{"id":22173,"date":"2025-08-14T09:50:21","date_gmt":"2025-08-14T02:50:21","guid":{"rendered":"https:\/\/gudjob.net\/?p=22173"},"modified":"2026-08-18T08:31:52","modified_gmt":"2026-08-18T01:31:52","slug":"cac-nen-tang-thuong-mai-dien-tu-can-luu-y-nhung-gi-trong-ky-nguyen-ai-dang-thay-doi-cach-tim-kiem-va-mua-sam-truc-tuyen-cua-nguoi-dung","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/cac-nen-tang-thuong-mai-dien-tu-can-luu-y-nhung-gi-trong-ky-nguyen-ai-dang-thay-doi-cach-tim-kiem-va-mua-sam-truc-tuyen-cua-nguoi-dung\/","title":{"rendered":"C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec trong k\u1ef7 nguy\u00ean AI \u0111ang thay \u0111\u1ed5i c\u00e1ch t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng?"},"content":{"rendered":"

Khi ChatGPT, Google v\u00e0 m\u1edbi \u0111\u00e2y l\u00e0 Apple \u0111\u1ed3ng lo\u1ea1t t\u0103ng t\u1ed1c trong cu\u1ed9c \u0111ua AI nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nhi\u1ec1u chuy\u00ean gia d\u1ef1 b\u00e1o n\u0103m 2025 s\u1ebd l\u00e0 c\u1ed9t m\u1ed1c \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf v\u00e0 gi\u1eef v\u1eefng v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u?<\/p>\n

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T\u1ea1i phi\u00ean t\u00f2a ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n Apple – Google, \u00f4ng Eddy Cue, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Apple<\/strong> ti\u1ebft l\u1ed9 r\u1eb1ng l\u1ea7n \u0111\u1ea7u ti\u00ean k\u1ec3 t\u1eeb khi Safari ra m\u1eaft, l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm Google tr\u00ean tr\u00ecnh duy\u1ec7t n\u00e0y \u0111\u00e3 gi\u1ea3m. Theo \u00f4ng, nguy\u00ean nh\u00e2n ch\u00ednh \u0111\u1ebfn t\u1eeb vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n sang chatbot AI \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain & Co<\/strong>, c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 2\/2025, c\u0169ng c\u1ee7ng c\u1ed1 nh\u1eadn \u0111\u1ecbnh n\u00e0y, khi 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> hi\u1ec7n d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 do AI t\u1ea1o ra, cho \u00edt nh\u1ea5t 40% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm<\/strong> c\u1ee7a h\u1ecd, k\u00e9o theo l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web t\u1ef1 nhi\u00ean gi\u1ea3m 25%<\/strong>. \u0110\u00e1ng ch\u00fa \u00fd, 42%<\/strong> ng\u01b0\u1eddi d\u00f9ng m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) \u0111\u00e3 nh\u1eadn \u0111\u1ec1 xu\u1ea5t mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1eeb n\u1ec1n t\u1ea3ng AI.<\/p>\n

Tr\u01b0\u1edbc l\u00e0n s\u00f3ng n\u00e0y, c\u00e1c \u201c\u00f4ng l\u1edbn\u201d c\u00f4ng ngh\u1ec7 nhanh ch\u00f3ng tung ra nh\u1eefng b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c. OpenAI<\/strong> th\u1eed nghi\u1ec7m t\u00ednh n\u0103ng thanh to\u00e1n t\u00edch h\u1ee3p, gi\u00fap ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng ngay tr\u00ean ChatGPT m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi \u1ee9ng d\u1ee5ng. V\u1ec1 ph\u00eda Google, v\u00e0o th\u00e1ng 5 v\u1eeba qua, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 gi\u1edbi thi\u1ec7u \u201cch\u1ebf \u0111\u1ed9 AI\u201d cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean AI t\u1ea1o sinh, k\u00e8m theo ba t\u00ednh n\u0103ng mua s\u1eafm m\u1edbi, bao g\u1ed3m th\u1eed \u0111\u1ed3 \u1ea3o, \u0111\u1ec1 xu\u1ea5t mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a qua Gemini <\/strong>v\u00e0 so s\u00e1nh gi\u00e1 t\u1ef1 \u0111\u1ed9ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u01b0\u1edbc ti\u00ean t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9. <\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y \u0111ang bu\u1ed9c th\u00fac \u0111\u1ea9y ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c Marketer \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb SEO (Search Engine Optimization)<\/strong> sang AIO (AI Optimization)<\/strong>. M\u1eb7c d\u00f9 r\u1ea5t kh\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c y\u1ebfu t\u1ed1 n\u00e0o th\u1ef1c s\u1ef1 \u201ck\u00edch ho\u1ea1t\u201d c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn, m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 xu\u1ea5t hi\u1ec7n, m\u1edf ra h\u01b0\u1edbng \u0111i m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ee9c c\u1ea1nh tranh trong k\u1ef7 nguy\u00ean t\u00ecm ki\u1ebfm m\u1edbi.<\/p>\n

