{"id":22150,"date":"2026-07-10T09:15:02","date_gmt":"2026-07-10T02:15:02","guid":{"rendered":"https:\/\/gudjob.net\/?p=22150"},"modified":"2026-08-18T09:46:27","modified_gmt":"2026-08-18T02:46:27","slug":"google-ra-mat-giai-phap-mua-sam-moi-cho-thuong-mai-video-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/gudjob.net\/en\/blog\/google-ra-mat-giai-phap-mua-sam-moi-cho-thuong-mai-video-tai-dong-nam-a\/","title":{"rendered":"Google ra m\u1eaft gi\u1ea3i ph\u00e1p mua s\u1eafm m\u1edbi cho th\u01b0\u01a1ng m\u1ea1i video t\u1ea1i \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"<blockquote><p><strong>T\u00f3m t\u1eaft:<\/strong> Google gi\u1edbi thi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng m\u1ea1i video v\u00e0 h\u1ee3p t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o \u1edf \u0110\u00f4ng Nam \u00c1. C\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 Commerce Media Suite v\u00e0 Creator Partnerships Boost gi\u00fap chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem th\u00e0nh kh\u00e1ch h\u00e0ng nhanh h\u01a1n, t\u1eadn d\u1ee5ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a video commerce \u0111\u00e3 g\u1ea5p 5 l\u1ea7n trong ba n\u0103m. Th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1eddi trang, gia d\u1ee5ng nh\u1ecf v\u00e0 FMCG, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p chu\u1ea9n b\u1ecb d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m s\u1ea1ch, danh s\u00e1ch creator ph\u00f9 h\u1ee3p v\u00e0 quy tr\u00ecnh th\u1eed nghi\u1ec7m nhanh. Google \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i li\u1ec1n m\u1ea1ch t\u1eeb t\u00ecm ki\u1ebfm \u0111\u1ebfn thanh to\u00e1n, ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng mua s\u1eafm ng\u00e0y c\u00e0ng d\u1ef1a v\u00e0o AI v\u00e0 video.<\/p><\/blockquote>\n<p>Ng\u00e0y 7\/7\/2026 t\u1ea1i Google Marketing Live \u0110\u00f4ng Nam \u00c1 \u1edf Singapore, Google c\u00f4ng b\u1ed1 lo\u1ea1t gi\u1ea3i ph\u00e1p mua s\u1eafm m\u1edbi \u0111\u1ec3 n\u1ed1i ch\u1eb7t Search, YouTube v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u00e2m \u0111i\u1ec3m l\u00e0 Commerce Media Suite, Creator Partnerships Boost, Affiliate Partnerships Boost v\u00e0 YouTube Creator Partnerships. M\u1ee5c ti\u00eau r\u1ea5t r\u00f5: \u0111\u1ea9y m\u1ea1nh <strong>th\u01b0\u01a1ng m\u1ea1i video<\/strong>, m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o, v\u00e0 bi\u1ebfn <strong>video mua s\u1eafm<\/strong> th\u00e0nh \u0111i\u1ec3m ch\u1ea1m b\u00e1n h\u00e0ng th\u1eadt s\u1ef1.<\/p>\n<p>Tin n\u00e0y \u0111\u00e1ng ch\u00fa \u00fd v\u00ec h\u00e0nh tr\u00ecnh mua s\u1eafm \u0111ang d\u1ecbch chuy\u1ec3n r\u1ea5t nhanh sang AI v\u00e0 video. Google cho bi\u1ebft ng\u01b0\u1eddi d\u00f9ng \u0110\u00f4ng Nam \u00c1 th\u1ea5y AI tr\u00ean Search gi\u00fap h\u1ecd quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n, t\u1ef1 tin h\u01a1n. C\u00f9ng l\u00fac, video commerce \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n trong ba n\u0103m v\u00e0 chi\u1ebfm kho\u1ea3ng 25% GMV khu v\u1ef1c. