1p nh\u00e2n thanh to\u00e1n<\/strong> trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh.<\/p>\n

Chi ti\u1ebft c\u1eadp nh\u1eadt<\/h2>\n
    \n
  • N\u1ebfu t\u00ean trong h\u1ed3 s\u01a1 thanh to\u00e1n kh\u00e1c<\/strong> v\u1edbi t\u00ean nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh, Google s\u1ebd hi\u1ec3n th\u1ecb t\u00ean ph\u00e1p nh\u00e2n thanh to\u00e1n.<\/li>\n
  • \u0110\u1ed1i v\u1edbi c\u00f4ng ty qu\u1ea3ng c\u00e1o thay m\u1eb7t kh\u00e1ch h\u00e0ng ch\u1ea1y chi\u1ebfn d\u1ecbch, t\u00ean hi\u1ec3n th\u1ecb s\u1ebd ph\u1ea3n \u00e1nh \u0111\u00fang ph\u00e1p nh\u00e2n thanh to\u00e1n th\u1ef1c s\u1ef1.<\/li>\n
  • T\u00ean n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean Trung t\u00e2m minh b\u1ea1ch qu\u1ea3ng c\u00e1o<\/strong> v\u00e0 Trung t\u00e2m qu\u1ea3ng c\u00e1o c\u1ee7a t\u00f4i<\/strong>.<\/li>\n<\/ul>\n

    L\u1ed9 tr\u00ecnh tri\u1ec3n khai<\/h2>\n
      \n
    • Th\u00e1ng 5\/2025<\/strong>: \u00c1p d\u1ee5ng m\u1eb7c \u0111\u1ecbnh cho t\u1ea5t c\u1ea3 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 t\u00ean ph\u00e1p nh\u00e2n kh\u00e1c v\u1edbi t\u00ean \u0111\u00e3 x\u00e1c minh.<\/li>\n
    • T\u1eeb th\u00e1ng 6\/2025<\/strong>: Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh t\u00ean hi\u1ec3n th\u1ecb th\u00f4ng qua ph\u1ea7n thanh to\u00e1n tr\u00ean trang x\u00e1c minh.<\/li>\n<\/ul>\n

      \u0110\u1ed1i v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o b\u1ea7u c\u1eed, t\u00ean hi\u1ec3n th\u1ecb v\u1eabn ph\u1ea3i tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch x\u00e1c minh hi\u1ec7n h\u00e0nh. B\u1ea5t k\u1ef3 c\u1eadp nh\u1eadt n\u00e0o \u0111\u1ec1u y\u00eau c\u1ea7u th\u1ef1c hi\u1ec7n l\u1ea1i to\u00e0n b\u1ed9 quy tr\u00ecnh x\u00e1c minh.<\/p>\n

      Ngu\u1ed3n: T\u1ed5ng H\u1ee3p<\/em><\/p>","protected":false},"excerpt":{"rendered":"

      Th\u00e1ng 5\/2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t lo\u1ea1t c\u1eadp nh\u1eadt quan tr\u1ecdng c\u1ee7a Google \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, t\u1eadp trung v\u00e0o hai tr\u1ee5 c\u1ed9t: minh b\u1ea1ch h\u00f3a danh t\u00ednh nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP). Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":22298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[175],"tags":[185,197,204],"class_list":["post-22181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tim-kiem","tag-google","tag-mang-xa-hoi","tag-quang-cao"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22181"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22181\/revisions"}],"predecessor-version":[{"id":22634,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22181\/revisions\/22634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22298"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}