Ng\u1eef c\u1ea3nh tr\u00ean n\u1ed9i dung website l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh <\/h2>\n

Thay v\u00ec g\u00f5 v\u00e0i t\u1eeb kh\u00f3a ng\u1eafn g\u1ecdn nh\u01b0 tr\u01b0\u1edbc, ng\u01b0\u1eddi d\u00f9ng gi\u1edd \u0111\u00e2y c\u00f3 xu h\u01b0\u1edbng \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi d\u00e0i, mang t\u00ednh h\u1ed9i tho\u1ea1i v\u00e0 th\u1eadm ch\u00ed k\u00e8m th\u00eam nhi\u1ec1u c\u00e2u h\u1ecfi ph\u1ee5. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i gi\u1eefa c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng.<\/p>\n

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\u00d4ng Max Sinclair, CEO c\u1ee7a Azoma AI, c\u00f4ng ty chuy\u00ean t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm AI cho th\u01b0\u01a1ng hi\u1ec7u<\/strong>, cho bi\u1ebft: \u201cKhi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean, c\u00e1c m\u00f4 h\u00ecnh AI n\u00e0y x\u1eed l\u00fd nh\u1eefng c\u00e2u h\u1ecfi d\u00e0i d\u1ef1a tr\u00ean \u2018m\u00f4 h\u00ecnh th\u1ebf gi\u1edbi\u2019 c\u1ee7a ch\u00fang, t\u1ee9c l\u00e0 to\u00e0n b\u1ed9 ki\u1ebfn th\u1ee9c v\u00e0 b\u1ed1i c\u1ea3nh \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch l\u0169y. \u0110\u1ed3ng th\u1eddi, d\u1eef li\u1ec7u m\u00e0 Google thu th\u1eadp su\u1ed1t 20 n\u0103m qua, t\u1eeb \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed \u0111\u1ebfn s\u1edf th\u00edch, c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o t\u00ecm ki\u1ebfm AI \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u00fd \u0111\u1ecbnh v\u00e0 b\u1ed1i c\u1ea3nh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u201d<\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a, th\u1eddi k\u1ef3 \u201chack t\u1eeb kh\u00f3a\u201d truy\u1ec1n th\u1ed1ng \u0111\u00e3 qua. Thay v\u00e0o \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i vi\u1ebft nh\u1eefng n\u1ed9i dung theo h\u01b0\u1edbng th\u1ec3 hi\u1ec7n r\u00f5 \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m t\u1eadp trung m\u00f4 t\u1ea3 v\u1ec1 danh m\u1ee5c s\u1ea3n ph\u1ea9m, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n n\u1ed9i dung mang t\u00ednh h\u1ed9i tho\u1ea1i nh\u01b0 FAQ hay b\u00e0i h\u01b0\u1edbng d\u1eabn. <\/p>\n

Nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 ng\u00f4n ng\u1eef l\u1edbn ch\u00fa \u00fd kh\u00f4ng ch\u1ec9 l\u00e0 t\u00ean s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n bao g\u1ed3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng, t\u00ednh n\u0103ng, t\u00ecnh hu\u1ed1ng \u1ee9ng d\u1ee5ng v\u00e0 ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, thay v\u00ec ch\u1ec9 vi\u1ebft \u201cT\u00fai x\u00e1ch b\u1eb1ng da \u00dd 100%\u201d, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 chi ti\u1ebft h\u01a1n: \u201cT\u00fai x\u00e1ch da \u00dd 100%, c\u00f3 ng\u0103n \u0111\u1ef1ng laptop, ph\u00f9 h\u1ee3p v\u1edbi ph\u1ee5 n\u1eef \u1edf \u0111\u1ed9 tu\u1ed5i 20-30, linh ho\u1ea1t t\u1eeb th\u1eddi trang c\u00f4ng s\u1edf \u0111\u1ebfn ti\u1ec7c t\u1ed1i sang trong.\u201d<\/p>\n