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecdc \u0111\u00fang t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u t\u1eebng c\u00f4ng c\u1ee5 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh <strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong>. N\u1ebfu b\u1ea1n l\u00e0m t\u0103ng tr\u01b0\u1edfng, \u0111\u00e2y l\u00e0 l\u00fac r\u00e0 l\u1ea1i <strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> v\u00e0 c\u1eadp nh\u1eadt <strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> cho Vi\u1ec7t Nam.<\/p>\n<h2 id=\"google-v%E1%BB%ABa-c%C3%B4ng-b%E1%BB%91-nh%E1%BB%AFng-gi%E1%BA%A3i-ph%C3%A1p-n%C3%A0o-cho-th%C6%B0%C6%A1ng-m%E1%BA%A1i-video-%E1%BB%9F-%C4%91%C3%B4ng-nam-%C3%A1\">Google v\u1eeba c\u00f4ng b\u1ed1 nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0o cho th\u01b0\u01a1ng m\u1ea1i video \u1edf \u0110\u00f4ng Nam \u00c1?<\/h2>\n<p>Google v\u1eeba tung ra m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p m\u1edbi \u0111\u1ec3 n\u1ed1i <strong>Search, YouTube, nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 \u0111i\u1ec3m thanh to\u00e1n<\/strong>. Bao g\u1ed3m:<\/p>\n<ol>\n<li><strong>Commerce Media Suite<\/strong><\/li>\n<\/ol>\n<p>Gi\u00fap k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch t\u1eeb qu\u1ea3ng c\u00e1o YouTube \u0111\u1ebfn trang mua h\u00e0ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh mua s\u1eafm v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00f4ng c\u1ee5 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, \u0111\u00e3 gi\u00fap Maybelline t\u0103ng 7,4% doanh thu trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m.<\/p>\n<ol start=\"2\">\n<li><strong>Creator Partnerships Boost<\/strong><\/li>\n<\/ol>\n<p>Cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp video c\u1ee7a nh\u00e0 s\u00e1ng t\u1ea1o YouTube l\u00e0m qu\u1ea3ng c\u00e1o \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn ngo\u00e0i t\u1ec7p ng\u01b0\u1eddi theo d\u00f5i hi\u1ec7n c\u00f3. Nh\u1edd gi\u1eef nguy\u00ean t\u00ednh t\u1ef1 nhi\u00ean c\u1ee7a n\u1ed9i dung creator, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/p>\n<ol start=\"3\">\n<li><strong>Affiliate Partnerships Boost<\/strong><\/li>\n<\/ol>\n<p>Gi\u00fap s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 nh\u00e0 b\u00e1n l\u1ebb chuy\u1ec3n c\u00e1c video affiliate hi\u1ec7u qu\u1ea3 th\u00e0nh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 m\u1edf r\u1ed9ng doanh s\u1ed1. M\u00f4 h\u00ecnh n\u00e0y v\u1eeba gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, v\u1eeba t\u1ea1o th\u00eam thu nh\u1eadp hoa h\u1ed3ng cho nh\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n<ol start=\"4\">\n<li><strong>YouTube Creator Partnerships<\/strong><\/li>\n<\/ol>\n<p>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm, \u0111\u00e1nh gi\u00e1 v\u00e0 h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 s\u00e1ng t\u1ea1o YouTube b\u1eb1ng AI d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a, danh m\u1ee5c v\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi xem. Sau khi h\u1ee3p t\u00e1c, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung creator d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh tr\u1ef1c ti\u1ebfp.