{"id":22181,"date":"2025-05-05T09:04:45","date_gmt":"2025-05-05T02:04:45","guid":{"rendered":"https:\/\/gudjob.net\/?p=22181"},"modified":"2026-08-18T08:32:17","modified_gmt":"2026-08-18T01:32:17","slug":"google-ads-cap-nhat-lon-trong-thang-5-2025-tang-tinh-minh-bach-va-mo-rong-vi-tri-hien-thi-quang-cao","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/google-ads-cap-nhat-lon-trong-thang-5-2025-tang-tinh-minh-bach-va-mo-rong-vi-tri-hien-thi-quang-cao\/","title":{"rendered":"Google Ads major update in May 2025: Increase transparency and expand ad display locations"},"content":{"rendered":"

May 2025 marks a series of important updates from Google to its search advertising platform, focusing on two pillars: transparency of advertiser identity and expansion of ad visibility in search results pages (SERP).<\/p>\n

\"|\"<\/figure>\n

Ads can appear at the top and bottom of the page simultaneously<\/h2>\n

Google has officially rolled out a change that allows ads from the same advertiser to appear at both the top and bottom of search results pages.<\/p>\n

Google said its testing shows that users often scroll to the bottom of the page to find more information, then return to the top of the page if they don't see relevant results. 10%<\/strong>, while conversion rates at the bottom of the page increased to 14%<\/strong>.<\/p>\n

This change does not violate the \"double serving\" policy because the top and bottom of the page are considered independent positions, the policy of restricting an advertiser from occupying multiple positions at the same time is still guaranteed.<\/p>\n

Show the name of the paying entity in the ad<\/h2>\n

Starting in May 2025, Google will update its policy Advertising transparency<\/strong>, additional information about Payment entity name<\/strong> in verified advertising campaigns.<\/p>\n

Updated details<\/h2>\n
    \n
  • If the name is in the payments profile other<\/strong> with a verified advertiser name, Google will display the billing entity name.<\/li>\n
  • For advertising agencies running campaigns on behalf of clients, the display name will reflect the actual billing entity.<\/li>\n
  • This name will be displayed on Advertising Transparency Center<\/strong> and My ad center<\/strong>.<\/li>\n<\/ul>\n

    Implementation roadmap<\/h2>\n
      \n
    • May 2025<\/strong>: Applies by default to all advertisers with a different legal name than the verified name.<\/li>\n
    • From June 2025<\/strong>: Advertisers can customize the display name through the checkout section of the verification page.<\/li>\n<\/ul>\n

      For election ads, display names must still comply with applicable verification policies.<\/p>\n

      Source: Summary<\/em><\/p>","protected":false},"excerpt":{"rendered":"

      Th\u00e1ng 5\/2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t lo\u1ea1t c\u1eadp nh\u1eadt quan tr\u1ecdng c\u1ee7a Google \u0111\u1ed1i v\u1edbi n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, t\u1eadp trung v\u00e0o hai tr\u1ee5 c\u1ed9t: minh b\u1ea1ch h\u00f3a danh t\u00ednh nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP). Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t […]<\/p>\n","protected":false},"author":1,"featured_media":22298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[175],"tags":[185,197,204],"class_list":["post-22181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tim-kiem","tag-google","tag-mang-xa-hoi","tag-quang-cao"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22181"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22181\/revisions"}],"predecessor-version":[{"id":22634,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22181\/revisions\/22634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22298"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}