C\u00e1c chuy\u00ean gia cho r\u1eb1ng, b\u00ean c\u1ea1nh vi\u1ec7c ch\u0103m ch\u00fat n\u1ed9i dung m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m tr\u00ean website, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn v\u00e0 ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd, t\u1ed1i \u01b0u h\u00f3a m\u1ecdi th\u00f4ng tin li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n b\u1ed9 m\u00f4i tr\u01b0\u1eddng s\u1ed1, bao g\u1ed3m nh\u1eefng nh\u1eadn x\u00e9t v\u00e0 \u00fd ki\u1ebfn ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n

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H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t v\u1edbi n\u1ed9i dung m\u00f4 t\u1ea3 <\/h2>\n

M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i l\u1edbn c\u1ee7a t\u00ecm ki\u1ebfm AI l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang t\u00ecm ki\u1ebfm \u0111a ph\u01b0\u01a1ng th\u1ee9c (Multimodal)<\/strong>, trong \u0111\u00f3 ng\u1eef c\u1ea3nh kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf v\u0103n b\u1ea3n m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m. H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m c\u00e0ng \u0111\u1ed3ng nh\u1ea5t v\u00e0 kh\u1edbp v\u1edbi m\u00f4 t\u1ea3 b\u1eb1ng v\u0103n b\u1ea3n, kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c c\u00e1c m\u00f4 h\u00ecnh AI \u201chi\u1ec3u \u0111\u00fang\u201d v\u00e0 g\u1ee3i \u00fd \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u00e0ng cao. <\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, n\u1ebfu t\u00ecm ki\u1ebfm \u201ct\u00fai x\u00e1ch m\u00e0u xanh\u201d, k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 tr\u1ea3 v\u1ec1 c\u1ea3 t\u00fai \u0111\u1ecf, n\u00e2u hay \u0111en v\u00ec m\u00f4 h\u00ecnh ch\u01b0a \u0111\u1ee7 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n t\u00edn hi\u1ec7u tr\u1ef1c quan. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb th\u00f3i quen \u201cnh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a\u201d c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n, b\u1ea5t ch\u1ea5p s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n

Trong k\u1ef7 nguy\u00ean AI, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u1ea1i ph\u1ea3n t\u00e1c d\u1ee5ng. AI \u0111\u00e3 c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n m\u00e0u s\u1eafc v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 li\u00ean quan, t\u1eeb \u0111\u00f3 ch\u1ec9 \u01b0u ti\u00ean hi\u1ec3n th\u1ecb 2-3 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a, n\u1ebfu b\u00e1n t\u00fai nhi\u1ec1u m\u00e0u, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a t\u1eebng phi\u00ean b\u1ea3n m\u00e0u ngay tr\u00ean trang s\u1ea3n ph\u1ea9m, \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm AI.<\/p>\n

Tuy nhi\u00ean, trong t\u00ecm ki\u1ebfm AI \u0111a ph\u01b0\u01a1ng th\u1ee9c, v\u1ea5n \u0111\u1ec1 kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m tr\u00f9ng kh\u1edbp v\u1edbi m\u00f4 t\u1ea3 b\u1eb1ng l\u1eddi. Google cho bi\u1ebft t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh qua c\u00f4ng c\u1ee5 Google Lens \u0111ang l\u00e0 h\u00ecnh th\u1ee9c t\u00ecm ki\u1ebfm t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t c\u1ee7a h\u1ecd. Trong s\u1ed1 20 t\u1ef7 truy v\u1ea5n h\u00ecnh \u1ea3nh m\u1ed7i th\u00e1ng, c\u1ee9 4 truy v\u1ea5n th\u00ec c\u00f3 1 mang m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i – t\u1ee9c l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm mua s\u1ea3n ph\u1ea9m. <\/p>\n