<\/p>\n<p>Google c\u0169ng nh\u1ea5n m\u1ea1nh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00e1c t\u00ednh n\u0103ng n\u00e0y \u0111\u00e1ng theo d\u00f5i: h\u01a1n <strong>6 tri\u1ec7u video YouTube<\/strong> t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 c\u00f3 g\u1eafn th\u1ebb mua s\u1eafm, h\u01a1n <strong>50% creator \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n<\/strong> \u0111\u00e3 tham gia ch\u01b0\u01a1ng tr\u00ecnh affiliate, v\u00e0 ti\u1ec1n tr\u1ea3 cho creator t\u0103ng h\u01a1n <strong>105% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/strong><\/p>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1783588099004-dvto27.png\" class=\"kg-image\" alt=\"Nh\u00e0 s\u00e1ng t\u1ea1o quay video s\u1ea3n ph\u1ea9m trong studio nh\u1ecf v\u1edbi \u0111i\u1ec7n tho\u1ea1i v\u00e0 ring led\" width=\"1512\" height=\"1040\"><figcaption><span style=\"white-space: pre-wrap;\">Nh\u00e0 s\u00e1ng t\u1ea1o quay video s\u1ea3n ph\u1ea9m trong studio nh\u1ecf v\u1edbi \u0111i\u1ec7n tho\u1ea1i v\u00e0 ring led<\/span><\/figcaption><\/figure>\n<p>Google \u0111ang x\u1eed l\u00fd m\u1ed9t n\u00fat th\u1eaft r\u1ea5t r\u00f5: ng\u01b0\u1eddi d\u00f9ng <strong>xem xong nh\u01b0ng ch\u01b0a mua ngay<\/strong>. Theo <a href=\"https:\/\/www.abs-cbn.com\/news\/business\/2026\/7\/8\/google-rolls-out-ai-shopping-tools-to-tap-southeast-asia-video-commerce-boom-1602\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">ABS-CBN News<\/a>, th\u01b0\u01a1ng m\u1ea1i video \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n t\u1eeb 2022 \u0111\u1ebfn 2025 v\u00e0 chi\u1ebfm <strong>25% GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> c\u1ee7a khu v\u1ef1c.<\/p>\n<p>V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf 3 ch\u1ed7:<\/p>\n<ul>\n<li><strong>\u00dd \u0111\u1ecbnh mua c\u00f3 s\u1eb5n tr\u00ean Search<\/strong>, nh\u01b0ng b\u1ecb \u0111\u1ee9t khi sang video.<\/li>\n<li><strong>Ni\u1ec1m tin n\u1eb1m \u1edf creator<\/strong>, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 scale ngo\u00e0i t\u1ec7p follower g\u1ed1c.<\/li>\n<li><strong>Checkout c\u00f2n nhi\u1ec1u b\u01b0\u1edbc<\/strong>, n\u00ean kh\u00e1ch d\u1ec5 b\u1ecf cu\u1ed9c<\/li>\n<\/ul>\n<blockquote><p>\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 m\u1edbi. Quan tr\u1ecdng h\u01a1n l\u00e0 Google \u0111ang gom discovery, trust v\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u00e0o c\u00f9ng m\u1ed9t lu\u1ed3ng.<\/p><\/blockquote>\n<blockquote><p>Xem th\u00eam: <a href=\"https:\/\/gudjob.net\/en\/blog\/performance-marketing-hieu-qua-cach-gudjob-toi-uu-chien-dich-tai-viet-nam\/\" rel=\"noopener\">Performance Marketing hi\u1ec7u qu\u1ea3: C\u00e1ch GUDJOB t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch t\u1ea1i Vi\u1ec7t Nam<\/a><\/p><\/blockquote>\n<h2 id=\"v%C3%AC-sao-google-t%E1%BA%ADp-trung-m%E1%BA%A1nh-v%C3%A0o-ai-search-v%C3%A0-h%C3%A0nh-vi-mua-s%E1%BA%AFm-m%E1%BB%9Bi\">V\u00ec sao Google t\u1eadp trung m\u1ea1nh v\u00e0o AI Search v\u00e0 h\u00e0nh vi mua s\u1eafm m\u1edbi?