{"id":22150,"date":"2026-07-10T09:15:02","date_gmt":"2026-07-10T02:15:02","guid":{"rendered":"https:\/\/gudjob.net\/?p=22150"},"modified":"2026-08-20T08:36:53","modified_gmt":"2026-08-20T01:36:53","slug":"google-ra-mat-giai-phap-mua-sam-moi-cho-thuong-mai-video-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/google-ra-mat-giai-phap-mua-sam-moi-cho-thuong-mai-video-tai-dong-nam-a\/","title":{"rendered":"Google launches new shopping solutions for video commerce in Southeast Asia"},"content":{"rendered":"

Summary:<\/strong> Google is introducing new tools to accelerate video commerce and brand-creator collaboration in Southeast Asia. Solutions such as Commerce Media Suite and Creator Partnerships Boost help turn viewers into customers faster, taking advantage of video commerce growth that has multiplied fivefold in three years. The market is especially relevant to beauty, fashion, small home appliances and FMCG, requiring businesses to prepare clean product data, suitable creator lists and a fast testing process. Google is building a seamless ecosystem from search to payment, reflecting shopping behavior increasingly shaped by AI and video.<\/p><\/blockquote>\n

At Google Marketing Live Southeast Asia in Singapore on July 7, 2026, Google announced a range of new shopping solutions connecting Search, YouTube and e-commerce. The focus is on Commerce Media Suite, Creator Partnerships Boost, Affiliate Partnerships Boost and YouTube Creator Partnerships. The goal is clear: boost video commerce<\/strong>, expand brand-creator collaboration and turn shopping videos<\/strong> into real sales touchpoints.<\/p>\n

This news matters because the shopping journey is shifting rapidly toward AI and video. Google says Southeast Asian users find that AI on Search helps them decide faster and with greater confidence. Meanwhile, video commerce has grown fivefold in three years and now accounts for about 25% of regional GMV. This article will help you read market signals correctly, understand each tool, and adjust your marketing strategy<\/strong>. If you work in growth, this is the moment to revisit your marketing strategy<\/strong> and update your marketing strategy<\/strong> for Vietnam.<\/p>\n

What solutions has Google announced for video commerce in Southeast Asia?<\/h2>\n

Google has just released a suite of solutions connecting Search, YouTube, creators and payment points<\/strong>. They include:<\/p>\n

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  1. Commerce Media Suite<\/strong><\/li>\n<\/ol>\n

    Seamlessly connects YouTube ads to checkout pages on e-commerce platforms, shortening the shopping journey and boosting conversion rates. The tool leverages real-time data to show relevant products and helped Maybelline increase revenue by 7.4% during its trial.<\/p>\n

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    1. Creator Partnerships Boost<\/strong><\/li>\n<\/ol>\n

      Lets brands use YouTube creators' videos directly as ads to extend reach beyond their existing follower base. By keeping the natural feel of creator content, the ads can improve engagement and media effectiveness.<\/p>\n

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      1. Affiliate Partnerships Boost<\/strong><\/li>\n<\/ol>\n

        Helps e-commerce platforms and retailers turn high-performing affiliate videos into paid ads to scale sales. This model both helps brands reach more customers and generates additional commission income for creators.<\/p>\n

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        1. YouTube Creator Partnerships<\/strong><\/li>\n<\/ol>\n

          The tool supports brands in finding, evaluating and collaborating with YouTube creators using AI based on keywords, categories and viewer data. After collaboration, brands can promote creator content as ads and measure business impact directly.<\/p>\n

          Google also emphasized that the market is now large enough to watch: more than 6 million YouTube videos<\/strong> in Southeast Asia have shopping tags, more than 50% of eligible creators<\/strong> have joined the affiliate program, and creator payouts have grown more than 105% year over year.<\/strong><\/p>\n

          \"A
          A creator filming a product in a small studio with a phone and ring light<\/span><\/figcaption><\/figure>\n

          Google is addressing a clear bottleneck: users watch but do not buy immediately<\/strong>. ABS-CBN News<\/a> said: video commerce in Southeast Asia will increase fivefold from 2022 to 2025 and account for 25% e-commerce GMV<\/strong> of the area.<\/p>\n

          The problem has three parts:<\/p>\n