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Xu h\u01b0\u1edbng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb v\u00e0 th\u1ebf h\u1ec7 Z – nh\u00f3m ng\u01b0\u1eddi l\u1edbn l\u00ean trong m\u00f4i tr\u01b0\u1eddng h\u00ecnh \u1ea3nh, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch h\u1ecd mu\u1ed1n mua s\u1eafm. Ngo\u00e0i ra, c\u1ea3 g\u00f3c ch\u1ee5p v\u00e0 m\u1ee9c \u0111\u1ed9 chi ti\u1ebft hi\u1ec3n th\u1ecb c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh. Theo c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 (DAMs), video \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n trong t\u00ecm ki\u1ebfm \u0111a ph\u01b0\u01a1ng th\u1ee9c.<\/p>\n

T\u1ed1i \u01b0u ho\u00e1 m\u00e3 ngu\u1ed3n nh\u1eb1m c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1ecdc c\u1ee7a AI<\/h2>\n

Trong b\u1ed1i c\u1ea3nh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung \u201cth\u00e2n thi\u1ec7n v\u1edbi AI\u201d tr\u00ean website s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a, n\u1ebfu h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt ph\u00eda sau l\u1ea1i g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) trong vi\u1ec7c \u0111\u1ecdc v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u. Kh\u00f4ng \u00edt th\u01b0\u01a1ng hi\u1ec7u th\u1eadm ch\u00ed kh\u00f4ng nh\u1eadn ra r\u1eb1ng ch\u00ednh m\u00e3 ngu\u1ed3n trang web c\u1ee7a h\u1ecd \u0111ang v\u00f4 t\u00ecnh ch\u1eb7n LLM ti\u1ebfp c\u1eadn th\u00f4ng tin.<\/p>\n

C\u00e1c chuy\u00ean gia khuy\u1ebfn ngh\u1ecb, \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng gi\u00e1m s\u00e1t v\u00e0 linh ho\u1ea1t c\u1eadp nh\u1eadt website theo k\u1ecbp nh\u1eefng ti\u1ebfn b\u1ed9 m\u1edbi nh\u1ea5t c\u1ee7a AI. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p quan tr\u1ecdng g\u1ed3m: t\u1ec7p LLMs.txt<\/strong> gi\u00fap LLM hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung v\u0103n b\u1ea3n; t\u1ec7p robots.txt<\/strong> h\u01b0\u1edbng d\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1ec1 nh\u1eefng trang c\u00f3 th\u1ec3 truy c\u1eadp; v\u00e0 m\u00e3 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> (nh\u01b0 danh s\u00e1ch th\u1ebb) \u0111\u01b0\u1ee3c th\u00eam v\u00e0o HTML \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

Khi th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y, c\u00e1c chuy\u00ean gia tin r\u1eb1ng t\u00ecm ki\u1ebfm b\u1eb1ng AI s\u1ebd ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t h\u01a1n. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u m\u00e0 AI c\u1ea7n, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd tr\u1edf n\u00ean li\u00ean quan h\u01a1n, c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u00e0 th\u1eadm ch\u00ed c\u00f4ng b\u1eb1ng h\u01a1n, b\u1edfi \u00fd ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh v\u00e0 t\u00edch h\u1ee3p trong ch\u00ednh c\u00e1c m\u00f4 h\u00ecnh AI n\u00e0y.<\/p>\n

Nh\u01b0 Qu\u1ef3nh (Theo Vogue Business)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Khi ChatGPT, Google v\u00e0 m\u1edbi \u0111\u00e2y l\u00e0 Apple \u0111\u1ed3ng lo\u1ea1t t\u0103ng t\u1ed1c trong cu\u1ed9c \u0111ua AI nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nhi\u1ec1u chuy\u00ean gia d\u1ef1 b\u00e1o n\u0103m 2025 s\u1ebd l\u00e0 c\u1ed9t m\u1ed1c \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng […]<\/p>\n","protected":false},"author":1,"featured_media":22290,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[174],"tags":[179,185,196,214],"class_list":["post-22173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-cong-nghe","tag-ai","tag-google","tag-llm","tag-thuong-mai-dien-tu"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22173"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22173\/revisions"}],"predecessor-version":[{"id":22579,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22173\/revisions\/22579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22290"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}