<\/h2>\n<p>Ng\u01b0\u1eddi mua kh\u00f4ng c\u00f2n \u0111i theo \u0111\u01b0\u1eddng th\u1eb3ng ki\u1ec3u t\u00ecm ki\u1ebfm &#8211; \u0111\u1ecdc &#8211; r\u1ed3i m\u1edbi mua. H\u1ecd h\u1ecfi b\u1eb1ng c\u00e2u d\u00e0i h\u01a1n, xem video tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh, v\u00e0 mu\u1ed1n ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n. Theo <a href=\"https:\/\/business.google.com\/en-all\/think\/ai-excellence\/e-conomy-sea-2025-ai-growth\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">e-Conomy SEA 2025<\/a>, 75% ng\u01b0\u1eddi d\u00f9ng kinh t\u1ebf s\u1ed1 \u1edf \u0110\u00f4ng Nam \u00c1 n\u00f3i c\u00e1c c\u00f4ng c\u1ee5 AI nh\u01b0 chatbot, d\u1ecbch t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 n\u1ed9i dung t\u1ed1t h\u01a1n; 45% k\u1ef3 v\u1ecdng AI gi\u00fap h\u1ecd quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n v\u1edbi \u00edt t\u1ed1n s\u1ee9c h\u01a1n.<\/p>\n<blockquote><p>\u0110i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch v\u00ec sao Google \u0111\u1ea9y m\u1ea1nh AI Search: nhu c\u1ea7u t\u00ecm hi\u1ec3u, so s\u00e1nh v\u00e0 ch\u1ed1t mua gi\u1edd di\u1ec5n ra ngay trong l\u00fac ng\u01b0\u1eddi d\u00f9ng \u0111ang h\u1ecfi.<\/p><\/blockquote>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1783588181575-js7ub8.png\" class=\"kg-image\" alt=\"Bi\u1ec3u \u0111\u1ed3 so s\u00e1nh kh\u00e1m ph\u00e1 n\u1ed9i dung v\u00e0 quy\u1ebft \u0111\u1ecbnh nhanh\" width=\"1530\" height=\"1028\"><figcaption><span style=\"white-space: pre-wrap;\">Bi\u1ec3u \u0111\u1ed3 so s\u00e1nh kh\u00e1m ph\u00e1 n\u1ed9i dung v\u00e0 quy\u1ebft \u0111\u1ecbnh nhanh<\/span><\/figcaption><\/figure>\n<p>Theo B\u00e1o c\u00e1o \u201cThe State of Consumer AI in Vietnam 2025&#8243; c\u1ee7a Decision Lab, 78% ng\u01b0\u1eddi Vi\u1ec7t Nam tr\u1ef1c tuy\u1ebfn \u0111\u00e3 s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t n\u1ec1n t\u1ea3ng AI trong ba th\u00e1ng qua, trong \u0111\u00f3 th\u1ebf h\u1ec7 Gen Z \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 c\u1ea3 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng l\u1eabn t\u1ea7n su\u1ea5t t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y.<\/p>\n<p>B\u1ee9c tranh n\u00e0y cho th\u1ea5y Google kh\u00f4ng ch\u1ec9 ch\u1ea1y theo xu h\u01b0\u1edbng to\u00e0n c\u1ea7u. H\u1ecd \u0111ang ph\u1ea3n \u1ee9ng v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 s\u1eb5n s\u00e0ng d\u00f9ng AI trong t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm.<\/p>\n<h2 id=\"th%C6%B0%C6%A1ng-m%E1%BA%A1i-video-tr%C3%AAn-youtube-%C4%91ang-t%C4%83ng-tr%C6%B0%E1%BB%9Fng-%C4%91%E1%BA%BFn-m%E1%BB%A9c-n%C3%A0o\">Th\u01b0\u01a1ng m\u1ea1i video tr\u00ean YouTube \u0111ang t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/h2>\n<p>Nh\u00ecn v\u00e0o s\u1ed1 li\u1ec7u khu v\u1ef1c, \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh th\u1eed nghi\u1ec7m. Theo <a href=\"https:\/\/retailasia.com\/e-commerce\/news\/youtube-doubles-down-video-commerce-in-southeast-asia\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Retail Asia<\/a>, video commerce \u0111\u00e3 chi\u1ebfm <strong>20% GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1<\/strong> trong n\u0103m 2024, t\u0103ng g\u1ea5p <strong>4 l\u1ea7n<\/strong> sau 2 n\u0103m. YouTube c\u0169ng \u0111\u1ea1t <strong>290 tri\u1ec7u ng\u01b0\u1eddi xem<\/strong> trong khu v\u1ef1c, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng <strong>85% d\u00e2n s\u1ed1 online<\/strong>.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe src=\"https:\/\/www.youtube.com\/embed\/93z9DqfE_ek?autoplay=0&amp;mute=0\" width=\"100%\" height=\"400\" style=\"display:block;width:100%;max-width:100%;height:400px;min-height:300px;border:0;\" frameborder=\"0\" allow=\"clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" title=\"YouTube video player\"><\/iframe><\/figure>\n<p>V\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111ang b\u00e1n tr\u00ean s\u00e0n, <strong>Commerce Media Suite<\/strong> h\u1ee3p nh\u1ea5t hai vi\u1ec7c v\u1ed1n hay b\u1ecb t\u00e1ch r\u1eddi: t\u1ea1o nhu c\u1ea7u tr\u00ean YouTube v\u00e0 ch\u1ed1t \u0111\u01a1n tr\u00ean gian h\u00e0ng. Google \u0111ang th\u1eed nghi\u1ec7m c\u00f4ng c\u1ee5 n\u00e0y v\u1edbi Shopee, v\u00e0 b\u00e0i test s\u1edbm c\u1ee7a Maybelline ghi nh\u1eadn <strong>t\u0103ng th\u00eam 7,4% doanh thu<\/strong> theo <a href=\"https:\/\/www.abs-cbn.com\/news\/business\/2026\/7\/8\/google-rolls-out-ai-shopping-tools-to-tap-southeast-asia-video-commerce-boom-1602\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">ABS-CBN News<\/a>.<\/p>\n<p>C\u00e1ch d\u00f9ng th\u1ef1c t\u1ebf:<\/p>\n<ol>\n<li>Ch\u1ea1y video ng\u1eafn gi\u1edbi thi\u1ec7u 1 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c.<\/li>\n<li>G\u1eafn \u0111i\u1ec3m \u0111\u1ebfn l\u00e0 trang thanh to\u00e1n ho\u1eb7c trang s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n.<\/li>\n<li>D\u1ed3n ng\u00e2n s\u00e1ch v\u00e0o nh\u00f3m \u0111\u00e3 t\u00ecm ki\u1ebfm, th\u00eam gi\u1ecf, ho\u1eb7c xem video nhi\u1ec1u l\u1ea7n.<\/li>\n<\/ol>\n<blockquote><p>N\u1ebfu b\u1ea1n \u0111ang b\u00e1n h\u00e0ng flash sale, c\u00f4ng c\u1ee5 n\u00e0y h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau <strong>gi\u1ea3m s\u1ed1 b\u01b0\u1edbc t\u1eeb xem \u0111\u1ebfn mua<\/strong> h\u01a1n l\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u00e0i.<\/p><\/blockquote>\n<ul>\n<li>H\u1ee3p v\u1edbi ng\u00e0nh l\u00e0m \u0111\u1eb9p, m\u1eb9 v\u00e0 b\u00e9, \u0111i\u1ec7n m\u00e1y nh\u1ecf.<\/li>\n<li>D\u1ec5 \u0111o h\u01a1n khi b\u1ea1n c\u1ea7n xem t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh thu ng\u1eafn h\u1ea1n.<\/li>\n<\/ul>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/ai-image-1783588259610-t87oll.png\" class=\"kg-image\" alt=\"Nh\u00e2n vi\u00ean ki\u1ec3m tra \u0111\u01a1n h\u00e0ng v\u00e0 dashboard qu\u1ea3ng c\u00e1o trong v\u0103n ph\u00f2ng s\u00e1ng\" width=\"1530\" height=\"1028\"><figcaption><span style=\"white-space: pre-wrap;\">Nh\u00e2n vi\u00ean ki\u1ec3m tra \u0111\u01a1n h\u00e0ng v\u00e0 dashboard qu\u1ea3ng c\u00e1o trong v\u0103n ph\u00f2ng s\u00e1ng<\/span><\/figcaption><\/figure>\n<p><strong>Creator Partnerships Boost<\/strong> gi\u00fap th\u01b0\u01a1ng hi\u1ec7u l\u1ea5y ch\u00ednh video c\u1ee7a creator v\u00e0 \u0111\u1ea9y th\u00e0nh qu\u1ea3ng c\u00e1o, nh\u01b0ng v\u1eabn gi\u1eef danh t\u00ednh creator. \u0110i\u1ec3m hay l\u00e0 n\u1ed9i dung tr\u00f4ng t\u1ef1 nhi\u00ean h\u01a1n video t\u1eeb t\u00e0i kho\u1ea3n brand.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng theo 3 b\u01b0\u1edbc:<\/p>\n<ol>\n<li>Ch\u1ecdn creator \u0111\u00e3 c\u00f3 video review ho\u1eb7c h\u01b0\u1edbng d\u1eabn d\u00f9ng th\u1eadt.<\/li>\n<li>Xin quy\u1ec1n ch\u1ea1y qu\u1ea3ng c\u00e1o t\u1eeb n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<li>Nh\u00e2n r\u1ed9ng theo nh\u00f3m t\u1ec7p m\u1edbi, thay v\u00ec ch\u1ec9 \u0103n reach h\u1eefu c\u01a1.<\/li>\n<\/ol>\n<p>Theo <a href=\"https:\/\/retailasia.com\/news\/google-boosts-video-commerce-ai-shopping-tools\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Retail Asia<\/a>, c\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c Google \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn ngo\u00e0i l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i s\u1eb5n c\u00f3 c\u1ee7a creator.<\/p>\n<blockquote><p>\u0110\u1eebng boost m\u1ecdi video. H\u00e3y ch\u1ecdn video c\u00f3 hook m\u1ea1nh trong 3 gi\u00e2y \u0111\u1ea7u v\u00e0 c\u00f3 c\u1ea3nh d\u00f9ng s\u1ea3n ph\u1ea9m th\u1eadt.<\/p><\/blockquote>\n<h2 id=\"doanh-nghi%E1%BB%87p-vi%E1%BB%87t-nam-n%C3%AAn-r%C3%BAt-ra-%C4%91i%E1%BB%81u-g%C3%AC-t%E1%BB%AB-%C4%91%E1%BB%A3t-ra-m%E1%BA%AFt-n%C3%A0y\">Doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00ean r\u00fat ra \u0111i\u1ec1u g\u00ec t\u1eeb \u0111\u1ee3t ra m\u1eaft n\u00e0y?<\/h2>\n<p>Google \u0111ang c\u01b0\u1ee3c l\u1edbn v\u00e0o th\u01b0\u01a1ng m\u1ea1i n\u1ed9i dung ng\u1eafn v\u00e0 creator commerce. Theo <a href=\"https:\/\/www.abs-cbn.com\/news\/business\/2026\/7\/8\/google-rolls-out-ai-shopping-tools-to-tap-southeast-asia-video-commerce-boom-1602\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">ABS-CBN News<\/a>, video commerce \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 t\u0103ng g\u1ea5p 5 l\u1ea7n t\u1eeb 2022 \u0111\u1ebfn 2025 v\u00e0 chi\u1ebfm 25% GMV th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c. V\u1edbi Vi\u1ec7t Nam, nh\u00f3m h\u01b0\u1edfng l\u1ee3i r\u00f5 nh\u1ea5t l\u00e0:<\/p>\n<ul>\n<li><strong>L\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<\/strong> &#8211; d\u1ec5 demo, d\u1ec5 t\u1ea1o nhu c\u1ea7u, d\u1ec5 ch\u1ed1t \u0111\u01a1n nhanh.<\/li>\n<li><strong>Th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n<\/strong> &#8211; h\u1ee3p v\u1edbi n\u1ed9i dung review, ph\u1ed1i \u0111\u1ed3, th\u1eed th\u1eadt.<\/li>\n<li><strong>M\u1eb9 v\u00e0 b\u00e9, gia d\u1ee5ng nh\u1ecf<\/strong> &#8211; c\u1ea7n ni\u1ec1m tin, c\u1ea7n ng\u01b0\u1eddi d\u00f9ng th\u1eadt x\u00e1c nh\u1eadn.<\/li>\n<li><strong>\u0110\u1ed3 \u0103n, FMCG, h\u00e0ng gi\u00e1 v\u1eeba<\/strong> &#8211; chu k\u1ef3 mua nhanh, h\u1ee3p affiliate v\u00e0 retargeting.<\/li>\n<\/ul>\n<blockquote><p>N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ea7n th\u1ea5y th\u1eadt, d\u00f9ng th\u1eadt, n\u00f3i th\u1eadt, kh\u1ea3 n\u0103ng \u0103n theo xu h\u01b0\u1edbng n\u00e0y r\u1ea5t cao.<\/p><\/blockquote>\n<h3 id=\"doanh-nghi%E1%BB%87p-c%E1%BA%A7n-chu%E1%BA%A9n-b%E1%BB%8B-g%C3%AC-tr%C6%B0%E1%BB%9Bc-khi-tri%E1%BB%83n-khai\">Doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec tr\u01b0\u1edbc khi tri\u1ec3n khai?<\/h3>\n<p>\u0110\u1ee3t ra m\u1eaft n\u00e0y cho th\u1ea5y doanh nghi\u1ec7p kh\u00f4ng n\u00ean ch\u1ea1y creator theo ki\u1ec3u c\u1ea3m t\u00ednh n\u1eefa. <a href=\"https:\/\/technode.global\/2026\/07\/07\/google-unveils-video-commerce-tools-for-southeast-asia-as-youtube-shopping-videos-hit-6m\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">TechNode Global<\/a> cho bi\u1ebft khu v\u1ef1c \u0111\u00e3 c\u00f3 h\u01a1n 6 tri\u1ec7u video g\u1eafn th\u1ebb mua s\u1eafm tr\u00ean YouTube. Mu\u1ed1n theo k\u1ecbp, doanh nghi\u1ec7p Vi\u1ec7t n\u00ean chu\u1ea9n b\u1ecb 4 th\u1ee9:<\/p>\n<ol>\n<li><strong>Feed s\u1ea3n ph\u1ea9m s\u1ea1ch<\/strong> &#8211; t\u00ean, gi\u00e1, t\u1ed3n kho, link mua ph\u1ea3i kh\u1edbp.<\/li>\n<li><strong>Danh s\u00e1ch creator theo nh\u00f3m kh\u00e1ch h\u00e0ng<\/strong> &#8211; kh\u00f4ng ch\u1ec9 ch\u1ecdn ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.<\/li>\n<li><strong>KPI r\u00f5<\/strong> &#8211; \u0111o theo doanh thu t\u0103ng th\u00eam, chi ph\u00ed tr\u00ean \u0111\u01a1n, t\u1ef7 l\u1ec7 xem \u0111\u1ebfn mua.<\/li>\n<li><strong>Quy tr\u00ecnh test nhanh<\/strong> &#8211; th\u1eed nhi\u1ec1u hook, nhi\u1ec1u g\u01b0\u01a1ng m\u1eb7t, nhi\u1ec1u \u01b0u \u0111\u00e3i.<\/li>\n<\/ol>\n<ul>\n<li>\u0110\u1eebng \u0111\u1ee3i ng\u00e2n s\u00e1ch l\u1edbn m\u1edbi l\u00e0m.<\/li>\n<li>H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb 5 \u0111\u1ebfn 10 SKU b\u00e1n t\u1ed1t nh\u1ea5t.<\/li>\n<li>N\u00ean \u01b0u ti\u00ean ng\u00e0nh c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ee7 cho affiliate v\u00e0 ads.<\/li>\n<\/ul>\n<blockquote><p>Doanh nghi\u1ec7p l\u00e0m t\u1ed1t ph\u1ea7n v\u1eadn h\u00e0nh tr\u01b0\u1edbc s\u1ebd th\u1eafng nhanh h\u01a1n ph\u1ea7n s\u00e1ng t\u1ea1o.<\/p><\/blockquote>\n<p>T\u00f3m l\u1ea1i, v\u1edbi 4 c\u00f4ng c\u1ee5 v\u1eeba ra m\u1eaft, Google kh\u00f4ng ch\u1ec9 th\u00eam v\u00e0i t\u00ednh n\u0103ng b\u00e1n h\u00e0ng. H\u1ecd \u0111ang gh\u00e9p <strong>Search, YouTube, creator v\u00e0 \u0111i\u1ec3m thanh to\u00e1n<\/strong> th\u00e0nh m\u1ed9t chu\u1ed7i li\u1ec1n m\u1ea1ch.<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: Google gi\u1edbi thi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng m\u1ea1i video v\u00e0 h\u1ee3p t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o \u1edf \u0110\u00f4ng Nam \u00c1. C\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 Commerce Media Suite v\u00e0 Creator Partnerships Boost gi\u00fap chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem th\u00e0nh kh\u00e1ch h\u00e0ng nhanh h\u01a1n, t\u1eadn d\u1ee5ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[175],"tags":[185,214,217],"class_list":["post-22150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tim-kiem","tag-google","tag-thuong-mai-dien-tu","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/comments?post=22150"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22150\/revisions"}],"predecessor-version":[{"id":23095,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/posts\/22150\/revisions\/23095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media\/22268"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/media?parent=22150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/categories?post=22150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/en\/wp-json\/wp\/v2\/tags?post=22150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}